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Hype Malaysia
5 days ago
- Entertainment
- Hype Malaysia
Moët & Chandon x Pharrell Williams Collab On The Ultimate Birthday Gift
We're getting all bubbly! When it comes to celebration, Moët & Chandon has always been more than a champagne. It is a symbol, a ritual, a spark that elevates any moment worth toasting. Following its global debut in March, the iconic French champagne Maison is delighted to unveil its latest collaboration in Malaysia: the Moet & Chandon and Pharrell Williams Limited Edition Collection, putting birthday celebrations centre stage. Driven by shared values of optimism, generosity, and human connection, Moët & Chandon and multi-talented creative Pharrell Williams have come together to reimagine these special moments through the eyes of those who celebrate you. The Maison and Pharrell's shared vision of collective joy is at the heart of the collaboration, aimed to create moments that are both universal and deeply personal, where every detail is crafted to honour those who gather to celebrate. Each day, 22 million people around the world mark their birthdays, a ritual filled with the joy and gratitude of those who make the occasion unforgettable. Whether or not you enjoy celebrating your own birthday, we all enjoy celebrating the people we love. It's not about the gift, but who is giving it. Not the party, but who shows up. And, it's not about the bottle, but whom you share it with. 'The best part about a birthday are the people who want to celebrate it with you,' says Pharrell. 'When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it's just a tradition, it's the ritual.' Moët & Chandon Reimagines Celebration At TREC KL Moët & Chandon brought the campaign creative expression, 'Let Us Celebrate You' vividly to life through a spectacular, one-night only unveiling party at ZEST Club, located in the heart of TREC KL, capturing the essence of meaning connections and joyous moments. Guests entered a space bathed in rich midnight-blue hues honouring this Moët & Chandon limited edition collection. Against the stunning backdrop of Kuala Lumpur's skyline stood an impressive champagne tower, artfully stacked with Moët & Chandon bottles and glasses – symbolising countless Malaysian cherished toasts and joyful moments. At the centre of it all stood the Moët & Chandon x Pharrell Williams Brut Impérial Bow Creation, a captivating 1.5L magnum adorned with an oversized, intricately crafted bow. A sumptuous banquet, styled with lush drapery and vibrant blooms sets the stage for an evening of sensory surprises. Guided by charismatic performers, guests embarked on a playful culinary journey: each dish cleverly disguised with unexpected flavours and local twists, from a deconstructed laksa disguised as a sunny-side-up egg to bite-sized takes on Malaysian street favourites, offering a fresh reason to toast at every turn. 'At Moët & Chandon, we believe celebration shines brightest when shared with the people who show up. Through this collection with Pharrell Williams, we invite Malaysians to celebrate meaningful connections, whether it's a birthday, an impromptu get-together, or simply the joy of being together, and let Moët & Chandon be the champagne that honours every one of those moments.' says Laura Drozdowski Lot, Marketing Director of Moët Hennessy Southeast Asia. The Design Behind The Moët & Chandon x Pharrell Williams Collaboration To create a distinctive and unique design for everyone's birthday, Moët & Chandon and Pharrell Williams delved into the archives of the House and found that, what today is the iconic tie on the bottle, was a bow in 1889. The bow symbolising togetherness, generosity, joy and surprise is one of the key elements of this Limited Edition Collection. The Limited Edition: Brut Impérial (Gold, Blue, and Red) The box and bottleneck of Moët & Chandon's most emblematic champagne, Brut Impérial, are dressed in Gold, Midnight Blue and Deep Red. Pharrell signs his creations with white dotted lettering similar to pearls on the box and directly on the bottle. He also transforms the bottle's red royal seal into a pearled monogram of his initials, PW, interconnected and round. The Moët & Chandon x Pharrell Limited Edition Collection is available in Malaysia, at selected participating retail stores and high-energy outlets.
Rakyat Post
14-07-2025
- Entertainment
- Rakyat Post
Let Us Celebrate You: Inside Moët & Chandon's Midnight Blue Soirée With Pharrell Williams
Subscribe to our FREE When Moët & Chandon decides to throw a party, they don't just pop bottles—they rewrite the rules of celebration entirely. On a Thursday night at ZEST Club, nestled in the pulsing heart of TREC KL, the iconic French champagne house pulled off something spectacular: a one-night-only unveiling that felt less like a product launch and more like stepping into American singer and songwriter Pharrell Williams' creative universe. The moment guests stepped through the doors, they knew this wasn't your typical champagne soirée. Rich midnight-blue hues bathed the space, a deliberate nod to the limited-edition collection's signature colorway. A Against Kuala Lumpur's glittering skyline, an impressive champagne tower rose like a crystalline monument—bottles and glasses artfully stacked, each one representing the countless toasts and joyful moments that make life worth celebrating. But the real showstopper? The Moët & Chandon x Pharrell Williams Brut Impérial Bow Creation, a captivating 1.5L magnum crowned with an oversized, intricately crafted bow that seemed to whisper: this is what happens when music royalty meets champagne nobility . Culinary Theater Meets Street Food Soul Forget everything you think you know about champagne events. This wasn't about pristine canapés and polite conversation. Guided by charismatic performers, guests embarked on a playful culinary adventure that celebrated Malaysia's vibrant food culture with unexpected twists. A deconstructed laksa masquerading as a sunny-side-up egg? Check. Bite-sized takes on beloved street food favorites that made you question everything you thought you knew about fine dining? Double check. Each dish was a conversation starter, a reason to raise your glass, a reminder that the best celebrations happen when tradition meets innovation—much like the collaboration itself. The Story Behind the Bow The partnership between Moët & Chandon and Pharrell Williams isn't just another celebrity endorsement—it's rooted in a shared philosophy that celebration is about the people who show up, not the occasion itself. When the creative minds behind the collaboration dug into Moët & Chandon's archives, they discovered that what we now know as the iconic tie adorning every bottle was originally a bow back in 1889. That bow—symbolizing togetherness, generosity, joy, and surprise—became the heart of this limited edition collection. Pharrell's signature touch appears in white dotted lettering reminiscent of pearls, while the bottle's traditional red royal seal transforms into a pearled monogram of his initials, PW, interconnected and perfectly round. Beyond the Bottle 'The best part about a birthday are the people who want to celebrate it with you,' Pharrell reflects, and this sentiment permeated every corner of the ZEST Club that night. The collaboration speaks to something universal yet deeply personal—that moment when 22 million people around the world mark their birthdays daily, surrounded by the joy and gratitude of those who make the occasion unforgettable. As Laura Drozdowski Lot, Marketing Director of Moët Hennessy Southeast Asia, puts it: 'We believe celebration shines brightest when shared with the people who show up.' In a world where authentic connection feels increasingly rare, this collection serves as a reminder that it's not about the gift, but who's giving it. Not the party, but who shows up. And definitely not about the bottle, but whom you share it with. The Collection The Moët & Chandon x Pharrell Williams Limited Edition arrives in three striking colorways—Gold, Midnight Blue, and Deep Red—each one a statement piece that transforms any gathering into an occasion worth remembering. Available now at selected retail stores and high-energy outlets across Malaysia, these bottles aren't just champagne; they're conversation pieces, memory makers, and tangible reminders that life, indeed, is better when shared. In an era where luxury often feels disconnected from real emotion, this collaboration feels refreshingly human. It's champagne with soul, celebration with purpose, and a reminder that sometimes the most meaningful moments happen when we stop trying so hard to be impressive and start focusing on being present. After all, as any good celebration should remind us: it's not about the champagne—it's about the company you keep while drinking it. Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
