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Business Insider
04-08-2025
- Business
- Business Insider
Trump's love for American Eagle's 'good jeans' ad campaign sparks a fresh 24% rally in the stock: 'Go get 'em Sydney!'
The retail traders who sparked a meme-like rally in American Eagle stock after Sydney Sweeney became the face of a new ad campaign were joined by Donald Trump on Monday in praising the brand. The president's love for the " Sydney Sweeney has great jeans" campaign kicked off a fresh surge in the stock on Monday, with shares rising as much as 24%. The company's campaign featuring the famous actor sparked controversy online — some claimed that it promoted eugenics while others accused it of being overly sexual in nature — but Trump made it clear he's a big fan. "The jeans are 'flying off the shelves.' Go get 'em Sydney!" he wrote on Truth Social before calling out other companies for "woke" advertising. Trump cited examples of companies such as Jaguar and Bud Lite that created ad campaigns that were met with backlash from some consumers. "The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST," Trump wrote. It's the latest leg of a meme-like stock surge for American Eagle, which jumped last month after retail traders online piled in following the reveal of new ads featuring Sweeney. The stock ultimately lost some momentum following the late July rally, which also saw several other new meme stocks rise. Trump's post helped it make up some of the ground it lost since then. However, even after multiple surges, the fashion retailer is still down almost 23% year-to-date (YTD) after a difficult start to 2025.
Business Insider
04-08-2025
- Business
- Business Insider
'Go get 'em Sydney!' Trump's love for American Eagle's new ad campaign sparks a fresh 24% rally in the stock
The president's love for the "Sydney Sweeney has great jeans" campaign kicked off a fresh surge in the stock on Monday, with shares rising as much as 24%. The company's campaign featuring the famous actor sparked controversy online— some claimed that it promoted eugenics while others accused it of being overly sexual in nature—but Trump made it clear he's a big fan. "The jeans are 'flying off the shelves.' Go get 'em Sydney!" he wrote on Truth Socia l before calling out other companies for "woke" advertising. Trump cited examples of companies such as Jaguar and Bud Lite that created ad campaigns that were met with backlash from some consumers. "The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST," Trump wrote. It's the latest leg of a meme-like stock surge for American Eagle, which jumped last month after retail traders online piled in following the reveal of new ads featuring Sweeney. The stock ultimately lost some momentum following the late July rally, which also saw several other new meme stocks rise. Trump's post helped it make up some of the ground it lost since then. However, even after multiple surges, the fashion retailer is still down almost 23% year-to-date (YTD after a difficult start to 2025.
Business Insider
04-08-2025
- Business
- Business Insider
'Go get 'em Sydney!' Trump's love for American Eagle's new ad campaign sparks a fresh 24% rally in the stock
The retail traders who sparked a meme-like rally in American Eagle stock after Sydney Sweeney became the face of a new ad campaign were joined by Donald Trump on Monday in praising the brand. The president's love for the "Sydney Sweeney has great jeans" campaign kicked off a fresh surge in the stock on Monday, with shares rising as much as 24%. The company's campaign featuring the famous actor sparked sparked controversy online— some claimed that it promoted eugenics while others accused it of being overly sexual in —but Trump made it clear he's a big fan. "The jeans are "flying off the shelves." Go get 'em Sydney!" he wrote on Truth Socia l before calling out other companies for "woke" advertising. Trump cited examples of companies such as Jaguar and Bud Lite that created ad campaigns that were met with backlash from some consumers. "The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST," Trump wrote. It's the latest leg of a meme-like stock surge for American Eagle, which jumped last month after retail traders online piled in following the reveal of new ads featuring Sweeney. The stock ultimately lost some momentum following the late July rally, which also saw several other new meme stocks rise. Trump's post helped it make up some of the ground it lost since then. However, even after multiple surges, the fashion retailer is still down almost 23% year-to-date (YTD after a difficult start to 2025.
Hindustan Times
04-08-2025
- Entertainment
- Hindustan Times
‘Being woke is for losers': Trump supports ‘republican' Sydney Sweeney, bashes Taylor Swift
United States President Donald Trump took the opportunity to support American actor Sydney Sweeney, a registered Republican, to bash 'woke' artists such as Taylor Swift. US President Donald Trump bashed brands such as Jaguar and Bud Lite for doing 'woke' advertisements.(File/AP) Calling Sweeney's controversial campaign for American Eagle the 'hottest' ad out there, Trump said that the brand's jeans are 'flying off the shelves.' 'Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there. It's for American Eagle, and the jeans are 'flying off the shelves.' Go get 'em Sydney!' Trump wrote in a heavily-worded post on his social media platform Truth Social. He then went to bash brands such as Jaguar and Bud Lite for doing 'woke' advertisements. He said that their 'woke' advertisements essentially destroyed the brands and led to a loss of billions of dollars. 'On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil. Who wants to buy a Jaguar after looking at that disgraceful ad," he said. 'Shouldn't they have learned a lesson from Bud Lite, which went Woke and essentially destroyed, in a short campaign, the Company. The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST,' he added.
Yahoo
20-02-2025
- Business
- Yahoo
A quarter of U.S. shoppers have ditched their favorite stores over political stances, new poll finds
A quarter of U.S. shoppers have stopped shopping at their favorite stores in response to company values and politics shifting, following the advent of the new Trump administration, a new survey has found. According to a Harris poll shared with The Guardian four in 10 Americans have changed their spending habits to align more with their politics, and around a third (31 percent) said they had no interest in supporting the economy this year. Since returning to office, Trump has clamped down hard on Diversity, Equity and Inclusion policies with the federal government, and multiple major retailers and tech companies have followed suit. Walmart said it would phase out its DEI initiatives, including those focused on diversifying suppliers and others offering DEI training, and McDonald's announced the end of specific diversity goals for senior leadership. Amazon has said it is 'winding down outdated programs and materials,' while Meta, the parent company of Facebook and Instagram, announced last month that it was terminating DEI programs geared to hiring, training and choosing suppliers. Per The Guardian, half (50 percent) of those surveyed who identified as Democrats, said they were changing their spending habits, and 45 percent said they had stopped shopping at the companies that did not share their political views. By contrast, 41 percent of Republicans surveyed said they would be changing their spending habits and 34 percent said they would do away with outlets that they did not agree with politically. The stronger response from Democratic shoppers is somewhat less surprising, as boycotts of stores aligned with the current administration have been more common in recent years. Under the Biden administration, the term 'woke' – used by many to indicate a liberal or progressive stance – was used to describe certain companies that were hit with subsequent calls for boycotts. Bud Lite beer was hit with a huge backlash after the brand partnered with the transgender influencer Dylan Mulvaney for a sponsored social media post which included a can with their face on. Bud Lite's parent company, Anheuser-Busch, lost $395m in the fallout. However, against the backdrop of more and more polarized America, some are looking to 'opt out' altogether. Per The Guardian, the Harris poll found that 36 percent of Americans are trying to cut back on spending altogether, in an attempt to avoid getting caught up in combining politics and consumerism. 'Think of this as 'laissez-faire consumerism'. Buyers aren't boycotting, they're just opting out,' John Gerzema, CEO of Harris Poll, told The Guardian. 'Instead of demanding more, they're simply disengaging with the marketplace and businesses who disappoint them.'
