'Go get 'em Sydney!' Trump's love for American Eagle's new ad campaign sparks a fresh 24% rally in the stock
The president's love for the "Sydney Sweeney has great jeans" campaign kicked off a fresh surge in the stock on Monday, with shares rising as much as 24%.
The company's campaign featuring the famous actor sparked sparked controversy online— some claimed that it promoted eugenics while others accused it of being overly sexual in —but Trump made it clear he's a big fan.
"The jeans are "flying off the shelves." Go get 'em Sydney!" he wrote on Truth Socia l before calling out other companies for "woke" advertising.
Trump cited examples of companies such as Jaguar and Bud Lite that created ad campaigns that were met with backlash from some consumers. "The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST," Trump wrote.
It's the latest leg of a meme-like stock surge for American Eagle, which jumped last month after retail traders online piled in following the reveal of new ads featuring Sweeney.
The stock ultimately lost some momentum following the late July rally, which also saw several other new meme stocks rise. Trump's post helped it make up some of the ground it lost since then. However, even after multiple surges, the fashion retailer is still down almost 23% year-to-date (YTD after a difficult start to 2025.
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