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Madinet Masr Launches Buyut Al-Khalifa to Revive Historic Cairo
Madinet Masr Launches Buyut Al-Khalifa to Revive Historic Cairo

CairoScene

time18-04-2025

  • Business
  • CairoScene

Madinet Masr Launches Buyut Al-Khalifa to Revive Historic Cairo

In partnership with the Built Environment Collective (BEC) and the Supreme Council of Antiquities, the project will restore heritage homes in the heart of Old Cairo. Apr 18, 2025 On Al-Rukbiyya Street in Historic Cairo, an ambitious new project is setting the stage for a cultural revival. Madinet Masr, one of Egypt's most prominent urban developers, has announced the launch of 'Buyut Al-Khalifa'—a large-scale heritage conservation effort in collaboration with the Built Environment Collective (BEC) and the Supreme Council of Antiquities. Slated to begin in May 2025, the project is a reclaiming of a living history. Spanning 3,000 square meters in a UNESCO World Heritage site, the initiative includes the restoration of two heritage buildings, the renovation of 19 residential facades, and the transformation of public spaces with eco-conscious designs, greenery, and lighting. Madinet Masr's initiative extends beyond preservation. With urban farms irrigated using recycled groundwater from local monument projects and a commitment to promoting heritage crafts, the project fuses culture, sustainability, and community development. 'This isn't just about bricks and mortar—it's about people,' Dr. May Al-Ibrashy, chair of BEC, tells CairoScene. 'We're protecting the past while building futures.' Part of BEC's long-running 'Athar Lina' program, the project also connects with broader state-led urban development schemes, including the Citadel Square plan and the 'Descendants of the Prophet' heritage trail. In a time when cities worldwide are struggling with identity in the face of development, Buyut Al-Khalifa offers a new model: one where history and modernity collaborate rather than co-exist.

Under the auspices of the Supreme Council of Antiquities Madinet Masr Announces the Development of 'Buyut Al-Khalifa' Project in Collaboration with Built Environment Collective
Under the auspices of the Supreme Council of Antiquities Madinet Masr Announces the Development of 'Buyut Al-Khalifa' Project in Collaboration with Built Environment Collective

Egypt Today

time17-04-2025

  • Business
  • Egypt Today

Under the auspices of the Supreme Council of Antiquities Madinet Masr Announces the Development of 'Buyut Al-Khalifa' Project in Collaboration with Built Environment Collective

Cairo, 15 April 2025 – Madinet Masr (EGX code: one of Egypt's leading urban community developers, has announced the launch of the 'Buyut Al-Khalifa' project to revitalize the urban fabric of Al-Rukbiyya Street in the heart of Historic Cairo. and to preserve endangered urban sites. The project is carried out in collaboration with the Built Environment Collective, in collaboration with the Supreme Council of Antiquities. This initiative aligns with Madinet Masr's CSR strategy, which focuses on the preservation and restoration of archaeological sites and historical buildings. Located in Historic Cairo – a UNESCO World Heritage Site – the 'Buyut Al-Khalifa' project aims to restore heritage buildings and rehabilitate the urban fabric while conserving the area's cultural identity and improving residents' quality of life. Spanning 3,000 square meters on Al-Rukbiyya Street, the project involves the restoration of two historic buildings, the refurbishment of 19 facades of modern buildings, and the development of 1,200 square meters of public spaces through paving, greenery, and lighting. The project also features the creation of two urban farms irrigated with groundwater harvested from the dewatering projects of listed monuments, enhancing and promoting heritage-based crafts, in addition to providing educational and professional opportunities. This reflects Madinet Masr's commitment to sustainable development, heritage conservation, and positioning Cairo as a global tourist destination. Commenting on the project, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: 'Community engagement is a cornerstone of our identity and vision. We are proud to take part in developing the Buyut Al-Khalifa project, which seeks to revive endangered urban sites, especially in archaeological and heritage areas. This initiative aligns with our 65-year legacy in the Egyptian market, during which we have played a pivotal role in developing integrated and sustainable urban cities and communities.' Sallam added: 'Our collaboration with the Built Environment Collective, and the Supreme Council of Antiquities is a true representation of strategic partnerships that create an added value for society and reflect our commitment to enhancing the quality of life for individuals and communities.' Dr. May Al-Ibrashy, Chairwoman of Built Environment Collective, commented: 'We are pleased to partner with a leading real estate developer like Madinet Masr to develop Buyut Al-Khalifa project. This represents a strategic partnership between the private sector and civil society to revive the urban essence surrounding the historical landmarks and buildings. The site's inclusion in the UNESCO World Heritage List due to its 'living heritage,' supports our belief that heritage is a key driver for development, not just a legacy of the past, but a foundation for shaping the future.' For her part, Dena Habib, Vice President of Corporate Relations at Madinet Masr, added: 'At Madinet Masr, we believe that sustainability is a fundamental element in all our operations. Buyut Al-Khalifa project reflects this commitment, as we are keen to achieve environmental, social, and economic sustainability. We always strive to partner with entities that share our values and vision of creating a positive societal impact. To that, our collaboration with Built Environment Collective reflects this vision; creating a sustainable urban environment that meets the needs of current and future generations while preserving Egypt's heritage and identity.' Buyut Al-Khalifa project is part of Built Environment Collective 'Athar Lina' (Heritage is Ours"الأثر لنا" ) initiative, launched in the Al-Khalifa area in 2012, which takes a participatory approach combining heritage conservation with socio-economic empowerment through traditional crafts and sustainable urban development. It also aligns with two national tourism development initiatives: the Citadel Square development, located 500 meters east of the site, and the 'Descendants of the Prophet مسار أحفاد النبي ' path, which passes through the area. Implementation of 'Buyut Al-Khalifa' project is set to begin implementation in May 2025 over three years. The project focuses on using eco-friendly materials and sustainable construction techniques, while improving quality of life and providing employment opportunities forming a comprehensive model for heritage conservation and local community development.

Madinet Masr Announces the Development of 'Buyut Al-Khalifa' Project to Revive Urban Heritage in Historic Cairo
Madinet Masr Announces the Development of 'Buyut Al-Khalifa' Project to Revive Urban Heritage in Historic Cairo

Tahya Masr

time15-04-2025

  • Business
  • Tahya Masr

Madinet Masr Announces the Development of 'Buyut Al-Khalifa' Project to Revive Urban Heritage in Historic Cairo

Madinet Masr (EGX code: one of Egypt's leading urban community developers, has announced the launch of the 'Buyut Al-Khalifa' project to revitalize the urban fabric of Al-Rukbiyya Street in the heart of Historic Cairo. and to preserve endangered urban sites. The project is carried out in collaboration with the Built Environment Collective, in collaboration with the Supreme Council of Antiquities. This initiative aligns with Madinet Masr's CSR strategy, which focuses on the preservation and restoration of archaeological sites and historical buildings. Located in Historic Cairo – a UNESCO World Heritage Site – the 'Buyut Al-Khalifa' project aims to restore heritage buildings and rehabilitate the urban fabric while conserving the area's cultural identity and improving residents' quality of life. Spanning 3,000 square meters on Al-Rukbiyya Street, the project involves the restoration of two historic buildings, the refurbishment of 19 facades of modern buildings, and the development of 1,200 square meters of public spaces through paving, greenery, and lighting. The project also features the creation of two urban farms irrigated with groundwater harvested from the dewatering projects of listed monuments, enhancing and promoting heritage-based crafts, in addition to providing educational and professional opportunities. This reflects Madinet Masr's commitment to sustainable development, heritage conservation, and positioning Cairo as a global tourist destination. Commenting on the project, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: 'Community engagement is a cornerstone of our identity and vision. We are proud to take part in developing the Buyut Al-Khalifa project, which seeks to revive endangered urban sites, especially in archaeological and heritage areas. This initiative aligns with our 65-year legacy in the Egyptian market, during which we have played a pivotal role in developing integrated and sustainable urban cities and communities.' Sallam added: 'Our collaboration with the Built Environment Collective, and the Supreme Council of Antiquities is a true representation of strategic partnerships that create an added value for society and reflect our commitment to enhancing the quality of life for individuals and communities.' Dr. May Al-Ibrashy, Chairwoman of Built Environment Collective, commented: 'We are pleased to partner with a leading real estate developer like Madinet Masr to develop Buyut Al-Khalifa project. This represents a strategic partnership between the private sector and civil society to revive the urban essence surrounding the historical landmarks and buildings. The site's inclusion in the UNESCO World Heritage List due to its 'living heritage,' supports our belief that heritage is a key driver for development, not just a legacy of the past, but a foundation for shaping the future.' For her part, Dena Habib, Vice President of Corporate Relations at Madinet Masr, added: 'At Madinet Masr, we believe that sustainability is a fundamental element in all our operations. Buyut Al-Khalifa project reflects this commitment, as we are keen to achieve environmental, social, and economic sustainability. We always strive to partner with entities that share our values and vision of creating a positive societal impact. To that, our collaboration with Built Environment Collective reflects this vision; creating a sustainable urban environment that meets the needs of current and future generations while preserving Egypt's heritage and identity. Buyut Al-Khalifa project is part of Built Environment Collective 'Athar Lina' (Heritage is Ours"الأثر لنا" ) initiative, launched in the Al-Khalifa area in 2012, which takes a participatory approach combining heritage conservation with socio-economic empowerment through traditional crafts and sustainable urban development. It also aligns with two national tourism development initiatives: the Citadel Square development, located 500 meters east of the site, and the 'Descendants of the Prophet مسار أحفاد النبي ' path, which passes through the area. Implementation of 'Buyut Al-Khalifa' project is set to begin implementation in May 2025 over three years. The project focuses on using eco-friendly materials and sustainable construction techniques, while improving quality of life and providing employment opportunities forming a comprehensive model for heritage conservation and local community development.

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