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Elle
4 days ago
- Entertainment
- Elle
The Hair Perfumes That Turn Heads Everywhere I Go
Fragrance, much like fashion, is deeply personal. The right scents can reflect your mood, give you a confidence boost, and even help clinch the vibe of any outfit. Right now, there are more hair perfumes than ever on the market—including options inspired by your favorite everyday scents—to help you create a truly distinctive aura from head to toe. 'Just as perfume is an invisible accessory that you spray on pulse points, hair perfume has a similar effect,' says Linda Levy, president of The Fragrance Foundation. Unlike traditional fragrances, though, hair perfumes are typically made without alcohol or with less amounts to avoid stripping out moisture. Instead, they often feature 'nourishing and conditioning oils to hydrate and add shine,' she adds. Some formulas even offer UV protection to help ward off further damage. In a quest to find the most luxurious hair perfumes, I tested some of the most popular formulas, scoured customer reviews, and tapped Levy, as well as Chicago-based hair stylist Raven Hurtado, for their top picks. Keep scrolling to find your next favorite vanity upgrade. Fans of the cult-loved Baccarat Rouge 540 will be obsessed with this matching hair fragrance. Starring notes of jasmine, saffron, and cedarwood, it's a tantalizingly rich scent that you won't be able to resist spritzing on for nearly every occasion. 'The florals in Baccarat 540 are intoxicating and clearly distinctive,' adds Levy. Key notes: jasmine, saffron, cedarwood, ambergris accord Size: 2.4 oz. It's no secret that Byredo makes some of the most eclectic and buzziest scents around, with Mojave Ghost being a clear standout. Not your typical woodsy perfume, this viral desert-inspired fragrance is actually quite subtle—opening with notes of cedarwood, sandalwood, and musk, then finishing with soft aromas of violet and magnolia. Per reviewers, the hair perfume version also lasts for hours and is easy to layer. Key notes: Jamaican nesberry, violet, sandalwood, magnolia, chantilly musk, crisp amber, cedarwood. Size: 2.5 oz. What I love most about YSL Libre is its versatility. A sultry yet balanced blend of notes like deep musk, lavender essence, toasty vanilla, and bright mandarin, it's an equally effortless pick for everyday wear as it is for date night paired with an LBD. Even better, the hair perfume version has pomegranate extract to create a soft, shiny finish. Key notes: mandarin essence, lavandin essence, blackcurrant accord, lavender essence, orange blossom absolute, vanilla extract, musks, cedar essence Size: 1.01 oz. I like to think of Chanel's Coco Mademoiselle as No.5's hipper, younger sister. Bold, fresh, and feminine, without the intense powderiness of its iconic predecessor, it's no wonder the popular scent is also one of Levy's all-time favorites. 'The mix of orange blossoms and rose create such a sense of being dressed up,' she says. Key notes: Patchouli, vetiver, orange, jasmine and rose Size: 1.2 oz. Levy recommends this spicy-floral fragrance from Diptyque, which she calls perfect for spring and summer. On top of being a delightful contrast of iris, musk, and pink peppercorn, it stars nourishing camellia oil to soften hair and tame frizz. For the best results, the brand suggests applying it on damp hair after rinsing with cool water, as this can help close the cuticle and seal the fragrance in for longer. Key notes: musk, iris, ambrette, pink peppercorn Size: 1 oz. Chances are you've seen Sol de Janeiro's hair and body mists all over TikTok. Cheriosa '62 is a bestseller and one of my personal favorite scents in the collection. A delicious blend of salted caramel, vanilla, and pistachio will leave you sneaking a whiff of your hair every few minutes (for those who are normally averse to gourmand fragrances, rest assured this one isn't saccharine). Though not the longest-lasting hair perfume I've tried, I found a little goes a long way. Plus, the bottle is large enough that you won't feel guilty spritzing it on repeatedly throughout the day. Key notes: Pistachio, almond, heliotrope, jasmine petals, vanilla, salted caramel, sandalwood Size: 3 oz. 'This honey-infused perfume is great for all hair types and provides moisture and shine with a light fragrance that leaves you feeling fresh,' says Hurtado. Blended with notes of mandarin and wildflowers, it's also more nuanced than you might expect—I would describe it as warm and sweet yet surprisingly sophisticated, with a finish that lasts for hours. Key notes: mirsalehi honey, spring florals, mandarin Size: 1.7 oz. 'Everything Killian does is addictive and this one is such a delectable gourmand with notes of marshmallow but not too sweet,' says Levy. Also infused with panthenol, the decadent formula simultaneously works to soften and revive dull hair. Key notes: Neroli, orange blossom, marshmallow Size: 1.7 oz. For any vanilla scent purists, this aptly named mist from Phlur is the quintessential pick. It opens with notes of pink pepper and juicy apple, then dries down with a satisfyingly creamy aroma akin to pure vanilla extract. 'It's great for freshening up your hair with a sweet fragrance,' says Hurtado. (Though in my opinion, it won't make you smell like a bakery.) Key notes: Vanilla, sandalwood, pink pepper, jasmine Size: 3 oz. - 8 oz. Sure, spritzing on hair perfume isn't a necessity, but if you love the idea of your hair smelling salon-fresh on the daily, this Balmain scent is worth the splurge. As a beauty editor, I've tried countless perfumes over the years, but I'd rank this among one of the most unique I've ever sniffed. It's slightly fruity and floral, contrasted with sharper notes like tarragon and balsamic that give it a slight edge. Even after hours of commuting around New York City, my hair still smelled luxurious with just a single application. Silk protein and argan oil provide added shine and softness as well. Key notes: white musk, balsamic, tarragon, peach blossom, gardenia Size: 3.4 oz. Jo Malone perfumes are the epitome of elegance and timelessness. This argan oil-infused scent from the British label will instantly transport you to the English countryside, featuring notes of ripe pear, delicate freesia, and earthy patchouli for a grounding element. Key notes: William pear, freesia, patchouli From the brand known for its ultra-nourishing, smoothing hair products, this ambery-meets-floral mist stars hydrators like argan oil and vitamin E, plus UV-absorbing technology, to hydrate and protect strands. Among over 8,000 reviews, shoppers say it smells fresh and brings life back to dry hair without weighing it down. Key notes: Amber, magnolia, woody notes Size: 3.4 oz. Notes of zingy lemon zest meet soft cashmere and jasmine in this refreshingly comforting scent. Meanwhile, niacinamide helps soften and biotin works to strengthen hair. Per one five-star reviewer: 'Luxurious and cozy, it hydrates and refreshes without any stickiness, leaving my skin and hair soft and fresh all day. Plus, the mist itself is super fine, almost cloud-like.' Key notes: Lemon zest, jasmine, cashmere wood Size: 1.69 oz., 3.3 oz Hair can easily absorb unwanted odors from the environment, especially if you indulge in regular heat styling and chemical treatments that can leave it more porous over time. This Sachajuan perfume not only offers a light fruity-floral fragrance, but also uses citrus oils to mask odors and instantly make hair smell cleaner. Whether you're nearing wash day or are dealing with the aftermath of a pungent takeout order, this is just the solution to have in your arsenal. What's more, it helps nourish, boost shine, and protect against damaging UV rays. Key notes: Green apple, peach, rose, cedar, white musk Size: 1.7 oz. 'To choose the right hair perfume, consider your hair type,' advises Hurtado. 'Hair perfumes provide nourishing oils that can be heavy on fine hair. If you have fine hair, look for something that is lightweight, formulated with vitamins and minerals, and a scent that best suits you. For thicker hair, ingredients like coconut oil and argan oil will help moisturize.' 'Spray from a distance or into the roots for a more intense scent—only on dry hair,' suggests Hurtado. Levy also recommends applying a hair perfume post-styling for the ultimate finishing touch. 'Just as your skin absorbs scent, so does your hair,' says Levy. 'Based on the formulation, the scent can last for a few hours or longer.' Hurtado adds that since hair absorbs scents more than the skin, hair perfumes generally tend to have a longer-lasting aroma. Linda Levy is the President of The Fragrance Foundation Raven Hurtado is a hair stylist at Maxine Salon in Chicago As a leading publisher of fashion, lifestyle, and beauty content, is committed to highlighting the best products in various categories by personally testing the latest and most innovative products, interviewing countless experts, and vetting customer-loved items. For this piece, an writer spoke with fragrance experts about all things hair perfumes. The author personally tested a number of these products and scoured reviews for the top-rated products on the market.
South China Morning Post
22-05-2025
- Entertainment
- South China Morning Post
Style according to ... Barbara Sturm, dermatologist and founder of the eponymous skincare company who counts Gwyneth and Oprah among her legions of fans, reveals to us some of her favourite things
Dermatologist Barbara Sturm, who invented the concept of anti-ageing blood cream, is a pioneer of clean skin. Dr Barbara Sturm , the skincare company she founded in 2011 in Düsseldorf, Germany, is a favourite among celebrities and is known for bestselling products such as the Hyaluronic Serum, which Sturm calls the 'white T-shirt of any skincare regimen'. Here, Sturm shares her favourite finds from around the world. What I'm watching TV favourite Desperate Housewives. Photo: Handout Advertisement Social media can be fun, but I think it's important to use it in a way that feels positive and enriching. Right now, I'm re-watching all the old seasons of Desperate Housewives – it's just as good the second time round. My beauty hacks Dr Barbara Sturm skincare products. Photo: Handout I'll either use my Facial Scrub or the Enzyme Cleanser twice a week to remove dead skin. I apply my Balancing Toner immediately after showering. Byredo_Bal d'Afrique eau de parfum. Photo: Handout I rarely wear fragrance, but I do love Byredo's Bal d'Afrique. Sometimes I'll spritz a little on my T-shirt but never on my skin. I don't wear make-up but if I do use anything on my eyes, I'll apply some eyeshadow by Anastasia and use her Brow Wiz – I always like to have good eyebrows. Where to go in London
Fashion United
21-05-2025
- Business
- Fashion United
Byredo expands beyond London with Victoria Leeds flagship
Moving away from the typical London-centric trajectory of luxury beauty, Swedish fragrance house Byredo is preparing to open its first standalone store outside the capital — a 2,154-square-foot boutique in the heart of Victoria Leeds. This move marks a geographic milestone for the cult label, but also reflects the broader rise of niche beauty in regional luxury retail environments. The new space, located in Victoria Quarter — already home to Aesop, Jo Malone, and Mulberry — signals Byredo's confidence in the northern market's appetite for elevated beauty and lifestyle products. It follows the brand's successful concession within Harvey Nichols Leeds, where sustained footfall and strong sales performance provided a reliable proof of concept. Best known for its minimalist bottles and conceptual scent narratives, Byredo has built a loyal global following since its founding in 2006 by Ben Gorham. Acquired in 2022 by Puig, the brand remains emblematic of the niche fragrance category — one that continues to outperform the broader beauty market. According to market research firm NPD Group, prestige niche fragrance sales in the UK grew 13 percent year-on-year in 2023, compared to 7 percent growth in mass-market fragrance. This trend is further amplified by Gen Z and Millennial consumers, who are drawn to the artisanal positioning, perceived authenticity, and layered storytelling of independent brands. The Leeds opening will see Byredo expand its physical retail experience to include not only its core fragrance line, but also cosmetics, home goods, leather accessories, and small luxuries — part of a deliberate shift toward full lifestyle branding. The move dovetails with Puig's strategy of cultivating vertical retail experiences to drive both brand equity and margin control. 'The luxury nature of Byredo means they will be a perfect fit with our leading tenant mix," commented Rachel Bradburn, leasing director at Victoria Leeds. "Yet another strategic brand decision to launch its first standalone store outside of London. Byredo's flagship further cements Victoria Quarter as the go-to premier destination for luxury brands.' Victoria Leeds has been steadily positioning itself as a regional luxury hub, with recent arrivals such as Aesop and the announcement that sustainable womenswear label Nobody's Child will also open its first northern store there. These moves reflect a growing recalibration of retail geography, as brands increasingly seek to balance London flagship dominance with broader national relevance — and direct-to-consumer economics. For Byredo, the Leeds opening is less a test case than an assertion: niche beauty has matured, and its market is no longer confined to urban centres or online exclusivity. In a post-pandemic retail environment where experience, locality, and curation are gaining renewed importance, the move underscores a simple truth — niche is no longer niche. It's the new mainstream, and it's going regional.
Evening Standard
07-05-2025
- Entertainment
- Evening Standard
Let's Make-Up: the new beauty launches to have on your radar in May 2025
It is officially the best month of the year - and that's not just because it is my birthday month. Taurus season is giving a lot to look forward to on the beauty front too. The worlds of fashion and beauty are colliding with Marc Jacobs teaming up with pimple patch brand Starface - and that's just the start. Byredo is entering a new category, GHD is making effortless beach waves actually effortless to create and MAC is making a worthy dupe for Laura Mercier's Caviar Stick.
Daily Mail
03-05-2025
- General
- Daily Mail
Map shows why New York smells most disgusting in spring - and it's saving the city $8m a year
New York City is known for its array of strange smells, from urine to body odor, but one tree is filling the streets with a particularly unpleasant stench. The Callery Pear tree, which is in the same family as the Bradford Pear, has a distinctive smell that many people find disgusting. So if you find yourself scrunching your nose up this spring, that's why! The Callery Pear litters the Big Apple's streets in all five boroughs, so there's no escaping it. You might even find the invasive species beautiful due to its white flowers - it's one of the first to flower as winter breaks away. But the tree releases the compound trimethylamine and that's what causes the fishy smell, native New Yorker Olivia Rose told after sharing a recent TikTok. The compound can be found in semen and ammonia and it's a pollinator attractor. 'The fact that they attract pollinators now - mostly flies and beetles - is more of an ecological irony. The scent is designed to mimic decay - that's what pulls in the bugs. Turns out, some of them think semen smells like Byredo [perfume].' The peak stink comes between mid-March and mid-April as the tree begins to bloom. 'That's when they bloom and the smell is unmistakable - funky, fishy, and wafting through the city,' Olivia said. 'It's released during the early bloom. [The] Bradford Pear evolved to attract flies and beetles, many of which are drawn to the scent of decay.' The trees first came to New York City around the 1970s as 'as part of broader street beautification efforts,' Rose told 'There are plenty of invasive species growing around the city, but they were not planted with malice,' Olivia, who has a degree in landscape architecture from Cornell, told NYC has 65,591 of these trees and NYC Parks estimates it saves the city $8million a year through stormwater interception, energy conserved, and air pollutants removed. However, the trees aren't all they are cracked up to be, Olivia said. 'The Bradford Pear seemed like an ideal choice: a picturesque tree with a lollipop form, early white blooms, fast-growing, inexpensive, and able to thrive in polluted and compacted soil. 'It was thought to be sterile and low maintenance, but widespread planting of other Callery pear cultivars led to unexpected cross-pollination - sparking a wave of invasive offspring.' NYC no longer plants these trees and certain states, like Ohio and Pennsylvania, have banned the trees due to being invasive. 'They weren't kept for pollinators. It was a visual choice. It was fast. It gave impact. Pretty - and symmetrical,' Olivia told The trees are native to China and Vietnam that grow up to 26 feet tall. In the springtime, the tree produces white flowers, but as the weather gets cooler, it blossoms red, pink, orange, and more, according to NYC Parks.
