Latest news with #C2PA
Time of India
3 days ago
- Business
- Time of India
The Times of India joins the Content Authenticity Initiative to advance digital transparency and combat disinformation
A joint initiative NEW DELHI: The Times of India , the world's most-read English-language daily, has joined the Content Authenticity Initiative (CAI) — a cross-industry community of over 4,500 members including civil society, media, and technology companies, founded by Adobe in 2019. The CAI is focused on promoting media transparency through an open, extensible approach and free, open-source tools based on the C2PA standard. Its mission is to make content authenticity and provenance scalable, accessible, and trustworthy for all. With a legacy spanning 187 years, The Times of India (TOI) has consistently stood for independence, credibility, and public trust. Its participation in the CAI aligns with the publication's continued efforts to uphold truth in journalism and fight misinformation in the digital age. 'At the Times of India, our focus has always been on strengthening trust in journalism,' said Mohit Jain, Chief Operating Officer (Publishing) and Executive Director. 'Joining the Content Authenticity Initiative is part of that larger mission to build tools and systems that protect truth in the digital age. It is a commitment to our readers and to the future of credible news. The Reuters Institute and University of Oxford Digital News Report 2025 has, for the fifth year in a row, named TOI the most trusted news brand in India. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like The Best Method for a Flat Stomach After 50 (It's Genius!) Lulutox Undo We're proud to carry that responsibility forward by joining the CAI and contributing to this global alliance.' The CAI equips creators, journalists, and readers with new tools to verify the origins and integrity of digital media, enabling informed engagement and stronger safeguards against manipulation. Santiago Lyon, head of advocacy and education at the Content Authenticity Initiative, emphasized the crucial role of Indian publications like TOI in combating digital disinformation. 'The Times of India's involvement with the CAI is a landmark moment for our initiative,' he said. 'In an era where the spread of disinformation threatens the integrity of journalism, TOI's vast influence and trusted reputation will significantly bolster our efforts to create a more transparent and trustworthy digital ecosystem, ensuring that readers can confidently discern credible content.' With this partnership, The Times of India joins a global alliance of trusted news organizations including The New York Times, BBC, Reuters, Associated Press, The Wall Street Journal, and The Washington Post in helping shape a future where content transparency and reader trust are paramount.
Zawya
28-06-2025
- Business
- Zawya
ONVIF and the C2PA announce collaboration to strengthen trust in digital video
ONVIF®, the leading global standardization initiative for IP-based physical security products, has announced that it has entered into a strategic collaboration with the Coalition for Content Provenance and Authenticity (C2PA) to preserve the integrity and authenticity of digital video in the evolving fight against content manipulation. The two groups will work together to raise awareness and promote the adoption of open standards that help verify the authenticity of video content across digital video platforms. This initiative aligns the ONVIF video authentication specification with Content Credentials, the open standard published by the C2PA, which is comprised of Microsoft, Adobe, Google, Meta, BBC, and Truepic. Content Credentials enhances transparency and establishes end-to-end confidence in the authenticity of digital assets. This collaboration comes at a time when synthetic media, deepfakes, and AI-generated content are becoming increasingly indistinguishable from authentic footage. The tools that create this fake content pose a significant risk to public trust in video used for law enforcement, corporate security, and legal proceedings as well as in a wide range of digital media products. 'We are happy to welcome ONVIF as a liaison member to the C2PA,' said Andrew Jenks, Executive Chair of the C2PA. 'As the global standard for provenance, Content Credentials plays a vital role in providing transparency in digital media. The collaboration with ONVIF and the C2PA brings Content Credentials to video security – an environment where footage must reflect reality without alteration. We're excited about our work together and the impact of our global, open standards.' The video authentication specification developed by ONVIF, known as media signing, ensures that video footage is cryptographically signed at the point of capture with a digital key specific to the individual surveillance camera. The signatures are embedded in the video, enabling an authentication tool to verify whether video frames – throughout the chain of custody – have been modified or manipulated since they left the camera. This is critical for video used in court proceedings, law enforcement investigations, and corporate security incidents, where any doubts about the validity of video evidence can undermine outcomes and erode institutional trust. The C2PA's core specification, Content Credentials, is a technical standard that allows publishers, creators, and consumers to trace the lifecycle of media, beginning from production (such as which camera captured an image, whether it was edited, and when) to consumption (displaying this information on the website or platform where the content appears). Content Credentials embed cryptographically signed, tamper-evident metadata directly into images, video, audio, and documents or stored in a manifest that travels with the content, making any alteration detectable. This metadata acts like a digital 'nutrition label,' detailing the content's origin, history, and any modifications made. 'Preserving the authenticity of video has never been more important as the threats from generative AI and other means of content manipulation continue to increase exponentially, regardless of industry and use case,' said Leo Levit, Chairman, Steering Committee, ONVIF. 'The work of ONVIF to preserve video integrity and the recognition by the C2PA will help build user confidence that recorded video can be verified as genuine and untampered.' ONVIF is a leading and well-recognized industry forum driving interoperability for IP-based physical security products, with a global member base of established camera, video management system and access control companies and nearly 34,000 profile conformant products. ONVIF offers Profile S for streaming video; Profile G for video recording and storage; Profile C for physical access control; Profile A for broader access control configuration; Profile T for advanced video streaming; Profile M for metadata and events for analytics applications and Profile D for access control peripherals. ONVIF continues to work with its members to expand the number of IP interoperability solutions ONVIF conformant products can provide. Further information about ONVIF conformant products, including member companies and their conformant models, is available on the ONVIF website:
Yomiuri Shimbun
21-05-2025
- Business
- Yomiuri Shimbun
Japan's Yomiuri Shimbun Joins CAI to Combat Fake Information Online; Members of Intl Group Include Media, Camera Makers, Tech Firms
Yomiuri Shimbun file photo The Yomiuri Shimbun's Tokyo head office building in Chiyoda Ward, Tokyo The Yomiuri Shimbun has joined the Content Authenticity Initiative (CAI), an international organization that develops tools to improve media transparency, to help combat fake information found online, the company announced Tuesday. The CAI has promoted the use of technology for data provenance for such online content as images and video clips. The CAI intends to accelerate the adoption of the Coalition for Content Provenance and Authenticity (C2PA), a technical standard which is being developed by companies, including Microsoft Corp. and Adobe Inc. Media companies, camera makers, tech companies and other entities worldwide are members of the CAI and are taking various measures against the falsification of images and videos. The Yomiuri Shimbun has been making efforts for the implementation of the Originator Profile, which is a technology used to confirm the authenticity of posts found online. If both technologies are used, measures to combat fake information will be strengthened and digital spaces will become safer.
Mint
14-05-2025
- Mint
TikTok's AI Alive lets users bring photos to life with text prompts: All you need to know
TikTok has unveiled a new artificial intelligence feature that allows users to convert still images into animated videos. The feature, calledAI Alive, is the platform's latest step into generative AI, and marks the first time a major video-centric social media app has introduced image-to-video creation using artificial intelligence. Currently available exclusively for TikTok Stories, the AI-powered tool enables users to animate photographs by selecting an image from their Story Album and entering a short text prompt. The feature can be accessed by tapping the blue plus (+) icon at the top of either the Inbox or Profile pages, followed by selecting an image. Once on the editing screen, users will find the AI Alive button positioned second from the top in the toolbar on the right. After tapping the icon, a new window opens where users can input their own animation prompt or select from a range of suggested ideas. Once the prompt is submitted, the tool generates a brief video that can be posted directly to the user's Story. These AI-created stories are viewable through theFor You andFollowing feeds, as well as on individual profiles. TikTok has emphasised safety and responsibility in the rollout of AI Alive. To mitigate misuse, the platform has integrated several layers of moderation. Every image, prompt, and resulting video is reviewed by moderation technology before the video becomes visible to its creator. A final check is performed prior to public posting. In addition, users are encouraged to report any content that they believe violates community guidelines. To ensure transparency, all videos created with AI Alive will carry a visible 'AI-generated' label, said the company. The platform is also embedding C2PA (Coalition for Content Provenance and Authenticity) metadata into these videos — a standard that helps verify the authenticity and origin of AI-generated content. While TikTok takes the lead in this space, rival platforms such as Instagram, Snapchat, and X currently lack similar AI video creation tools. YouTube Shorts has begun experimenting with a text-to-video generator, but it remains in limited testing.
Yahoo
13-05-2025
- Yahoo
TikTok launches TikTok AI Alive, a new image-to-video tool
TikTok is launching its first image-to-video AI feature, the company announced on Tuesday. The new feature is called "TikTok AI Alive" and allows users to turn static photos into videos within TikTok Stories. The feature is only accessible via TikTok's Story Camera and uses AI to create short-form videos with "movement, atmospheric and creative effects," TikTok says. For instance, if your static photo features a sky, clouds, and the ocean, TikTok could turn the photo into a video where the sky gradually shifts hues, the clouds start to drift, and you hear the sound of waves crashing. Or, you could animate a group selfie that highlights gestures and expressions. The launch of the new image-to-video features comes a few years after TikTok introduced an in-app text-to-image AI generator. While both Instagram and Snapchat also offer text-to-image AI features for creators, TikTok is now taking a step further by offering its users the ability to create videos from images. It's worth noting that Snapchat has said it will soon allow creators to generate AI videos from images. AI Alive stories will have an AI-generated label to notify users that the content was created with AI. Plus, this content will have C2PA metadata embedded, which is a technical standard that helps others identify that the video is AI-generated, even if it's downloaded and shared beyond TikTok. "We are always building with safety in mind, and the same goes for our AI innovations," TikTok said in a blog post. "As this technology enables new forms of creative expression, it undergoes multiple trust and safety checks to protect our community. To help prevent people from creating content that violates our policies, moderation technology reviews the uploaded photo and written AI generation prompt as well as the AI Alive video before it's shown to the creator." TikTok notes that people can report videos that they think break the app's rules, and that the app conducts a final safety check once a creator shares an AI Alive story. Creators can create an AI Alive video by opening the Story Camera and tapping the blue plus button on the top of the Inbox page or Profile page. From there, you can choose a photo from your Story Album. You will then see the AI Alive icon on the right side toolbar on the photo edit page. This article originally appeared on TechCrunch at Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
