Latest news with #CJENM-owned
Broadcast Pro
24-07-2025
- Business
- Broadcast Pro
CJ ENM launches subsidiary in Saudi Arabia to drive Middle East expansion
The subsidiary will facilitate collaborations across music, television, film and live entertainment, including both scripted and unscripted formats. Korean entertainment giant CJ ENM has launched its wholly-owned subsidiary, CJ ENM Middle East LLC, in Riyadh, becoming the first Korean entertainment company to establish a direct presence in Saudi Arabia. The move marks a pivotal moment in what CJ ENM has declared its 'First Official Year of Global Expansion,' coinciding with the company's 30th anniversary in 2025. Speaking about the expansion, Yoon Sang-hyun, CEO of CJ ENM, said: 'This move marks a significant step in the company's declaration of 2025—CJ ENM's 30th anniversary year—as the 'First Official Year of Global Expansion'. Establishing a presence in Saudi Arabia allows us to actively engage in emerging global markets and strengthen our global competitiveness.' The newly formed Riyadh-based subsidiary will spearhead a range of initiatives across music, film, television and live entertainment. These include original scripted and unscripted content, artist discovery programmes based on the company's Music Creative eco-System (MCS) and major K-pop concerts utilising both CJ ENM-owned and third-party intellectual property. The company has also partnered with Sela, Saudi Arabia's top live events firm, to bolster its local reach and ensure strong operational foundations. Hyun Soo Kim, General Manager of CJ ENM Middle East LLC, added: 'The MENA region, and Saudi Arabia in particular, presents unprecedented potential for cultural and commercial collaboration. To build strong local networks and ensure stable operations, we are partnering with Sela—Saudi Arabia's leading live events and experiences company —to expand the influence of K-culture.' CJ ENM's presence in the MENA region has been steadily growing in recent years. It signed a memorandum of understanding with the Saudi Ministry of Culture in 2022 and followed it up with a 2023 agreement with Saudi content company Manga Productions to co-produce and distribute a wide array of content, including animations, films and webtoons. The company has also staged the global K-pop event KCON in Saudi Arabia in both 2022 and 2023 and recently signed a major distribution deal with Shahid, the MENA region's major Arabic streaming platform, to bring 20 Korean dramas to local audiences. With over 62% of Saudi Arabia's population under the age of 30 and the country actively investing in entertainment as part of its Vision 2030 development strategy, CJ ENM sees the region as a high-potential market for Korean content across sectors including gaming, music, and live events. CJ ENM Middle East LLC will act as a regional hub, coordinating with its Seoul headquarters to accelerate cross-border collaboration and expand the reach of K-content in the Arab world. The company aims to leverage its production know-how and growing network of partners to become a leading force in global entertainment.
Korea Herald
07-03-2025
- Entertainment
- Korea Herald
Super Junior kicks off 20th anniversary year with new reality show
Super Junior is launching its highly anticipated 20th-anniversary project with a brand-new reality entertainment program, 'Super Junior's Super TV.' The 10-episode show will premiere March 21, airing every Friday on TVing, a local streaming platform, and Mnet, a CJ ENM-owned music cable channel. For international fans, 'Super Junior's Super TV' will be available via multiple global streaming platforms, including Kocowa+ (North America, Europe, Oceania), TrueVisions Now (Thailand), friDay Video (Taiwan), and Channel K on Prime Video India (India). The program takes a unique 'hardcore variety' approach, tailored specifically for Super Junior. Now entering their 20th year, the members will take on the challenge of escaping a world built entirely with their own words — where every statement they make materializes into reality. The show promises a lineup of unpredictable and dynamic content, including a parody of the popular dating show 'I Am Solo,' a game-filled sauna experience, a housewarming party at a member's home and even a travel adventure — all fueled by Super Junior's signature chemistry, honed over two decades. Beyond variety shows, Super Junior has an extensive lineup of projects planned for their 20th anniversary celebrations, including an exhibition, new album release, pop-up stores and a concert tour.
