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Olive Young kicks off largest-ever K-beauty festival in Seoul
Olive Young kicks off largest-ever K-beauty festival in Seoul

Korea Herald

time21-05-2025

  • Business
  • Korea Herald

Olive Young kicks off largest-ever K-beauty festival in Seoul

CJ Olive Young kicked off its largest-ever beauty and wellness festival, 2025 Olive Young Festa, with a media event on Wednesday at Nodeul Island in Yongsan-gu, Seoul. Held outdoors at a site along the Han River spanning 11,570 square meters, the attendance for this year is expected to reach 30,000 visitors, nearly double that of previous years. 'This year's Festa expands beyond award-winning names to highlight rising and indie brands, helping more promising players connect with customers,' said Lee Eun-jeong, head of Olive Young's Brand Creative Center. 'We've brought together our know-how since 2019 to create a differentiated experience that promotes K-beauty as a cultural movement. It's both a festival for our 16 million Olive Members and a milestone for K-beauty's present and future.' Themed 'Treasure Island,' the five-day festival invites visitors to discover the unique strengths of each participating brand through an immersive, interactive experience. A record 108 beauty and health brands are featured across 84 booths, offering visitors hands-on access to both bestsellers and emerging names in Korean beauty. The festival is organized into five main zones, Skincare, Makeup, Personal Care, Healthy Lifestyle and Luxe Edit, covering a wide range of categories from cosmetics to wellness. At daily seminar sessions titled 'Beauty & Health Deep Dive,' Olive Young partner brands engage directly with the audience to offer in-depth product insights and share brand stories. More than just a public event, the Festa also serves as a networking and business platform for the K-beauty industry. Key stakeholders are invited to foster domestic and global market connections, including small and medium-sized brands, manufacturers, consumers and international buyers. A special co-growth program, Future Connect, will also run during the festival, where some 200 brand representatives will attend sessions that cover export logistics, compliance with international regulations, and analysis of global K-beauty trends. Olive Young has also invited around 400 representatives from major global retail platforms, including those from the US, Japan, Hong Kong and Southeast Asia, offering them firsthand experience of K-beauty innovation and potential partnerships. 'Since its launch in 2019 with just 50 brands, Olive Young Festa has more than doubled in size and continues to evolve with customers,' CJ Olive Young Communication Officer Lee Sang-ju said at the event. 'The Festa reflects our commitment to supporting Korean beauty brands as they grow at home and expand globally.' hykim@

VEGAN K-BEAUTY SUN CARE FOR SENSITIVE SKIN -- NOW 25% OFF ON AMAZON
VEGAN K-BEAUTY SUN CARE FOR SENSITIVE SKIN -- NOW 25% OFF ON AMAZON

Korea Herald

time10-05-2025

  • Business
  • Korea Herald

VEGAN K-BEAUTY SUN CARE FOR SENSITIVE SKIN -- NOW 25% OFF ON AMAZON

SEOUL, South Korea, May 10, 2025 /PRNewswire/ -- BRING GREEN, the vegan K-beauty skincare brand from CJ Olive Young, South Korea's largest beauty retailer, is launching its Tea Tree Cica sun care line in the U.S. market via Amazon this May. The new products include the Tea Tree Cica Facial Sun Cushion and Tea Tree Cica Sun Cream, both featuring a lightweight formula tailored for sensitive skin. BRING GREEN's sun care line features gentle yet effective soothing ingredients like tea tree and centella asiatica (cica), designed to soothe sensitive skin while delivering SPF 50 broad-spectrum protection. The products come in a refreshing mint green tint to help visibly tone down redness and even out skin tone. Launch Products: Both products will be available on Amazon starting May 9, with a special Mother's Day promotion offering 25% off from May 9–13 (PST). BRING GREEN's tea tree and cica are cultivated at the Jeju Plant Resource Institute in Korea, backed by 25 years of expertise. The ingredients are known to be five times more hydrating and soothing than conventional sources, thanks to the island's rich mineral soil. Already a cult favorite in Korea, the Sun Cushion is especially popular for its buildable, non-patchy texture that allows easy touch-ups throughout the day—without disrupting makeup or leaving white cast. The products are EVE VEGAN certified, aligning with BRING GREEN's commitment to cruelty-free and animal-free beauty. "We're excited to introduce our gentle, high-performance sun care to North American customers just in time for summer," said Gina Kim, Marketing Manager at BRING GREEN. "These products deliver more than just UV protection—they help soothe sensitive skin, offer convenience, and come at an affordable price point. We believe they'll be a hit among conscious beauty lovers." BRING GREEN is well known for its bestselling Tea Tree Soothing Toner, Cleansing Foam, and Zinc Teca Blemish Serum, the latter recently featured by a U.S. beauty magazine as a "Best for Sensitive Skin" pick. The Tea Tree Cica Trouble Cleansing Foam also received top marks in recent consumer surveys in Korea for its clean ingredient list, gentle cleansing power, and brightening effects. About CJ Olive Young CJ Olive Young, established in 1999, is South Korea's leading beauty and health retailer. Our brand name, "Olive Young," embodies the philosophy of "All Live Young," reflecting our vision for everyone to live a healthy and beautiful life at all times. Through its flagship store, "Olive Young," it offers trendy and radiant K-beauty products to customers worldwide. With over 1,370 stores, more than 20 years of expertise, data-driven insights, and strong partnerships, Olive Young curates a distinguished selection of K-beauty and wellness products. As a subsidiary of CJ Group, a global lifestyle company, CJ Olive Young continues to lead the industry by delivering the value of healthy beauty to customers worldwide. For more information, visit

VEGAN K-BEAUTY SUN CARE FOR SENSITIVE SKIN -- NOW 25% OFF ON AMAZON
VEGAN K-BEAUTY SUN CARE FOR SENSITIVE SKIN -- NOW 25% OFF ON AMAZON

Yahoo

time09-05-2025

  • Business
  • Yahoo

VEGAN K-BEAUTY SUN CARE FOR SENSITIVE SKIN -- NOW 25% OFF ON AMAZON

SEOUL, South Korea, May 9, 2025 /PRNewswire/ -- BRING GREEN, the vegan K-beauty skincare brand from CJ Olive Young, South Korea's largest beauty retailer, is launching its Tea Tree Cica sun care line in the U.S. market via Amazon this May. The new products include the Tea Tree Cica Facial Sun Cushion and Tea Tree Cica Sun Cream, both featuring a lightweight formula tailored for sensitive skin. BRING GREEN's sun care line features gentle yet effective soothing ingredients like tea tree and centella asiatica (cica), designed to soothe sensitive skin while delivering SPF 50 broad-spectrum protection. The products come in a refreshing mint green tint to help visibly tone down redness and even out skin tone. Launch Products: BRING GREEN TEA TREE CICA SUN CUSHION– $22.99 BRING GREEN TEA TREE CICA SUNCREAM – $22.99 Both products will be available on Amazon starting May 9, with a special Mother's Day promotion offering 25% off from May 9–13 (PST). BRING GREEN's tea tree and cica are cultivated at the Jeju Plant Resource Institute in Korea, backed by 25 years of expertise. The ingredients are known to be five times more hydrating and soothing than conventional sources, thanks to the island's rich mineral soil. Already a cult favorite in Korea, the Sun Cushion is especially popular for its buildable, non-patchy texture that allows easy touch-ups throughout the day—without disrupting makeup or leaving white cast. The products are EVE VEGAN certified, aligning with BRING GREEN's commitment to cruelty-free and animal-free beauty. "We're excited to introduce our gentle, high-performance sun care to North American customers just in time for summer," said Gina Kim, Marketing Manager at BRING GREEN. "These products deliver more than just UV protection—they help soothe sensitive skin, offer convenience, and come at an affordable price point. We believe they'll be a hit among conscious beauty lovers." BRING GREEN is well known for its bestselling Tea Tree Soothing Toner, Cleansing Foam, and Zinc Teca Blemish Serum, the latter recently featured by a U.S. beauty magazine as a "Best for Sensitive Skin" pick. The Tea Tree Cica Trouble Cleansing Foam also received top marks in recent consumer surveys in Korea for its clean ingredient list, gentle cleansing power, and brightening effects. About CJ Olive Young CJ Olive Young, established in 1999, is South Korea's leading beauty and health retailer. Our brand name, "Olive Young," embodies the philosophy of "All Live Young," reflecting our vision for everyone to live a healthy and beautiful life at all times. Through its flagship store, "Olive Young," it offers trendy and radiant K-beauty products to customers worldwide. With over 1,370 stores, more than 20 years of expertise, data-driven insights, and strong partnerships, Olive Young curates a distinguished selection of K-beauty and wellness products. As a subsidiary of CJ Group, a global lifestyle company, CJ Olive Young continues to lead the industry by delivering the value of healthy beauty to customers worldwide. For more information, visit View original content to download multimedia: SOURCE CJ Olive Young Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

2025: CELEBRATING K-BEAUTY AT THE CJ CUP BYRON NELSON
2025: CELEBRATING K-BEAUTY AT THE CJ CUP BYRON NELSON

Korea Herald

time30-04-2025

  • Business
  • Korea Herald

2025: CELEBRATING K-BEAUTY AT THE CJ CUP BYRON NELSON

BIOHEAL BOH, BRING GREEN, and COLORGRAM featured at Olive Young booth during PGA Tour event in Texas SEOUL, South Korea, April 30, 2025 /PRNewswire/ -- CJ Olive Young, Korea's No.1 beauty and health retailer, is pleased to announce its participation as a booth sponsor tournament, held at TPC Craig Ranch in Texas from May 1 to May 4. Visitors to the tournament will also have access to the fan village between April 30 and May 4, where Olive Young will host engaging beauty experiences for U.S. consumers. As part of the "HOUSE OF CJ" experience, Olive Young will introduce its popular private label brands — BIOHEAL BOH, BRING GREEN, and COLORGRAM — at the dedicated Olive Young Zone. The featured products are K-beauty bestsellers currently available on Olive Young Global, highlighting the brand's growing presence in the North American market. Featured brands include: BIOHEAL BOH – A skincare brand that combines advanced dermatological science with effective, accessible formulas. It offers expert-level anti-aging care that delivers visible results for all ages and skin types. BRING GREEN – A vegan beauty brand focused on natural, eco-friendly ingredients. Known for its gentle skincare solutions for sensitive and troubled skin, it promotes healthy, radiant skin while emphasizing sustainability. COLORGRAM – A vibrant and youthful makeup brand known for its wide range of lip tints—from gloss to stain to matte—designed for effortless everyday looks. With trendy packaging and easy application, the brand helps users achieve a fresh, glowing K-beauty finish with ease. In addition to product discovery, Olive Young will offer an interactive giveaway event for booth visitors. Guests who sign up for the Olive Young Global app and share their photo booth experience on-site will receive a special beauty gift. The Olive Young Global app and website operate across more than 150 countries, serving a growing community of 2.4 million members. With over 10,000 products from the latest K-beauty brands, it brings the best of Korean beauty to one place. CJ Olive Young's participation in THE CJ CUP Byron Nelson reflects its broader efforts to introduce the best of K-beauty to global audiences and engage U.S. consumers through immersive lifestyle experiences. CJ Olive Young is a subsidiary of CJ, a global lifestyle company. The brand name "Olive Young" embodies the philosophy of "ALL LIVE YOUNG," reflecting a vision for everyone to live a healthy and beautiful life at all times. CJ Olive Young, established in 1999, is South Korea's leading beauty and health retailer. Our brand name, "Olive Young," embodies the philosophy of "All Live Young," reflecting our vision for everyone to live a healthy and beautiful life at all times. Through its flagship store, "Olive Young," it offers trendy and radiant K-beauty products to customers worldwide. With over 1,370 stores, more than 20 years of expertise, data-driven insights, and strong partnerships, Olive Young curates a distinguished selection of K-beauty and wellness products. As a subsidiary of CJ Group, a global lifestyle company, CJ Olive Young continues to lead the industry by delivering the value of healthy beauty to customers worldwide.

CJ chief doubles down on Japan amid K-culture tailwind
CJ chief doubles down on Japan amid K-culture tailwind

Korea Herald

time09-04-2025

  • Business
  • Korea Herald

CJ chief doubles down on Japan amid K-culture tailwind

CJ Group Chair Lee Jae-hyun made his first overseas workplace visit of the year to Japan earlier this month, stepping up the conglomerate's global push in a neighboring market deeply steeped in Korean cultural influence. According to the company on Wednesday, Lee visited Tokyo from April 2-4, accompanied by senior executives from the group's affiliates, during which he inspected CJ operations and underscored the importance of seizing opportunities. His bid comes at a moment when CJ is widening its reach with a growing mix of operations across food, entertainment and beauty. 'The Korean Wave in Japan is not merely a fleeting trend, but a crucial opportunity for K-culture to take deeper root in global markets,' Lee said, adding that ventures like the company's food and entertainment businesses must capitalize on the momentum. CJ CheilJedang is actively expanding its food portfolio in Japan, while CJ ENM operates Lapone Entertainment — a joint venture established in 2019 with Japanese entertainment company Yoshimoto Kogyo. Last year, CJ Olive Young set up a local subsidiary in Japan, which it has identified as one of its key strategic markets. To position CJ as a leading global player, Lee further called for accelerated localization alongside the development of global infrastructure, while urging the pursuit of new business opportunities, including expanding the market presence of CJ Olive Young. His visit also included high-stakes business talks with Japanese company chairmen, including those from TBS Holdings, Itochu Corporation and Mizuho Financial Group, during which they explored business cooperation and shared insights on potential new business initiatives. Veering beyond corporate matters, Lee engaged in discussions with academics and cultural experts about the rising popularity of K-culture and the search for new growth drivers in Japan's economic landscape. 'The chairman's visit was aimed at understanding local trends on-site and check on the progress of global expansion, at a time when Korean culture continues to spread among younger generations in Japan,' a company official said. 'He will continue sharing the group's vision with employees and strengthening communication as CJ accelerates its global push."

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