The verdict is in on Mecca's new flagship store, and it's a winner
At the crowded store preview for beauty lovers, influencers and media, the elbows were out and the extensions were in as people raced to experience hair treatments, fragrance consultations, skin analysis and the cafeteria before the side doors open to the public on Friday (the front doors should be operational by November).
Three years ago, if I had been standing in the mall opposite Myer, I would have been in the David Jones menswear store instead of drowning in a sea of women who have conquered contouring and fake eyelash application. The former home of suits and designer Y-fronts has been lavishly transformed into a literal Mecca for women.
This may be a woman's world but here is the well-moisturised man's view. If you're worried about my qualifications, I've been writing about beauty since I went to France in 2009 to see how Chanel No.5 is made and have been obsessed with skincare since Olay was Oil of Ulan.
The look: At 4000 square metres, it's big. The CJ Olive Young flagship in Seoul, Korea, is a larger beauty destination at a reported 4628 square metres, but stores are like pimples: bigger isn't always better.
For most Melburnians, it should be enough that the footprint is more than twice the size of Sydney's Mecca flagship on George Street. This should have them smiling before seeing the extensive range of skincare, spanning from $27 lip balms by Zoe Foster Blake's brand, Go-To, to the $864 Augustinus Bader moisturisers.
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'I've never ever seen a store like it,' says UK hair colourist Josh Wood, who has worked with Kylie Minogue and David Beckham. Wood has opened his first salon outside the UK in the building. 'I've been looking at the plans for two years but when I walked through the doors, I was completely blown away. It's the future of beauty.'
There's a sense of discovery as you wander from brow bars with Hollywood mirror lighting to Charlotte Tilbury foundations taking root beneath a golden palm tree. The cavernous space is artfully divided by texture, colour and curtains across three floors.
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Sydney Morning Herald
a day ago
- Sydney Morning Herald
The verdict is in on Mecca's new flagship store, and it's a winner
It's clearer than the skin of a K-pop star that Mecca founder Jo Horgan wants her new flagship store in Bourke Street Mall to become a leading Melbourne tourist destination, but is it up there with the National Gallery of Victoria or more in line with the infamous 'Yellow Peril ' sculpture? At the crowded store preview for beauty lovers, influencers and media, the elbows were out and the extensions were in as people raced to experience hair treatments, fragrance consultations, skin analysis and the cafeteria before the side doors open to the public on Friday (the front doors should be operational by November). Three years ago, if I had been standing in the mall opposite Myer, I would have been in the David Jones menswear store instead of drowning in a sea of women who have conquered contouring and fake eyelash application. The former home of suits and designer Y-fronts has been lavishly transformed into a literal Mecca for women. This may be a woman's world but here is the well-moisturised man's view. If you're worried about my qualifications, I've been writing about beauty since I went to France in 2009 to see how Chanel No.5 is made and have been obsessed with skincare since Olay was Oil of Ulan. The look: At 4000 square metres, it's big. The CJ Olive Young flagship in Seoul, Korea, is a larger beauty destination at a reported 4628 square metres, but stores are like pimples: bigger isn't always better. For most Melburnians, it should be enough that the footprint is more than twice the size of Sydney's Mecca flagship on George Street. This should have them smiling before seeing the extensive range of skincare, spanning from $27 lip balms by Zoe Foster Blake's brand, Go-To, to the $864 Augustinus Bader moisturisers. Loading 'I've never ever seen a store like it,' says UK hair colourist Josh Wood, who has worked with Kylie Minogue and David Beckham. Wood has opened his first salon outside the UK in the building. 'I've been looking at the plans for two years but when I walked through the doors, I was completely blown away. It's the future of beauty.' There's a sense of discovery as you wander from brow bars with Hollywood mirror lighting to Charlotte Tilbury foundations taking root beneath a golden palm tree. The cavernous space is artfully divided by texture, colour and curtains across three floors.

The Age
a day ago
- The Age
The verdict is in on Mecca's new flagship store, and it's a winner
It's clearer than the skin of a K-pop star that Mecca founder Jo Horgan wants her new flagship store in Bourke Street Mall to become a leading Melbourne tourist destination, but is it up there with the National Gallery of Victoria or more in line with the infamous 'Yellow Peril ' sculpture? At the crowded store preview for beauty lovers, influencers and media, the elbows were out and the extensions were in as people raced to experience hair treatments, fragrance consultations, skin analysis and the cafeteria before the side doors open to the public on Friday (the front doors should be operational by November). Three years ago, if I had been standing in the mall opposite Myer, I would have been in the David Jones menswear store instead of drowning in a sea of women who have conquered contouring and fake eyelash application. The former home of suits and designer Y-fronts has been lavishly transformed into a literal Mecca for women. This may be a woman's world but here is the well-moisturised man's view. If you're worried about my qualifications, I've been writing about beauty since I went to France in 2009 to see how Chanel No.5 is made and have been obsessed with skincare since Olay was Oil of Ulan. The look: At 4000 square metres, it's big. The CJ Olive Young flagship in Seoul, Korea, is a larger beauty destination at a reported 4628 square metres, but stores are like pimples: bigger isn't always better. For most Melburnians, it should be enough that the footprint is more than twice the size of Sydney's Mecca flagship on George Street. This should have them smiling before seeing the extensive range of skincare, spanning from $27 lip balms by Zoe Foster Blake's brand, Go-To, to the $864 Augustinus Bader moisturisers. Loading 'I've never ever seen a store like it,' says UK hair colourist Josh Wood, who has worked with Kylie Minogue and David Beckham. Wood has opened his first salon outside the UK in the building. 'I've been looking at the plans for two years but when I walked through the doors, I was completely blown away. It's the future of beauty.' There's a sense of discovery as you wander from brow bars with Hollywood mirror lighting to Charlotte Tilbury foundations taking root beneath a golden palm tree. The cavernous space is artfully divided by texture, colour and curtains across three floors.

The Australian
2 days ago
- The Australian
Aussie music legend Col Joye dies aged 89
Australian music legend Col Joye has died aged 89. Colin Frederick Jacobsen AM - better known as Col Joye - was most famous for his role as the frontman of Col Joye and the Joy Boys, and for his 'discovery' of iconic Australian band the Bee Gees. Col Joye has died aged 89. He was the first Aussie pop star to hit number 1 on local charts with the single 'Bye Bye Baby' in 1959, which he performed with backing vocals from The Sapphires, the first all-female, all-First Nations singing group in Australian history. He began his music career in Sydney in 1957 playing in his brother Kevin's band, then called the KJ Quintet. According to the National Portrait Gallery, the band impulsively changed their name to 'Col Joye and the Joy Boys' for their set at the Manly Jazzerama - a decision which 'they are said to have regretted'. Joye would go on to rack up another three top 10 hits with the Joy Boys as they rode the rock n' roll wave throughout the early 1960s. Aside from performing, Joye launched a succesful talent scouting, management and record label operation when he opened ATA Studios at Glebe in Sydney. In 1963, Joye happened across a group of young performers from Redcliffe calling themselves the Bee Gees, who at the time were touring Queensland resorts to make ends meet. Joye performed in Vietnam for Aussie troops near the frontline. Picture: supplied After parting ways with the group - who would of course go on to achieve international fame - Joye continued to make music, and even performed alongside Little Pattie for troops stationed in Vietnam in 1966. As he performed at the Australian base in Nui Dat, the infamous Battle of Long Tan began less than 10km away. Joye produced his final hit - a country record called 'Heaven is my Woman's Love' in 1973. Despite suffering numerous injuries in 1990 after falling six metres while pruning a neighbour's tree, Joye recovered and continued touring in 1998. In his retirement, Joye donated more than 1200 items to the National Film and Sound Archive. More to come. Jack Nivison Cadet Journalist Jack began his journalism career as a freelancer for the New England Times, a small community paper based in Armidale, regional New South Wales. He is currently a Sydney-based Cadet Journalist at News Corp. Jack Nivison