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Nothing might be forced to diversify its smartphone offering
Nothing might be forced to diversify its smartphone offering

Phone Arena

time23-07-2025

  • Business
  • Phone Arena

Nothing might be forced to diversify its smartphone offering

Nothing Phone (3a) Pro vs. Nothing Phone | Image credit: PhoneArena Despite the fact that it doubles its annual revenue to more than $500 million and crossed $1 billion in lifetime sales last year, Nothing doesn't seem to content with what its phones sales look like on paper. Nothing plans to introduce new family of phones that will be sold alongside the company's already established 'Pro' lineup. Tipster Yogesh Brar claims Nothing is considering adding 'Lite' and/or 'T' branded phones to their lineup because 'Pro' models aren't enough to boost the company's revenue to healthy levels. Looks like Nothing could be adding 'Lite' or 'T' branded phones to their lineup.. Pro models are just not cutting it.. — Yogesh Brar (@heyitsyogesh) July 22, 2025 The rumor comes as a big surprise considering that Nothing already has a sub-brand specialized in entry-level smartphones: CMF by Nothing. The new Nothing Lite phones are likely to compete directly with the CMF lineup, unless the UK-based company makes them a bit more appealing hardware-wise. As far as the possible 'T' branded phones that Nothing is reportedly considering, these are more likely to succeed without cannibalizing any of the company's other smartphones. Typically, a 'T' branded phone is a more compact flagship, at least that's how OnePlus tagged their smaller top-tier phones. Assuming Nothing will do the same for its new family, it means fans of the brand will have the option to buy a compact flagship made by their favorite has a few options to diversify its lineup of smartphones, but we don't know for certain whether or not the UK-based company is even considering that, at least until more tipster chime in with more information on the matter. CMF Phone Pro 2 | Image credit: PhoneArena Nothing has been criticized for the price of its latest flagship, the Phone (3), which might be one of the reasons the company plans to offer customers a cheaper flagship. It remains to be seen how Nothing will name it, but the choices – Nothing Phone (3) T vs. Phone (3) Lite, don't seem too catchy. They're also quite unoriginal, so I sincerely hope Nothing finds a better naming scheme for its other smartphones in case this rumor proves to be accurate.

CMF Watch 3 Pro launched with 13 days of battery life and ChatGPT support
CMF Watch 3 Pro launched with 13 days of battery life and ChatGPT support

India Today

time22-07-2025

  • Business
  • India Today

CMF Watch 3 Pro launched with 13 days of battery life and ChatGPT support

CMF by Nothing has just launched their new smartwatch — the CMF Watch 3 Pro. At first glance, it seems like a very strong budget contender. While there are plenty of affordable smartwatches that skip serious fitness tracking to cut costs, this one tries to do both without skimping on features or design. Priced at just $99 in the USA, 99 Pounds in the UK and 99 Euros in Europe, the new smartwatch brings a few features usually reserved for pricier watches, like dual-band GPS, AI-driven workout summaries, and even built-in ChatGPT CMF Watch 3 Pro comes with a larger 1.43-inch AMOLED display, offering Always On support and thinner bezels compared to its predecessor. It still has a metal body, IP68 dust and water resistance, and is available in Dark Grey, Light Grey and a bold Orange. You also get over 120 watchfaces to choose from, including animated options, with enough personalisation options for most terms of fitness and health features, CMF has added a new four-channel heart rate sensor that claims better accuracy for users across all skin tones and workout intensities. The big addition this year is dual-band, five-system GPS, which should make outdoor runs and cycling routes more accurate. You also get over 130 sports modes, blood oxygen monitoring, stress tracking, breathing guidance, and women's health features. One of the standout additions is the AI-powered post-workout summary. It gives insights into your training load, recovery time, and even estimates your performance in 5K or 10K runs. It also auto-detects seven core activities, saving users from manually starting a workout each for smart features, CMF has added some surprising tools here. You can talk to ChatGPT from your wrist (as long as your phone is nearby), record voice notes with automatic transcriptions, and receive daily news summaries through its Essential News tool. Bluetooth calling is supported too, now with an extra microphone for clearer life is also claimed to be another strong point. CMF says the Watch 3 Pro can last up to 13 days on a full charge, and around 4.5 days with everything turned on. A full top-up from 0 to 100 per cent takes about 99 said, this is a global launch, but there's no official word yet on when the CMF Watch 3 Pro will arrive in India. That said, it's likely not too far off. Last year, the CMF Watch Pro 2 launched in India, starting at Rs 4,999, so the big question is — how much do you think CMF will price the Watch 3 Pro at this time?- Ends

Raya Distribution appointed Exclusive Distributor and after-sales partner for UK Tech Innovator Nothing and its Sub-BranRayad CMF by Nothing
Raya Distribution appointed Exclusive Distributor and after-sales partner for UK Tech Innovator Nothing and its Sub-BranRayad CMF by Nothing

Zawya

time26-06-2025

  • Business
  • Zawya

Raya Distribution appointed Exclusive Distributor and after-sales partner for UK Tech Innovator Nothing and its Sub-BranRayad CMF by Nothing

Cairo, Egypt - Raya Distribution, a key division of Raya Trade which is a portfolio company of Raya Holding for Financial Investments, has announced an exclusive strategic partnership with Nothing, a leading London-based consumer technology company, and its sub-brand, CMF by Nothing. Under this agreement, Raya Distribution will serve as the sole official distributor and after-sales service provider for both brands in Egypt. Through this collaboration, Raya Distribution will introduce Nothing and CMF by Nothing' products to the Egyptian market—including smartphones, wireless earbuds, and smart accessories—across its extensive network of retail and e-commerce channels. Additionally, the company will offer comprehensive after-sales support through its well-established service infrastructure. Raya distribution shall also provide customers with tailored payment solutions through its installment plans and through strategic partnerships, including collaborations with Commercial International Bank (CIB Egypt), Halan, and AMAN Consumer Finance. This partnership reinforces Nothing's ongoing commitment to global expansion through strategic market entries and impactful collaborations. Egyptian consumers can soon expect the official release of a carefully selected range of devices, including the latest Nothing smartphones and CMF audio products—designed to seamlessly blend technology, style, and usability. Bassem Megahed, CEO of Raya Trade, stated: 'This partnership expands our smart technology portfolio and further strengthens Raya Distribution's position as a leading distributor in Egypt. Through our collaboration with Nothing and CMF by Nothing, we're bringing more globally recognized innovations to local consumers—delivered via a premium distribution model and supported by our extensive after-sales network. It marks a key step in fulfilling our mission to meet the evolving demands of Egypt's tech-savvy market.' Rishi Kishor Gupta, Regional Director of Nothing Middle East and Africa, stated: 'We're thrilled to mark Nothing's official entry into Egypt—an important milestone in our expansion across the Middle East and Africa. Our partnership with Raya Distribution ensures that Egyptian consumers will gain access to Nothing and CMF by Nothing's signature products through a trusted, top-tier partner. Raya Distribution's strong presence, deep market expertise, and commitment to excellence make them the ideal gateway for our vision of a more open and design-focused tech ecosystem in the region.' Raya Distribution, a key division of Raya Trade, stands as one of Egypt's leading distributors and after-sales service providers for consumer electronics, home appliances, and smart technology. Since its establishment in 1998, Raya Distribution has built strong partnerships with both global and local brands across diverse tech sectors. Today, its vast distribution network spans over 8,000 retailers through 15 regional offices across Egypt. Additionally, the company continues to invest in local manufacturing through strategic collaborations, producing home appliances for major international brands and further contributing to Egypt's technological advancement. Founded in 2020 in London, Nothing has rapidly emerged as a global disruptor in consumer technology, delivering high-performance smartphones and smart electronics defined by their design-centric philosophy and distinctive transparent aesthetics. In 2023, the company introduced CMF by Nothing—a sub-brand dedicated to offering stylish, high-quality tech at accessible prices, emphasizing Color, Material, and Finish. Nothing's debut smartphone, Phone (1), earned Time Magazine's prestigious Best Inventions award for its groundbreaking approach to smartphone design. To date, Nothing has sold more than 9 million units worldwide across its product lines, including eight audio products, eight smartphones, and two smart wearables under the Nothing and CMF by Nothing brands. With cumulative revenue exceeding $1 billion, the company develops its products in close collaboration with the Nothing Community—comprising over 8,000 private investors—while prioritizing sustainability in its designs.

Nothing's CMF Buds 2 Plus & CMF Buds 2 are the affordable earbuds that actually get it right
Nothing's CMF Buds 2 Plus & CMF Buds 2 are the affordable earbuds that actually get it right

Time of India

time15-06-2025

  • Time of India

Nothing's CMF Buds 2 Plus & CMF Buds 2 are the affordable earbuds that actually get it right

In the wild west of budget wireless earbuds, where every brand promises the moon for pocket change, CMF by Nothing has quietly been building something different. Their latest duo, the CMF Buds 2 and CMF Buds 2 Plus , don't just talk a big game about premium features at affordable prices; they actually deliver on those promises in ways that feel refreshingly honest. What makes these earbuds interesting isn't just their sub-Rs 3,500 price tags, but how they've managed to pack genuinely useful features without the usual compromises that plague budget audio gear. The CMF Buds 2 at Rs 2,699 and the Buds 2 Plus at Rs 3,299 are Nothing's more affordable earbuds, one that prioritises substance over flashy marketing. This isn't about finding the "best bang for your buck" or discovering some hidden gem that "punches above its weight class." These earbuds simply work well, sounding decent, which, frankly, is exactly what most people need from their daily drivers. Two peas in a very minimalist pod by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch CFD với công nghệ và tốc độ tốt hơn IC Markets Đăng ký Undo The first thing you'll notice about both the CMF Buds 2 and 2 Plus is how they've managed to look expensive without trying too hard. The squared-off minimalist design language carries over from the original CMF Buds, but everything feels more refined now. The sandblasted matte finish on both models feels smooth under your fingers, while metal accents add just enough visual interest without screaming for attention. Both earbuds sport the same basic form factor and identical IP55 ratings for dust and splash resistance, making them suitable companions for workouts or those inevitable caught-in-the-rain moments. The fit is consistently comfortable across both models, lightweight enough that you'll occasionally forget you're wearing them, secure enough that they won't fall out during moderate activity. The charging cases tell a more interesting story. Both feature that transparent corner dial that's purely decorative (though functional as a lanyard attachment point), but here's where CMF made a curious decision. Unlike their previous Pro 2 model with its beloved Smart Dial functionality, both the Buds 2 and 2 Plus have ditched the tactile control system entirely. While I appreciate these for thier simplicity, but I do also miss the convenience of case-based controls. Colour options remain playful without being juvenile, Dark Grey, Light Green, and Orange for the standard Buds 2, while the Plus model offers its own palette. Neither feels like it's trying too hard to be different, which is perhaps the most refreshing design choice of all. The sound of sensible choices Here's where the two models start to show their distinct personalities, though the differences are more subtle than you might expect from a Rs 600 price gap. The CMF Buds 2 pack an 11mm PMI driver and lean into a bass-forward but surprisingly controlled sound signature. When I played James Blake 's "Limit To Your Love," the sub-bass had proper weight without turning his vocals into a distant whisper. The low-end has presence and depth, but it doesn't bully the rest of the frequency spectrum into submission. Leonard Cohen's "You Want It Darker" showcased how well these earbuds handle baritone vocals, his voice maintained its gravelly authority against the instrumentation without getting lost in the mix. The treble region is where the Buds 2 show their budget roots slightly, with guitar attacks in rock tracks sounding somewhat muted. It's not offensive, just a gentle reminder that you're not wearing Rs 15,000 earbuds. The included Dirac Opteo EQ preset helps balance things out, creating a more neutral presentation that works across genres. The CMF Buds 2 Plus step up with a 12mm LCP driver and LDAC support, and the difference is immediately apparent. The same James Blake track reveals better separation between elements, with improved precision in the bass that doesn't sacrifice warmth. On Sofia Kourtesis' "Si Te Portas Bonito," the spatial depth becomes more apparent, vocals maintain their presence while the various electronic elements breathe around them rather than competing for attention. Jazz recordings like Alabaster DePlume's "Don't Forget You're Precious" really show off the Plus model's strengths. The various saxophone layers position themselves with clear separation, creating an almost holographic listening experience that's rare in this price range. The soundstage feels naturally wide even without enabling the Spatial Audio effects. Both models handle percussion well, but the Plus model's improved driver delivers kick drums and bass lines with more attack and definition. Hi-hats retain their shimmer without becoming harsh, while cymbals have the right amount of bite without making you wince. When the world gets too loud Active noise cancellation on budget earbuds is usually where manufacturers make their most creative compromises, but both CMF models deliver surprisingly effective isolation. The Buds 2 offer up to 48dB of noise reduction, while the Plus model claims 50dB, though real-world performance puts both around the 35-40dB range in optimal conditions. In practical terms, both earbuds excel in the frequency ranges that matter most. Low-frequency rumble from buses, trains, and air conditioning gets significantly reduced, making commutes and flights more pleasant. The Plus model edges ahead slightly in handling higher-frequency irritants like keyboard clacking or conversational chatter, thanks to its Smart Adaptive ANC that adjusts to your environment automatically. Neither of them create that uncomfortable pressure sensation that plagues some noise-canceling earbuds. The ANC feels natural and unobtrusive, doing its job without drawing attention to itself. Transparency modes on both models work well enough for quick conversations or environmental awareness, though they won't make you forget you're wearing earbuds entirely. Wind noise handling deserves special mention, both models incorporate Wind Noise Reduction 3.0 technology that actually works. Outdoor calls remain intelligible even in breezy conditions, a feature that many more expensive earbuds struggle with. App-solutely loaded with features The Nothing X app serves as command centre for both models, and it's genuinely one of the better companion apps in the budget space. The interface feels intuitive without being overly simplified, offering meaningful customisation options without overwhelming casual users. Both earbuds get access to the tri-band custom equaliser with various presets including Pop, Rock, Electronic, Classical, and Vocals. The Vocals preset consistently emerged as the most balanced option during testing, reducing bass emphasis while improving clarity for both music and spoken content. The Ultra Bass feature offers five intensity levels, though anything beyond level 3 tends to muddy the overall presentation. The Plus model introduces Personal Sound powered by Audiodo, which creates a customised audio profile based on a brief hearing test. The effect is subtle rather than transformative, but it does provide noticeable improvements in midrange clarity, particularly around the 3-5kHz range where vocal details live. Other smart features include Low Lag Mode for gaming (achieving under 110ms latency with Nothing Phones ), seamless dual device connection (though not true multipoint), reliable in-ear detection, and ChatGPT voice integration. The "Find My Earbuds" function helps locate misplaced buds by making them blink rapidly, a small but welcome addition that uses the battery indicators cleverly. Touch controls are customisable across both models, allowing independent adjustment of double taps, triple taps, and tap-and-hold gestures for each earbud. The absence of single-tap functionality feels like an odd omission, particularly for play/pause controls that most users expect to access with a quick tap. Marathon runners in tiny packages Playtime is where both earbuds genuinely impress, delivering numbers that were flagship territory just a few years ago. The CMF Buds 2 managed roughly 9 hours of playbook with ANC disabled during testing, extending to about 55 hours total with the charging case. That's legitimate week-without-charging territory for most users. The Plus model goes even further, delivering 10 hours and 22 minutes of continuous playback in testing conditions. Total battery life with the case reaches around 60 hours, making these ideal for extended travel or simply forgetting about battery anxiety altogether. Fast charging capabilities have improved significantly on both models. The Buds 2 provide 7.5 hours of listening time from a mere 10-minute charge, while the Plus model delivers over 8 hours from the same quick top-up. These aren't just marketing numbers, they're genuinely useful for those inevitable moments when you realise your earbuds are dead five minutes before leaving the house. Neither model supports wireless charging, which feels like a reasonable omission at these price points. The USB-C charging is fast enough that the convenience factor of wireless charging becomes less critical. Smart money, smarter choices The CMF Buds 2 and 2 Plus represent something increasingly rare in the budget audio space: products that deliver on their promises without asterisks or excuses. These aren't earbuds that are "good for the money", they're genuinely good earbuds that happen to cost less than premium alternatives. For most users, the standard CMF Buds 2 at Rs 2,699 offer exceptional value. The combination of effective ANC, solid battery life, and balanced sound tuning creates a package that competes directly with options costing significantly more. The inclusion of Dirac Opteo tuning and spatial audio effects adds premium touches that feel meaningful rather than gimmicky. The CMF Buds 2 Plus justify their Rs 600 premium primarily through improved sound quality and the Personal Sound feature. LDAC support, better driver implementation, and Smart Adaptive ANC create a more refined listening experience that audio enthusiasts will appreciate. However, the absence of the beloved Smart Dial from previous CMF models feels like a step backward in user experience. Both models succeed by focusing on fundamentals: they sound good, block noise effectively, last all day, and integrate seamlessly into daily routines. In a market flooded with earbuds making bold claims about revolutionary features, CMF's approach feels refreshingly grounded. The choice between the two comes down to priorities. If you want the most value for your money and don't need LDAC or personalised sound profiles, the Buds 2 deliver everything most users need. If you're willing to spend slightly more for refined audio and smart adaptive features, the Plus model provides meaningful improvements without breaking the bank. Either way, you're getting earbuds that understand their place in the market and excel within those boundaries, which, frankly, is exactly what budget audio should be about. Our rating: 4/5 AI Masterclass for Students. 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CMF Buds 2 Plus Review: Budget ANC buds that punch above their weight
CMF Buds 2 Plus Review: Budget ANC buds that punch above their weight

Hindustan Times

time01-06-2025

  • Hindustan Times

CMF Buds 2 Plus Review: Budget ANC buds that punch above their weight

If you're on the hunt for a pair of true wireless earbuds that won't drain your wallet but still offer solid performance, the CMF Buds 2 Plus might just be what you're looking for. Positioned as an affordable upgrade over the original Buds 2, these earbuds come from CMF by Nothing, a sub-brand known for delivering high-quality design and features at a fraction of flagship prices. But do they live up to the hype? After spending almost a month testing the Buds 2 Plus across daily commutes, gym sessions, and long calls, here's our in-depth review of what works, what doesn't, and whether these buds deserve a spot in your pocket. Right out of the box, the CMF Buds 2 Plus carry that minimalistic, slightly industrial design language we've come to associate with Nothing. The case is compact and lightweight, with a smooth matte finish that resists fingerprints well. It's available in multiple colours, light grey and blue, offering a bit of personality without going over the top. The buds themselves are stem-style, reminiscent of the Apple AirPods, but with a squared-off design that feels more modern. They sit snugly in the ear and are surprisingly comfortable even over longer periods. The IP54 rating adds peace of mind, making them a reliable companion during workouts or a rainy commute. Here's where things get interesting. For their modest price, the CMF Buds 2 Plus pack in a compelling list of features: -Active Noise Cancellation (ANC) up to 45dB -Bluetooth 5.3 with Google Fast Pair and Microsoft Swift Pair -Customisable touch controls via the Nothing X app -Dual-device pairing -13.4mm dynamic drivers These aren't just nice-to-haves, they're features we usually associate with earbuds twice the price. Pairing is effortless thanks to Fast Pair support, and once connected, the Buds 2 Plus maintain a strong, stable connection. Multipoint connectivity also worked seamlessly in our tests, allowing us to switch from a laptop to phone without any fuss. Let's talk about audio. The 13.4mm drivers deliver a pleasingly full-bodied sound with an emphasis on bass. If you're a fan of thumping low-end, ideal for gym playlists or EDM, you'll be pleased. That said, the mids and highs hold their own, producing a fairly balanced output with crisp vocals and clear instrumentation. The Nothing X app allows for EQ adjustments and even offers a hearing test to personalise your audio profile. It's a nice touch that makes a genuine difference if you're picky about your sound signature. One small caveat: at higher volumes, the audio can get a bit sharp. While not a deal-breaker, it's something to keep in mind if you prefer cranking your music all the way up. Active Noise Cancellation on the Buds 2 Plus is better than expected for the price point. While it doesn't reach the effectiveness of premium ANC earbuds like Sony's WF-1000XM5 or the AirPods Pro, it certainly cuts down on ambient noise, especially low-end hums like engine rumbles or air conditioning. Transparency mode is decent too. It's not the most natural sounding, but it does the job when you need to stay aware of your surroundings. There's also adaptive ANC which adjusts noise cancellation based on your environment. It's subtle, but works well enough to justify its inclusion. The CMF Buds 2 Plus feature AI noise reduction during calls, and in practice, they're among the best in this price range. Voices come through clearly on both ends, and background noise is significantly suppressed, even in busy settings. For regular voice or video calls, these won't let you down. Battery life is one of the CMF Buds 2 Plus's strongest suits. You get around 8 hours of playback on a single charge, and the case offers up to 43 hours in total. With ANC on, expect about 6 hours per charge, which is still respectable. Charging is via USB-C (no wireless charging, understandably at this price), and a quick 10-minute top-up gives you a couple of hours of playtime, perfect for when you're in a rush. The Nothing X app, available on both Android and iOS, is cleanly designed and easy to navigate. From here, you can customise touch gestures, adjust the EQ, toggle ANC modes, and even perform a fit test to ensure the buds are sealed correctly in your ears. It's refreshing to see such thoughtful software support in budget earbuds. For a pair of earbuds that cost under ₹3300, the CMF Buds 2 Plus are an outstanding deal. They bring together quality sound, decent ANC, reliable connectivity, and long battery life, all wrapped in a stylish design with the backing of a reputable brand. Are they perfect? No. Audiophiles may crave more nuance in the mids and treble, and wireless charging is missing. But for the vast majority of users, these are incredibly easy to recommend. If you're after budget wireless earbuds with premium features, the CMF Buds 2 Plus are likely the best bang-for-your-buck option right now.

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