Latest news with #CPaaS
Forbes
30-07-2025
- Business
- Forbes
Security Is Now A Feature, Not An Afterthought
Gegham Azatyan, cofounded Dexatel in 2015, innovating in CPaaS and omnichannel solutions for secure business growth. Not long ago, enterprise leaders bought business communications tools the same way they picked office furniture. Something sturdy. Functional. Preferably with lots of integration options and a tolerable price tag. Security? That was IT's headache. Or legal's. Or perhaps, with luck, an auditor's. But that approach no longer works. Security has migrated from the back office to the boardroom. It's now a product feature, front and center. And in enterprise communications, I've found that it's fast becoming one of the features that matter most. Why? As founder of an omnichannel business communication company, I've come to believe it's because we're living in a time when customer engagement is not just multichannel—it's multi-risk. Whether you're pinging customers on WhatsApp, verifying users by SMS or pushing two-factor alerts in bulk, you're not just transmitting data. You're transmitting trust. And, in many cases, you're assuming risk on behalf of the customer. That changes the stakes. Security As A System Instead Of A Patch Too many platforms still treat security like a postscript—or, worse, like a damage control strategy. You don't need a reminder of how poorly that can end, but just in case, see the growing list of breaches that have turned household brands into cautionary tales. Instead of flashy dashboards or volume discounts, more and more tech buyers are asking vendors for penetration test results. They review data flows. They want transparency baked in. And they're right to do so, because in the new era of business communications, I find the real differentiator isn't who can message faster. It's who can message smarter. Securely. Responsibly. Globally. In other words, we're seeing the rise of communications platforms built like infrastructure, not like apps. The kind of platforms that hold up not just under volume, but under scrutiny. And that's where security—once buried deep in the spec sheet—is finally getting its due. From Compliance To Competitive Edge Take ISO/IEC 27001 and GDPR, for instance. Once seen as bureaucratic hurdles, these compliance certificates are now becoming market differentiators. When a vendor says, 'We're compliant,' more and more enterprise buyers are hearing, "We've done the hard work so you don't have to explain a breach to your CISO." In regulated industries like banking, healthcare and even e-commerce, that message can resonate. Strong data governance is important for reducing vendor risk, building consumer confidence and future-proofing digital growth. Of course, compliance isn't exciting. Few enterprise leaders are going to brag about their data protection impact assessment at a cocktail party. But for buyers? These certifications can offer something better than buzz: assurance. These are all reasons why I believe we as enterprise leaders should demand more. Secure communications should be architected, not added. That means encryption at rest and in transit. It means vendor due diligence, real-time anomaly detection and, yes, governance built to survive audits. But most of all, it means asking better questions, such as: • "Who has access to the message?" • "What happens if the user's phone is compromised?" • "Where is the data stored?" • And the question nobody likes to ask: "How easily can this be misused?" Best Practices For Architecting Secure Communications Platforms If you're building or evaluating a communications platform in today's security-sensitive world, consider these five best practices—not as a checklist, but as a mindset. 1. Treat security like infrastructure, not insurance. Secure communications should be built from the ground up. That means encryption standards shouldn't be an afterthought. Architect for both encryption at rest and in transit—and plan for scale. Your platform should perform just as securely on Day 1 as it does on Day 1,000. 2. Build governance that's audit-proof, not just audit-ready. Don't scramble when a regulator comes knocking. Create a living governance framework: one that outlines data flows, permissions, storage protocols, retention policies and third-party access rules. Document everything, and ensure your framework can stand up to external scrutiny without needing last-minute cleanups. 3. Implement real-time monitoring and anomaly detection. In my experience, most breaches aren't discovered when they happen—they're discovered months later. Real-time anomaly detection, such as alerting for sudden spikes in message volume or unexpected IP geolocation patterns, can flag issues before they become incidents. 4. Conduct continuous vendor due diligence. Too many companies treat vendor vetting as a one-time event. But vendors evolve, and so do their risks. Re-assess critical vendors annually, review their compliance updates, and don't be afraid to ask for recent third-party audit reports. 'Trust but verify' applies here more than ever. 5. Avoid the most common pitfall: over-reliance on tools. Yes, software matters. But so do people and processes. Invest in security training for internal teams. Align cross-functional stakeholders—from legal to engineering—so everyone understands their role in protecting communications. Technology without accountability is just an accident waiting to happen. You wouldn't send your CFO into a board meeting with half-finished numbers, so don't send your customer messages over half-secure channels. In 2025, security is not a luxury. It's a core feature. And if your communications platform isn't treating it that way, it may be time to shop around. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Yahoo
28-07-2025
- Business
- Yahoo
Infobip named a Leader in 2025 Gartner® Magic Quadrant™ for Communications Platform-as-a-Service for the third consecutive year
Infobip positioned furthest in Completeness of Vision KUALA LUMPUR, Malaysia, July 28, 2025 /PRNewswire/ -- Global communications platform Infobip has once again been named a Leader in the 2025 Gartner Magic Quadrant for Communications Platform-as-a-Service (CPaaS)1. This year the company is placed furthest in Completeness of Vision. Infobip views this third consecutive recognition as acknowledging its status as a global CPaaS powerhouse. Magic Quadrant2 reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables customers to get the most from market analysis in alignment with their unique business and technology needs. As a Leader, Infobip is recognized for both its Ability to Execute and its Completeness of Vision. Infobip powers conversations for some of the world's most innovative businesses including Microsoft, Uber, Meta, NEXT, Digitaleo, AXA Partners, and the MoneyGram Haas F1 Team. Its full-stack omnichannel platform spans voice, SMS, email, and Rich Communication Services (RCS), delivering advanced conversational capabilities and AI-enhanced experiences. Complementing this, Infobip's strategic partnerships with Deutsche Telekom AG, NVIDIA, Telefónica, and others highlight its commitment to driving innovation and building next-generation communication and AI infrastructures. Infobip is accelerating the future of CPaaS through bold innovation in AI and automation. Its AI Hub seamlessly integrates agentic AI, generative AI and advanced analytics to drive scalable customer engagement. At the same time, Infobip is driving global adoption of RCS Business Messaging and pioneering the expansion of the Network API ecosystem, reinforcing its leadership in emerging communication technologies. Silvio Kutić, CEO at Infobip, said: "We're not just participating in the evolution of communications; we are defining it in co-creation with our customers and partners. We will continue setting the pace in transforming how global enterprises connect, engage, and grow. We believe that being recognized by Gartner as a Leader is a strong validation of our continuous innovation and strategic foresight." Read a complimentary copy of the Gartner CPaaS Magic Quadrant 2025 report here: 1 Gartner, Magic Quadrant for Communications Platform as a Service by Lisa Unden-Farboud, Manoj Bhatia, Pankil Sheth, Ajit Patankar, 21 July 2025.2 Gartner Magic Quadrant: Gartner disclaimerGartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. ENDS About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. Recent award wins include: Infobip named among Top 75 in Fortune's Europe's Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) Infobip named one of the top CPaaS providers in Metrigy's CPaaS MetriRank Report (Dec 2024) Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research's RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024) Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) Infobip named to Fast Company's Annual List of the World's Most Innovative Companies (March 2024) View original content to download multimedia: SOURCE Infobip Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
25-07-2025
- Business
- Yahoo
Vonage Receives Recognition from Gartner® for Communications Platform as a Service: Named a Customers' Choice and a Visionary
Customers worldwide recommend Vonage's Communications Platform as a Service (CPaaS), receiving a Gartner Customers' Choice recognition; company recognized as a Visionary in the Gartner Magic Quadrant™ HOLMDEL, N.J., July 25, 2025 /PRNewswire/ -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), has been recognized as a Customers' Choice in Gartner® Peer Insights™ Voice of the Customer, and named a Visionary in the 2025 Gartner Magic Quadrant™, for CPaaS. Vonage's innovative network-powered Communications APIs provide businesses and developers with the building blocks to create personalized, high-impact customer experiences. This includes solutions that enable companies to integrate real-time video consultations into their applications for services such as telehealth, or enable instant notifications and silent authentication for secure online transactions, and more. "Our commitment is to empower businesses with advanced technologies that enable exceptional customer experiences across digital touchpoints," said Christophe Van de Weyer, President and Head of Business Unit API for Vonage. "By harnessing AI and focusing on significant innovation, we empower developers and businesses to build solutions that meet today's demands and anticipate tomorrow's needs. In our opinion, this recognition from Gartner reinforces our approach, while the trust and feedback from our customers validates the meaningful impact our solutions have on their success." With continued investments in innovation, including AI initiatives across its platform, and a focus on improvements to its anti-fraud capabilities and security, Vonage has made several strategic decisions to support high-margin growth objectives. These include refinement of its geographic focus and prioritization of R&D investments that increase portfolio capabilities and create value and greater business impact for its customers. This strategy reflects Vonage's customer-centric approach, dedicated to delivering consistent, dependable, and forward-thinking communication solutions that empower businesses to scale, create operational efficiencies and enhance customer experiences. Additionally, Vonage was recognized in all areas of the Gartner 2025 Critical Capabilities report, a companion to the CPaaS Magic Quadrant™. Vonage also earned a 93% Willingness to Recommend score in the Gartner Peer Insights™ Voice of the Customer report for CPaaS as of 30 September 2024 based on 41 reviews - one of only two vendors to be named a Customers' Choice. Customer reviews included: 5 star - "Exploring the Versatility of Vonage's Developer-Friendly Communications APIs" 5 star - "Vonage Provides a Robust and Flexible Communication Platform" 5 star - "Simple, Fast Setup and Continually Advancing Technology to Ensure Market Relevance" 5 star - "Maximizing Efficiency with Vonage: A User Experience" 5 star - "Highly Customizable Platform with Excellent Support" Learn more here. Disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant and Peer Insights are registered trademarks of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner, Magic Quadrant for Communications Platform as a Service, By Lisa Unden-Farboud, etc., 24 July 2025 Gartner, Magic Quadrant for Unified Communications as a Service, Worldwide, By Pankil Sheth etc., 7 October 2024 Gartner, Magic Quadrant for Contact Center as a Service, By Drew Kraus, etc., 28 October 2024 Gartner, CPaaS Voice of the Customer, 24 November, 2024. About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation, providing a comprehensive set of engagement solutions to deliver richer, more personal and meaningful communications across the entire customer and employee experience. Vonage's Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions enable companies to transform how they communicate and operate from the office or anywhere. Vonage's Communications Platform as a Service (CPaaS) offering is fully programmable and allows developers to embed video, voice, chat, messaging, AI and verification into existing products, workflows and systems using communications APIs. Leveraging the power of the network, Vonage's CPaaS is expanding to incorporate new network capabilities exposed as APIs to help developers worldwide pioneer new, advanced applications that help enterprises reimagine their business, transform their operations and improve customer experiences. Vonage is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC), and a business area within the Ericsson Group called Business Area Global Communications Platform. To follow Vonage on LinkedIn, visit To become a fan on Facebook, go to To subscribe on YouTube, visit View original content to download multimedia: SOURCE Vonage Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
25-07-2025
- Business
- Yahoo
India Communication Platform as a Service (CPaaS) Market Review 2021-2024 and Industry Forecast to 2031 - Twilio, Infobip, and Bandwidth Lead
India's CPaaS Market is thriving due to digital transformation, smartphone penetration, and omnichannel communication needs in sectors like BFSI, healthcare, and e-commerce. Opportunities lie in AI integration for enhanced interactions, despite data privacy challenges. Government support amplifies growth potential. Indian Communication Platform as a Service (CPaaS) Market Dublin, July 25, 2025 (GLOBE NEWSWIRE) -- The "India Communication Platform as a Service (CPaaS) Market, By Region, Competition, Forecast & Opportunities, 2021-2031F" has been added to offering. The India Communication Platform as a Service (CPaaS) Market was valued at USD 1.03 Billion in 2025, and is expected to reach USD 3.43 Billion by 2031, rising at a CAGR of 22.20%. The demand for CPaaS is surging in India, fueled by the digitization of sectors including retail, healthcare, BFSI, and e-commerce. With growing smartphone penetration, enhanced internet accessibility, and rising app usage, businesses are leveraging CPaaS to streamline operations, improve authentication, automate alerts, and enhance customer communication. The convergence of CPaaS with digital transformation, especially in customer-facing industries, is positioning it as a vital tool for enhancing service agility and responsiveness in the Indian market. Key Market Drivers: Digital Transformation Across Enterprises Fueling CPaaS Integration The increasing shift toward digital transformation across Indian enterprises is significantly boosting CPaaS adoption. Organizations are embedding real-time voice, video, and messaging capabilities into their customer engagement platforms to enhance service quality and interaction. Industries such as BFSI, healthcare, education, and logistics are leading this shift, prioritizing instant, omnichannel communication. CPaaS platforms enable seamless integration of communication APIs without the need for capital-intensive infrastructure, providing scalability and faster time-to-market. Supportive government initiatives like Digital India and the expansion of digital payment systems such as UPI have further increased the demand for cloud-based communication tools for secure verification and transactional interactions. Both startups and large enterprises are utilizing CPaaS for personalized outreach, internal collaboration, and automation. As hyper-personalization and omnichannel engagement become standard expectations, CPaaS solutions are emerging as indispensable components of enterprise digital strategies in India. Key Market Challenges: Data Privacy and Regulatory Compliance Constraints The expansion of CPaaS services across industries has intensified concerns surrounding data privacy and regulatory compliance. With organizations storing large volumes of sensitive consumer information - including audio recordings, financial data, and identifiers - compliance with India's data protection frameworks is a growing challenge. The implementation of the Digital Personal Data Protection Act, 2023 has introduced stricter data handling obligations, creating operational uncertainties for CPaaS providers. Regulations on data localization, cross-border transfer, and encryption remain ambiguous, increasing complexity for domestic and global CPaaS vendors. High-risk sectors such as banking, healthcare, and insurance are especially cautious, often delaying CPaaS adoption over legal and audit concerns. Furthermore, international providers must meet local hosting requirements, which raises costs and complicates scalability. Until India establishes a stable and transparent data governance framework specific to cloud communication platforms, compliance and legal ambiguity will remain a critical barrier to widespread CPaaS adoption. Key Market Trends: Integration of Artificial Intelligence to Enhance Conversational Communication A leading trend shaping the India CPaaS Market is the increasing integration of artificial intelligence to drive intelligent, conversational interactions. Businesses are embedding AI-powered tools like chatbots, voice assistants, and smart routing systems to enable faster, context-aware, and human-like communication. This evolution goes beyond basic automation, enabling use cases across customer support, transaction notifications, lead generation, and service management. In high-volume environments such as retail, banking, and education, AI-driven communication ensures rapid response times and improves service consistency. The ability to interpret language, detect sentiment, and deliver contextual responses makes AI-enhanced CPaaS platforms a compelling solution. Moreover, advancements in natural language processing and regional language support are enhancing accessibility and personalization across India's diverse linguistic landscape. CPaaS vendors are leveraging AI to offer differentiated services that elevate user engagement, operational efficiency, and brand experience, marking a transformative phase for digital communication in the country. Key Players Profiled in India's CPaaS Market: Twilio Inc. Infobip Ltd. Bandwidth Inc. Plivo Inc. Kaleyra Inc. Route Mobile Ltd. Sinch AB 8x8, Inc. Report Scope In this report, the India Communication Platform as a Service (CPaaS) Market has been segmented into the following categories: India Communication Platform as a Service (CPaaS) Market, By Services: Professional Services Managed Services India Communication Platform as a Service (CPaaS) Market, By End User: Healthcare E-commerce & Retail IT & Telecom BFSI Hospitality Others India Communication Platform as a Service (CPaaS) Market, By Enterprise Size: Small & Medium Scale Enterprise Large Scale Enterprise India Communication Platform as a Service (CPaaS) Market, By Region: South India North India West India East India Key Attributes Report Attribute Details No. of Pages 70 Forecast Period 2025-2031 Estimated Market Value (USD) in 2025 $1.03 Billion Forecasted Market Value (USD) by 2031 $3.43 Billion Compound Annual Growth Rate 22.2% Regions Covered India For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Indian Communication Platform as a Service (CPaaS) Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
24-07-2025
- Business
- Yahoo
Infobip Named a Leader in 2025 Gartner® Magic Quadrant™ for Communications Platform-as-a-Service for the Third Consecutive Year
Infobip positioned furthest in Completeness of Vision VODNJAN, Croatia, July 24, 2025--(BUSINESS WIRE)--Global communications platform Infobip has once again been named a Leader in the 2025 Gartner Magic Quadrant for Communications Platform-as-a-Service (CPaaS)1. This year the company is placed furthest in Completeness of Vision. Infobip views this third consecutive recognition as acknowledging its status as a global CPaaS powerhouse. Magic Quadrant2 reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables customers to get the most from market analysis in alignment with their unique business and technology needs. As a Leader, Infobip is recognized for both its Ability to Execute and its Completeness of Vision. Infobip powers conversations for some of the world's most innovative businesses including Microsoft, Uber, Meta, NEXT, Digitaleo, AXA Partners, and the MoneyGram Haas F1 Team. Its full-stack omnichannel platform spans voice, SMS, email, and Rich Communication Services (RCS), delivering advanced conversational capabilities and AI-enhanced experiences. Complementing this, Infobip's strategic partnerships with Deutsche Telekom AG, NVIDIA, Telefónica, and others highlight its commitment to driving innovation and building next-generation communication and AI infrastructures. Infobip is accelerating the future of CPaaS through bold innovation in AI and automation. Its AI Hub seamlessly integrates agentic AI, generative AI and advanced analytics to drive scalable customer engagement. At the same time, Infobip is driving global adoption of RCS Business Messaging and pioneering the expansion of the Network API ecosystem, reinforcing its leadership in emerging communication technologies. Silvio Kutić, CEO at Infobip, said: "We're not just participating in the evolution of communications; we are defining it in co-creation with our customers and partners. We will continue setting the pace in transforming how global enterprises connect, engage, and grow. We believe that being recognized by Gartner as a Leader is a strong validation of our continuous innovation and strategic foresight." Read a complimentary copy of the Gartner CPaaS Magic Quadrant 2025 report here: 1 Gartner, Magic Quadrant for Communications Platform as a Service by Lisa Unden-Farboud, Manoj Bhatia, Pankil Sheth, Ajit Patankar, 21 July 2025. 2 Gartner Magic Quadrant: Gartner disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. View source version on Contacts For more information, contact: Marcelo Bojana Mandić Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
