Latest news with #Cadent
BBC News
5 days ago
- Automotive
- BBC News
Lowestoft collision sees two hurt after car crashes into trench
Two people have been injured after a collision led to a car falling into a gas mains emergency services were called to Corton Road in Lowestoft, Suffolk, to reports of a two-vehicle crash at 07:45 BST, before the road reopened at about of the cars involved crashed into a trench that had been dug out for gas mains work. The gas company Cadent said it was aware and that no mains pipelines had been Platt, 60, of nearby Gunton Drive, said she heard "an enormous crash". "I went back into the bedroom, I thought a wardrobe had fallen on to my husband or something and he was absolutely fine," she said."A little while later he went out and phoned me up to say go to the end of the road and look, and you'll see what the crash was." Geoff May, 68, and his wife Jane May, 60, also both live on Gunton Drive."Our dog reacted to the crash and we just thought it was the lorries turning up to start work there," Mr May said."It was another half an hour before we looked out the window and saw all the commotion."Mrs May added: "It is a sight, you've got to see it to believe it really."The ambulance and fire service were also called to the scene. The road remained closed while recovery of the vehicles involved was ongoing. Follow Suffolk news on BBC Sounds, Facebook, Instagram and X.
BBC News
5 days ago
- Automotive
- BBC News
Herefordshire town's streets like 'Wild West' due to roadworks, says local
Prolonged roadworks in a Herefordshire town are pushing more traffic onto nearby "rat runs", making them even more dangerous, claim said its work to replace mains gas pipes along the A44 Bargates in Leominster will go on until 11 traffic lights on the town centre route mean more drivers taking the Ginhall Lane and Green Lane route to the north – despite efforts to prevent it."The traffic is horrendous, often queuing to the edge of town, and everyone is looking for shortcuts," retired resident Rob Pledge said. "There are signs up saying these roads are closed to through traffic, but everyone knows they aren't. Without enforcement, it's like the Wild West, especially during rush hour," said Mr can regularly be seen turning between Ginhall Lane and Green Lane in order to avoid Bargates altogether, though signs and the kerb layout indicate this is not allowed, he pointed local, John Kingston, said there had been a proposal to put CCTV at the junction but it had not town councillor Allan Williams said the roadworks have made an existing problem "ten times worse", with residents' emails on the subject "filling my inbox". "The roadworks have to be done," he said. "But the roads would be less dangerous if people would just drive more sensibly." Police have checked speeds on the affected roads at his request, he said, adding: "A few tickets would deter people." West Mercia Police said it was aware of road safety concerns at the location, and was working with Herefordshire Council on the were reminded to drive at a safe, appropriate speed and adhere to road signage, the force added. Follow BBC Hereford & Worcester on BBC Sounds, Facebook, X and Instagram.
Yahoo
5 days ago
- Automotive
- Yahoo
'Horrendous' traffic danger fears on roadworks 'rat run'
This story is only available to Hereford Times subscribers. Click here to find out why and how to subscribe for exclusive stories. Prolonged roadworks in a Herefordshire town are pushing more traffic onto nearby 'rat runs', making them even more dangerous, residents claim. Gas infrastructure firm Cadent says its work to replace mains gas cables along the A44 Bargates in Leominster will go on until August 11. With three-way traffic lights currently impeding traffic on the main westward route in and out of the town centre, more drivers are taking the Ginhall Lane and Green Lane route to the north – despite efforts to prevent this. RELATED NEWS: Huge number of disabled parking violation fines revealed Firefighters issue warning after angle grinder sparks fire How a million pounds will be used to boost bus use 'The traffic is horrendous, often queuing to the edge of town, and everyone is looking for shortcuts,' retired resident Rob Pledge said. 'There are signs up saying these roads are closed to through traffic, but everyone knows they aren't. Without enforcement, it's like the Wild West, especially during rush hour.' The route is being used as a rat run by drivers trying to bypass nearby roadworks. (Image: ROB DAVIES) Meanwhile drivers approaching along Ginhall Lane go from the national speed limit of 60 miles per hour to 30 shortly before the Green Lane junction, along a narrow stretch partly without pavements, he pointed out. Cars can regularly be seen turning between the two streets in order to avoid Bargates altogether, though signs and the kerb layout indicate this is not allowed. What are your thoughts? You can send a letter to the editor to have your say by clicking here. Letters should not exceed 250 words and local issues take precedence. A local couple John and Joanna Kingston, regularly walk their dog on this 'nice country lane'. 'But it's got an awful lot worse,' Mrs Kingston said. 'They go far too fast.' 'There was a proposal to put in CCTV at the junction put that hasn't happened,' Mr Kingston added. Local town councillor Allan Williams said the road works have made an existing problem 'ten times worse', with residents' emails on the subject 'filling my inbox'. OTHER NEWS: Indian restaurant loses licence after immigration raid River named among worst for 'under-the-radar' chemicals Opening date nears for long-closed pub after planning battle 'The roadworks have to be done,' he said. 'But the roads would be less dangerous if people would just drive more sensibly.' Police have made measurements of speeds on the affected roads at his request, he said, adding: 'A few tickets would deter people.' A West Mercia Police road safety team spokesperson said: 'We are aware of the road safety concerns at this location and are working with our local policing team and Herefordshire Council to ensure we are doing all we can to improve road safety in this area. 'Motorists are reminded to drive at a safe, appropriate speed and adhere to road signage.'
Yahoo
6 days ago
- Health
- Yahoo
New Cadent Study Finds TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics
More than half of Americans find new medications through CTV and linear ads, according to recent data in pharmaceutical advertising NEW YORK, July 16, 2025 /PRNewswire/ -- Cadent, the predictive advertising company, today announced findings from its new study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings revealed that while doctors and healthcare providers remain the primary source for respondents to learn about new medications (68%), TV and connected TV (CTV) ads are gaining traction, at 62%. The study surveyed over 4,000 US consumers to achieve a more inclusive understanding of healthcare perceptions. With a focus on the impact of pharma advertising on multicultural groups, the survey explored trends within Hispanic, Black, White, and Asian demographics. "Harnessing the power of CTV and cross-screen advertising is crucial for pharmaceutical advertisers," said Bradley Deutsch, SVP at Cadent Health. "Seventy-six percent of consumers are more inclined to take action after encountering an ad across multiple devices. These platforms don't just introduce new medications–they are a critical factor for driving brand awareness and engagement throughout the patient journey, encouraging consumers to discuss the advertised medications with their healthcare providers." More findings from the report include: CTV tops linear TV for Hispanic Americans: Hispanic Americans are more likely to discover prescription medicines from ads on CTV (33%) than ads on linear TV (28%). Mobile ads drive action: After seeing a medication ad on mobile, 73% of Americans reported being likely to ask their doctor about a prescription medication, research an over-the-counter medication (71%), and buy over-the-counter medications (64%). Black Americans are most comfortable with AI-generated ad campaigns: 61% of Black Americans are comfortable with targeted online ads featuring AI-generated content, followed by 57% of Hispanic Americans. Only 38% of White Americans and 37% of Asian Americans are in agreement. QR codes capture attention: Nearly half (47%) of Americans are inclined to scan a QR code for more details after viewing a medication ad on CTV. Among them, Black Americans lead at 68%, followed by Hispanic Americans at 63%, Asian Americans at 44%, and White Americans at 40%. "Given the evolving landscape and the potential shifts in how pharmaceutical advertisements are delivered, understanding where your audience is engaging and how to connect with them is more critical than ever," continued Bradley Deutsch, SVP at Cadent Health. "Pharmaceutical advertisers can effectively reach and engage their target audience by leveraging these insights—without compromising individual privacy. Trust and education are key drivers of engagement, particularly in healthcare, where consumers increasingly value informative, relevant content. Highlighting specific demographics empowers marketers to create culturally relevant and educational campaigns that not only resonate with diverse audiences, but also foster trust—ensuring no one is left behind in healthcare communication." To learn more about Cadent or to download the full report, visit About CadentCadent ignites seamless connections between brands, publishers and consumers. Our advanced predictive models orchestrate outcomes on any platform customers are on, across any media they consume, and at any stage of their journey. Through our transparent, enterprise-class platform that adapts in real time and connects with hundreds of partners, we drive measurable outcomes across every screen. Learn more at About The Harris PollThe Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas; building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. To learn more, please visit View original content to download multimedia: SOURCE Cadent
BBC News
08-07-2025
- Automotive
- BBC News
Cambridge gas works in Long Road started by Cadent
Workers have started to replace 1,500m (4,921ft) of ageing gas pipes near a city said the existing pipes in Long Road, Cambridge, were installed 90 years ago and needed warned traffic lights could be in place until the end of September while the project manager Doug Taylor said: "We are very conscious of the disruption roadworks cause and will be in regular contact with the highways authority." Work was expected to be completed by 26 September."We have a responsibility to make sure every property that uses gas has access to it 24/7, 365 days a year," Mr Taylor admitted it was "far from ideal" to have traffic lights in a busy area, adding: "We have worked hard with the local authorities to create a plan that keeps traffic flowing and maintains access for local businesses, residents, and hospitals."People living in Long Road were told their gas supply could be interrupted in spells during the was "usually restored" later the same day, Cadent said.A second stage of work has been scheduled for summer 2026. Follow Cambridgeshire news on BBC Sounds, Facebook, Instagram and X.
