Latest news with #CampaignBreakfastBriefing:


Campaign ME
21-05-2025
- Business
- Campaign ME
HSBC, Colgate-Palmolive, Porsche ME and more leaders to speak at Breakfast Briefing
On Thursday, May 29, Campaign Middle East is hosting its Campaign Breakfast Briefing: Marketing Strategies 2025 at the Grand Plaza Movenpick, Media City in Dubai. This event promises a morning packed with insights that will shape the future of marketing in the region. Speakers include: Aimee Peters , Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC, , Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, Loay Nour, Vice President – Brand and Marketing Communications , Fairmont Hotels & Resorts, Vice President – Brand and Marketing Communications Walid Cherfaoui, Group Brand Manager MENA & FOT, Colgate-Palmolive, Group Brand Manager MENA & FOT, Nikola Djordjevic, Head of Marketing , ASICS Arabia , Iva Kutle Škrlec, Director, Destination Marketing , Hilton MEA, Director, Destination Marketing Remya Menon, Associate Director of Marketing , Bayut, Associate Director of Marketing Markus Peter, Marketing Director , Porsche Middle East & Africa, Marketing Director Mitin Chakraborty , Head of Marketing , Babyshop – Landmark Group, Andrew Ene, Head of Performance , Spark Foundry MENA and Anjana Murali, Associate Director – Growth & Best Practices , Keyade Middle East. Together, they will tackle pressing issues within the marketing industry in the region such as personalisation, AI and the blurring lines of B2B and B2C, tackling the fragmented media landscape, and balancing creative ambition, business objectives, and community-driven demand for relevance. Moderators such as Emily Bentley, Head of Client Marketing, MEA at Bloomberg Media and Nader Bitar, Director of Digital Solutions, SRMG Media Solutions and Campaign's own Anup Oommen will unpack the seismic shifts reshaping brand strategies across the Middle East. The event will also feature an informative keynote from Wade Eagar, Chief Marketing Officer, on the shift from media placement to business impact. Offering a morning filled with top learnings, elite networking opportunities, an all inclusive breakfast and coffee on tap, this is one you don't want to miss. Get your tickets now to be a part of game changing discussions, with exclusive insights on how strategies at all points of the marketing funnel is evolving to better engage with audiences in the region. Find out more, here.


Campaign ME
05-05-2025
- Business
- Campaign ME
Campaign announces Breakfast Briefing: Marketing Strategies 2025
On Thursday 29 May, at the Grand Plaza Mövenpick in Dubai Media City, Campaign Middle East will host its Campaign Breakfast Briefing: Marketing Strategies 2025, hosting hundreds of industry professionals for a networking and knowledge-sharing event like no other. The event will unpack the seismic shifts reshaping brand strategies across the Middle East — from smarter investments and deeper human insights, to AI-enhanced personalisation and culturally resonant storytelling. Through a series of panels, industry leaders will tackle marketing's most pressing questions: how to harmonise creative ambition with business goals and community expectations; how to build loyalty in an era of algorithmic influence and audience fatigue; and how to make sense of a media landscape that's never been more fragmented. This Breakfast Briefing will explore what it really takes to create standout campaigns that do more than win awards, but win hearts, minds, and long-term value. Audiences across the region are demanding cultural authenticity. This event will offer key insights into how brands can successfully navigate this complex landscape, driving high-engagement and ensure ROI. Along with dissecting the viewpoints of respected stakeholders within the media and marketing industry, the event also will offer high quality networking opportunities with brand and agency marketers, alongside a hearty breakfast. Register your interest for the Campaign Breakfast Briefing: Marketing Strategies 2025 now for first-access information on the event.