
HSBC, Colgate-Palmolive, Porsche ME and more leaders to speak at Breakfast Briefing
This event promises a morning packed with insights that will shape the future of marketing in the region.
Speakers include:
Aimee Peters , Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC,
, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, Loay Nour, Vice President – Brand and Marketing Communications , Fairmont Hotels & Resorts,
Vice President – Brand and Marketing Communications Walid Cherfaoui, Group Brand Manager MENA & FOT, Colgate-Palmolive,
Group Brand Manager MENA & FOT, Nikola Djordjevic, Head of Marketing , ASICS Arabia ,
Iva Kutle Škrlec, Director, Destination Marketing , Hilton MEA,
Director, Destination Marketing Remya Menon, Associate Director of Marketing , Bayut,
Associate Director of Marketing Markus Peter, Marketing Director , Porsche Middle East & Africa,
Marketing Director Mitin Chakraborty , Head of Marketing , Babyshop – Landmark Group,
Andrew Ene, Head of Performance , Spark Foundry MENA and
Anjana Murali,
Associate Director – Growth & Best Practices
, Keyade Middle East.
Together, they will tackle pressing issues within the marketing industry in the region such as personalisation, AI and the blurring lines of B2B and B2C, tackling the fragmented media landscape, and balancing creative ambition, business objectives, and community-driven demand for relevance.
Moderators such as Emily Bentley, Head of Client Marketing, MEA at Bloomberg Media and Nader Bitar, Director of Digital Solutions, SRMG Media Solutions and Campaign's own Anup Oommen will unpack the seismic shifts reshaping brand strategies across the Middle East.
The event will also feature an informative keynote from Wade Eagar, Chief Marketing Officer, Platformance.io on the shift from media placement to business impact.
Offering a morning filled with top learnings, elite networking opportunities, an all inclusive breakfast and coffee on tap, this is one you don't want to miss.
Get your tickets now to be a part of game changing discussions, with exclusive insights on how strategies at all points of the marketing funnel is evolving to better engage with audiences in the region. Find out more, here.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Zawya
15 hours ago
- Zawya
Emirates NBD secures approval to become the UAE's first General Clearing Member for equity markets
Dubai, UAE: Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, has announced that it has secured approval to become a General Clearing Member (GCM) for UAE equity markets through the Abu Dhabi Securities Exchange (ADX). This makes Emirates NBD the first entity in the UAE to achieve GCM status. The approval allows Emirates NBD to offer comprehensive clearing services to trading members across the UAE. As a GCM, Emirates NBD can now provide trading members with a suite of tools, products, and access to credit facilities to reduce operational complexities and improve cost efficiencies within the clearing process. This marks a critical step in bolstering the UAE's dynamic stock markets, delivering additional clearing capacity and broadening the investment options available to participants as the UAE's equity market continues to expand and attract investor confidence. Hessa Al Mulla, General Manager, Emirates NBD Securities, said: 'It is a pivotal moment for Emirates NBD to become first General Clearing Member through ADX. This milestone positions us at the forefront of market innovation at a time when the UAE equity market has been attracting substantial and growing investor interest. Our new ADX general clearing membership will open up this opportunity to Emirates NBD's global network of clients. We are now uniquely equipped to provide trading members with unmatched access, fueling the growth and stability of the UAE capital market.' Abdulla Salem Alnuaimi, Group Chief Executive Officer of Abu Dhabi Securities Exchange (ADX), said: 'We are delighted to welcome Emirates NBD Securities as the first General Clearing Member (GCM) on ADX. A key milestone that strengthens our post-trade infrastructure and improves access for investors. This step supports our ongoing efforts to enhance market efficiency, broaden participation and aligns with international best practices. It also reflects Abu Dhabi's growing role as a global financial centre and reinforces ADX's position as a dynamic marketplace connecting regional and international capital with a wide range of investment opportunities.' With its GCM Status, Emirates NBD continues to strengthen its market leadership and its ability to deliver end-to-end trading solutions for individual and corporate investors. About Emirates NBD Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million active customers. As of 30th June 2025, total assets were AED 1.086 trillion, (equivalent to approx. USD 295.7 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 826 branches and 4,555 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 4.54 billion. Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region. Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE's main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE's Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water. About Abu Dhabi Securities Exchange (ADX) Abu Dhabi Securities Exchange (ADX) was established on November 15, 2000, by Local Law No. (3) Of 2000, the provisions of which vest the market with a legal entity of autonomous status, independent finance and management. The Law also provides ADX with the necessary supervisory and executive powers to exercise its functions. On March 17, 2020, ADX was converted from a 'Public Entity' to a 'Public Joint Stock Company PJSC' pursuant to law No. (8) of 2020. ADX is part of ADQ, one of the region's largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi's diversified economy. ADX is a market for trading securities; including shares issued by public joint stock companies, bonds issued by governments or corporations, exchange traded funds, and any other financial instruments approved by the UAE Securities and Commodities Authority (SCA). ADX is the second largest market in the Arab region and its strategy of providing stable financial performance with diversified sources of incomes is aligned with the guiding principles of the UAE 'Towards the next 50' agenda. The national plan charts out the UAE's strategic development scheme which aims to build a sustainable, diversified and high value-added economy that positively contributes to transition to a new global sustainable development paradigm.


Campaign ME
16 hours ago
- Campaign ME
Platinumlist rebrands to connect closer with community of 9 million+ MENA users
Platinumlist, an entertainment and events discovery and cultural platform in the Middle East, has revealed details about the comprehensive rebrand of its platform in line with the company's global expansion plans as well as the demands of the booming events industry in the MENA region. The objective of the rebrand – which repositions Platinumlist as a cultural portal rather than just a ticketing platform – was to reflect the diversity and international scale of Platinumlist's offerings, address its fragmented brand identity, improve brand recognition, and create a more streamlined experience for both users and B2B partners. 'The decision to rebrand the platform was driven by several factors, including the company's expansion across the globe,' said Cosmin Ivan, CEO at Platinumlist. 'This growth presented challenges, as the previous brand identity no longer fully reflected the global and diverse nature of the company's offerings. The prior design was fragmented across different products, which sometimes made brand recognition more challenging for users and B2B partners,' Ivan added. Goals and rollout of the Platinumlist rebrand The rebrand's short-term goals include improving user experience (UX), launching a unified design system, enabling faster and more consistent communication, introducing dark mode and creating a more expressive brand tone. It's mid-term goals include scaling the new design system across multiple languages and markets, redesigning the app, launching a membership programme and digital wallet, as well as expanding into new markets. In a statement shared with Campaign Middle East, Ivan said, 'We have a large and loyal audience, and the main purpose of our rebrand is not to 'capture' markets, but to better reflect and connect with our existing community. As the market leader, we're not aiming to take market share through heavy TV or radio spending.' He added, 'Our focus is primarily on our owned channels — CRM, social media, PR, and other direct communications — supported by a small mix of digital activity. We believe these channels allow us to engage our audience more personally and efficiently, without over-investing in high-cost media such as TV.' Since its founding in 2009, Platinumlist has expanded from a single event type to successfully ticketing more than 100,000 events with 20 diverse categories in nine markets in the GCC and MENA and around the world. The redesigned platform takes cognizance of this expansion and intends to make the discovery and booking of tickets much quicker and more convenient. Stakeholders involved in the rebrand As such, the fresh visual identity – centred around the concept of a 'portal' – created in partnership with design studio Kidults, represents the platform as an entry point to new experiences and emotions. A significant aspect of the redesign is its focus on regional and cultural inclusivity. Platinumlist collaborated with UAE and Saudi-based type designers to develop a new Arabic typographic system and an adapted logo that aligns with the Latin version, creating a flexible and regionally inclusive design system. In line with the rebrand's objectives, the redesigned interface features a cleaner, bolder visual system, improved UX patterns, and dark mode is currently in development to further enhance user experience in various lighting conditions, such as at concerts or cinemas. 'Platinumlist came to us with a bold ambition – to go beyond selling tickets and become a true cultural portal,' said Mike Shishkin, Creative Director at Kidults. 'It wasn't just about a new look, but about rethinking the brand's role, story, and the entire product experience. We worked closely with the Platinumlist on brand strategy, visual identity, UI and content tools. And we're proud to be a part of transforming ticket sales into inspiration,' Shishkin added. The redesign is part of a shift that includes the rollout of a unified design system across all brand materials. This in intended to ensure faster delivery, better consistency and a more human and expressive tone in all communications. The company has also integrated user feedback tools into its process to drive more research-informed product development. The success of the rebrand will be measured through brand perception surveys and polls with Platinumlist audiences. The brand is also rolling out a series of product and tech updates alongside the rebrand, aiming to improve the user experience and, ultimately, increase its conversion rate, which will also be measured. CREDITS: Client: Platinumlist Design studio: Kidults


Campaign ME
3 days ago
- Campaign ME
Agency of the Year Middle East reveals additions to 2025 jury
Campaign Middle East is proud to announce the second batch of judges for its Agency of the Year Middle East 2025 awards jury, adding eleven brand marketers to the set. The jury for the Awards is made up of client-side marketers, who are tasked with meticulously reviewing case submissions across more than 30 industry specific categories. The final jury will include an estimate of 35 marketers. These marketers specialise in various industries, from tourism to the automotive industry and technology. They have also been selected from a wide array of geographies within the Middle East region, to ensure fair judging of submissions from each market. The Agency of the Year Middle East awards seek to recognise the best holding companies, networks and agencies based on the performance of their businesses, client wins and retention, their year-on-year growth, workplace culture, industry innovation, and commitment to industry values such as diversity and inclusion. Submitting an entry to these Awards gives your agency a chance to showcase its success and effectiveness to these marketers, who could be potential clients. Furthermore, shortlists and winners will be given editorial coverage in Campaign Middle East, with more than 20k newsletter subscribers and 90,000 monthly page views. MediaSense audits the entire judging process to ensure judges' decisions are objective and based only on the entry in front of them, thus gaining the Awards' reputation for being one of the most credible in the region. Enter now for a chance to be recognised as the best in the region. The deadline to submit is Friday, 18 September. To assist with the entry process, the following jury members told Campaign Middle East what they're looking for in award submissions. Here's what they had to say: Abdellrahman Alkhatib, Creative Manager, Hungerstation 'Judges remember stories that are simple, human and brand, supported by measurable impact.' Anne Tulloch, Divisional Marketing Director , Alshaya 'Have the foundation of customer insight and backed up by data.' Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation 'Focus on telling a clear, compelling story of your agency's work. Link your objectives, strategy and execution to measurable business impact, backing every claim with solid data and results. Show how you are adding value to your clients and to societies.' Jad Saab, Head of Digital Media, MMS 'This your chance to showcase the advertising world your best work, your thought process and what inspires you to set you apart from others. Give it your best and share your journey.' Marwa Kaabour, CMO, Al Masaood 'We want to hear about the people, the creative minds, the passionate teams, the culture that made the work possible. Let us see the soul of your agency, not just the output.' Megan French-Ritsch, Executive Director Strategic Marketing & Brand , Public Investment Fund [Confidential] 'In today's world, brands that lead with integrity and empathy resonate most deeply. So be bold, be honest, and show how your agency is helping to build a better, more connected world‚ one idea at a time.' Saad Abdullah, Director – Marketing, ALJ 'Focus on telling a compelling story – don't just list what you did, show why it mattered. Let the judges clearly see the impact your work had and make them feel the passion behind it.' Sahar Khan, Vice President of Marketing , Bayut and dubizzle 'My top tip for entrants is to focus on storytelling with substance. Start by clearly outlining the challenge you were solving, then walk the judges through your strategic thinking, creative execution and‚ more importantly‚ the measurable impact. The strongest entries are those that combine clarity, creativity and real results. Keep it concise, compelling and backed by data wherever possible.' Sherry Mansour, Managing Director – MENA, Seedtag 'Tell a compelling story with purpose. Clearly outline the challenge, your strategic approach, and the real-world results. Keep it focused judges value clarity over clutter.' Shyam Sunder, VP Marketing, 'Be brave. Be authentic. To find your voice in all the noise!' Turky Kari, Executive Director of Marketing, AROYA Cruises 'The strongest entries are built on clear purpose, driven by passion and executed with focus and impact.' To stay updated with judges announcements for the Agency of the Year Middle East 2025 awards, click here.