Latest news with #Ceder
Forbes
02-04-2025
- Business
- Forbes
Dutch Lawmakers Propose Digital Red Button to Delete Social Media Data
Male finger pointing delete key on a metallic keyboard Dutch lawmakers have introduced legislation that would create a centralized "Red Button" system allowing children to delete their personal data from major tech platforms with a single action. The proposal comes as the Netherlands confronts growing concerns about youth digital wellbeing. MPs Don Ceder (of the Christian Union Party) and Jesse Six Dijkstra (Nieuw Sociaal Contract) presented their initiative on Tuesday, citing alarming statistics from a 2024 study. According to the research, Dutch youths aged 15-21 spend an average of 5.4 hours daily on smartphones, with over 60% reporting social media addiction. Among teenage girls, nearly 40% experience negative emotions after platform use. The Red Button proposal aims to streamline the GDPR's right to be forgotten, which currently requires users to navigate multiple platform-specific processes. Under the plan, a government-backed system would enable mass data deletion requests across tech platforms designated as 'Very Large Online Platforms' under the EU's Digital Services Act. "Nowadays you can no longer access a website without being tracked," Ceder told Dutch magazine AD. "Before you are 18, all digital profiles are already made of you. If you have ended up in a trap, you will find it difficult to get out of it." The initiative would offer citizens turning 18 one free use of the deletion system, symbolizing a fresh start into adulthood. For adults, the service would be available for a nominal fee. Tech companies would be required to comply with deletion requests submitted through the system. "They have to do it already," Ceder noted, referring to existing GDPR obligations. 'It therefore seems more than logical to me that they just listen when the House asks.' Even if approved by the Parliament, the initiative could face significant implementation challenges. Enforcement could be tricky: if a U.S.-based platform drags its feet, would the Dutch government have the leverage to compel action? Six Dijkstra acknowledged that national regulations alone cannot force international platforms to comply but, as reported by deVolksrant, suggested the initiative could influence European policy development and turn the Netherlands into a pioneer of the European standard for online children's rights. The technological infrastructure required for a centralized deletion system while maintaining privacy standards presents additional hurdles. The proposal extends beyond data deletion to include mandatory age verification for online platforms. Rather than relying on self-declared birthdates, the lawmakers suggest cryptographic solutions such as zero-knowledge proofs that would verify age without sharing identities. This would enable platforms to comply with digital protection laws without collecting sensitive personal information. The Dutch approach differs from other regulatory efforts by emphasizing user agency rather than platform restrictions alone. The proposal includes support for the Jongerenraad Digitalisering, a youth advisory council that would provide input on implementation, and also addresses broader issues of digital overexposure by proposing investments in physical alternatives to screen time. This includes support for community spaces like libraries and youth centers, alongside government campaigns promoting "dumb phones" – basic mobile devices without social media capabilities – as first devices for younger children. The proposed legislation remains in early stages, with details on funding and implementation timelines still under development. Parliament will debate the measure in the coming months to determine if there is majority support for the initiative. If successful, the Netherlands would establish one of the world's first centralized data deletion systems specifically designed for youth digital rights protection, potentially creating a precedent for similar measures across the European Union.
Khaleej Times
05-03-2025
- Business
- Khaleej Times
Pernod Ricard launches premium non-alcoholic portfolio in the Middle East
The curated range brings a new dimension to social occasions where celebration and inclusivity take center stage Pernod Ricard, the world leader in premium international wines and spirits proudly introduces its premium non-alcoholic portfolio to the Middle East, addressing the region's growing demand for refined and inclusive beverage options. With a focus on the UAE, KSA, and Kuwait, the curated range brings a new dimension to social occasions where celebration and inclusivity take center stage. Ceder's, an award-winning non-alcoholic botanical drink, leads the portfolio. Ranked among the world's top 10 non-alcoholic spirit drinks, Ceder's Classic and Ceder's Rose are crafted with seven handpicked botanicals, including juniper, coriander, rooibos, and hibiscus. These alcohol-free, sugar-free, and gluten-free variants offer a sophisticated and refreshing taste, making them perfect for 0.0% cocktails, enjoyed on their own or paired with a meal. Ceder's is also the official and exclusive non-alcoholic spirits partner of MENA's 50 Best Restaurants, reinforcing its commitment to the culinary and beverage industry in the region. This partnership highlights Ceder's role in promoting premium, inclusive beverage options alongside the region's finest dining experiences. Joining the lineup is Beefeater 0.0% and Jacob's Creek Sparkling 0.0. Beefeater 0.0% maintains the brand's iconic citrus and juniper-forward profile but without the alcohol, creating a perfectly balanced and refreshing drinking experience. The nose profile is characterized by a dominant presence of citrus aromas, notably orange and lemon, accompanied by underlying botanicals like juniper, coriander, and angelica. Joining the lineup is Beefeater 0.0% and Jacob's Creek Sparkling 0.0. Beefeater 0.0% maintains the brand's iconic citrus and juniper-forward profile but without the alcohol, creating a perfectly balanced and refreshing drinking experience. The nose profile is characterised by a dominant presence of citrus aromas, notably orange and lemon, accompanied by underlying botanicals like juniper, coriander, and angelica. Jacob's Creek Sparkling 0.0 Classic White and Rose has been specially crafted for those who are looking for an alternative 0.0% alcohol wine to enjoy during special moments. To be enjoyed by itself or as an ideal pairing for a meal, this refreshing and elegant drink showcases Australian grapes at their very best. Distribution in the Middle East is supported by trusted local partners, with Drink Dry leading the charge in the UAE. As the region's premier marketplace for non-alcoholic beverages, Drink Dry ensures the accessibility of Ceder's and other premium offerings, catering to a diverse audience of consumers who value quality and innovation. Ceder's will soon be available at major retailers, including Carrefour, Spinneys, Waitrose, and more. As for distribution and route to market, the group has selected three exclusive partners for the non-alcoholic portfolio, chosen for their expertise and business potential: Drink Dry in the UAE, Raya Food Service in KSA, and Action Trading in Kuwait. By launching its non-alcoholic portfolio in the Middle East, Pernod Ricard underscores its dedication to innovation and inclusivity, setting a new standard for premium non-alcoholic beverages in the region. This milestone represents a significant step forward in creating memorable moments for all, reflecting the Group's commitment to celebrating life in all its forms.
