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Time of India
08-05-2025
- Business
- Time of India
Aditya Birla Capital confronts the rising cost of motherhood
HighlightsAditya Birla Capital's campaign 'Motherhood on Hold' emphasizes the financial challenges women face in deciding to become mothers, encouraging early financial planning. The campaign creatively portrays the emotional toll of delaying motherhood, using a poignant HR exit interview metaphor to symbolize the deferral of motherhood dreams due to financial constraints. According to Darshana Shah, Chief Marketing Officer of Aditya Birla Capital, the campaign serves as a reminder that motherhood should never be a compromise and highlights the importance of financial readiness. Challenging the traditional Mother's Day narrative, the campaign urges women to reclaim agency over their timelines through financial readiness and planning. This Mother's Day, Aditya Birla Capital in creative partnership with FCB Kinnect moves beyond the usual celebratory lens to spotlight a growing and often unspoken truth - the rising cost of motherhood , and how it's compelling many women to put their dreams of parenthood on hold. Titled 'Motherhood on Hold', the campaign has brought to life a powerful insight - for many women today, the decision to become a mother is no longer purely emotional, it's increasingly financial. Backed by data that reveals a rising number of women delaying motherhood due to growing expenses, from prenatal care and childcare to education and everyday living, the campaign underscores the importance of early financial planning. It encourages women to take control of their timelines, reminding them that with the right preparation, motherhood can be a choice, not a compromise. The campaign employs a surprising and thought-provoking narrative device. A woman is seen conducting what appears to be a routine HR exit interview. But in a poignant twist, the 'candidate' she's letting go is revealed to be her own future child - a dream deferred by financial constraints. The campaign paints a deeply relatable picture: that for many, delaying motherhood isn't a decision made lightly, it's a consequence of rising costs. And while the choice may be difficult, financial readiness can make all the difference. Darshana Shah, chief marketing officer, Aditya Birla Capital said, 'Motherhood should never be a compromise. 'Motherhood On Hold' is a powerful reminder of the financial realities many women face today, and a call to act early, so that dreams like motherhood aren't dictated by circumstance.' Chandni Shah, chief operating officer, FCB Kinnect added, 'Motherhood on Hold' is for the women still waiting to become mothers, a reality often left out of the conversation. And that's where creativity becomes meaningful, when it bridges emotional insight with brand purpose.' Neville Shah, chief creative officer, FCB Kinnect said, 'Today planning for motherhood is stressful enough as it is. And to add to it, the cost of becoming a mother and being a parent is rising. We just wanted to gently nudge the people who want to be mothers that we can help them plan one thing and ease that stress.' Watch the video here:


Reuters
08-05-2025
- Business
- Reuters
Apollo's Aspen Insurance raises $397.5 million in US IPO
The Aspen logo is seen in this illustration taken on January 31, 2025. REUTERS/Dado Ruvic/Illustration/File Photo Purchase Licensing Rights , opens new tab May 7 (Reuters) - Aspen Insurance priced its New York initial public offering within its marketed range on Wednesday, raising $397.5 million for the Bermuda-based specialty insurer. The Reuters Tariff Watch newsletter is your daily guide to the latest global trade and tariff news. Sign up here. Reporting by Chandni Shah in Bengaluru; Editing by Alan Barona Our Standards: The Thomson Reuters Trust Principles. , opens new tab Share X Facebook Linkedin Email Link Purchase Licensing Rights
Yahoo
08-05-2025
- Business
- Yahoo
Apollo's Aspen Insurance raises $397.5 million in US IPO
(Reuters) - Aspen Insurance priced its New York initial public offering within its marketed range on Wednesday, raising $397.5 million for the Bermuda-based specialty insurer. (Reporting by Chandni Shah in Bengaluru; Editing by Alan Barona)


Zawya
06-05-2025
- Business
- Zawya
OpenAI agrees to buy Windsurf for about $3bln, Bloomberg News reports
OpenAI has agreed to buy artificial intelligence-assisted coding tool Windsurf for about $3 billion, Bloomberg News reported on Monday, citing people familiar with the matter. The deal has not yet closed, the report added. OpenAI and Windsurf did not immediately respond to Reuters' requests for comment. Windsurf, formerly known as Codeium, had recently been in talks with investors including General Catalyst and Kleiner Perkins to raise funding at a $3 billion valuation, according to Bloomberg News. It was valued at $1.25 billion last August following a $150 million funding round led by venture capital firm General Catalyst. Other investors in the company include Kleiner Perkins and Greenoaks. The deal, which would be OpenAI's largest acquisition to date, would complement ChatGPT's coding capabilities. The company has been rolling out improvements on coding with the release of each of its newer models, but the competition is heating up. (Reporting by Chandni Shah and Deborah Sophia in Bengaluru; Editing by Arun Koyyur and Alan Barona)


Zawya
07-02-2025
- Automotive
- Zawya
Tesla raises prices of Model X cars in US by $5,000
Tesla raised the prices of its Model X cars in the United States by $5,000 on Thursday, according to its website. The Model X all-wheel drive will now cost $84,990, a jump from its previous price of $79,990, the EV maker said, adding that the plaid variant, which was priced at $94,990, will now cost buyers $99,990. Last December, Tesla increased the prices of its Model S cars in the U.S. by $5,000, and hiked rates of all of its models in Canada from February 1. Tesla did not provide a reason for the price increase. The company is working to reduce car production costs, and said in January that the average cost of materials and labor for manufacturing its vehicles reached its lowest point in the fourth quarter due to a slump in raw material prices. (Reporting by Chandni Shah in Bengaluru; Editing by Sherry Jacob-Phillips)