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New Straits Times
04-05-2025
- Business
- New Straits Times
Sabah posts 46pct more sales at Matta Fair in KL
KUALA LUMPUR: Sabah recorded higher sales at the first edition of the Matta Fair Kuala Lumpur, raking in RM4.5 million for a 46 per cent increase over the same period last year. Sabah Tourism Board (STB), which spearheaded the state's presence at the fair, said 43 travel agents took part under its coordination to promote the destination within the Sabah zone. "These encouraging responses affirmed Sabah's continued status as a preferred domestic travel destination, providing a diverse array of tourism offerings ranging from adventure, culture and nature to community-based tourism. "STB debuted two local brands from Sabah; Chanteek Borneo showcased various clothing and textile designs with traditional Sabah motifs, while Uinah introduced the health benefits of its refreshing locally crafted drink made from locally sourced ingredients harvested sustainably in Sabah. "Both brands received favourable responses from the Matta Fair attendees," it said. STB chief executive officer Julinus Jeffery Jimit said the strong results were driven by the commitment and active involvement of Sabah's tour and travel agencies, highlighting the spirit of unity among Sabahans in working alongside the agency to promote the state's tourism industry. STB said it remains dedicated to strengthening Sabah's destination marketing both locally and internationally, with active involvement in key travel events such as the Matta Fair. This aligns with its ongoing 'Explore Sabah' campaign in the lead-up to Visit Malaysia Year 2026. To enhance visitor engagement, the booth offered virtual reality experiences and daily interactive activities, alongside a consumer survey aimed at gaining insights into domestic travel preferences, it said.
The Star
27-04-2025
- Business
- The Star
Sabah nets RM4.5mil in sales at MATTA Fair
Visitors vieweng domestic travel package at the MATTA FAIR at MITEC in Kuala Lumpur. .—AZHAR MAHFOF/The Star. KOTA KINABALU: Sabah tourism players earned an impressive RM4.5mil in sales in this year's first MATTA Fair in Kuala Lumpur. Sabah Tourism Board (STB) chief executive officer Julinus Jeffery Jimit said this was a 46% increase compared to last year's fair, affirming Sabah's continued status as a preferred domestic travel destination. He said a total of 43 Sabah travel agents participated in the fair, providing a diverse array of tourism offerings ranging from adventure, culture and nature to community-based tourism. Julinus attributed the success to the dedication and active participation of Sabah's tour and travel agencies, which reflects Sabahan camaraderie in promoting the state's tourism industry together with STB. During the event, the STB booth, with the theme 'Explore Sabah Dulu Bah', encouraged visitors to redeem travel rebate vouchers of up to RM100 with every purchase, requiring a minimum RM600 deposit in a single receipt. To encourage visitors to choose community-based tourism (CBT) products, RM50 travel rebate vouchers per pax – as opposed to per package – were offered to CBT product buyers. STB kept the booth exciting with a virtual reality experience and daily activities to attract visitors and increase retention in the booth while a survey was also conducted to study domestic consumer behaviour. It debuted two local brands as well – Chanteek Borneo and Uinah – both of which received favourable responses. Chanteek Borneo showcased various clothing and textile designs with traditional Sabah motifs, while Uinah introduced the health benefits of its refreshing locally crafted drink made from ingredients harvested sustainably in Sabah. 'STB continued its strong commitment to enhancing its promotional efforts in domestic and international markets, including active participation in major travel events like the MATTA Fair. 'The effort echoes the 'Explore Sabah' campaign leading up to Visit Malaysia 2026,' Julinus added. He also launched the new Augmented Reality Map, available for both the Sabah map and Kota Kinabalu City map. Users can scan a barcode on the maps to unlock more information about key attractions. These maps offer an interactive experience, complete with helpful guidelines and animations. The latest promotional material is part of STB's initiatives to make exploring Sabah a more immersive, engaging and accessible experience. Physical copies of the map were also distributed to attendees at the fair. Currently, it is available for download from STB's official website. Last August, STB launched a digital careline chatbot called Avantang, which provides round-the-clock access to essential travel information and assistance. The facility is accessible from its website, WeChat account or WhatsApp number +6019-939 2121.
The Star
26-04-2025
- Business
- The Star
Sabah tourism earns RM4.5mil at MATTA Fair
KOTA KINABALU: Sabah tourism players earned an impressive RM4.5mil in sales at this year's first MATTA Fair in Kuala Lumpur from April 18 to April 20. This result marks a 46% increase from the same period at last year's Malaysian Association of Tour and Travel Agents (MATTA) fair, affirming Sabah's continued status as a preferred domestic travel destination. Sabah Tourism Board (STB) chairman Julinus Jeffery Jimit (pic) said 43 Sabah travel agents participated in the fair, offering a diverse range of tourism options, including adventure, culture, nature, and community-based tourism. He credited the success to the dedication and active participation of Sabah's tour and travel agencies, reflecting Sabahan camaraderie in promoting the state's tourism industry alongside STB. At the event, the STB booth's 'Explore Sabah Dulu Bah' theme encouraged visitors to redeem travel rebate vouchers up to RM100 with a minimum RM600 deposit in a single receipt. To promote community-based tourism (CBT) products, RM50 travel rebate vouchers per person were offered to CBT product buyers. STB kept the booth engaging with a virtual reality (VR) experience and daily activities to attract visitors and increase retention, while a survey studied domestic consumer behaviour. STB introduced two local brands from Sabah: Chanteek Borneo and Uinah, both receiving positive responses from MATTA Fair attendees. Chanteek Borneo showcased clothing and textiles featuring traditional Sabah motifs, while Uinah introduced a refreshing drink made from sustainably sourced local ingredients. 'STB continues its strong commitment to enhancing promotional efforts for Sabah in domestic and international markets, including active participation in major travel events like the MATTA Fair,' said Julinus. 'This effort echoes the STB 'Explore Sabah' campaign leading up to Visit Malaysia Year 2026,' he added. He also launched the new Augmented Reality Map (AR Map) for both Sabah and Kota Kinabalu City. Users can scan a barcode on the maps to unlock more information about key attractions, offering an interactive experience with helpful guidelines and animations. This latest promotional material is part of STB's initiatives to make exploring Sabah a more immersive, engaging, and accessible experience, said Julinus. Physical copies of the map were distributed at the MATTA Fair and are available for download from the Sabah Tourism Board's official website. Earlier, in August last year, STB launched a digital careline chatbot, called Avantang, providing round-the-clock access to essential travel information and assistance. This facility is accessible from the Sabah Tourism Board website, WeChat account, or WhatsApp number +6019-9392121.
