Latest news with #ChetanSiyal
Time of India
13 hours ago
- Business
- Time of India
Snitch's latest campaign is all about showing up in style
Snitch , India's D2C men's fashion brand, has unveiled a series of films that celebrate modern men smartly managing their last-minute chores with Snitch's unique style. The campaign titled 'Last Minute? Snitch It.', launched in three variants, dive into wildly relatable moments including a sudden client pitch, an unexpected yes from a crush, and a chaotic boys' trip plan that actually pulls through. With an electric blend of urgency, confidence and the unmistakable cool of being 'Snitch ready,' the films champion the brand's under 48-hour delivery promise and its ever-growing lineup of trending designs across 13+ categories. Each video stars a different 'Snitch Guy' archetype, a sharp millennial navigating office curveballs, a Gen-Z college boy smartly managing a last-minute glow-up, and a laid-back guy surprising his boy's group chat with a last minute Goa plan. What ties them together is the thrill of transformation, the magic of speed, and the fashion-forward assurance that no matter the moment, Snitch always delivers. 'With 'Last Minute? Snitch It.', we're owning the space our customers live in: spontaneous, always on the go, but never compromising on style,' said Chetan Siyal, chief marketing officer at Snitch. 'This isn't just a campaign; it's a brand ideology. We're redefining urgency as power, but not a panic situation. We have made an effort to translate this into videos to connect with our audience in real time,' Siyal added. The campaign is live across various social media platforms including YouTube, Instagram and Meta. The power of the campaign truly reflects the brand's voice of being fast, stylish, and unapologetically confident. It captures how great style doesn't need time but you can simply Snitch It in no time, the company stated in a press release. Watch the video here:
Fashion Value Chain
4 days ago
- Business
- Fashion Value Chain
Snitch x Paper Boat Bring Refreshing Style to Summer 2025
In a refreshing twist to seasonal fashion, Snitch, India's trailblazing D2C men's fashion brand, has partnered with beloved beverage label Paper Boat to turn up the heat on summer style and cool down the experience with its newest launch: Nata, India's first chewable drink. This collaboration delivers a unique in-store campaign that combines fashion-forward collections with tropical refreshment, promising customers a summer that's light, lively, and loaded with flavour. Designed to delight all senses, Snitch stores have transformed into immersive summer escapes with vibrant Paper Boat branding, colourful photo booths (available across all stores except Lajpat Nagar), and interactive elements that heighten the shopping experience. Customers are welcomed with complimentary Paper Boat drinks with every bill and a curated display of Snitch's latest seasonal collection, elevating every visit into a joyful moment. The activation is currently running in key Snitch outlets in Delhi (Lajpat Nagar) and Bengaluru (HRBR, HSR, BEL Road, Brigade Road, and Banashankari). To amplify the experience, digital buzz is driven by influencer content and shareable moments straight from the stores. A Paper Boat spokesperson remarked, 'Summer is all about comfort, colour, and fun—values both Paper Boat and Snitch deeply connect with. Paper Boat has chosen Snitch as their BTL partner this season because of their strong brand connection with today's youth and their fresh, fashion-forward vibe.' Chetan Siyal, Chief Marketing Officer at Snitch, added, 'At Snitch, we believe that stepping into one of our stores isn't just about shopping, it's about the feeling you take back home. This collaboration with Paper Boat is our way of turning a simple store visit into a refreshing summer experience, blending style with joy, playfulness, and unforgettable moments.' Together, Snitch and Paper Boat are redefining seasonal retail—where shopping feels as good as sipping a cold drink on a hot day.
Fashion Network
4 days ago
- Business
- Fashion Network
Snitch collaborates with Paper Boat for summer
Menswear brand Snitch has teamed up with beverage label Paper Boat to launch a summer-themed in-store activation across select outlets in Delhi and Bengaluru. The collaboration brings together Snitch's seasonal apparel collection and Paper Boat's new tropical-inspired drink, Nata, positioned as India's first chewable beverage, aiming to create an immersive, summer-ready shopping experience. Shoppers visiting Snitch stores are welcomed with vibrant Paper Boat branding, a dedicated photo booth (available at all outlets except Lajpat Nagar), and complimentary servings of Nata with every purchase, the brand announced in a press release. The in-store activation is designed to evoke the spirit of summer through fashion, flavour, and fun, transforming each visit into what the brand calls a 'breezy escape'. 'Summer is all about comfort, colour, and fun- values both Paper Boat and Snitch deeply connect with,' announced Snitch in a press release. Paper Boat has selected Snitch as its below-the-line partner for the season, citing the brand's youth appeal and trend-driven positioning. The partnership is supported by influencer content and seasonal store displays. 'At Snitch, we believe that stepping into one of our stores isn't just about shopping, it's about the feeling you take back home,' said Chetan Siyal, chief marketing officer at Snitch. 'This collaboration with Paper Boat is our way of turning a simple store visit into a refreshing summer experience.'
Fashion Value Chain
12-05-2025
- Entertainment
- Fashion Value Chain
Snitch's Mother's Day Campaign Champions Real Connection
This Mother's Day, Snitch—India's leading D2C men's fashion brand—is inviting people to look away from their screens and spend quality time with their mothers. In its thought-provoking new campaign, Snitch sheds light on how celebrations are increasingly driven by online performance, turning deeply personal moments into content. The brand's digital film highlights the essence of Mother's Day, reminding viewers that meaningful gestures often lie in simple acts: sharing a meal, having a heartfelt conversation, or simply being there. Chetan Siyal, CMO at Snitch, explains, 'We're not against online celebration—we just want to remind people to be present. In a world obsessed with documentation, presence is the most meaningful present.' Snitch's campaign, tagged #GoBeyondSocial, reflects its evolving brand philosophy—combining modern style with emotional intelligence and cultural awareness.
