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Chipotle wants to turn dorm rooms into burrito bowls
Chipotle wants to turn dorm rooms into burrito bowls

Business Insider

time2 days ago

  • Business
  • Business Insider

Chipotle wants to turn dorm rooms into burrito bowls

Chipotle announced an Urban Outfitters product line and a new loyalty program for college students. The products, geared toward Gen Z, include a Chipotle-themed blanket, lamp, and bean bag chairs. The loyalty program offers students points to redeem toward free meals — or save on guacamole. Chipotle wants you to eat, sleep, and decorate your house like you're one of its restaurants. The fast casual burrito behemoth on Tuesday announced a new loyalty program geared toward Gen Z students and a merchandise line in collaboration with Urban Outfitters. The loyalty program, Chipotle U, allows students to earn points with each purchase. These points can be redeemed for free food or use to waive the guacamole surcharge. The product collection, which features a lamp shaped like a chip bag, bean bag chairs, and a foil throw blanket, goes on sale on Wednesday at select Urban Outfitters in university towns and online at the retailer's website. Take a look at the "A Little Extra" dorm collection below. The Chipotle-themed items include a $16 water tumbler and $59 lamp shaped like a chip bag "Urban Outfitters is Gen Z 's destination for their next favorite find, and Chipotle is an iconic part of campus life, so teaming up was a natural fit," said Cyntia Leo, head of brand marketing at Urban Outfitters, said in a statement about the drop. The collab includes a $99 burrito blanket for any student who's ever wanted to resemble the food they stress-eat during finals season Give your delivery driver clear instructions on where to drop your burrito bowl with this $29 door mat The dorm room decor has the Chipotle superfan in mind, and the new loyalty program will aim to reward them further: offering limited-time promotions during finals, game days, and free food during graduation giveaways. Bean bag chairs — available in black or pinto colors — will run $299 each "Chipotle has long been a go-to destination for students' celebratory meals, and now members will be given special offers that tie to specific milestones throughout their college journey," Curt Garner, Chipotle's president, chief strategy and technology officer, said in a statement about the rewards program launch. It's dorm life and a side of chips: warm, a little cheesy, and wrapped up just the way you like it

Max Homa offered food, head covers to local high school golf team before Memorial
Max Homa offered food, head covers to local high school golf team before Memorial

USA Today

time30-05-2025

  • Sport
  • USA Today

Max Homa offered food, head covers to local high school golf team before Memorial

Max Homa offered food, head covers to local high school golf team before Memorial PGA Tour player Max Homa loves him some Chipotle, so much that he can't help but spread the queso wealth with younger golfers. Homa played Santa Cilantro on May 27 by treating Memorial Tournament volunteers to lunch, then gifted members of the Olentangy boys and girls golf teams with Chipotle food and limited edition foil-wrapped Chipotle-themed headcovers that he autographed. As part of the promotion between Chipotle and Cobra golf, Homa appeared at the Powell Chipotle to make teen golfers' gastrointestinal dreams come true. "Aw, man, he is such a genuine guy and the great personality he has online is truly the same way he is in person," Olentangy coach Kelly Holly said of Homa. "He's such a good dude. I'm pulling for him at the Memorial." Homa is a Chipotle fanatic, so he felt right at home slipping away from Muirfield Village Golf Club to snack with his younger self. "Any time you get to meet up-and-coming golfers, it's awesome," Homa said. "One, it puts you back in their shoes and you realize now how much there is to learn and enjoy with golf, whether you play professionally or not. Then, also just to feel like, it still makes me laugh that a kid will be excited. I mean, you know how it is. It's like 16-year-olds are too cool for school, so when they get excited to get Chipotle and take a picture with me, I have to pinch myself a little bit." Homa pinched himself black and blue for another reason, too. "It's a dream to play on tour. It's probably a bigger dream for me to be friends with the CEO of Chipotle, to be quite honest," Homa said, referencing company CEO Scott Boatright. "Since college (at California), I have been going to that place just religiously. So it's crazy to think we're doing things together." Sports columnist Rob Oller can be reached at roller@ and on at@rollerCD. Read his columns from theBuckeyes' national championship season in "Scarlet Reign," a hardcover coffee-table collector's book from The Dispatch. Details at

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