Chipotle wants to turn dorm rooms into burrito bowls
The products, geared toward Gen Z, include a Chipotle-themed blanket, lamp, and bean bag chairs.
The loyalty program offers students points to redeem toward free meals — or save on guacamole.
Chipotle wants you to eat, sleep, and decorate your house like you're one of its restaurants.
The fast casual burrito behemoth on Tuesday announced a new loyalty program geared toward Gen Z students and a merchandise line in collaboration with Urban Outfitters.
The loyalty program, Chipotle U, allows students to earn points with each purchase. These points can be redeemed for free food or use to waive the guacamole surcharge.
The product collection, which features a lamp shaped like a chip bag, bean bag chairs, and a foil throw blanket, goes on sale on Wednesday at select Urban Outfitters in university towns and online at the retailer's website.
Take a look at the "A Little Extra" dorm collection below.
The Chipotle-themed items include a $16 water tumbler and $59 lamp shaped like a chip bag
"Urban Outfitters is Gen Z 's destination for their next favorite find, and Chipotle is an iconic part of campus life, so teaming up was a natural fit," said Cyntia Leo, head of brand marketing at Urban Outfitters, said in a statement about the drop.
The collab includes a $99 burrito blanket for any student who's ever wanted to resemble the food they stress-eat during finals season
Give your delivery driver clear instructions on where to drop your burrito bowl with this $29 door mat
The dorm room decor has the Chipotle superfan in mind, and the new loyalty program will aim to reward them further: offering limited-time promotions during finals, game days, and free food during graduation giveaways.
Bean bag chairs — available in black or pinto colors — will run $299 each
"Chipotle has long been a go-to destination for students' celebratory meals, and now members will be given special offers that tie to specific milestones throughout their college journey," Curt Garner, Chipotle's president, chief strategy and technology officer, said in a statement about the rewards program launch.
It's dorm life and a side of chips: warm, a little cheesy, and wrapped up just the way you like it
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