Latest news with #CyntiaLeo
Associated Press
20-05-2025
- Entertainment
- Associated Press
Urban Outfitters Unveils "UO Haul": The Back-to-Campus Campaign Built for Gen Z's Biggest Moves
From big moves to small spaces, UO's omnichannel campaign supports Gen Z during one of life's biggest transitions—helping them curate their space, style, and sense of self. PHILADELPHIA, May 20, 2025 /PRNewswire/ -- Urban Outfitters is redefining the back-to-campus experience for Gen Z with the launch of UO Haul: a 360-degree customer experience designed to support students through one of the most defining chapters of their lives. From graduation to first dorms to refreshing a space for a new semester, UO Haul shows up through products that Gen-Z craves, citywide pop-ups, strategic brand partnerships, and surprise giveaways. More than a campaign, it's a platform that inspires their style, energizes their space, and celebrates who they're becoming. 'Back to campus is a pivotal moment for our Gen Z customer. It's about more than just what they need, it's about who they're becoming. With UO Haul, we're proud to celebrate and support them through every step of their journey. We're showing up alongside incredible partners to serve our customers in the moments that matter most. From moving into their first dorm or apartment to refining their personal style, we're here to help make the transition feel effortless and uniquely theirs,' says Cyntia Leo, Head of Brand Marketing at Urban Outfitters. UO Haul kicks off in New York City on May 19th, when Urban Outfitters hits the streets of Manhattan with a citywide scavenger hunt. Participants will follow clues to discover a fleet of glass-walled trucks, each transformed into a Gen Z dorm room and styled to reflect a distinct aesthetic: From the hunt, select winners will be invited to a special experience set to take place the next day featuring KATSEYE. The global girl group, who recently charted on the Billboard Hot 100 with their single 'Gnarly,' have quickly become a rising force in music and style. The event will be complete with live music and an early look at the season's back-to-campus must-haves. KATSEYE shared their excitement about the partnership: 'Urban Outfitters has always been a place where we find pieces that feel true to our styles, vibes, and home. So, teaming up with UO for Back to campus just made perfect sense. This season's all about self-expression, core memories, and the beautiful chaos along the way. We're so excited to get to share that energy with our fans. We've got some fun surprises in the works, and we can't wait for you to see it all!' Phase two of UO Haul launches in June with Special Delivery—a month-long initiative celebrating recent graduates of the UO community, inspired by the thousands of heartfelt letters Urban Outfitters receives each year. UO will honor grads in a variety of ways throughout the season, from thoughtful gestures to unexpected moments of appreciation. In addition, UO is teaming up with Collegeboxes by U-Haul to make college move-in easier than ever. Through a back-to-campus contest launching the week of June 9, three students will win $1,000 in Urban Outfitters products and a move-in experience from Collegeboxes by U-Haul, which includes door-to-door service to handle their move from home to campus- making the transition seamless. Winners will be announced the week of June 23. Later this summer and into fall, Urban Outfitters will roll out a 20-store Campus Essentials pop-up experience in key college markets. These temporary shops will feature university-inspired collections, ranging from graphic apparel and playful accessories to home items like drinkware, lighting, and bath essentials; all designed with the unmistakable UO wink. The assortment will also include stationery, dorm décor, and exclusive campus-themed pieces that help students personalize their space. These immersive retail moments are part of a broader strategy to reimagine back-to-campus shopping by blending function, style, and discovery in a way students won't find anywhere else. From surprise experiences to curated product and community-driven moments, UO Haul reinforces Urban Outfitters' commitment to supporting Gen Z through every step of the college journey- on campus and more information on UO Haul and Special Delivery, please visit To download campaign imagery, click here. About Urban Outfitters: Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation's individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women's, men's, accessories, and home products, and best-in-class brand partnerships. For more information visit View original content to download multimedia: SOURCE Urban Outfitters
Business Mayor
19-05-2025
- Business
- Business Mayor
Urban Outfitters' in-store experiential concept goes after Gen Z — first with Nike
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Urban Outfitters announced a new store concept dubbed On Rotation, according to a Wednesday press release. Featuring 'lounge-style' in-store installations, the retailer is partnering with brands to foster discovery, specifically for Gen Z. Nike is the first On Rotation partner. A curated assortment of over 150 apparel and footwear items from the brand will be in-store and online. Future partnerships will focus on fashion, lifestyle and design. On Rotation will debut in New York; Washington, D.C.; Scottsdale, Arizona; and San Diego and Manhattan Beach, California. Urban Outfitters is making strides in experiential retail, starting with Nike. 'Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up,' Cyntia Leo, head of brand marketing and communications at Urban Outfitters, said in a statement. 'Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace.' Urban Outfitters' SoHo Nike Shop Courtesy of Urban Outfitters The On Rotation concept was created with Gen Z in mind, and Urban Outfitters will pick other brands to partner with that appeal to the generation. Nike continues to be the favorite footwear and apparel brand of teens, according to a recent Piper Sandler survey. However, Nike has been losing ground among the cohort in recent years. The partnership with Urban Outfitters comes as Nike is trying to reestablish relationships with its wholesalers. The athletics company acknowledged missteps in its strategy when it began pulling back on those partnerships and has been working to build them out once again. Read More India's soymeal exports seen picking up as global prices rally 'Partnering with Nike must feel like a world-class experience,' Nike CEO Elliott Hill recently said on an earnings call. The brand reported that revenue in the third quarter fell 9% year over year to $11.3 billion. Its DTC business was down 12% while wholesale decreased 7%. Urban Outfitters will report its Q1 earnings on Wednesday. This story first appeared in the Retail Dive: Operations newsletter. You can sign up for it here. READ SOURCE
Fibre2Fashion
15-05-2025
- Business
- Fibre2Fashion
US' Urban Outfitters unveils 'On Rotation' retail concept with Nike
Urban Outfitters introduces On Rotation, a new retail experience created to fuel discovery, inspiration, and authentic connection through a curated mix of today's most exciting brands, all brought to life with Urban's signature creativity. Launching Wednesday, May 14th, with its first partner, Nike, On Rotation will debut in stores featuring dynamic lounge-style installations in five key cities: New York, Washington D.C., Scottsdale, San Diego, and Manhattan Beach, CA. This new concept builds on Urban's strategy to meet the evolving needs of Gen Z and deliver community-driven, memorable retail experiences. Cyntia Leo, Head of Brand Marketing and Communications at Urban Outfitters , explains the brand's approach to connecting with its audience: "Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up. Connecting with this customer requires more than just great product; it demands cultural fluency and inspiring retail moments. That's what On Rotation is all about — transforming product categories into immersive narratives. Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace." Urban Outfitters will launch On Rotation with a cross-divisional assortment of Nike apparel and footwear, styled specifically for the UO consumer. Building on the launch, Urban Outfitters will expand its Nike product assortment across both digital and retail experiences, with over 150 choices. Additionally, to spark buzz and foster community, UO will tap into LA's vibrant running culture by releasing a limited capsule to celebrate the Nike After Dark Tour: Los Angeles 13.1, a race bringing together sport and self-expression this June. The collection – with an exclusive color way of the Nike Vomero 18, a maximum cushioned running shoe – will be available across all LA store locations, including the On Rotation destination. Leading up to the race, UO partnered with more than 20 influencers and college-aged community members on a four-month training journey to generate excitement and highlight Nike's presence at UO. Urban Outfitters has launched On Rotation, a new retail concept designed to inspire and connect with Gen Z through curated brand experiences, starting with Nike. Featuring lounge-style installations in five US cities, the initiative includes exclusive Nike products and a special LA capsule collection linked to the Nike After Dark Tour: Los Angeles 13.1 event this June. Brad Desy, Head of Stores and Branch Management at Urban Outfitters , describes On Rotation as a dynamic step forward in experiential store concepts: "On Rotation brings a bold new layer of connection and discovery to our stores. The "rotating" concept serves as a living discovery engine, offering a platform to bring our brands to life- in real time." Future activations will spotlight new partners across fashion, lifestyle, and design, ensuring On Rotation remains a fresh platform shaped by the brands Gen Z knows and loves. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Fashion Network
15-05-2025
- Business
- Fashion Network
Urban Outfitters launches 'On Rotation' retail concept with Nike as first partner
debuted a new retail experience on Wednesday called "On Rotation", created to fuel discovery, inspiration, and authentic connection. The rotating retail concept kicks off with Nike as its first featured partner and will be rolled out in five major cities: New York, Washington D.C., Scottsdale, San Diego, and Manhattan Beach, California. "Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up,' explained Cyntia Leo, head of brand marketing and communications at Urban Outfitters. 'Connecting with this customer requires more than just great product; it demands cultural fluency and inspiring retail moments. That's what On Rotation is all about — transforming product categories into immersive narratives. Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace.' The first installation features a cross-divisional assortment of Nike apparel and footwear, curated specifically for the Urban consumer. Building on the launch, over 150 Nike products will be available across both in-store and digital channels, as Urban expands its partnership with the sportswear giant. In June, the collaboration will reach into LA's running scene with a limited-edition capsule celebrating Nike's After Dark Tour: Los Angeles 13.1. The collection will include a special colorway of the Nike Vomero 18 running shoe, available across all Urban Outfitters LA locations and the On Rotation space.
Fashion Network
15-05-2025
- Business
- Fashion Network
Urban Outfitters launches 'On Rotation' retail concept with Nike as first partner
Urban Outfitters debuted a new retail experience on Wednesday called "On Rotation", created to fuel discovery, inspiration, and authentic connection. The rotating retail concept kicks off with Nike as its first featured partner and will be rolled out in five major cities: New York, Washington D.C., Scottsdale, San Diego, and Manhattan Beach, California. "Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up,' explained Cyntia Leo, head of brand marketing and communications at Urban Outfitters. 'Connecting with this customer requires more than just great product; it demands cultural fluency and inspiring retail moments. That's what On Rotation is all about — transforming product categories into immersive narratives. Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace.' The first installation features a cross-divisional assortment of Nike apparel and footwear, curated specifically for the Urban consumer. Building on the launch, over 150 Nike products will be available across both in-store and digital channels, as Urban expands its partnership with the sportswear giant. In June, the collaboration will reach into LA's running scene with a limited-edition capsule celebrating Nike's After Dark Tour: Los Angeles 13.1. The collection will include a special colorway of the Nike Vomero 18 running shoe, available across all Urban Outfitters LA locations and the On Rotation space.
