Latest news with #CurtGarner
Business Insider
a day ago
- Business
- Business Insider
Chipotle wants to turn dorm rooms into burrito bowls
Chipotle announced an Urban Outfitters product line and a new loyalty program for college students. The products, geared toward Gen Z, include a Chipotle-themed blanket, lamp, and bean bag chairs. The loyalty program offers students points to redeem toward free meals — or save on guacamole. Chipotle wants you to eat, sleep, and decorate your house like you're one of its restaurants. The fast casual burrito behemoth on Tuesday announced a new loyalty program geared toward Gen Z students and a merchandise line in collaboration with Urban Outfitters. The loyalty program, Chipotle U, allows students to earn points with each purchase. These points can be redeemed for free food or use to waive the guacamole surcharge. The product collection, which features a lamp shaped like a chip bag, bean bag chairs, and a foil throw blanket, goes on sale on Wednesday at select Urban Outfitters in university towns and online at the retailer's website. Take a look at the "A Little Extra" dorm collection below. The Chipotle-themed items include a $16 water tumbler and $59 lamp shaped like a chip bag "Urban Outfitters is Gen Z 's destination for their next favorite find, and Chipotle is an iconic part of campus life, so teaming up was a natural fit," said Cyntia Leo, head of brand marketing at Urban Outfitters, said in a statement about the drop. The collab includes a $99 burrito blanket for any student who's ever wanted to resemble the food they stress-eat during finals season Give your delivery driver clear instructions on where to drop your burrito bowl with this $29 door mat The dorm room decor has the Chipotle superfan in mind, and the new loyalty program will aim to reward them further: offering limited-time promotions during finals, game days, and free food during graduation giveaways. Bean bag chairs — available in black or pinto colors — will run $299 each "Chipotle has long been a go-to destination for students' celebratory meals, and now members will be given special offers that tie to specific milestones throughout their college journey," Curt Garner, Chipotle's president, chief strategy and technology officer, said in a statement about the rewards program launch. It's dorm life and a side of chips: warm, a little cheesy, and wrapped up just the way you like it
Yahoo
23-05-2025
- Entertainment
- Yahoo
Chipotle Is Giving Away $1 Million in Free Burritos This Summer—Here's How to Get Yours
We hope you're hungry because Chipotle is giving away a massive number of burritos this summer during the restaurant's "Summer of Extras" program. As part of the new program, which will last for a total of three months, Chipotle will give away more than $1 million in free burritos to Chipotle Rewards members in the U.S. from June 1 through August 31. Related: If you're already a Chipotle Rewards member, you can opt in to the Summer of Extras giveaway by visiting You can also use that same link to sign up to become a Chipotle Rewards member. All you have to do to join is provide your full name, email, phone number and birthdate. Just by signing up, you'll receive a free guacamole on your next order. During Summer of Extras, Chipotle will give 10,000 Chipotle Rewards members selected at random a free burrito every week of the summer. Those who have opted into the program can enter the weekly drawings by making any in-restaurant or digital Chipotle entrée purchase or by submitting an online entry. Related: For Chipotle, launching Summer of Extras was a way of rewarding some of its top guests in the best way they know how. "'Summer of Extras' kicks off our most rewarding summer ever through a gamified experience that rewards and recognizes our top guests with exceptional value and visibility into how their fandom and frequency ranks amongst fellow members," said Curt Garner, Chief Customer and Technology Officer, in a statement. "Visiting more this summer can enable members to earn free Chipotle faster." Will you be signing up for your shot to win a free burrito? Up NextChipotle Is Giving Away $1 Million in Free Burritos This Summer—Here's How to Get Yours first appeared on Delishably on May 19, 2025
Miami Herald
20-05-2025
- Lifestyle
- Miami Herald
Chipotle wants to give out more free burritos
A funny thing tends to happen during the summer. When the weather gets warm, people tend to eat differently. For some, that means making a run to the ice cream store for a nightly treat. For others, it means busting out the grill and cooking up a variety of fresh fish, meats, and vegetables. Don't miss the move: Subscribe to TheStreet's free daily newsletter Another change people tend to make during the summer is a shift to lighter meals. Related: Formerly bankrupt Tex-Mex chain unveils deals diners will love When it's chilly outside, there's nothing like cozying up to a warm bowl of pasta or a hearty serving of stew. When it's warm outside, you don't necessarily want a heavy meal. As a result, a fast-casual restaurant chain like Chipotle has to approach the summer months strategically to avoid losing out on business. Let's face it - Mexican food isn't exactly known for being light on the stomach. Sometimes, all it takes is a couple of lunchtime tacos to obliterate your afternoon and put you at risk of falling asleep during meetings. Chipotle recognizes that consumers need options for lighter fare, whether for health reasons or vanity reasons. To this end, it's taken steps to lighten up its menu where possible. Related: Dunkin' shares new summer menu that's not just a Starbucks copy For one thing, Chipotle's tasty burritos are available in a bowl instead of a wrap. And if you want to really reduce your carbs, all you need to do is say no to rice and have your fixings over lettuce. Chipotle also has a line of lifestyle bowls that are designed to cater to different dietary preferences. These include vegetarian, vegan, and keto. Chipotle recognizes that it may not be a top dining destination during the summer. When you're sweating up a storm, do you really want to sink your teeth into a heaping burrito? But the restaurant giant just took a big step to lure in customers. Related: KFC's newest restaurant concept has customers obsessed Chipotle is running a three-month promotion called Summer of Extras. For each month during the program, Chipotle Reward members who opt in will be able to earn bonus points, Extras badges, and entries into a sweepstakes that makes them eligible for free burritos for a year. The more purchases you make, the more points and perks you rack up. "'Summer of Extras' kicks off our most rewarding summer ever through a gamified experience that rewards and recognizes our top guests with exceptional value and visibility into how their fandom and frequency ranks amongst fellow members," said Curt Garner, Chipotle's chief customer and technology officer. "Visiting more this summer can enable members to earn free Chipotle faster." This isn't the first time Chipotle has introduced an enticing promotion to boost sales. To celebrate "Burrito Day" in April, Chipotle ran a promotion that allowed customers to score BOGO (buy one, get one) offers on entrees. The move is strategic on Chipotle's part at a time when customers may be eating differently and spending differently. More Fast Food & Restaurant News: Starbucks makes shocking pricing move customers will loveBankrupt restaurant chain offers new deal, stiff drinkNew Taco Bell menu items combines multiple classics Consumers have broadly cut back on restaurant spending due to higher living costs. Bringing a fun, rewarding promotion into the mix is just what Chipotle needs to encourage customers to get their burrito fix this summer. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
