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Yahoo
2 hours ago
- Business
- Yahoo
Mondelez sues Aldi over packaging similarities
Mondelez International has filed a federal lawsuit against Aldi, alleging the supermarket chain's packaging for its store-brand cookies and crackers closely imitates Mondelez products such as Chips Ahoy, Wheat Thins, and Oreos. The lawsuit, filed in Illinois, claims that Aldi's packaging is likely to confuse consumers and damage Mondelez's brand reputation. According to the court documents, Mondelez argues that Aldi's product packaging creates a high risk of consumer confusion. Examples cited include Aldi's Thin Wheat crackers, which are packaged in gold boxes resembling Mondelez's Wheat Thins, and Aldi's chocolate sandwich cookies that use blue packaging similar to Oreo's. Additionally, Aldi's Golden Round crackers come in red boxes akin to Mondelez's Ritz crackers. Mondelez asserts these similarities infringe on its trade dress rights, potentially causing irreparable harm. The lawsuit requests monetary damages and an injunction to prevent Aldi from selling products with packaging that allegedly infringes on Mondelez's trademarks. Mondelez also highlights previous communications with Aldi over the issue, noting that while Aldi discontinued or altered packaging on some items, other products remain unchanged. Aldi, a German-founded discount supermarket chain, is known for primarily selling own-label products at low prices. The chain operates over 2,500 stores across 39 states in the United States and has been expanding rapidly. Its business model often involves packaging that bears resemblance to well-known brands, a strategy that has previously resulted in legal disputes. In recent years, Aldi has faced similar lawsuits internationally. In Australia, Aldi was found to have infringed copyright over the packaging of Baby Bellies snack puffs, which featured a cartoon owl similar to the original product. In the UK, Aldi lost a court case brought by Thatchers Cider concerning lemon cider packaging design. The lawsuit names Aldi's U.S. branch, headquartered in Batavia, Illinois. Mondelez's legal action could influence packaging standards across the grocery industry, particularly among discount retailers that offer own-brand alternatives to popular snacks. Aldi has not publicly responded to requests for comment regarding the lawsuit. The case underscores ongoing tensions between major brand owners and discount retailers over intellectual property rights and consumer protection. Aldi's current chief operating officer, Atty McGrath, is set to become the company's US CEO on 1 September, a period that may bring increased focus on legal and branding challenges for the supermarket chain. "Mondelez sues Aldi over packaging similarities" was originally created and published by Packaging Gateway, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Time of India
2 days ago
- Business
- Time of India
Oreo maker Mondelez sues Aldi, alleging grocery chain copies its packaging to confuse customers
HighlightsMondelez International is suing Aldi supermarket chain for allegedly copying the packaging of its popular products like Chips Ahoy, Wheat Thins, and Oreos. The lawsuit claims that Aldi's packaging is likely to confuse customers and seeks monetary damages as well as a court order to prevent Aldi from selling infringing products. Aldi has faced similar lawsuits in the past regarding packaging similarities, including a recent case in Australia and a ruling in the U.K. in favor of Thatchers cider company. Snack food maker Mondelez International is suing the Aldi supermarket chain, alleging the packaging for Aldi's store-brand cookies and crackers "blatantly copies" Mondelez products like Chips Ahoy, Wheat Thins and Oreos. In a federal lawsuit filed Tuesday in Illinois, Chicago-based Mondelez said Aldi's packaging was "likely to deceive and confuse customers" and threatened to irreparably harm Mondelez and its brands. The company is seeking monetary damages and a court order that would stop Aldi from selling products that infringe on its trademarks. Aldi didn't respond to messages seeking comment. The U.S. branch of Aldi, which is based in Batavia, Illinois, was named in the lawsuit. In the lawsuit, Mondelez displayed side-by-side photos of multiple products. Aldi's Thin Wheat crackers, for example, come in a gold box very similar to Mondelez's Wheat Thins. Aldi's chocolate sandwich cookies and Oreos both have blue packaging. The supermarket's Golden Round crackers and Mondelez's Ritz crackers are packaged in red boxes. Aldi, which was founded in Germany, keeps prices low by primarily selling products under its own labels. It's one of the fastest-growing grocery chains in the U.S., with more than 2,500 stores in 39 states. On Friday, the company announced that its current chief operating officer, Atty McGrath, would become Aldi's U.S. CEO on Sept. 1. The chain has faced lawsuits over its packaging before. Last year, an Australian court found that Aldi infringed on the copyright of Baby Bellies snack puffs for young children. In that case, Aldi's packaging featured a cartoon owl and similar colors to the name-brand packaging. Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider. Mondelez said in its lawsuit that the company had contacted Aldi on numerous occasions about "confusingly similar packaging." Mondelez said Aldi discontinued or changed the packaging on some items but continued to sell others. The lawsuit also alleges that Aldi infringed on Mondalez's trade dress rights for the packaging of Nutter Butter and Nilla Wafers cookies, and its Premium cracker brand.
Yahoo
2 days ago
- Business
- Yahoo
Lawsuit accuses Aldi of copying others' packaging: See for yourself
The Brief Mondelez, the company that makes Oreos, Chips Ahoy, Nilla Wafers and more, says Aldi is infringing on its trademarks by using packaging that resembles name brands. It's not the first time Aldi has been sued over its packaging. The maker of Oreos, Chips Ahoy and Wheat Thins is suing Aldi over the supermarket chain's packaging, alleging it "blatantly copies" their name brands. Mondelez, the company that makes the name-branded foods, filed the lawsuit in federal court Tuesday. What they're saying In the lawsuit, Chicago-based Mondelez claims Aldi's cookie and cracker packaging is "likely to deceive and confuse customers." RELATED: Here's where Aldi plans to open new US stores, convert existing chains Mondelez said it contacted Aldi on numerous occasions about "confusingly similar packaging." Aldi reportedly discontinued or changed the packaging on some items, but continued to sell others. The lawsuit includes side-by-side photos of multiple products – including the gold box for Aldi's Thin Wheat crackers that resembles Wheat Thins, the blue packaging for Aldi's chocolate sandwich cookies that resembles Oreos and the red box for Aldi's Golden Round crackers that resembles Ritz crackers. The lawsuit also accuses Aldi of infringing on Mondalez's trade dress rights for the packaging of Nutter Butter and Nilla Wafers cookies, and its Premium cracker brand. The other side Aldi didn't respond to messages from The Associated Press seeking comment. Aldi also wasn't immediately available for comment to LiveNow from FOX. Aldi is based in Germany, but its U.S. office in Batavia, Illinois is the branch named in the lawsuit. What's next Mondelez is seeking monetary damages and a court order to bar Aldi from selling products that copy its trademarks. The backstory Aldi keeps prices low by primarily selling products under its own labels. It's one of the fastest-growing grocery chains in the U.S., with more than 2,500 stores in 39 states. Dig deeper It's not the first time Aldi has been sued over its packaging. Last year, an Australian court found that Aldi infringed on the copyright of Baby Bellies snack puffs for young children. In that case, Aldi's packaging featured a cartoon owl and similar colors to the name-brand packaging. Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider. The Source This report includes information from The Associated Press and images from a lawsuit filed against Aldi.
Yahoo
2 days ago
- Business
- Yahoo
Oreo maker Mondelez sues Aldi, alleging grocery chain copies its packaging to confuse customers
Snack food maker Mondelez International is suing the Aldi supermarket chain, alleging the packaging for Aldi's store-brand cookies and crackers 'blatantly copies' Mondelez products like Chips Ahoy, Wheat Thins and Oreos. In a federal lawsuit filed Tuesday in Illinois, Chicago-based Mondelez said Aldi's packaging was 'likely to deceive and confuse customers' and threatened to irreparably harm Mondelez and its brands. The company is seeking monetary damages and a court order that would stop Aldi from selling products that infringe on its trademarks. Aldi didn't respond to messages seeking comment. The U.S. branch of Aldi, which is based in Batavia, Illinois, was named in the lawsuit. In the lawsuit, Mondelez displayed side-by-side photos of multiple products. Aldi's Thin Wheat crackers, for example, come in a gold box very similar to Mondelez's Wheat Thins. Aldi's chocolate sandwich cookies and Oreos both have blue packaging. The supermarket's Golden Round crackers and Mondelez's Ritz crackers are packaged in red boxes. Aldi, which was founded in Germany, keeps prices low by primarily selling products under its own labels. It's one of the fastest-growing grocery chains in the U.S., with more than 2,500 stores in 39 states. On Friday, the company announced that its current chief operating officer, Atty McGrath, would become Aldi's U.S. CEO on Sept. 1. The chain has faced lawsuits over its packaging before. Last year, an Australian court found that Aldi infringed on the copyright of Baby Bellies snack puffs for young children. In that case, Aldi's packaging featured a cartoon owl and similar colors to the name-brand packaging. Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider. Mondelez said in its lawsuit that the company had contacted Aldi on numerous occasions about 'confusingly similar packaging.' Mondelez said Aldi discontinued or changed the packaging on some items but continued to sell others. The lawsuit also alleges that Aldi infringed on Mondalez's trade dress rights for the packaging of Nutter Butter and Nilla Wafers cookies, and its Premium cracker brand. Download the and apps to get breaking news and weather alerts. Watch or with the new . Follow us on social media: Close Thanks for signing up! Watch for us in your inbox. Subscribe Now Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Epoch Times
3 days ago
- Business
- Epoch Times
Oreo Maker Mondelez Sues Aldi Over Alleged Trademark Infringement
Mondelez International has filed a federal lawsuit against Aldi, accusing the supermarket chain of infringing on the trade dress of several of its most popular snack brands, including Oreo, Oreo Thins, Wheat Thins, Nutter Butter, and Chips Ahoy! The
