Chips Ahoy launching 'Stranger Things' cookie. How to get them before launch in stores
The company announced a limited-edition soft cookie flavor and special packaging tied to the Netflix series.
The Chips Ahoy x 'Stranger Things' cookie features a chocolatey base, fudge chips and a red strawberry-flavored filling. It's the brand's first ever fruit-flavored filling.
The filling peeks through the cookie to represent the Rifts, also known as the entrance to the Upside Down.
The sleeve has show-inspired designs and has a glow-in-the-dark feature. The brand also is changing the packaging on its Original Chips Ahoy to a 1980s design to celebrate 'Strange Things.'
The cookies will be in stores starting Aug. 11, and pricing will start at $5.79.
The brand launched a cookie presale on July 21 for early access.
Those who purchase via pre-sale will have cookies delivered before the product hits store shelves.
Registration to pre-order the Chips Ahoy x "Stranger Things" cookies is open at snackworks.com/chipsahoy-strangerthings and is limited to the first 1,500 people.
An augmented reality game will be available starting August 11 through an on-pack QR code or by visiting chipsahoyscan.com. Players are transported into the Upside Down where they must find hidden Chips Ahoy cookies throughout different levels of the game to increase a 'happy meter' that unlocks the chance to win exclusive prizes, including a 'Stranger Things' guitar inspired by the Upside Down guitar that character Eddie Munson plays in season four.
Stranger Things 5 will debut in three volumes this fall.
Each volume will be released at 8 p.m. Eastern.
Stranger Things: Return to Hawkins, Indiana, this fall
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Los Angeles Times
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