Latest news with #ChoicePrivileges
Malaysian Reserve
22-07-2025
- Business
- Malaysian Reserve
Your Next Adventure Starts Here: Win Big with Choice Privileges' 1-Million Points Sweepstakes
Choice Hotels International's award-winning rewards program launches its inaugural sweepstakes, rewarding members with points to redeem unforgettable getaways and VIP access to a racing event with Trackhouse Racing NORTH BETHESDA, Md., July 22, 2025 /PRNewswire/ — Choice Privileges, the award-winning rewards program from Choice Hotels International (NYSE: CHH), today announced the launch of its first-ever Million Point Sweepstakes, offering members the opportunity to win points that can be redeemed for hotel stays, airline miles, sports experiences, and more. The sweepstakes comes on the heels of updates to Choice Privileges earlier this year, including an extended 50-week booking window, and more flexible point redemption options — helping the program earn the title of best hotel rewards program from both U.S. News & World Report and WalletHub. Here's what's up for grabs for Choice Privileges members who are ready to turn their travel dreams into reality (Terms apply): One grand prize winner will receive 1 million Choice Privileges points, unlocking endless travel possibilities — including luxury and upscale stays— at more than 7,000 Choice-branded hotels in over 46 countries and territories, plus hundreds of partner properties globally, including Preferred Hotels & Resorts, Westgate Resorts, Bluegreen Vacations, and Penn Entertainment. One winner will enjoy a VIP NASCAR Trackhouse Race Experience in St. Louis, MO, including two VIP race passes, a meet-and-greet with Trackhouse Racing driver Daniel Suárez, two nights of hotel accommodations, and a $1,000 Mastercard® gift card for travel expenses. Eleven winners, one drawn each week between July 22 through October 7, will receive 100,000 Choice Privileges points. 'Choice Privileges is your all-access pass to travel your way — and with Choice Hotels' growing lineup of hotels and partners, we have something for every kind of traveler,' said Nandika Suri, Vice President of Loyalty, Choice Hotels International. 'We refreshed the program this year to deliver even greater value to our more than 70 million members, along with many more ways to use their points. This sweepstakes is just one more exciting way we're rewarding them and showing them how far their Choice Privileges points can take them.' Choice Privileges members can enter the sweepstakes today and earn additional entries for qualifying nights stayed during the promotion period, which runs through October 7, 2025. No purchase necessary; see official rules for details. Winners will be announced on October 21, 2025. Here's a glimpse at how Choice Privileges points can help create memorable travel moments. Plus, members can stretch their points even more by using them to book flights with Choice Privileges' 15 airline partners — including United Airlines, Southwest Airlines, and British Airways. Nature and National Park Exploration Choice Hotels has more than 2,000 hotels near a national park. Here's just one way members can experience the most jaw-dropping sites and several national parks on every adventurer's bucket list—all in just two weeks: Route: Las Vegas → Zion National Park → Moab → Salt Lake City (14 nights) Las Vegas: Westgate Flamingo Bay Resort — Starting at 30,000 pts/night × 4 nights Zion (Hurricane, UT): Sleep Inn & Suites — Starting at 15,000 pts/night × 3 nights Moab, UT: Comfort Suites Moab — Starting at 30,000 pts/night × 3 nights Salt Lake City: Radisson Salt Lake City — Starting at 30,000 pts/night × 4 nights Total Points Used: Starting at 375,000 pts Culture and Beach Fun in Mexico Choice Hotels has more than 180 stylish hotels for all budgets in the Caribbean and Latin America region — perfect for relaxation or exploring. Route: Cancun → Mexico City → Puebla (14 nights) Cancun: Atelier Playa Mujeres, Preferred Hotels & Resorts — Starting at 74,000 pts/night × 5 nights Mexico City: Amberes 64, Ascend Collection — Starting at 20,000 pts/night × 5 nights Puebla: Radisson Puebla Angelopolis — Starting at 25,000 pts/night × 4 nights Total Points Used: Starting at 570,000 pts East Coast Arts, Museums & History Tour From Broadway to Beacon Hill, Choice Hotels offers centrally located stays to experience the top historic and cultural sites around the country. Route: Washington, D.C. → Philadelphia → NYC → Boston (14 nights) Washington, D.C.: Cambria Hotel Navy Yard — Starting at 20,000 pts/night × 4 nights Philadelphia: Quality Inn Center City – Starting at 20,000 pts/night × 3 nights New York City: The Mayfair Hotel, Ascend Collection — Starting at 45,000 pts/night × 4 nights Boston: Cambria Hotel Boston Somerville — Starting at 35,000 pts/night × 3 nights Total Points Used: Starting at 425,000 pts Winter Escape in Europe Choice Hotels also offers endless options across Europe including in Spain, Sweden and Norway. Route: London → Paris→ Prague → Venice (14 nights) London: Comfort Inn Victoria — Starting at 10,000 pts/night × 3 nights Paris: Castille Paris – Starhotels Collezione, Preferred Hotels & Resorts — Starting at 73,000 pts/night × 4 nights Prague: Clarion Hotel Prague City — Starting at 10,000 pts/night × 3 nights Venice: Hotel Aquarius, Ascend Collection — Starting at 20,000 pts/night x 4 nights Total Points Used: Starting at 462,000 pts Cross-Country Football Tour Choice Privileges members can use their points to stay near the action at top college and pro football matchups across the country. Columbia, SC (Oct 25, 2025):Game: South Carolina Gamecocks vs. Alabama Crimson TideStay: Cambria Hotel Columbia Downtown The Vista — Starting at 35,000 pts/night × 3 nights Arlington, TX (Dec 7, 2025)Game: Dallas Cowboys Home GameStay: Comfort Suites Arlington — Starting at 15,000 pts/night × 3 nights Miami, FL (Dec 14, 2025):Game: Miami Dolphins Home GameStay: Cambria Hotel Ft. Lauderdale, Airport South & Cruise Port — Starting at 30,000 pts/night × 3 nights Atlanta, GA (Jan 1, 2026):Game: Peach BowlStay: Country Inn & Suites by Radisson, Atlanta Galleria/Ballpark — Starting at 20,000 pts/night × 3 nightsTotal Points Used: Starting at 300,000 pts About Choice Privileges® The award-winning Choice Privileges rewards program enables members to earn and redeem points for reward nights at over 7,000 Choice-branded hotels across a diverse portfolio of brands in 46 countries and territories. Points can also be earned and/or redeemed with partners like Bluegreen Vacations, Penn Entertainment, and Westgate Resorts. Members can also exchange points for airline miles or redeem them for gift cards with popular restaurants and retail stores, stays at the luxurious Preferred Hotels & Resorts, and even VIP college football experiences. Choice Privileges Mastercard holders can earn more points faster, including on everyday spending. To enroll in the free Choice Privileges program or learn more about the Choice Privileges Mastercard credit cards, visit About Choice Hotels® Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing nearly 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands that includes full-service upper upscale, midscale, extended stay, and economy properties enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit
Yahoo
23-06-2025
- Business
- Yahoo
How hotels can attract and retain loyalty members
This story was originally published on Hotel Dive. To receive daily news and insights, subscribe to our free daily Hotel Dive newsletter. This article includes insights from Hotel Dive's recent live event, 'How to scale a hotel loyalty program.' You can watch the full event here. For years, hotel companies have used loyalty programs to attract and retain guests through unique member benefits and exclusive rewards. In uncertain economic times, though — when guest preferences are more inclined to shift — loyalty can be a lifeline for hotels. It's essential that hotels know their guests well to adapt and provide the value they demand. During a fireside chat hosted by Hotel Dive, Nandika Suri, vice president of loyalty, co-brand credit card and partnerships at Choice Hotels International, shared what today's hotel guests want most from loyalty programs and how leveraging brand partnerships can enhance a program's value proposition. Amid ongoing economic uncertainty and declined consumer confidence, loyalty programs can 'be a very strong driver for retention and engagement for brands' because of the perceived value they provide, Suri said. 'We know that when members engage with the loyalty program, they come back to the brand more often. They spend more. They're actually also spending on property,' Suri said. Since loyalty programs are a driver of guest retention, it's important for hotel brands to cater their programs to guest demand. Currently, guests want more experiential rewards, per Suri. 'Loyalty is about creating brand love and deepening that emotional connection, and experiences are often the driver of why consumers are actually traveling,' Suri said. A 2024 Deloitte study found that even in times of high inflation, consumers prioritize travel, though they are more likely to splurge on experiences now than in years past. 'By providing members experiences that actually resonate with their passion points, we're deepening that emotional connection with them,' Suri said. Choice has applied this strategy to its brand offerings as well. Last year, the hotel company repositioned its Park Inn by Radisson brand to fit the needs of 'a new generation of experience-centered and value-conscious travelers.' Choice Hotels acquired the Park Inn by Radisson brand as part of its acquisition of Radisson Hotels Americas in 2022, which, per Suri, was part of a broader strategy to diversify Choice's portfolio. Through its Radisson acquisition and other recent brand partnerships — including one with Westgate Resorts — Choice is 'able to provide more attractive offerings to our members' as well as 'appeal to a wider base of customers,' which, in turn, drives loyalty, Suri said. In January, Choice entered a strategic partnership with Westgate Resorts to bring 21 Westgate properties across nine states under its reservation system. Through the deal, the Westgate hotels became bookable with points on the Choice Privileges rewards program. Hotel companies can also leverage brand partnerships to expand their experiential reward options, per Suri. Choice has previously partnered with sports marketing company Learfield to offer guests access to college football and basketball gameday experiences. Choice also recently teamed with Trackhouse Racing Team on NASCAR events, as sports tourism gains popularity. Other hotel players that have partnered with big name brands to offer diversified loyalty rewards include Marriott International, which took Marriott Bonvoy members to Taylor Swift's Eras Tour last year. Wyndham Hotels & Resorts, meanwhile, is collaborating with restaurant chain Applebee's on food and beverage rewards. Hotel loyalty membership across five key brand families — Choice, Hilton, Hyatt Hotels, Marriott and Wyndham — surged in 2024, with hotel brand partnerships bolstering the growth, CBRE reported in April. As hotel loyalty strategies continue to evolve and membership grows, hotels will pivot away from transactional loyalty and focus on experiential loyalty, according to Suri. 'Loyalty is becoming less and less about the transaction benefits that you get from the program and more about experiential benefits,' she said. 'What has really become important is understanding that end-to-end journey of the customer and figuring out how the loyalty program can be relevant in the context of their overall journey.' Customers also want more flexibility and choice, Suri said, both in how they own and use their points as well as how they engage with the loyalty program. A guest could — and often does — have a variety of purposes for traveling, needing different types of accommodations for those different purposes, Suri explained. That's why it's important for hotels to 'think about customers in those different stages of their journey and make the program more relevant or appealing for them,' she said. Additionally, consumers have developed 'less and less patience for more complex terms, rules and structures,' Suri said, and they want loyalty to be simple. Guests 'want to understand more simply how they can actually access their benefits' — something hotels should bear in mind when they're designing, managing and running their loyalty programs, according to Suri.
Daily Mail
04-06-2025
- Business
- Daily Mail
REVEALED: The best value hotel rewards programs
Hotel rewards can feel like a consumer labyrinth, making it hard to determine which programs reward loyalty and which are simply a rip-off. Now new research has simplified the confusion, determining which offer the best value for money. The data, compiled by WalletHub, also determines the best benefits whether you are a light, medium or heavy traveler. Choice Privileges was crowned the overall best hotel rewards program for 2025, earning an overall score of 64 out of 100 across WalletHub's 21 key metrics. The factors included point values, reward night availability and geographic coverage. World of Hyatt came in a close second with 62 points, followed by Wyndham Rewards at 59, Marriott Bonvoy at 54, and Sonesta Travel Pass a few fractions of a point lower. Using these top five programs, travelers can save an average of 11 percent on hotel stays, and in some cases as much as 14 percent, according to the study. 'Choice Privileges is the best hotel loyalty program for travelers of all spending levels,' WalletHub researchers said. Choice Privileges offers the most value in rewards among all other major hotel programs, with up to $14.49 up for grabs in rewards for every $100 spent. Overall, WalletHub reported good news for consumers with hotel reward programs offering an average 0.25 percent more value now than a year ago. However, some programs were still reported to be a rip-off, marking up the cost of point purchases and therefore reducing their overall spending power. Hilton Honors was revealed to have the highest percentage mark-up of point purchases of any of the hotel groups. The chain marks up its point purchases by 90 percent, according to the study. Other groups also tended to mark up services bought with points, including Marriott Bonvoy and Best Western which did so by roughly 50 percent. 'Many Americans have serious concerns about their ability to afford summer travel this year, thanks to the cumulative effect of stubborn inflation and tariff-induced angst,' WalletHub editor John Kiernan said. 'The good news is that cash-strapped vacationers still have plenty of savings opportunities,' he said of the rewards program findings. Marriott Bonvoy also made its way into the Top5 with 54 points out of 100 'You can save up to 14 percent by joining one of the best hotel loyalty programs for free,' he added. Hilton Honors did not make the top five and has recently come under fire as 'low value' by travel experts. Gary Leff, of View From The Wing, criticized Hilton Honors as 'a low-value program,' explaining that points are typically worth just 0.4 cents each. He also noted that while Hilton hands out large numbers of points to guests, the cost to redeem them - even for mid-tier properties - can be 'stratospheric'. Hilton's competitors often provide better returns on points earned per stay, he said.
Forbes
04-06-2025
- Business
- Forbes
Choice Bumps Hyatt From Best Hotel Program, New Study Says
Choice Privileges, a rewards program for guests at Comfort Inn & Suites and other Choice hotel brands, is named the best program in a new study. (Photo: Luke Sharrett/Bloomberg) Choice Privileges has knocked World of Hyatt out of the No. 1 ranking for best hotel rewards program, according to a new study released Wednesday. The study by personal-finance website WalletHub compared the nine most popular hotel rewards programs based on 21 metrics, including point-earning and redemption polices and rewards value. Choice Privileges, which finished 6th in WalletHub's study last year, captured the top ranking this year 'by delivering unmatched value for travelers,' says Chip Lupo, WalletHub's writer and analyst. 'The most significant driver was its massive increase in rewards value, rising from $10.87 to as much as $14.49 per $100 spent. That's the best return of any major hotel loyalty program this year.' Choice Hotels International has 22 hotel brands and franchises more than 7,400 hotels with nearly 570,000 rooms in more than 40 countries and territories. Its brands include Radisson, Comfort, Cambria, Quality Inn, Ascend, EconoLodge and Clarion. Other factors that contributed to the No. 1 ranking of Choice Privileges were improved earning policies and membership perks, Lupo says. 'While some limitations remain, such as uneven award night availability and volatile redemption rates, Choice's strategic focus on maximizing member value clearly paid off,' he says. The World of Hyatt rewards program didn't drop far in WalletHub's ranking, falling to No. 2 Hyatt's World of Hyatt rewards program ranks No. 2, according to a new study. (Photographer: Michaela Nagyidaiova/Bloomberg) 'The slight drop can be attributed to a few key changes in performance metrics, particularly a noticeable decline in rewards value,' Lupo says. 'Hyatt's average rewards value fell from $12.68 to $11.65 per $100 spent year-over-year, which pushed it down to third place in that category.' World of Hyatt, though, 'maintained strong scores in critical categories like redemption options, blackout policies and brand inclusivity,' Lupo says. Other hotel rewards programs 'gained ground by offering wider geographic coverage and better perks for moderate and light travelers—areas where Hyatt continues to trail,' Lupo says. 'While Hyatt remains a top-tier program, the competition simply narrowed the gap and, in some cases, surpassed it in key categories.' Besides the Choice and Hyatt programs, WalletHub evaluated Marriott Bonvoy, Wyndham Rewards, Hilton Honors, Sonesta Travel Pass, IHG One Rewards, Best Western Rewards and Drury Rewards. Best Western Rewards is the only program in which points do not expire because of inactivity. Six of the nine programs allow point redemptions at all of their hotels, according to the WalletHub study. Marriott Bonvoy, Hilton Honors and IHG One Rewards are the exceptions. 'This is typically because of franchise agreements that let certain hotels opt out, especially in the luxury property segment where owners may be reluctant to accept points for high-value stays,' Lupo says. 'It's a reminder that not all loyalty points offer equal flexibility, so travelers should check the rewards program's rules carefully beforehand.' What should travelers take away from the new WalletHub hotel program study? 'Travelers should definitely take these results as a useful guide but not as a one-size-fits-all approach,' Lupo says. 'Choice Privileges tops the list this year, because it offers the highest rewards value across light, moderate and heavy travelers. However, loyalty programs vary a lot, depending on your travel habits, preferred locations and budget.'
Yahoo
24-04-2025
- Business
- Yahoo
CHOICE HOTELS CANADA INVITES CANADIANS TO 'EXPERIENCE MORE' WITH THEIR TRUE NORTH TRAVEL TIPS
TORONTO, April 24, 2025 /CNW/ - This summer, Choice Hotels Canada is encouraging Canadians to see more, do more, and experience more of Canada with the launch of its latest national brand campaign: "Experience More". With a uniquely Canadian voice and coast-to-coast relevance, the limited-time campaign shares True North Travel Tips, a series of clever, insightful, and ultra-Canadian travel suggestions designed to inspire experience-first adventures across the country. Whether it's families on a road trip, business travellers exploring new cities, or leisure seekers chasing local hotspots, Experience More positions Choice Hotels Canada as the go-to destination for Canadians looking to make the most of their travels. The campaign celebrates what makes travel within Canada so rich: the unexpected moments, hidden gems, and unforgettable experiences that happen along the way, not just at the destination. Launched at a time when more Canadians are choosing to explore their own backyard, Experience More taps into a growing desire to travel within Canada, embracing the places, people, and moments that make this country extraordinary. It is a tribute to the vastness, beauty, and cultural richness that defines Canada from coast to coast. In a moment where Canadian identity feels more meaningful than ever, this is a campaign made by Canadians, for Canadians, celebrating the stories, connections, and shared experiences that remind us why there's truly no place like home. With a deep appreciation for the land we call ours, Experience More isn't just about travel, it's a reminder of how much there is to discover throughout our beautiful country, and how Choice Hotels Canada can help you experience more of it. Quote from Kyle Verge, President & CEO, PUSH Media "With Experience More, we set out to create something bigger than a travel campaign. We wanted to spark national pride. This work is about celebrating the uniquely Canadian moments that make a trip unforgettable. It's a blend of creative storytelling, strategic media thinking, and cultural authenticity. Working with our client, Choice Hotels Canada, we were able to bring that vision to life from coast to coast, connecting Canadians not just to destinations, but to experiences that stay with them long after checkout." With over 355 hotel locations across Canada, Choice Hotels Canada makes it easier than ever for Canadians to discover their own backyard. From small towns to big cities, the True North Travel Tips reflect a patriotic push to explore local, and experience all that Canada has to offer. While Choice Hotels Canada is part of a globally recognized brand, each Canadian location is independently owned and operated , operated by neighbours, friends, and community members who are deeply invested in the places they call home. "For Canadians, the focus is making the most of every great Canadian travel moment. And we will do that by offering affordable stays, great benefits through the Choice Privileges rewards program, pet-friendly rooms for those with pets and locations from coast to coast. This is where we are positioning Choice Hotels in Canada—as the relatable, optimistic enabler of great Canadian experiences!" added Choice Hotels Canada's CEO, Brian Leon. The campaign will roll out nationally across television, digital, and social media platforms, featuring original video creative that highlights quirky, memorable, and authentically Canadian travel moments. Each travel tip is a nod to the country's diverse landscapes and cultures, reminding viewers that with Choice Hotels Canada, every trip offers more to see, more to do, and more to remember. The Experience More campaign was developed and executed by PUSH Media Inc., serving as both the creative and media agency. To Experience More and book your next Canadian getaway, book direct at About PUSH MediaNamed for its proudly independent spirit and innovative ZeroWaste™ approach, PUSH Media harnesses a data-driven, AI-powered model to reshape the way brands engage audiences. Working in synergy with creative from day one, PUSH transcends traditional media silos to deliver real-time, high-performance campaigns across every channel. Category-leading partners span diverse industries and include Clover Leaf Seafoods, Choice Hotels Canada (Ascend Hotel Collection, Comfort Inn, Quality Inn), Humber Polytechnic, PharmaCare Laboratories, Bulk Barn, Global Pet Foods, etc. By weaving creativity and cutting-edge media strategy together. Amplified by 17 specialized tech platforms. PUSH continually proves that the most powerful results come from forging a unified path between media and creative. Visit to learn more. About Choice Hotels Canada®:Choice Hotels Canada is one of the largest and most successful lodging franchisors in the country with more than 330 properties currently open. The Choice™ family of hotel brands provide business and leisure travellers with a range of high-quality lodging options, including limited to full-service hotels in the upscale, mid-scale, extended stay and economy segments. Brands in Canada include Ascend Hotel Collection®, Comfort™, Sleep Inn®, Quality®, Clarion®, Econo Lodge® and Rodeway Inn®. All hotels are independently owned and operated. Choice Hotels Canada is a master franchisee of Choice Hotels International, Inc., with nearly 7,500 hotels, representing more than 650,000 rooms, in 46 countries and territories. The award-winning Choice Privileges® rewards program offers members a fast and easy way to earn reward nights and personalized perks. For more information, visit Credits: AGENCY CREATIVE AND MEDIAAgency: PUSH Media President & CEO: Kyle VergeChief Operating Officer: Denisa BallaVP, Client Service: Kirsten MooreVP, Strategy Media & AI: Darren HardemanDirector, Creative Services: Stéphan Guénette PUSH - CREATIVE TEAM:Director, Creative Services: Stéphan GuénetteBrand Strategist: Lindsay WaughCreative Strategist: Kelly SmallArt Director/Senior Designer: Karl ChenCopywriter/ACD: Brahm FinkelsteinProject Coordinator, Creative Services: Owen Melhuish PUSH - MEDIA OPERATIONS TEAM:VP, Strategy Media & AI: Darren HardemanDirector, Growth & Performance: Matt EdgarCampaign Manager: Jonathan LimCampaign Manager: Abhinandan Dixit CLIENT Client: Choice Hotels Canada CEO: Brian LeonDirector, Marketing: Jason ReddingManager, Creative Services & Graphic Standards: John BitontiDirector, Loyalty & Customer Engagement: Katie MacDonald-SernaManager, Digital Marketing: Robert Cacciola PRODUCTION Production Company: Broken Elevator Productions Producer: Stéphan GuénetteCreative Director: Thomas PhilipEditor: Zach Schryver SOURCE PUSH Media View original content to download multimedia: Sign in to access your portfolio
