Latest news with #ClaseAzul
Hypebeast
12 hours ago
- Business
- Hypebeast
Clase Azul México Announces Ancestral-Inspired Tequila Blanco Ahumado
Clase Azul Méxicohas announced the latest icon to join its portfolio of premium tequilas and mezcals. TheClase Azul Tequila Blanco Ahumadoencapsulates the heritage of the Mexican brand, emphasizing artisanal mastery, dedication to quality and an unparalleled tasting experience birthed by a revival of ancient cooking techniques. The subtle, smokey composition pays homage to the beautiful regions of Los Altos de Jalisco, home to Clase Azul México. Speaking of the brand's latest tequila addition as a delight to the senses and a paean to the natural beauty of agave, Master Distiller Viridiana Tinoco at Clase Azul México shares the following: 'Looking to achieve a smokey profile for this tequila, I set out to capture the essence of traditional mezcal-making, reinterpreting each stage of the process to elevate the unique character of the blue agave, but this time through a deliberate act.' To create this unique, expressive blend of tequila, blue agave cores are cooked in an ancestral oven within the ground. Lit with firewood and volcanic rocks, the agave is later shredded before undergoing a meticulous fermentation process including Clase Azul's proprietary yeast obtained from select agave fields. Aromatic notes of plum, red apple and fresh lemon create a silky, smooth tequila punctuated by a smokey essence. Well-regarded for its decadent decanters — sculptural statement pieces that elevate personal bar carts and on-trend bars alike — the Tequila Blanco Ahumado is no different in its poetic presentation. It's bottled in a semi-transparent decanter alluding to the smoke and volcanic rocks that heat the agave, with a luxurious copper-toned emblem and cap that capture the richness of the liquid's traditional cooking process. The spirit continues Clase Azul's mission to create memorable tasting rituals distinguished by the stunning landscapes and indigenous regions of Mexico. Visit Clase Azul México'swebsiteto learn more about the Tequila Blanco Ahumado spirit. DISCLAIMER:We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
Forbes
a day ago
- Business
- Forbes
Luxury Western Wear Brand Kemo Sabe Is Launching A Tequila
Kemo Sabe is known for giving customers free tequila to sip while they shop. Now, one of the tequila brands that will sit behind the retailer's bars will be its own. The Colorado-based Western wear retailer is unveiling a new tequila brand called Original Grit Tequila, which will be available at Kemo Sabe's Aspen and Vail locations and shipped online to customers in around 45 states. Original Grit Tequila has three expressions—blanco, reposado and añejo—and will also be sold in liquor stores and bars across Colorado. The three expressions will be priced between $100 to $130 per bottle, fitting neatly into the premium pricing range that Kemo Sabe fetches for boots that can fetch over $1,800, outwear that can sell for well north of $3,000 and $18,000 bracelets. But why launch a tequila? 'I'm obsessed with tequila,' Kemo Sabe owner Wendy Kunkle tells me during a virtual interview. 'I love it.' Over the course of more than four years, Kunkle worked closely with beverage distribution expert Michael Klauer to conceptualize a tequila brand that could fit into the brand aesthetic of Kemo Sabe. 'We tried to put the energy of the store in the bottle,' Klauer, co-owner of Original Grit Tequila, tells me. Over the course of several trips to Mexico, he finally honed in on partnering with the Partida family, fifth-generation tequila producers. Klauer says his rollout plan will include distribution in Colorado with beverage wholesaler Breakthru Beverage Group. Further expansion is planned for later this year in California, Texas and Illinois. By 2026, the brand hopes to be sold in bars and liquor stores across up to 15 states. 'We're really following the Kemo Sabe customers,' says Klauer, of the markets he intends to prioritize. As for the taste, Kunkle says she's always been on the hunt for new tequilas that could rival her personal favorite, Clase Azul. But the price point for that brand—bottles are sold for as little as $150 to over $2,000 on ReserveBar—can feel cost prohibitive. Her intent was to develop a tequila at a more accessible price point, but still premium, that she would love as much as Clase Azul. 'We have the most amazing products in the world—hats, boots and buckles—why shouldn't we have it in our bars?' asks Kunkle. Kemo Sabe's tequila launch come as demand for agave-based Mexican spirits have soared in the U.S. for more than a decade. Sales of tequila and mezcal totaled $6.7 billion in 2024, according to industry advocate the Distilled Spirits Council of the United States, making it the second-largest category after vodka. But that growth has also led to a lot of competition, from industry giants like Diageo, Bacardi and Pernod Ricard that have heavily invested in the category and scooped up some of the most popular brands, as well as celebrity-backed tequilas including George Clooney's Casamigos, Dwayne 'The Rock' Johnson's Teremana and Sammy Hagar's Santo. Entering the crowded tequila category—even without a celebrity backer—fits neatly into Kemo Sabe's own brand equity, which includes much-heralded love from stars including Beyoncé and Shania Twain. Kunkle says she has no plans to include a celebrity endorser for Original Grit Tequila. 'If people love it, just like Kemo Sabe, it's all word of mouth,' she says of her minimalist marketing strategy. The brand enjoyed a cultural breakthrough moment in 2022 when Real Housewives of Beverly Hills star Kyle Richards took the show's cast to Kemo Sabe's store in Aspen for a shopping event. The trip seemed innocuous enough, but soon after they arrived, a tequila slight occurred—as they often do on the Real Housewives—between costars Kathy Hilton and Lisa Rinna. The great affront? Rinna ordered model Kendall Jenner's 818 tequila from Kemo Sabe's bar, rather than Casa Del Sol, a brand that heiress Hilton has invested in. The slight enraged Hilton and led to a huge blow up on the show, which also spilled out into the press and led to plenty of free publicity for Kemo Sabe. Stars from the Salt Lake City and Potomac franchises have also filmed at Kemo Sabe, and Kunkle says she has no intention to stop offering brands like 818 to shoppers now that she has her own tequila to promote. But, that doesn't mean she doesn't want to get in on the action too. 'We love a lot of brands, they're great, and we get to rep them in our bars,' says Kunkle. 'Why not rep our own too?'
Axios
22-05-2025
- Business
- Axios
Meet the Waukee CEO who's breaking business norms
Traditional finance and insurance companies have long been ingrained in Des Moines' identity, but VizyPay founder Austin Mac Nab wants to show there's also a counter-culture path toward wealth and growth. Why it matters: Mac Nab 's credit-card payment-processing company pushes a blunt "work hard, play hard" culture that isn't typical in Waukee — but he believes it's key to success and finding the next generation of talent. "Most corporations that have corporate people, like a Principal — even the top CEOs wouldn't last six months here because it's just too different than the stereotypical way of running a business," Mac Nab says. Flashback: Mac Nab, who is Vietnamese American, faced turbulence in his childhood and moved around often, working at a young age to support his mom. At 10, he walked around his neighborhood, selling his mom's eggrolls for cash. He didn't attend college and instead worked at a credit-card processing company for 11 years before deciding to start his venture in Iowa. "That's why I don't look at resumes. That's why I give a flying s--- what college you came from," Mac Nab says. "I'm looking for genuine people." State of play: When he launched VizyPay in 2017, he had just three employees, and brought in $97,000 in revenue that first year. The early days were tough — long hours and a demanding environment — until he realized he wanted to build a workplace where people actually enjoyed coming in. Now, VizyPay is at nearly $27 million in revenue with 86 employees and an emphasis on "culture before anything," Mac Nab says. The intrigue: Prior to the pandemic, VizyPay was experiencing steady growth, but 2020 provided an unexpected surge in customers. As people experienced layoffs, some started their own businesses and needed a credit-card processor. More people were also searching for work, which helped VizyPay grow its own workforce. The company scaled in 2021-22, Mac Nab says. Zoom in: The Waukee office near Vibrant Music Hall first appears like today's typical open-concept office. But on a closer look, there are signs of the mentality Mac Nab pushes, like a mural that also has the words "work f------ harder" hidden in the art. VizyPay's "war room" displays a shelf of liquor and a bottle of Clase Azul tequila. It's where Mac Nab reminisced on the worries of 2020 and whom he would have to cut — and how the company grew instead. There's a full-scale bar where employees get a happy hour every week that's also held weddings and graduation parties. And the company is known for its giant holiday parties, which Mac Nab touts are for the "sexy-ass, high-energy individuals at our company." Fun fact: Employees receive unlimited discretionary time off, as well as an annual $1,000 to use however they want, as long as it benefits a small-business owner.
Hamilton Spectator
03-05-2025
- Business
- Hamilton Spectator
The first luxury ranch-style resort in Eastern Canada opened in Parry Sound. Here is how much a night will cost you
The first luxury ranch-style resort in Eastern Canada has opened near Parry Sound. Whitestone Ranch resort is now open in Whitestone, two-and-a-half hours north of Toronto near Muskoka, with bookings available. Here is what the owners said about the site in a news release. This 33-acre waterfront resort — at 406 Whitestone Lake Rd ., where the former Whitestone Resort was located — is described as the first of its kind in Eastern Canada in a news release about its opening. The ranch-style resort, offers 14 cabin-style rooms with king-sized beds, bedside tables, dressers and chairs. A post shared by Whitestone Ranch (@whitestone__ranch) This waterfront property features a private beach, five ponds, and a classic barn, the release said. The resort has a private chef who prepares meals using local products. There is also the opportunity for canoe and kayak adventures, lake swimming, sauna, spa, row boats, golf, hiking, horseback riding, gym and a tennis court opening in the summer of 2025. A post shared by Whitestone Ranch (@whitestone__ranch) Whitestone Ranch is collaborating with Clase Azul tequila this summer to provide an exclusive 'Rodeo Experience.' 'The ranch is on track to become a top Canadian summer destination by offering premium, private club experiences and forming brand partnerships like this one,' reads a Whitestone Ranch release. 'Visitors can expect a courtside sip and swing on the tennis courts and a decked-out private beach with Western-style towels and chic umbrellas.' A post shared by Whitestone Ranch (@whitestone__ranch) The resort is exclusively booked as the whole property and can host large gatherings, weddings or corporate events, according to a release. The cost for a full ranch booking starts at $3,495 per night. Guests can buy all-inclusive packages which offer all meals and beverage pairings, as well as transportation and spa services. More information can be found at the Whitestone Ranch website .
Forbes
07-04-2025
- Forbes
The 10 Best Hotels In Los Cabos 2025
The best hotels in Los Cabos offer supreme relaxation in one of Mexico's most beautiful destinations. Located at the base of the Sierra de la Laguna mountains, the region is home to the country's best views. Travelers will also find a wide range of exquisite hotels, all of which make it easy to kick back and indulge in sun, sand and excellent dining. After dozens of trips, my top overall recommendation is Waldorf Astoria Los Cabos Pedregal, where guests will find meticulous service and jaw-dropping views. One&Only Palmilla offers plenty of kid-friendly activities, while the romantic Las Ventanas al Paraíso, A Rosewood Resort is ideal for couples. Below, the best hotels in Los Cabos for 2025. For all-inclusive options, make sure to read my guide to the best all-inclusive resorts in Los Cabos. El Farallon at Waldorf Astoria Los Cabos Pedregal. Blake Marvin Photography In a destination teeming with excellent hotels, it takes a lot to stand out, but Waldorf Astoria Los Cabos Pedregal does just that. Here, it's all about the details: Guests are welcomed to their room with a limited-edition bottle of Clase Azul tequila, there's a daily complimentary delivery of chips, guacamole and mini Coronas, and beach bags, leather toiletry bags and binoculars for whale watching are all provided. The property's biophilic design blends seamlessly into its surrounding landscape, while its interiors combine local indigenous materials with luxurious modern furnishings. The food is spectacular, from the nine-course taco tasting at Travesía, to local favorites at Don Manuel's and—the real showstopper—cliffside dining at the majestically scenic El Farallon. Wellness lovers will also appreciate the state-of-the-art fitness center and expansive spa rooted in traditions of Mexican folk healing. Read my full review of the property here. Flora and fauna at Montage Los Cabos. Montage Los Cabos The first international outpost from the Montage hotel group is one of the finest high-end resorts in Los Cabos. Spanning 39 acres of beachfront, Montage Los Cabos' expansive grounds are lined with agave and saguaro cacti that provide a strong sense of place. Accommodations are spacious (entry-level guest rooms begin at 895 square feet), with all featuring generous patios and indoor and outdoor showers. Meanwhile, minimalist interiors pay homage to the resort's surroundings by highlighting indigenous woods, sandstone and woven tapestries. Guests can enjoy three signature restaurants, including quintessential Mexican cuisine, authentic Thai and an al fresco sushi bar. The property also boasts an impressive golf course designed by a Masters champion and a serene spa, Spa Montage Los Cabos, spanning 40,000 square feet. The hotel's center courtyard features a minimalistic pool with floor cushion sun loungers and hammocks, surrounded by beautiful palm trees. Drift San Jose del Cabo For a stylish and intimate hotel that doesn't break the bank, Drift San Jose del Cabo delivers. Offering room rates under $100 during peak season, guests here can choose from four types of accommodations, each drawing inspiration from the desert and Baja's landscape. The hotel's center courtyard features a minimalistic pool with floor cushions, sun loungers and hammocks, while the on-site Kitchen + Mezcal Bar offers breakfast in the mornings, cocktails and a taco happy hour in the afternoons and dinner in the evenings. For guests who want to hang ten, the property offers a complimentary surf package that includes longboards, Bluetooth speakers and soft racks for your car. There are also free yoga classes every Saturday, complete with yoga mats and blocks. Guest room at Chileno Bay Resorts & Residences in Los Cabos, Mexico. Auberge Resorts Collection Nestled within a protective cove and offering one of the rare swimmable beaches in Cabo, Chileno Bay Resorts & Residences is a great option for travelers seeking a luxurious resort that feels tucked away and serene. With just 99 guest rooms (all of which begin at a spacious 850 square feet), the property provides a cozier, more intimate atmosphere than many of its mega-resort counterparts. For extra privacy, guests can also book one of the resort's 61 expansive private villas, each of which spans upwards of 3,000 square feet and features full kitchens and private pools. There are three pools to enjoy, alongside a fitness center, a spa and three on-site restaurants, including Yaya, serving Mediterranean and Latin fusion, and the cliffside Comal. For guests who stay mid-week, the property also hosts Washoku, a four-course Japanese tasting menu available each Wednesday. Guest room at One&Only Palmilla in Los Cabos, Mexico. One&Only Palmilla At the family-friendly One&Only Palmilla, young ones can combine fun on the beach with educational activities. Alongside a complimentary kids' club for children ages 4 through 11, the resort offers a wide range of unique workshops, including pizza making, a Huichol class highlighting indigenous language and customs, ceramic painting and more. Along with having one of the only swimmable beaches in Cabo—a perk the kids are sure to enjoy—the resort also offers family-friendly experiences like desert safari tours. Connecting and adjoining rooms are available, as are as a variety of suites and villas, for broods of all sizes. And picky palates will never get bored of the selection found at the property's four main restaurants: Breeze, offering Mexican classics; Suviche, which serves modern Japanese; Agua for Baja Mexican cuisine; and Seared, which showcases steaks and local seafood. Pool area at Las Ventanas al Paraíso, A Rosewood Resort. Rosewood Hotels & Resorts Couples seeking an intimate escape with sleek design and excellent service will find it at Las Ventanas al Paraíso. Here, each accommodation offers its own unique touch, with elements such as mosaic headboards and beautiful carved wood pieces all handmade by local artisans. The bars and restaurants at the property are all standouts: The fresh ceviche at Sea Grill is top-notch, the drinks at 1920s-inspired speakeasy La Botica are inspired, and the Asian fusion at Arbol is not to be missed (couples should make sure to reserve one of the restaurant's beautiful sunken tables, which give the illusion of being immersed in water). Duos can also treat themselves at the property's Four Elements spa, which provides treatments inspired by ancient healers of the region and utilizes the powers of earth, air, fire and water. Views of the Pacific Ocean from beachfront The Cape, A Thompson Hotel. The Cape, A Thompson Hotel Direct views of Cabo's infamous rock formation, El Arco, from almost every room is just one of the many perks travelers can find at The Cape, A Thompson Hotel. This beachfront property rests delightfully close to the Pacific Ocean and offers a taste of 1960s Southern California style—regional art, like vintage surf photos and artwork ranging from funky to punky, can be found throughout the hotel. The sound of waves from the property's saltwater pool and infinity pools is ever-present, and the property's rooftop offers beautiful sunset views near a fire pit. Manta, the hotel's signature restaurant, takes inspiration from Mexico, Peru and Japan and is overseen by award-winning chef Enrique Olvera, whose Mexico City restaurant, Pujol, is considered to be among the best restaurants in the world. Palmerio at Four Seasons Resort & Residences Cabo San Lucas at Cabo Del Sol. Four Seasons Upon opening its doors in May 2024, Four Seasons Resort & Residences Cabo San Lucas at Cabo Del Sol immediately earned deserved buzz. Its 96 ocean-facing accommodations are split between rooms, suites, casitas and villas, all featuring modern design that stays true to the Four Seasons brand while amplifying the property's breathtaking views of the Sea of Cortez. The true standout here, however, is the dining: The property's three restaurants—Mediterranean-influenced Palmerio, casual Baja California spot Coraluz and Nikkei (Peruvian-Japanese fusion) outlet Cayao—all feature fresh ingredients and thoughtful, well-executed dishes. (Cayao's fun 'suviche,' which combines sushi and ceviche, is a must-order for seafood lovers.) The beautifully designed Sora Rooftop Bar, open every evening, is also not to be missed. Aerial view of Viceroy Los Cabos. Viceroy Los Cabos Viceroy Los Cabos' architecture revolves around water, and the otherworldly shapes of its five pools will make a casual stroll on the property's walkways feel like floating above the sea. Surrounded by teak cabanas, the pools are just one of the many design-forward touches that can be found at the resort: Bold, geometric shapes can be seen at every turn, and the property's rooms are serene cocoons of cream and white, featuring natural stone and wood finishings. Rotating artists display their work in the property's art gallery, where guests can take workshops or paint at their own leisure on provided blank canvases. After a day of relaxation, the Cielomar Rooftop offers unobstructed views of the Pacific, while on-site restaurant Nido serves up fresh seafood and Otro Bar offers traditional Mexican coffee and cocktails. Set on 25 acres of land with an organic garden, Acre is a charming, quaint hotel that allows guests to live out their childhood treehouse dreams. Acre Resort & Residences Set on 25 acres of lush tropical landscape, guests at Acre Resort & Residences can wake up to the sounds of nature through the thatched walls of their treehouse abode. The property offers 13 treehouse-style accommodations that spotlight wellness, each featuring invigorating outdoor showers, an included daily breakfast of pastries, coffee and fresh juice and complimentary morning yoga classes. On-site restaurant Acre offers fresh fruits and vegetables from its organic garden, all of which are incorporated into its daily farm-to-table menus. Guests can also find one of the most unique amenities in Los Cabos here: an on-site animal sanctuary. Spend time with peacocks, roosters, Nigerian dwarf goats and a donkey named Burrito, or choose to volunteer at the on-site Acre Dogs, a sanctuary that houses and re-homes stray dogs. The Forbes Vetted travel team has researched, written and published dozens of hotel guides featuring cities across the globe. We selected the top contenders based on personal stays as well as extensive research. My name is Astrid Taran and I'm the senior travel editor at Forbes Vetted, where I oversee hotel coverage. I have covered travel for almost a decade as both a writer and editor. Along with extensively writing about hotels and airlines, I have also written multiple destination guides as well as long-form features on luxury travel, adventure travel, wellness travel and more. I have visited Los Cabos—one of my favorite destinations in Mexico—dozens of times and stayed at the majority of hotels on this list.
