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Eicher Motors is chasing growth. That will crimp margin in the short term
Eicher Motors is chasing growth. That will crimp margin in the short term

Mint

time04-08-2025

  • Automotive
  • Mint

Eicher Motors is chasing growth. That will crimp margin in the short term

Eicher Motors Ltd's June quarter (Q1FY26) performance was supported by rising premium motorcycles volumes, higher rural penetration and continued export momentum. Royal Enfield (RE) volumes surged 17% year-on-year to 265,528 units. The company indicated that demand remains steady, particularly among younger buyers and in rural India. Realizations dropped 1% year-on-year to ₹184,855 per vehicle, but were up 2.4% sequentially. Put together, consolidated net sales grew 15% year-on-year to ₹5,042 crore. Eicher's product strategy is simple: keep it fresh and premium. Recent launches, including the Classic 650 and the refreshed Hunter, have seen good traction. The company is now doubling down on key models like the Classic and Bullet, with refreshed variants, personalized accessories and festive-timed add-ons. Marketing spends are also rising to support these upcoming electric motorcycle brand has already generated strong interest. Yes Securities' analysts expect RE's overall volumes to grow at about 7% CAGR over FY25-27. 'Recent launches could be an inflection point for RE as a completely new and improved platform should drive efficiencies. However, we remain watchful of the domestic average monthly run-rate going ahead," they said in a 1 August report. Read more: Is the worst over for the Hindustan Unilever stock? A positive factor is the rising share of rural regions in the sales mix, now close to 50%. Urban markets remain uneven, but there were some green shoots in Q1 despite no deep discounting. Instead, Eicher is leaning on brand equity, retail expansion and new offerings to draw in aspirational buyers. Exports are another bright spot, continuing to post strong growth. Nepal and Bangladesh continue to perform well for the company, and the Himalayan has found success globally. Eicher is expanding CKD (completely knocked down) operations in Brazil, widening its reach in Latin America and moving to a company-owned distribution model in Europe. The commercial vehicle business Volvo Eicher Commercial Vehicles (VECV) continues to pull its weight, reporting almost 10% volume growth in Q1 thanks to solid market share in light and medium-duty trucks and buses and 2% realization growth. Ebitda margin rose 140 basis points (bps) to 9%. What could go wrong? First, VECV could now be in the mature phase of the CV cycle. Second, commodity inflation is a big risk. Q1 saw a 19% uptick in raw material costs. Eicher absorbed some of it through cost optimization efforts and limited price hikes. It also deferred certain new launch-related expenses, aiding margin. Still, consolidated Ebitda margin at 23.9%, declined 270 bps from a year ago. Read more: Hyundai Motor's margin muscle strong, but steering growth is the hard part The management will prioritize volume growth over short-term margin gains. 'Hence, we expect margins to remain under pressure from here on, as any benefit from an improving mix (higher spares and apparel sales) is likely to be invested by RE in demand-generation activities," said Motilal Oswal Financial Services. 'This is clearly visible in the past few quarters, where volume has seen a healthy pick-up, albeit at the expense of margins." Eicher plans to keep investing in market activation, especially for refreshed models like the Hunter. Meanwhile, the shortage of rare earth materials hurt production in Q1. Eicher has since transitioned to alternative materials and vendors, normalising output. With capacity utilisation at 85–90% across Eicher's 1.2 million units base, the company is prioritising modular expansion and de-bottlenecking. Any capex for FY26 will largely go toward new product development. To be sure, at about 28x FY27 estimated earnings, the stock trades below its 10-year average. Still, expected margin pressure may potentially hamper earnings growth in the coming quarters, keeping sharp upsides in the stock at bay.

Classic, Hunter, Bullet, Meteor help Royal Enfield record 22% sales growth in June; exports register sharp uptick
Classic, Hunter, Bullet, Meteor help Royal Enfield record 22% sales growth in June; exports register sharp uptick

Hindustan Times

time01-07-2025

  • Automotive
  • Hindustan Times

Classic, Hunter, Bullet, Meteor help Royal Enfield record 22% sales growth in June; exports register sharp uptick

Royal Enfield has registered a 22 per cent YoY sales uptick in June, combining both domestic and export numbers. Check Offers Royal Enfield's parent company, Eicher Motors Limited, in a regulatory filing, has claimed that the two-wheeler brand has registered 22 per cent year-on-year (YoY) sales growth in June this year, with a total of 89,540 units sold, up from 73,141 units recorded in the same month a year ago. This number combines both domestic and international sales figures. Royal Enfield, which sells some of the most popular retro-themed motorcycles in India, also claims to have sold 265,528 units in the first quarter of this financial year, up by 17 per cent from 226,907 units sold in the same period a year ago. The homegrown motorcycle manufacturer that sells products like popular models in the 350 cc segment, including the Classic 350, Bullet 350, Hunter 350, and Meteor 350, has sold 76,680 units last month, up by 25 per cent from 61,465 units sold in the corresponding month a year ago. Between April and June this year, the company has sold 227,454 motorcycles in this segment, which recorded a 17 per cent YoY growth for the brand. Royal Enfield sold 194,183 motorcycles in this segment during the same period last year. In the category with engine capacity of higher than 350 cc, Royal Enfield sells popular models like the Classic 650, Scram 440, Bear 650, Guerrilla 450, Shotgun 650, Himalayan, Super Meteor 650, Interceptor 650, and Continental GT 650. In this segment, the motorcycle manufacturer claims to have registered a 10 per cent YoY growth with 12,860 units sold in June this year. In comparison to that, the company sold 11,676 units in the same month a year ago. In this segment, the motorcycle manufacturer sold 38,074 between April and June 2025. This registered a 16 per cent growth for the company, as it sold 32,724 units in the same period a year ago. Royal Enfield's export numbers too surged significantly in June this year. The company claims to have shipped 12,583 units last month, up by 79 per cent from 7,024 units sold in the international market in June 2024. In the first quarter of this fiscal, the auto company shipped 36,749 motorcycles to overseas markets, up by 65 per cent from 22,221 units shipped in the same quarter a year ago. Check out Upcoming Bikes In India. First Published Date: 01 Jul 2025, 12:48 PM IST

Classic, Hunter, Bullet, Meteor help Royal Enfield record 26% sales growth in May; exports see sharp uptick
Classic, Hunter, Bullet, Meteor help Royal Enfield record 26% sales growth in May; exports see sharp uptick

Hindustan Times

time02-06-2025

  • Automotive
  • Hindustan Times

Classic, Hunter, Bullet, Meteor help Royal Enfield record 26% sales growth in May; exports see sharp uptick

Royal Enfield has registered 28 per cent growth in the 350 cc motorcycle segment. Royal Enfield has registered 28 per cent growth in the 350 cc motorcycle segment. Check Offers Eicher Motors Limited, owner of the Royal Enfield, has announced in a regulatory filing that the iconic motorcycle manufacturer has posted 26 per cent year-on-year (YoY) sales growth in May 2025. The motorcycle manufacturer that is known for building retro-themed models has registered 28 per cent YoY sales growth last month in the 350 cc segment, while in the higher engine-capacity category, it has recorded a 16 per cent growth. The homegrown motorcycle manufacturer that sells products like popular models in the 350 cc segment, including the Classic 350, Bullet 350, Hunter 350, and Meteor 350, has sold 76,492 units in May 2025, as compared to 59,852 units recorded in the same month last year. In the first two months of this financial year, Royal Enfield registered 150,774 units in this segment, up by 14 per cent from 132,718 units sold in the same period a year ago. In the category with engine capacity of higher than 350 cc, Royal Enfield sells models like the Classic 650, Scram 440, Bear 650, Guerrilla 450, Shotgun 650, Himalayan, Super Meteor 650, Interceptor 650, and Continental GT 650. In this segment, the motorcycle manufacturer sold 12,937 units last month, up by 16 per cent from 11,158 units sold in the same month a year ago. In this segment, Royal Enfield sold 25,214 motorcycles in April and May this year, up by 25 per cent from 20,162 units sold in the same period a year ago. Total sales of Royal Enfield, combining both domestic and international market numbers in May 2025, were 89,429 units, up 26 per cent from 71,010 units recorded in the same month a year ago. Also, in the first two months of this fiscal, total sales of the motorcycle manufacturer were 175,988 units, up by 15 per cent from 152,880 units sold during the same period last fiscal. Exports of Royal Enfield have grown significantly in May 2025, as the company registered 13,609 units, up by 82 per cent from 7,479 units sold in the same month a year ago. On the other hand, in April and May this year, the company shipped 24,166 units to overseas markets, up by 69 per cent from 14,311 units recorded in the same period a year ago. Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date: 02 Jun 2025, 10:35 AM IST

Royal Enfield hits record high with 2.8 lakh quarterly sales, crosses 1 million units in FY25
Royal Enfield hits record high with 2.8 lakh quarterly sales, crosses 1 million units in FY25

Time of India

time14-05-2025

  • Automotive
  • Time of India

Royal Enfield hits record high with 2.8 lakh quarterly sales, crosses 1 million units in FY25

Royal Enfield has posted its highest-ever quarterly sales, clocking 2,80,801 units in Q4 FY25, a 23.2% growth over the same period last year, parent company Eicher Motors announced on Wednesday. The iconic bike maker crossed the 1 million mark in annual sales for the first time in its history in the year ending FY25, with volumes reaching 1,002,893 units, up 10% year-on-year. Domestic sales stood at 902,757 units (up 8.1%), while exports surged 29.7% to touch 100,136 motorcycles. 'Despite a slow start to the year, we built strong momentum in the second half, launching six new motorcycles, achieving a record festive season and seeing healthy demand across all our products," said B. Govindarajan, MD of Eicher Motors and CEO of Royal Enfield. 'Royal Enfield stood head and shoulders above everyone else to sell one million motorcycles annually, for the first time in its history. What excites me the most is that we have done it all quietly, consistently and with a sense of purpose… I genuinely believe we are just getting started," added Siddhartha Lal, Chairman, Eicher Motors. Live Events In FY25, Royal Enfield launched six new models including the Guerrilla 450, Bear 650, and Classic 650, and made its entry into the EV space by unveiling its dedicated electric brand, Flying Flea, with launches slated for 2026. Eicher Motors reported a 27% year-on-year rise in consolidated net profit to Rs 1,362 crore for Q4FY25, beating Street estimates of Rs 1,265 crore. The company's highest-ever quarterly revenue from operations stood at Rs 5,241 crore, while EBITDA rose 11.4% YoY to Rs 1,258 crore. Sequentially, profit after tax rose 16% from Rs 1,170 crore in Q3FY25. Total revenue also grew 5.4% from the previous quarter's Rs 4,973 crore. For the full financial year, Eicher Motors' net profit climbed 18% to Rs 4,734 crore, while annual revenue rose 14% to Rs 18,870 crore.

Custom-Built Royal Enfield Super Meteor 650 Is American-Style Heartthrob
Custom-Built Royal Enfield Super Meteor 650 Is American-Style Heartthrob

NDTV

time13-05-2025

  • Automotive
  • NDTV

Custom-Built Royal Enfield Super Meteor 650 Is American-Style Heartthrob

Royal Enfield motorcycles have been the subject of interest for modifications for a very long time. The bikes of the brand, like the Bullet 350, Classic 350, Continental GT 650, and others, have undergone treatments that forced them to relinquish their identity completely by transforming their body types. Now, the relatively new bikes of the brand, like the Super Meteor 650 and Classic 650, have also caught the attention of those interested in transforming RE bikes. One such example is the custom-built Super Meteor 650, which has been transformed into an American-style chopper with multiple intricate details. Before we begin diving into the details of the changes, it is worth noting that the modifiers have made lots of efforts to build the bike without altering the frame of the Super Meteor 650. Apart from that, the first thing that catches attention is the round headlamp, which seems to be smaller compared to the one offered on the stock bike. Additionally, the stock handlebars have been replaced by the ape hanger style handlebars. All of these elements embrace a chrome finish for a shiny appearance. Also Read: Triumph Scrambler 400 XC Launched In India At Rs 2.94 Lakh: Details Moving ahead, the modifiers have given the bike a new custom paint job with a green base and glittery gold elements. This paint with pinstripes and unique design elements can be seen on the tank, front and rear fenders, and the side panels. The chopper is being called "Reverie" by the modifiers, and the name is highlighted on the tank. Along with this, the side panels have a thin metallic plate with text on it, which is in sync with the metallic plate running through the middle of the tank, which continues to the rear fender. View this post on Instagram A post shared by Eimor Customs (@eimorcustoms) The bike also gets a new design for the saddle, which is upholstered in what seems to be leather with stitching on it. Adding retro vibes to the whole thing is a sissy bar mounted at the rear end. Meanwhile, there is no mention of mechanical changes in the machine. However, the riding triangle of the bike has changed because of the modifications.

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