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Dhruv Rathee, TagMango founders launch AI Fiesta, India's 1st AI super-app
Dhruv Rathee, TagMango founders launch AI Fiesta, India's 1st AI super-app

Business Standard

time15 hours ago

  • Business
  • Business Standard

Dhruv Rathee, TagMango founders launch AI Fiesta, India's 1st AI super-app

In a breakthrough moment for India's startup and creator economy, YouTube's biggest Indian creator Dhruv Rathee has teamed up with TagMango founders Mohammad Hasan and Divyanshu Damani to launch AI Fiesta — a subscription-based AI super-app that crossed $3 million in annual recurring revenue (ARR) within just 36 hours of launch. Positioned as 'India's first global AI subscription platform,' AI Fiesta combines six of the world's top artificial intelligence models into a single subscription, promising a seamless, affordable, and accessible experience for users ranging from coders and designers to creators and professionals. ₹999/month (monthly plan) ₹834/month (annual plan, billed upfront) By comparison, a single premium subscription to ChatGPT or Claude costs around $20 (₹1,700–₹1,800) per month when billed directly in USD. For Indians without an international card, access is often difficult or comes at a markup via resellers. So in short: Subscribers can access the platform at ₹999 per month (or ₹834/month on annual billing, inclusive of GST) — less than half the cost of a single premium AI subscription in international markets. 'AI Fiesta is the first global AI subscription born out of India — built on trust, affordability, and speed,' said Dhruv Rathee, who commands a massive digital audience of 30 million+ subscribers across platforms. Value for Money: How Much Can You Save? Let's compare costs for a user who wants access to multiple AI platforms: ChatGPT Plus: $20/month (₹1,700) Claude Pro: $20/month (₹1,700) Perplexity Pro: $20/month (₹1,700) Gemini Advanced: $20/month (₹1,700) Total monthly outflow = ~₹6,800 (₹81,600 annually). 'AI Should Be a Utility, Not a Luxury' Highlighting the mission behind AI Fiesta, co-founder Mohammad Hasan said: 'This isn't just a tech product, it's a movement. Every Indian — from coders to creators — should have access to world-class AI without needing a foreign credit card or a $20/month budget. AI shouldn't be a luxury, it should be a utility, and AI Fiesta makes that possible.' TagMango, the creator monetisation platform also co-founded by Hasan and Damani, has already facilitated ₹1,000 crore+ in creator earnings. The founders are now channeling that execution experience and creator-first ethos into making AI widely accessible. A Global First: UPI Payments for AI In a significant innovation for accessibility, AI Fiesta launched UPI-based subscription payments — two days ahead of OpenAI's rollout — making global AI tools more seamless for India's digital-first population. 'Every AI model has different strengths — ChatGPT in reasoning, Gemini in images, Perplexity in search, Claude in writing, and so on. With AI Fiesta, you don't have to pick. We've brought the best of each into one subscription at a price that makes sense — so you always get the right tool for the right job, without compromise,' said co-founder Divyanshu Damani. With Dhruv Rathee's influence and TagMango's proven scale, AI Fiesta is already being hailed as one of India's most impactful contributions to the global AI ecosystem. The founding team collectively commands a reach of over 300 million, giving the platform an unparalleled distribution advantage. Early traction — 20,000+ paying users in 36 hours — suggests this strategy is already paying off. Looking ahead, AI Fiesta plans to: Roll out automatic upgrades as new AI models launch globally Introduce support for Indian regional languages, expanding accessibility Provide monthly product updates for transparency Launch an iOS app to widen access Deliver a 'Prompt Book' with 3,000+ examples across 25 categories Build an active learning community with webinars, workshops, and shared best practices The long-term vision is clear: to make AI a daily productivity tool for millions, not a premium niche service. As Dhruv Rathee summed it up: 'AI Fiesta isn't just about building an app. It's about putting India on the global AI map.'

Anthropic unveils new rate limits to curb Claude Code power users
Anthropic unveils new rate limits to curb Claude Code power users

TechCrunch

time28-07-2025

  • Business
  • TechCrunch

Anthropic unveils new rate limits to curb Claude Code power users

Anthropic says its rolling out new weekly rate limits for Claude to curb usage among subscribers who are running its AI coding tool, Claude Code, 'continuously in the background, 24/7.' Anthropic says the rate limits also aim to stop a handful of users who are violating Claude's usage policy by sharing accounts and reselling access to Claude Code. The new rate limits will go into effect August 28 for subscribers to Anthropic's $20-per-month Pro plan, as well as its $100 and $200-per-month Max plans, the company said Monday in an email to subscribers and a post on X. We're rolling out new weekly rate limits for Claude Pro and Max in late August. We estimate they'll apply to less than 5% of subscribers based on current usage. — Anthropic (@AnthropicAI) July 28, 2025 Anthropic says its existing usage limits, which reset every five hours, will remain in place. The company is also introducing two new weekly rate limits that reset every seven days; one is an overall usage limit, whereas the other is specific to Anthropic's most advanced AI model, Claude Opus 4. Anthropic says Max subscribers can purchase additional usage, beyond what the rate limit provides, at standard API rates. The announcement comes just weeks after Anthropic quietly introduced rate limits for Claude Code. The company said at the time it was aware of the issues, but declined to elaborate further. While Anthropic's AI coding tool has a been a hit with developers, the company seems to be having a difficult time serving it broadly. Anthropic's status page shows that Claude Code has experienced a partial or major outage at least seven times in the last month — perhaps because some power users seem to be running Claude Code nonstop. Anthropic has said before that it's very constrained when it comes to computational resources, which seems to be the case for most AI model providers today. Most AI companies are racing to bring new AI data centers online to meet the massive demands of serving and training their AI models. Several providers of AI coding tools are revisiting the pricing strategy around their products. In June, the company behind Cursor, Anysphere, changed the way it priced usage for its $20-per-month Pro plan to limit power users from abusing the plan. However, Anysphere later apologized for poorly communicating those changes, leading to some users paying more than they expected. Another AI coding tool provider, Replit, made similar pricing changes in June as well. Anthropic did immediately respond to TechCrunch's question around the details of the rate limits. Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They're here to deliver the insights that fuel startup growth and sharpen your edge. Don't miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They're here to deliver the insights that fuel startup growth and sharpen your edge. Don't miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | REGISTER NOW The company notes that this limit will affect less than 5% of subscribers, based on their current usage patterns. Most Pro users can expect 40-80 hours of Sonnet 4 within their weekly rate limits, according to Anthropic. However, Anthropic notes that usage may vary based on codebase size and other factors. In an email to Claude subscribers, Anthropic says it's committed to 'supporting long-running use cases through other options in the future.' However, the company claims these rate limits will help them maintain reliable service broadly in the short term.

‘I save ₹1 lakh a month': Bengaluru woman shares spending habits without ‘living horribly', sparks debate
‘I save ₹1 lakh a month': Bengaluru woman shares spending habits without ‘living horribly', sparks debate

Hindustan Times

time24-04-2025

  • Lifestyle
  • Hindustan Times

‘I save ₹1 lakh a month': Bengaluru woman shares spending habits without ‘living horribly', sparks debate

A Reddit post by a 23-year-old woman from Bengaluru has gone viral after she invited users to 'judge me/roast me for my financial decisions.' Detailing her monthly expenses and lifestyle, she revealed she spends around ₹70,000 a month and still manages to save ₹1 lakh. 'I work remotely,' she wrote, breaking down her expenses: ₹27K for a 1BHK flat, ₹199 for Netflix, ₹2K for Claude Pro, ₹15K on food, ₹10K dining out, ₹499 water bill, ₹700 electricity, and around ₹10K on gifts or purchases for her parents every month. Also read: 'He's got the ugliest nose': UK mom sparks outrage after mocking her newborn baby Despite the hefty spending, she clarified, 'I can't pinpoint but it's usually 70K a month. And I save around 1L a month.' Her justification for the spending struck a chord with many: 'I know I can do better, but I really don't want to live horribly in my youth to save money.' The poster clarified she doesn't smoke, drink, or party. 'But I love spending on mom and dad and exploring good food.' She also addressed the curiosity around her job and salary, stating, 'I had multiple switches lol, just in a year.' And for those assuming she was from a top-tier college, she responded: 'I'm literally from a VIT equivalent institute lol, your college has nothing to do with your package.' The post quickly drew widespread attention and comments. One user wrote, 'If you are making 1.7L at 23, please feel free to roast us.' Another added, '27K for 1BHK, that too while working remote? Why?' Another wrote, 'As long as you are spending for your peace of mind, keeping your parents happy and saving more than you're spending, you are absolutely on the right track' A user suggested, 'Keep Saving that 1L with a combination of Equity, FD/RD and Gold. You will never regret it!!' Also read: Rajasthan man's wedding to Pakistani woman put on hold amid Attari border closure plans

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