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Dhruv Rathee, TagMango founders launch AI Fiesta, India's 1st AI super-app
Positioned as 'India's first global AI subscription platform,' AI Fiesta combines six of the world's top artificial intelligence models into a single subscription, promising a seamless, affordable, and accessible experience for users ranging from coders and designers to creators and professionals.
₹999/month (monthly plan)
₹834/month (annual plan, billed upfront)
By comparison, a single premium subscription to ChatGPT or Claude costs around $20 (₹1,700–₹1,800) per month when billed directly in USD. For Indians without an international card, access is often difficult or comes at a markup via resellers.
So in short:
Subscribers can access the platform at ₹999 per month (or ₹834/month on annual billing, inclusive of GST) — less than half the cost of a single premium AI subscription in international markets.
'AI Fiesta is the first global AI subscription born out of India — built on trust, affordability, and speed,' said Dhruv Rathee, who commands a massive digital audience of 30 million+ subscribers across platforms.
Value for Money: How Much Can You Save?
Let's compare costs for a user who wants access to multiple AI platforms:
ChatGPT Plus: $20/month (₹1,700)
Claude Pro: $20/month (₹1,700)
Perplexity Pro: $20/month (₹1,700)
Gemini Advanced: $20/month (₹1,700)
Total monthly outflow = ~₹6,800 (₹81,600 annually).
'AI Should Be a Utility, Not a Luxury'
Highlighting the mission behind AI Fiesta, co-founder Mohammad Hasan said:
'This isn't just a tech product, it's a movement. Every Indian — from coders to creators — should have access to world-class AI without needing a foreign credit card or a $20/month budget. AI shouldn't be a luxury, it should be a utility, and AI Fiesta makes that possible.'
TagMango, the creator monetisation platform also co-founded by Hasan and Damani, has already facilitated ₹1,000 crore+ in creator earnings. The founders are now channeling that execution experience and creator-first ethos into making AI widely accessible.
A Global First: UPI Payments for AI
In a significant innovation for accessibility, AI Fiesta launched UPI-based subscription payments — two days ahead of OpenAI's rollout — making global AI tools more seamless for India's digital-first population.
'Every AI model has different strengths — ChatGPT in reasoning, Gemini in images, Perplexity in search, Claude in writing, and so on. With AI Fiesta, you don't have to pick. We've brought the best of each into one subscription at a price that makes sense — so you always get the right tool for the right job, without compromise,' said co-founder Divyanshu Damani.
With Dhruv Rathee's influence and TagMango's proven scale, AI Fiesta is already being hailed as one of India's most impactful contributions to the global AI ecosystem.
The founding team collectively commands a reach of over 300 million, giving the platform an unparalleled distribution advantage. Early traction — 20,000+ paying users in 36 hours — suggests this strategy is already paying off.
Looking ahead, AI Fiesta plans to:
Roll out automatic upgrades as new AI models launch globally
Introduce support for Indian regional languages, expanding accessibility
Provide monthly product updates for transparency
Launch an iOS app to widen access
Deliver a 'Prompt Book' with 3,000+ examples across 25 categories
Build an active learning community with webinars, workshops, and shared best practices
The long-term vision is clear: to make AI a daily productivity tool for millions, not a premium niche service.
As Dhruv Rathee summed it up: 'AI Fiesta isn't just about building an app. It's about putting India on the global AI map.'
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