Latest news with #CleoLong
Engadget
7 hours ago
- Business
- Engadget
Tinder now lets you find double dates with friends
Tinder has officially launched a new feature that will help you find people to double date with a friend. The dating service says it's a "low-pressure, group-first" way to date, but really, it's a fantastic option if you prefer meeting someone new with a friend beside you, whether for your safety or your anxiety. To use the feature, you'll have to tap the Double Date icon and choose up to three friends to create a pair with. As TechCrunch notes, you'll then be able to scroll through other Double Date pairs who share at least one of your preferences, such as gender and sexual orientation. A group chat is created with all four participants even if just one pair gets a match, though you can always swipe right on an individual in the group for a one-on-one chat. According to Tinder, the feature was a hit with users 29 and under when the service was tested. It was also more popular with women, who were apparently three times more likely to like a pair than an individual profile. Perhaps more importantly for Tinder owner Match Group, the feature was able to get new users onboard and to convince old ones to come back to the service. Based on its tests, 15 percent of users who accepted a Double Date invite were either new to Tinder or had recently reactivated. In March, the company announced its plans to cut 13 percent of its workforce as a cost-cutting measure after a 5 percent decline in paying users in the first quarter of the year, which resulted in lower revenue and share prices. Double Date builds on the success of Tinder Matchmaker and Share My Date, which "turn dating into more of a team sport," the service's head of marketing, Cleo Long, told TechCrunch . It was designed with the understanding that most single people seek support from friends when dating. At the moment, Double Date is only available in the US, Spain, as well as parts of Latin America and the Nordic region. Tinder is rolling it out to users around the world in July.
Yahoo
14 hours ago
- Business
- Yahoo
You can now set up double dates with friends on Tinder
In an effort to resonate with younger users amid declining user engagement, Tinder announced on Tuesday the launch of a new Double Date feature, which allows users to team up with friends and chat with potential matches together. Double Date lets users pair up with a friend and browse through other paired users who share at least one of their individual preferences, such as gender and sexual orientation. When one person in a pair receives a match, a group chat begins with all four participants. Users also have the option to like an individual profile within the match if they prefer to chat one-on-one. Users can invite up to three friends to join in this new dating experience. By encouraging users to double date with friends, this approach aims to reduce the pressure and anxiety often associated with solo dating, creating a more comfortable environment for everyone involved. 'In early testing, users consistently told us they felt more comfortable to be their authentic selves when connecting as a pair with a friend, which often led to stronger engagement,' Cleo Long, head of product marketing, told TechCrunch. 'The group chat format helps break the ice and makes it easier to plan casual meetups, whether those evolve into friendships, romantic connections, or something in between.' The launch of this new feature follows Tinder's parent company, Match Group, reporting a 5% decline in paying subscribers, which fell to 14.2 million in the first quarter across its dating apps. Double Date may be an effort to regain these users while also attracting new ones. According to the company, early testing results were promising, with nearly 12% of users who accepted a Double Date invite being either new or returning users. Additional internal data shows that individual users participating in Double Date chats sent 25% more messages than in typical one-on-one conversations. Message volume in these group chats was found to be 35% higher, especially among users under 29. The Double Date feature was tested in select markets, including parts of Latin America, Spain, and the Nordics. A global rollout of the feature is set for July. There has been a growing interest in group-oriented dating experiences, with similar apps like Fourplay, DuoDate, and Doubble having success in this niche. Notably, a report from UK-based dating app Slide 1828 found that 48% of Gen Z respondents believe that double dates could alleviate dating anxiety. In addition to Double Date, Long pointed to other features, such as Matchmaker and Share My Date, as similar options that help 'turn dating into more of a team sport,' she told us. Long noted that a recent Tinder report found that nearly half of singles seek support from friends when navigating the dating scene. The feature also seems to build upon past concepts, including the earlier Tinder Social, but focuses more on creating a serious yet comfortable dating experience rather than a party atmosphere. Sign in to access your portfolio
The Verge
15 hours ago
- The Verge
Tinder now lets you go on double dates
Tinder is no longer just a platform for solo dates. The company has announced a new 'Double Date' feature rolling out in the US that will let you invite a friend to find — and match with – another pair. The feature lives within a new 'Double Date' icon in the top-right corner of the app, where you can invite up to three friends to create pairs with. You can both scroll through a feed of paired profiles, which appear side by side with photos and descriptions. A match is created when one person from both pairs swipes right. Tinder will then open up a group chat with all four users. The update should help Tinder gain an edge over rivals as the dating app industry continues to experience a slump. It will also allow Tinder to compete directly with platforms built for double dates, like Doubble and Fourplay. Cleo Long, Tinder's head of product marketing, told The Verge that the platform has been testing the feature in Europe for a 'couple of months,' adding that it's meant to help relieve dating pressure, especially among younger users. 'This is a social-first experience that's really meant to help relieve some of the pressure that we know a lot of Gen Z experiences with dating by making it more social, more fun, and bringing your friends in to help reinforce that comfort piece,' Long said. Double Dates builds on some of the other social features Tinder has rolled out in recent years, including a feature that lets you share the details of your dates with other people, as well as a way for friends or family members to find matches for you.
TechCrunch
15 hours ago
- Business
- TechCrunch
You can now set up double dates with friends on Tinder
In an effort to resonate with younger users amid declining user engagement, Tinder announced on Tuesday the launch of a new Double Date feature, which allows users to team up with friends and chat with potential matches together. Double Date lets users pair up with a friend and browse through other paired users who share at least one of their individual preferences, such as gender and sexual orientation. When one person in a pair receives a match, a group chat begins with all four participants. Users also have the option to like an individual profile within the match if they prefer to chat one-on-one. Users can invite up to three friends to join in this new dating experience. By encouraging users to double date with friends, this approach aims to reduce the pressure and anxiety often associated with solo dating, creating a more comfortable environment for everyone involved. 'In early testing, users consistently told us they felt more comfortable to be their authentic selves when connecting as a pair with a friend, which often led to stronger engagement,' Cleo Long, head of product marketing, told TechCrunch. 'The group chat format helps break the ice and makes it easier to plan casual meetups, whether those evolve into friendships, romantic connections, or something in between.' Image Credits:Tinder The launch of this new feature follows Tinder's parent company, Match Group, reporting a 5% decline in paying subscribers, which fell to 14.2 million in the first quarter across its dating apps. Double Date may be an effort to regain these users while also attracting new ones. According to the company, early testing results were promising, with nearly 12% of users who accepted a Double Date invite being either new or returning users. Additional internal data shows that individual users participating in Double Date chats sent 25% more messages than in typical one-on-one conversations. Message volume in these group chats was found to be 35% higher, especially among users under 29. Techcrunch event Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Boston, MA | REGISTER NOW The Double Date feature was tested in select markets, including parts of Latin America, Spain, and the Nordics. A global rollout of the feature is set for July. There has been a growing interest in group-oriented dating experiences, with similar apps like Fourplay, DuoDate, and Doubble having success in this niche. Notably, a report from UK-based dating app Slide 1828 found that 48% of Gen Z respondents believe that double dates could alleviate dating anxiety. In addition to Double Date, Long pointed to other features, such as Matchmaker and Share My Date, as similar options that help 'turn dating into more of a team sport,' she told us. Long noted that a recent Tinder report found that nearly half of singles seek support from friends when navigating the dating scene. The feature also seems to build upon past concepts, including the earlier Tinder Social, but focuses more on creating a serious yet comfortable dating experience rather than a party atmosphere.
