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Tom's Guide
08-08-2025
- Tom's Guide
I ran 40 miles in the On Cloudsurfer Max — here are its pros and cons
Despite the fact that all of On's running shoes have cloud in the name, it has never been a brand that makes particularly soft sneakers. That remains the case with the On Cloudsurfer Max, which is firmer than your average max-cushioned shoe. That's not a bad thing per se, but a little unexpected given the marketing around the Cloudsurfer Max, which suggests it will be the last word in comfort. Once you reconfigure what you expect from the Cloudsurfer Max, however, it's a good daily trainer with a smooth, rockered ride, and I enjoyed running in it during marathon training. It doesn't match the performance of the best running shoes for me, though, and the high price will only be worth paying if you love the look of the Cloudsurfer Max for casual use as well. The On Cloudsurfer Max launched in July 2025 and costs $180 in the U.S. and £170 in the U.K., which is more expensive than most cushioned running shoes of its type. It sits above the On Cloudsurfer 2 in the brand's range, offering more cushioning at a higher price, and replaces the On Cloudeclipse within the line-up. The On Cloudsurfer Max is currently available in five colors, including the Ivory | Salmon shoe I tested. It fit me well in my normal running shoe size, and it isn't especially narrow. While more cushioned than other On running shoes, the Cloudsurfer Max is not as maxed out as other brands. It has a stack height of 37mm at the heel and 31mm at the forefoot for a 6mm drop, yet many brands go above 40mm in their cushioned shoes. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Despite not being the most cushioned shoe out there, the Cloudsurfer Max is quite heavy at 10.8oz in a US men's size 9.5. For comparison, the Asics Novablast 5 is 9.6oz and has a higher and wider stack of foam in the midsole. I'm yet to come across an On running shoe upper I don't like, and that's still true after testing the Cloudsurfer Max. The material is comfortable and has some stretch, but holds the foot securely without being overly padded. As ever with On shoes, the Cloudsurfer Max is good-looking enough for casual use alongside your runs, as long as you don't run in the rain and immediately get the white upper mucky, like I did. The midsole of the Cloudsurfer Max contains a double layer of the brand's CloudTec Phase cushioning, which has distinctive holes in the midsole that collapse into each other like dominoes when you land to create a rockered ride. This rocker is the most notable feature of the midsole, because the materials used — there's On's Helion foam as well as CloudTec Phase — are not the most exciting or lively foams. The On Cloudsurfer Max has extensive outsole coverage, with rubber covering most of the bottom of the shoe, and the main impact areas at the heel and forefoot being well protected. I found the grip reliable too, even in wet conditions, and there are no signs of any wear on the rubber after 40 miles. I used the On Cloudsurfer Max for a mix of training runs, including some easy runs, a hilly 10-miler and a progression run where I moved from an easy to a tempo pace over 10 miles. Given its billing as a cushioned cruiser, I expected the easy runs to be the most enjoyable in the shoe, but I found that the opposite was true. At an easy pace, it felt quite firm, the rocker didn't work that well for me and I felt the weight of the shoe. It wasn't uncomfortable, but it also wasn't as plushly comfortable as shoes like the Saucony Hurricane 25 or Asics Gel-Nimbus 27. When I ran a little faster, however, I did find I got into a nice rhythm with the rocker on the shoe, and it felt a lot smoother, which surprised me by being enjoyable at tempo pace. It's still not a shoe that truly excels for fast running, though; it thrives at in-between paces, where you're making a bit of effort without pushing too hard. As a result, if you're a runner following a structured training plan with a lot of either easy or hard runs, the Cloudsurfer Max might not fit any of them that well. If you're running for fitness and heading out for hard(ish) runs a few times a week, it will work better. Though I would say you can get shoes that match the performance of the Cloudsurfer Max for this job for a lot less than $180. The On Cloudsurfer Max is a good running shoe, but unless you're in love with its looks, I'd be looking elsewhere for daily trainers that offer more versatility and value. Top of my list to check out would be the Asics Novablast 5 and Hoka Clifton 10, both of which are lighter, more cushioned and cheaper. The Puma Velocity Nitro 4 would be another great shoe to look at, which has less foam underfoot but feels comfortable and sprightly at faster paces. Within the On range, the Cloudsurfer 2 offers a lighter and cheaper option as a rockered daily trainer, but doesn't have as much cushioning as the Cloudsurfer Max. Finally, if you do actually want a very soft and cushioned shoe, then I'd look at the Nike Vomero 18 and Saucony Hurricane 25, which aren't great for faster runs, but are highly comfortable and supportive.
Fashion Network
17-07-2025
- Entertainment
- Fashion Network
On links with world champion runner Hellen Obiri "to lead a softer approach to performance"
We're told she 'challenges traditional ideas of toughness by showing that true strength comes not just from grit, but from recovery, connection, and inner calm — qualities that help runners like her endure and go the distance'. The film offers a glimpse into the physical and emotional realities of competition and training. Blending race footage, training clips and quieter moments with fellow athletes, 'it captures how small rituals and moments of pause can bring balance'. As for the new Cloudsurfer Max, it's engineered for high-mileage runs, and features a high-stack midsole, double-layered CloudTec Phase and a softer foam compound said to deliver an 'ultra-smooth sensation, mile after mile'. Key design updates include a flat knit collar, new engineered mesh, and reworked eyestay construction — 'offering improved lockdown, breathability and a sleeker silhouette'. Campaign imagery showcases runners in motion wearing the shoe along with On's updated performance apparel.
Forbes
16-07-2025
- Business
- Forbes
On Running Shoe Sale: Save Up To 36% On The Popular Sneakers Right Now
On makes some of our gear editors' favorite sneakers. But given the brand's popularity, it can be difficult to find good deals on its designs. Fortunately, this week Dick's Sporting Goods and Nordstrom are both having an unofficial On Running shoe sale. Right now, you can save up to 36% on an assortment of women's and men's styles, like the sleek On The Roger Advantage Tennis Sneaker. Save up to 36% on editor-approved designs during this On Running shoe sale. ILLUSTRATION: FORBES / PHOTO: RETAILER Among the markdowns, you'll find discounts on some of our team's most-loved silhouettes, like the On Cloud X 4 and On Cloud 5—both of which have earned spots in our sneaker shopping guides. Whether you're looking for a pair for walking, running, training or standing on your feet all day, the list of deals below includes options to suit your needs. Just be sure to get them soon, as availability and pricing could change at any time. The Cloud 5 sneakers have consistently made our team's top picks for the best walking shoes. Made for everyday wear, casual runs, walks of all distances and long hours on your feet, the versatile, do-it-all shoe is worth a spot in your collection. The Cloudtilt may look bulkier than other On designs, but it's surprisingly lightweight. These pull-on walking shoes feature the brand's CloudTec Phase technology, a cushioned midsole and Helion superfoam to deliver a smooth stride without any extra weight or discomfort. If your goal is to find a road running shoe that prioritizes support, consider the Cloudswift 3. These sneakers offer an adaptive fit for a variety of foot shapes and feature 3D heel padding for added comfort. The cushioned midsole and dual-density Helion superfoam help maintain performance, even on hard surfaces. Now that On has released the Cloudswift 4, several colorways and sizes of the previous model are available at discounted prices. Two colors are on sale for $120 at Nordstrom as well. The Cloudnova 2 is another lightweight and breathable shoe that brings flexible support, comfort and stability. Most importantly, it also offers a smooth walking and running experience, helping users to increase speed and bounce with the aid of its stabilized heel pillow and high heel-to-toe drop. Like many of On's designs, this sneaker is lightweight and streamlined. It's comfortable, flexible and packs well, making it an excellent travel option. Plus, the collapsable heal allows the sneaker to convert into a slide for another wear option. If you're looking for a minimalist, everyday sneaker, The Roger is 36% off right now in the above pictured colorway. It has a sleek, faux-leather design that can be dressed up, as well as performance features like a springy Speedboard and cushioned sole. The On Cloud X 4 sneaker was chosen by our editors as one of the best workout sneakers thanks to its flexibility, sufficient cushioning and traction for various exercises. Our testers not only appreciated the lack of discomfort and pain while wearing these, but also praised the design's top-tier ventilation and breathability. Like the women's version, these editor-approved, shock-absorbing shoes are suitable for either walking or running. Our gear team also loves their quick-lace design, making it easy to slip them on and off. Combined with their practicality, support and cushioning, it's no surprise our testers also named this pair the best for traveling and for seniors. The men's version of the On Cloudswift 3 sneaker shares all the same great qualities as the women's model mentioned above. Reviewers report better pace times in this design, which helps propel you forward and maintain momentum. They're also an excellent choice for everyday walks, providing comfort over extended distances. The Cloudmonster uses the brand's proprietary CloudTec cushioning to create a comfortable and responsive ride that propels you forward as you run. The propulsive design makes it an especially good option for both long- and short-distance runners. This discount is only available in the pictured color. A White Flame colorway is on sale for less, but it is only available in size 9 at the moment. The newest iteration of the popular Cloudrunner design, the Cloudrunner 2 is a super-plush and grippy sneaker that's ideal for everyday runners. On says the design runs small, recommending you size up by 1/2 size to get the right fit. Like the women's version above, the Roger is a great everyday shoe that combines style with useful features, like breathability and support. Only two colorways are on sale at the moment, but there is ample sizing available.
Tom's Guide
14-06-2025
- Tom's Guide
I ran 40 miles with the Cloudsurfer 2 vs. On Cloudmonster 2 — which shoe should you buy?
The On Cloudmonster 2 is a cushioned daily trainer that's a little firmer than most running shoes these days, including the Cloudsurfer 2. It's a good option for long runs, and despite being heavier than the Cloudsurfer 2, it's more responsive and similarly versatile. The On Cloudsurfer 2 is a comfortable daily trainer with a smooth, rockered ride. It's softer than the Cloudmonster 2, as well as being lighter and cheaper, but it's not the most durable shoe and also feels a bit flat on longer runs or when running at faster paces. The On Cloudsurfer 2 and On Cloudmonster 2 are both comfortable running shoes that are great for daily training, but they have different feels on the run that may make them suitable for different kinds of runners. I've done around 40 miles of running in each shoe, and below you'll find my direct comparison of their relative strengths and weaknesses. Check out our On Cloudmonster 2 review and On Cloudsurfer 2 review for a more detailed take on each shoe. The On Cloudmonster 2 is the more expensive of the two shoes, costing $180 / £170 compared to $160 / £150 for the On Cloudsurfer 2. However, the Cloudmonster 2 is also the older of the two shoes, so it's a little more likely to feature in sales — it's currently in the On last season sale for $140, so it's worth checking when comparing the two shoes. The On Cloudmonster 2 is currently available in 11 colors, while the Cloudsurfer 2 is currently available in five colors. At 10.7oz for a US men's size 9.5, the Cloudmonster 2 is the heavier shoe, with the Cloudsurfer 2 tipping the scales at 9.7oz in the same size. Part of that weight difference is down to the fact that the Cloudmonster 2 has a higher stack of foam in its midsole and a lower drop with a 6mm heel-to-toe offset — the Cloudsurfer 2 has a 9mm drop. I found that both shoes fit me well enough in my normal running shoe size, but as someone with a narrow foot, the Cloudmonster 2 did feel very wide and roomy in the toe-box — I preferred the snugger fit of the Cloudsurfer 2. The Cloudsurfer 2's upper is thicker and more padded around the tongue and collar, with the Cloudmonster 2 using a more breathable material and a thinner tongue. Both uppers flex well and support the foot securely around the midfoot and heel, but the Cloudmonster 2's upper might feel less oppressive if you're always running in hot conditions. By far the biggest difference in the design of the two shoes is how their midsoles are set up. The Cloudsurfer 2 uses On's soft Helion foam with a series of holes designed to collapse like dominoes and create a rockered feel to the ride. This CloudTecPhase design makes the ride smoother than that of the Cloudmonster 2, which has three layers of foam in its midsole. The Cloudmonster 2 uses Helion foam for its top layer, and then the bottom is On's distinctive CloudTec pods, which are made from a firmer and heavier material than Helion. There is also a nylon-blended plate, "Speedboard," in the midsole of the Cloudmonster 2, which helps stabilize the high stack of foam and speed up the transition from heel to toe. Both shoes have pods on the outsole of the shoe, with rubber covering the forefoot and heel, leaving some exposed foam in the midsole. I didn't notice a difference in the grip of the two shoes, which have both delivered reliable traction in the wet, and neither outsole is showing any undue signs of wear and tear after around 40 miles of running. I used both the On Cloudsurfer 2 and On Cloudmonster 2 for a variety of training runs, mostly at an easy pace, with some faster intervals thrown in. In my testing, I found that both shoes excelled in similar runs and had the same weaknesses — both are good for easy runs and neither feels that responsive at pace, but they have quite different ride feels. The On Cloudsurfer 2 is a lot softer than the Cloudmonster 2, and the rocker is very noticeable on the run. It has a smooth feel that feels great for ticking over at a relaxed pace. At faster paces, I found that the soft foam flattened out and the shoe didn't give a lot back in terms of energy return. It's quite a light shoe and you can run quickly in it, but it doesn't feel as good as it does for easy runs. In contrast, the Cloudmonster 2 has a firmer ride and doesn't roll through as smoothly, but the midsole setup is a bit more responsive and bouncy. I found the Cloudmonster 2 better for long runs than the Cloudsurfer 2, and although it's heavier, it was as good for faster runs as the Cloudsurfer 2 because the midsole foam provides more energy return. Overall, neither are shoes I'd describe as exceptionally versatile, but both are good daily trainers that work well for easy runs and can handle speedwork reasonably well. I'd pair either with a lighter shoe for fast runs myself, but if you want one shoe for everything, both can do the job. My preferences skew towards lighter and rockered running shoes, so I'd reach for the On Cloudsurfer 2 myself. I found it more fun to run in, and it was easy to get into a good rhythm on easy runs thanks to the rockered midsole. It's also cheaper and lighter, and the fit is a little better for me because I have a narrow foot. I love the look of the Cloudsurfer 2 as a casual shoe, too. The On Cloudmonster 2 has its strengths, though. I think it will be more durable thanks to its firmer midsole foam, and it holds up better on long runs when the Cloudsurfer 2 can start to feel a little flat. It also feels more natural when walking than the softer Cloudsurfer 2.
Yahoo
18-02-2025
- Entertainment
- Yahoo
On Debuts Cloudsurfer 2 Sneaker With New Elmo Campaign Encouraging Runners to Celebrate ‘Soft Wins'
Following its much talked about Super Bowl commercial on Sunday, On is back with Sesame Street's Elmo for a new campaign aimed at empowering runners of all skill levels. Called 'Soft Wins,' the Swiss athletic company describes the new ad spot as 'Elmo challenging the 'go-hard' mentality of running' with the goal to 'inspire runners with the idea that a softer, more balanced approach can be just as powerful.' More from Footwear News Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad Lloyd Shoes Launches Rebrand Under New Ownership On said that it teamed up with filmmaker Daniel Wolfe to create the campaign's hero film that aims to blend documentary-style visuals with Elmo's playful energy. On noted that the film aims to showcase 'genuine run culture' and to challenge the idea that success must stem from struggle, with Elmo sparking thoughtful conversations through gentle questions like, 'Elmo likes soft. Could that win?' Candid stills by photographer Samuel Bradley accompany the film. 'As a performance-driven brand, we wanted to challenge the idea that success in running is defined by intensity alone,' Alex Griffin, chief marketing officer at On, said in a statement. 'When thinking about who could embody the spirit of softness, Elmo and his kindness and compassion – not to mention his soft, red fur – immediately came to mind. With Elmo at the heart of 'Soft Wins,' we're encouraging runners to embrace self-compassion, community, and personal growth.' To bring this message to life, On added that it has collaborated with Sesame Workshop, the nonprofit behind Sesame Street. 'Sesame Street is committed to empowering the young and young-at-heart with strategies to help build resiliency and promote emotional well-being,' Jen Ahearn, senior vice president of global strategic partnerships and themed entertainment at Sesame Workshop, added. 'We're thrilled to be a part of On's campaign that encourages runners of all types to try their best, support each other, and celebrate everyday joys with friends, families, and the wider community.' In addition to the campaign, On is debuting its new Cloudsurfer 2 sneaker. Described by the company as its 'softest-ever running shoes,' the style features CloudTec Phase technology, a computer-optimized midsole that allows each 'cloud' to collapse sequentially, creating a smooth, rolling sensation with every step. The new sneaker also features a breathable, engineered mesh upper and a durable outsole for impact absorption. The new Cloudsurfer 2 sneaker will launch in tandem with the campaign on Thursday in several colorways, including glacier/ivory and glacier/limelight as featured in the campaign. The shoe will launch alongside On's spring/summer 2025 run collection of apparel. This latest campaign follows On's Super Bowl commercial that starred Roger Federer alongside Elmo. The spot showed Federer and Elmo playfully clearing up any confusion around On's brand name and logo in a 'memorable way.' Best of Footwear News A Complete Calendar of All the Footwear Trade Shows in 2025 A Timeline of Nike's 5 CEOs That Have Held the Role Since 1972 These Theories About How Black Friday Got Started Will Surprise You
