11-05-2025
Zain Showcases AI Innovation
TDT| Manama
Zain Group has strengthened its position as a digital innovation leader by hosting a three-day 'Data and AI' workshop in Amman, Jordan, in partnership with Cloudera and ZainTECH. The event brought together technology and data experts from across Zain's eight markets in the Middle East and Africa to explore the vast potential of artificial intelligence and data strategies.
The workshop aligns with Zain's '4WARD-Progress with Purpose' corporate strategy, aimed at expanding digital capabilities and driving sustainable growth. It particularly focused on the 'Customer Delight' and 'Digital Zain' pillars to enhance customer experience and operational efficiency.
Focus on collaboration
Mohammad Al-Marshed, Zain Group Chief Technology Officer, emphasised the transformative impact of AI. 'AI's ability to rapidly and accurately analyse massive amounts of data has emerged as a driving force across industries. This Forum allowed our teams to understand AI's potential and strategise with Cloudera and ZainTECH on its deployment and monetisation,' he said.
The first day of the event featured keynotes and insights into the latest industry trends, including demonstrations of Cloudera's advanced AI tools and models. The second day included a Datathon, where teams collaborated to create practical use cases under real-world conditions.
Practical innovation showcased
The Datathon concluded with presentations to a judging panel. The winning team delivered a full business use case, from concept to demonstration and deployment, within just 48 hours using Cloudera Agent Studio.
Zain Group Strategy executives also used the occasion to present the company's Data and AI strategy, which forms a key pillar of the '4WARD-Progress with Purpose' approach.
Driving customer excellence
Cloudera's hybrid platform plays a central role across Zain's operations, providing data, analytics, and AI capabilities with strong security and scalability. Zain uses AI to optimise network performance, predict equipment failures, and personalise customer experiences, leading to cost savings and reduced downtime.
The Data Office at Zain, working closely with ZainTECH, has advanced data governance and standardised frameworks to drive data literacy and customer-focused services across the organisation.
