Latest news with #CoalitionforContentProvenanceandAuthenticity
Yomiuri Shimbun
21-05-2025
- Business
- Yomiuri Shimbun
Japan's Yomiuri Shimbun Joins CAI to Combat Fake Information Online; Members of Intl Group Include Media, Camera Makers, Tech Firms
Yomiuri Shimbun file photo The Yomiuri Shimbun's Tokyo head office building in Chiyoda Ward, Tokyo The Yomiuri Shimbun has joined the Content Authenticity Initiative (CAI), an international organization that develops tools to improve media transparency, to help combat fake information found online, the company announced Tuesday. The CAI has promoted the use of technology for data provenance for such online content as images and video clips. The CAI intends to accelerate the adoption of the Coalition for Content Provenance and Authenticity (C2PA), a technical standard which is being developed by companies, including Microsoft Corp. and Adobe Inc. Media companies, camera makers, tech companies and other entities worldwide are members of the CAI and are taking various measures against the falsification of images and videos. The Yomiuri Shimbun has been making efforts for the implementation of the Originator Profile, which is a technology used to confirm the authenticity of posts found online. If both technologies are used, measures to combat fake information will be strengthened and digital spaces will become safer.
CNET
14-05-2025
- Entertainment
- CNET
I Tried TikTok's New AI Video Generator. It's All Kinds of Glitchy
AI is encroaching on a new area of social media. TikTok on Tuesday announced the new feature AI Alive, which lets creators animate photos for TikTok stories into short video clips using generative AI. The feature is rolling out in the US this week. My experience using AI Alive has been a mixed bag. The first time I tried it, it took nearly 5 minutes to generate a video, and for 2 of those minutes, it kept saying there were only 10 seconds left. The results ranged from acceptable, at best, to downright horrifying. TikTok also seemed to struggle with object permanence. These are a couple of the videos I made with the new TikTok feature. In the first, I wanted to add a dog to my picture of sunny Tybee Island in Georgia, but TikTok took the wheel and decided to make the dog fly in from nowhere, instead of using my directive in the prompt to have the dog run in on the ground. Created by Katelyn Chedraoui using TikTok AI In another video, AI replaced existing elements, unprompted. My original poster of a ram became something of a horror scene, with the now rather scary-looking beast leaping through the page -- I'd simply instructed AI Alive to animate the existing ram and have it jump off the poster. And I don't know why TikTok's feature ultimately decided to replace the original poster with weird AI gibberish. That was unprompted, and the final frame of the video kind of reminds me of an ad for a scary-clown movie. Created by Katelyn Chedraoui using TikTok AI There were lots of weird glitches throughout my testing. I think I could've fixed some of those blunders with edited prompts, but you get only five attempts per day, a disappointingly low limit. The AI video model powering the new feature was built by TikTok, with certain elements supported by open-source technology. Given that TikTok is first and foremost a social media company, not an AI developer, it makes sense that it's taking advantage of some open-source AI tech. TikTok's AI Alive videos will automatically have a label added to them denoting that they're AI-generated, and as part of TikTok's partnership with the Coalition for Content Provenance and Authenticity (C2PA), similar markers will be embedded in the metadata of the videos. While the feature itself is meh, this announcement tells us about what TikTok imagines as its future with AI. Many social media platforms have undergone an AI makeover over the past few years, none more so than Instagram and Facebook with Meta AI. TikTok has launched some AI features, including avatars for professional creators and behind-the-scenes AI tools for marketers. But this is its first general-purpose and widely available AI feature. It could mark the beginning of TikTok's AI era. For a company that's been mired in privacy concerns for years, fueling federal legislation, a Supreme Court case and multiple presidential stays to keep the app online in the US, TikTok's choice to dive deeper into AI is noteworthy. Generative AI has its own myriad of privacy concerns, and for image and video generators, people often raise questions about how the models are trained and how they process users' data. TikTok's privacy policy doesn't have a dedicated AI section, but it says TikTok can use information you give it to "improve and develop the platform and conduct product development," which could include AI models. I'm struggling to imagine an essential use case for this feature for TikTok creators, but it's probably worth playing around to see if it could work for you. If you want to try it out, here's how to get going: How to animate your TikTok photos with AI Open TikTok and navigate to your profile. Tap the blue plus sign on your profile pic. Upload a photo or take a new picture using the camera. On the left side menu, tap AI Alive. It's under the text option, above stickers. Write your prompt. Choose one of TikTok's suggestions for the best results. Finish editing your video however you want. Post your story or save it to your camera roll. This is one of the better TikTok AI videos I made. Created by Katelyn Chedraoui using TikTok AI Writing a good AI prompt is the key to success. This is true for all AI image and video generators, but in my testing, TikTok's AI seems especially sensitive. When you're writing your prompt, put the most important elements at the beginning. You can check out our full guide to writing effective AI image prompts for more tips. For more, check out these CapCut alternatives and our top picks for AI image generators.
Mint
14-05-2025
- Mint
TikTok's AI Alive lets users bring photos to life with text prompts: All you need to know
TikTok has unveiled a new artificial intelligence feature that allows users to convert still images into animated videos. The feature, calledAI Alive, is the platform's latest step into generative AI, and marks the first time a major video-centric social media app has introduced image-to-video creation using artificial intelligence. Currently available exclusively for TikTok Stories, the AI-powered tool enables users to animate photographs by selecting an image from their Story Album and entering a short text prompt. The feature can be accessed by tapping the blue plus (+) icon at the top of either the Inbox or Profile pages, followed by selecting an image. Once on the editing screen, users will find the AI Alive button positioned second from the top in the toolbar on the right. After tapping the icon, a new window opens where users can input their own animation prompt or select from a range of suggested ideas. Once the prompt is submitted, the tool generates a brief video that can be posted directly to the user's Story. These AI-created stories are viewable through theFor You andFollowing feeds, as well as on individual profiles. TikTok has emphasised safety and responsibility in the rollout of AI Alive. To mitigate misuse, the platform has integrated several layers of moderation. Every image, prompt, and resulting video is reviewed by moderation technology before the video becomes visible to its creator. A final check is performed prior to public posting. In addition, users are encouraged to report any content that they believe violates community guidelines. To ensure transparency, all videos created with AI Alive will carry a visible 'AI-generated' label, said the company. The platform is also embedding C2PA (Coalition for Content Provenance and Authenticity) metadata into these videos — a standard that helps verify the authenticity and origin of AI-generated content. While TikTok takes the lead in this space, rival platforms such as Instagram, Snapchat, and X currently lack similar AI video creation tools. YouTube Shorts has begun experimenting with a text-to-video generator, but it remains in limited testing.
Trade Arabia
05-02-2025
- Business
- Trade Arabia
Cloudflare launches Content Credentials to track image authenticity
Cloudflare, a leading connectivity cloud company, has announced a new, one-click solution for content creators and publishers to seamlessly preserve the digital history of an image – from how an image was created, and by whom, to edits and resizes – across the Cloudflare network. By attaching this digital 'nutrition label,' or Content Credentials, directly to an image, creators can be credited for their work and consumers can easily verify the origin and alterations of digital content. Content Credentials is based on standards from the Coalition for Content Provenance and Authenticity (C2PA), an open technical standard providing publishers, creators, and consumers the ability to trace the origin of different types of media. In addition, Cloudflare has also joined the Content Authenticity Initiative (CAI), an Adobe-led community of over 4,000 members globally committed to driving mainstream support and adoption for Content Credentials as the global standard for content provenance and authenticity. The ability to instantly share photos globally on the Internet comes with a potential drawback: once uploaded, it becomes difficult to verify an image's authenticity. The rise of generative artificial intelligence (AI) has accelerated this challenge by lowering the barriers to image manipulation. It is easier than ever to create highly convincing fake photos, which can make it difficult for consumers to understand what is trustworthy. If a photo of a celebrity endorsing a product or a video of UFOs goes viral, the ability to confirm if it was taken with a smartphone or camera, or wholly created using an AI tool, can provide critical context to help consumers make informed decisions, Cloudfare said. 'The future of the Internet depends on trust and authenticity,' said Matthew Prince, Co-Founder and CEO, Cloudflare. 'By integrating Content Credentials across our global network, we can help media and news organizations to verify authenticity and maintain ownership of their work, wherever it moves online. This isn't just about securing individual images—it's about giving publishers the tools they need to preserve trust and remain relevant in the age of AI.' "Cloudflare's implementation of Content Credentials is a major win for Content Credentials, particularly at the final stages of the content creation and management lifecycle' said Andy Parsons, Senior Director Content Authenticity at Adobe. 'Ensuring these credentials are always available at the edge provides valuable 'trust signals,' ensuring those who interact with content online have confidence in what they engage with, especially with the rise of generative AI and deepfakes. Cloudflare helps strengthen the integrity of digital content, supporting content authenticity for news organizations and journalists, while also enabling creators to maintain proper attribution." Users of Cloudflare Images, Cloudflare's image storage and optimisation solution, can now with one click choose to 'Preserve Content Credentials,' safeguarding embedded, secure metadata across the entire global Cloudflare network. Once enabled, if an image is resized or transformed in any way using Cloudflare Images, those transformations are recorded using public key cryptography. Anyone who then views the image, or downloads it directly, can verify its digital history using the Adobe Content Authenticity Inspect tool. With today's announcement, Cloudflare is helping to drive global scale and adoption of this valuable content provenance and authenticity standard by making it available across its global network. –
Channel Post MEA
05-02-2025
- Business
- Channel Post MEA
Cloudflare Launches One-Click Content Credentials
Cloudflare has announced a new, one-click solution for content creators and publishers to seamlessly preserve the digital history of an image–from how an image was created, and by whom, to edits and resizes–across the Cloudflare network. By attaching this digital 'nutrition label,' or Content Credentials, directly to an image, creators can be credited for their work and consumers can easily verify the origin and alterations of digital content. Content Credentials is based on standards from the Coalition for Content Provenance and Authenticity (C2PA), an open technical standard providing publishers, creators, and consumers the ability to trace the origin of different types of media. In addition, Cloudflare has also joined the Content Authenticity Initiative (CAI), an Adobe-led community of over 4,000 members globally committed to driving mainstream support and adoption for Content Credentials as the global standard for content provenance and authenticity. The ability to instantly share photos globally on the Internet comes with a potential drawback: once uploaded, it becomes difficult to verify an image's authenticity. The rise of generative artificial intelligence (AI) has accelerated this challenge by lowering the barriers to image manipulation. It is easier than ever to create highly convincing fake photos, which can make it difficult for consumers to understand what is trustworthy. If a photo of a celebrity endorsing a product or a video of UFOs goes viral, the ability to confirm if it was taken with a smartphone or camera, or wholly created using an AI tool, can provide critical context to help consumers make informed decisions. 'The future of the Internet depends on trust and authenticity,' said Matthew Prince, co-founder and CEO, Cloudflare. 'By integrating Content Credentials across our global network, we can help media and news organizations to verify authenticity and maintain ownership of their work, wherever it moves online. This isn't just about securing individual images—it's about giving publishers the tools they need to preserve trust and remain relevant in the age of AI.' 'Cloudflare's implementation of Content Credentials is a major win for Content Credentials, particularly at the final stages of the content creation and management lifecycle' said Andy Parsons, Senior Director Content Authenticity at Adobe. 'Ensuring these credentials are always available at the edge provides valuable 'trust signals,' ensuring those who interact with content online have confidence in what they engage with, especially with the rise of generative AI and deepfakes. Cloudflare helps strengthen the integrity of digital content, supporting content authenticity for news organizations and journalists, while also enabling creators to maintain proper attribution.' Users of Cloudflare Images, Cloudflare's image storage and optimization solution, can now with one click choose to 'Preserve Content Credentials,' safeguarding embedded, secure metadata across the entire global Cloudflare network. Once enabled, if an image is resized or transformed in any way using Cloudflare Images, those transformations are recorded using public key cryptography. Anyone who then views the image, or downloads it directly, can verify its digital history using the Adobe Content Authenticity Inspect tool. With today's announcement, Cloudflare is helping to drive global scale and adoption of this valuable content provenance and authenticity standard by making it available across its global network. 0 0
