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Viu partners with Azuki to expand Web3 entertainment offerings
Viu partners with Azuki to expand Web3 entertainment offerings

Broadcast Pro

time03-04-2025

  • Entertainment
  • Broadcast Pro

Viu partners with Azuki to expand Web3 entertainment offerings

The initiative kicks off this April with Viu streaming 'Enter the Garden' on its platform. Viu, the pan-regional OTT video streaming service by PCCW, has announced a strategic collaboration with Azuki, a global innovator in anime-driven decentralised IP and fan engagement, to expand its Web3 initiatives. The partnership launches this April with Viu streaming Enter the Garden, an anthology created by Azuki in collaboration with creative producer Goro Taniguchi (Code Geass, One Piece Film: Red). This move strengthens Viu's commitment to immersive storytelling and Web3-driven content. Speaking about the collaboration, Lofai Lo, COO of Viu, said: 'We are thrilled to embark on this journey with Azuki, whose strong digital presence opens doors for Viu to interact with a new generation of highly participatory viewers. By connecting our entertainment services with the dynamic Web3 ecosystem, we are catering to the evolving preferences of today's audiences.' Alex 'Zagabond' Xu, CEO of Azuki, added: 'Collaborating with Viu amplifies Azuki's presence, introducing Enter the Garden to Viu's vast global audience across 16 markets.' The second episode, Enter the Garden: Fractured Reflections, is now available on Viu. This installment showcases the artistic brilliance of director Yukio Takatsu, animator Kazuto Nakazawa (Samurai Champloo, Kill Bill (Animation Part)) and series composer Taku Kishimoto (HAIKYU!!, BLUELOCK). As part of its broader content strategy, Viu will integrate three of Azuki's community NFTs into a spin-off digital comic. This project will be featured on TN7, a new content platform anchored by Viu's first digital comic series, which encourages fan participation and co-creation. To celebrate the partnership, Viu is hosting an exclusive giveaway. Fans can enter by following Azuki, Viu Singapore and TN7 on X, retweeting the giveaway post, and tagging friends. Prizes include exclusive Azuki merchandise such as the coveted Twin Tigers Jacket and a unique TN7 Digital Pack.

Viu collaborates with Azuki to expand Web3-focused initiatives - Middle East Business News and Information
Viu collaborates with Azuki to expand Web3-focused initiatives - Middle East Business News and Information

Mid East Info

time03-04-2025

  • Entertainment
  • Mid East Info

Viu collaborates with Azuki to expand Web3-focused initiatives - Middle East Business News and Information

United Arab Emirates, 3 April 2025 – Viu, PCCW's leading pan-regional OTT video streaming service, today announced its collaboration with Azuki, a global innovator in anime-driven decentralised IP and fan engagement,expanding its Web3-focused initiatives. Streaming on Viu: Azuki's three-part series, Enter the Garden The initiative kicks off this April with Viu streaming Enter the Garden on its platform. Created by Azuki in collaboration with renowned creative producer Goro Taniguchi ( Code Geass , One Piece Film: Red ), the acclaimed anthology showcases powerful storytelling and stunning visuals for Web3 and anime fans. Lofai Lo, COO, Viu, said, 'We are thrilled to embark on this journey with Azuki, whose strong digital presence opens doors for Viu to interact with a new generation of highly participatory viewers. By connecting our entertainment services with the dynamic Web3 ecosystem, we are catering to the evolving preference of today's audiences.' Alex 'Zagabond' Xu, CEO, Azuki, added, 'Collaborating with Viu amplifies Azuki's presence, introducing Enter the Garden to Viu's vast global audience across 16 markets.' The second episode is also now available on Viu, Enter the Garden: Fractured Reflections , showcases the artistry of an esteemed creative team, including Director Yukio Takatsu ( NARUTO Shippuden , BAKEMONOGATARI ) , Kazuto Nakazawa ( Samurai Champloo and Kill Bill (Animation Part) ) and Series Composer Taku Kishimoto ( HAIKYU!! (2014~2020/Series Composition, Screenplay) and BLUELOCK ). Viu expands creative engagement on TN7 As part of its broader content strategy to embrace innovative storytelling and engage new audiences, Viu will feature three of Azuki's community NFTs in a spin-off digital comic. It will soon be available on TN7, a new content universe anchored by Viu's first digital comic series where fans can contribute their own creations, fostering new forms of viewer participation. Exclusive giveaway for community followers To celebrate the collaboration, Viu is hosting a giveaway. Fans can simply follow Azuki, Viu Singapore and TN7 on their X accounts, retweet the giveaway post and tag friends in the retweet for a chance to win highly sought-after Azuki merchandise, including a Twin Tigers Jacket (shown above), and a unique TN7 Digital Pack.

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