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Popular multi-million dollar empire quietly launches huge closing down sale: 'Another one bites the dust'
Popular multi-million dollar empire quietly launches huge closing down sale: 'Another one bites the dust'

Daily Mail​

time23-05-2025

  • Entertainment
  • Daily Mail​

Popular multi-million dollar empire quietly launches huge closing down sale: 'Another one bites the dust'

A popular fashion accessories empire has quietly launched a massive closing down sale after years of turmoil - including entering voluntary administration and a bitter legal dispute between its co-founders. The Daily Edited (TDE), best known for its monogrammed handbags, wallets, phone cases and travel essentials, was bought out of liquidation in late 2022 after being rescued by the owner of the accessories chain Colette by Colette Hayman. However, in recent days, the multi-million dollar celebrity-loved brand announced its shock closure with a 'final call' on a huge online sale offering up to 80 per cent off everything. 'Closing down sale. Final days. Everything must go,' the post read. Fans of the brand are devastated by the news, with many saying they were unaware of the unexpected closure until they randomly stumbled across the sale posts on social media. 'It makes me so sad because I love The Daily Edited. It's a very sad time,' customer Tenielle Hamlin said in her video about the sudden closure. 'Oh no. Another one bites the dust,' one shared. 'This was peak era for the 21st season,' another revealed, along with a crying emoji. In recent days, the celebrity-loved brand announced its shock closure with a 'final call' on a huge online sale offering up to 80 per cent off everything Many loyal customers reminisce about how TDE was part of their lives growing up, with one saying: 'I have a travel wallet from them and have had it for about seven years now, still perfect condition and I love it.' 'I remember they were great for giving gifts to my girlfriends,' one recalled. 'So sad, most of my bags are from there. Although, mine are from when the original owners had it,' another shared. According to social media, it was business as usual for TDE, with picture-perfect posts of its fashion accessories items being shared on the feed up until May 7. The brand began quietly announcing its 'sitewide flash sale' on Facebook from May 9, starting with deals of up to 70 per cent off. Alyce Tran and Tania Liu founded The Daily Edited in 2014 after meeting three years earlier while working at a Perth law firm. The brand was known as the first in Australia to offer personalised initials on handbags, wallets, phone cases, beauty bags and more. The friends went on to build the business into a fashion powerhouse, turning over an annual $25million, with stores in Sydney, Melbourne and New York in addition to their online offering. In 2021, Ms Tran quietly sold half her stake in the company - two years after Ms Liu took her her court over claims she had misused company funds. However, Ms Tran denied any wrongdoing. A year later, TDE went into liquidation before ultimately being saved from collapse. But Marquee Retail Group (MRG) - the parent company which owned Colette and The Daily Edited - went into administration in April 2024 amid declining sales. After a two-month voluntary administration, MRG, led by former Myer chief executive Bernie Brookes, retained The Daily Edited as an online-only brand.

Up to 80pc off: Clearance sale after Aussie fashion brand collapses
Up to 80pc off: Clearance sale after Aussie fashion brand collapses

Perth Now

time09-05-2025

  • Business
  • Perth Now

Up to 80pc off: Clearance sale after Aussie fashion brand collapses

Australian popular fashion accessory brand Colette by Colette Hayman is shutting its doors for good, after years of financial struggles. From Thursday, the budget retailer's stores across Australia were spotted holding flash clearance sales, with discounts of 60 to 80 per cent on all items. A sign outside the Colette store at Westfield Tea Tree Plaza in South Australia on Thursday read: 'Final day of trade. 60–80% off. Everything must go!' The Colette store at Westfield Tea Tree Plaza displays signs announcing its final clearance. Credit: Supplied Some staff members, who wish to remain anonymous, confirmed to that the company was closing down. Staff were told on Thursday, with some stores expected to remain open until remaining stock is cleared. One staff member said they were told the company had gone into voluntary administration. The fashion brand has had a turbulent journey, having been rescued from administration for a second time in June last year. It first went into administration in 2020 before being bought by former Myer chief executive officer Bernie Brookes. As a result, more than 100 stores across Australia and New Zealand were closed. Colette by Colette Hayman's website promotes its final clearance. Credit: Colette by Colette Hayman Brookes later formed the Marquee Retail Group, which also acquired leather accessories label The Daily Edited. However, in April 2024, the group announced it had entered voluntary administration, failing to save both brands from collapse. After a two-month-long administration process, 40 Colette stores were salvaged through a restructure. The company said at the time that more than 400 jobs had been saved. has contacted Colette for comment.

Australian fashion brand Colette by Colette Hayman shutting down for good after long financial battle
Australian fashion brand Colette by Colette Hayman shutting down for good after long financial battle

7NEWS

time09-05-2025

  • Business
  • 7NEWS

Australian fashion brand Colette by Colette Hayman shutting down for good after long financial battle

Australian popular fashion accessory brand Colette by Colette Hayman is shutting its doors for good, after years of financial struggles. From Thursday, the budget retailer's stores across Australia were spotted holding flash clearance sales, with discounts of 60 to 80 per cent on all items. A sign outside the Colette store at Westfield Tea Tree Plaza in South Australia on Thursday read: 'Final day of trade. 60–80% off. Everything must go!' Some staff members, who wish to remain anonymous, confirmed to that the company was closing down. Staff were told on Thursday, with some stores expected to remain open until remaining stock is cleared. One staff member said they were told the company had gone into voluntary administration. The fashion brand has had a turbulent journey, having been rescued from administration for a second time in June last year. It first went into administration in 2020 before . As a result, more than 100 stores across Australia and New Zealand were closed. Brookes later formed the Marquee Retail Group, which also acquired leather accessories label The Daily Edited. However, in April 2024, the group announced it had entered voluntary administration, failing to save both brands from collapse. After a two-month-long administration process, 40 Colette stores were salvaged through a restructure. The company said at the time that more than 400 jobs had been saved. has contacted Colette for comment.

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