Popular multi-million dollar empire quietly launches huge closing down sale: 'Another one bites the dust'
A popular fashion accessories empire has quietly launched a massive closing down sale after years of turmoil - including entering voluntary administration and a bitter legal dispute between its co-founders.
The Daily Edited (TDE), best known for its monogrammed handbags, wallets, phone cases and travel essentials, was bought out of liquidation in late 2022 after being rescued by the owner of the accessories chain Colette by Colette Hayman.
However, in recent days, the multi-million dollar celebrity-loved brand announced its shock closure with a 'final call' on a huge online sale offering up to 80 per cent off everything.
'Closing down sale. Final days. Everything must go,' the post read.
Fans of the brand are devastated by the news, with many saying they were unaware of the unexpected closure until they randomly stumbled across the sale posts on social media.
'It makes me so sad because I love The Daily Edited. It's a very sad time,' customer Tenielle Hamlin said in her video about the sudden closure.
'Oh no. Another one bites the dust,' one shared.
'This was peak era for the 21st season,' another revealed, along with a crying emoji.
In recent days, the celebrity-loved brand announced its shock closure with a 'final call' on a huge online sale offering up to 80 per cent off everything
Many loyal customers reminisce about how TDE was part of their lives growing up, with one saying: 'I have a travel wallet from them and have had it for about seven years now, still perfect condition and I love it.'
'I remember they were great for giving gifts to my girlfriends,' one recalled.
'So sad, most of my bags are from there. Although, mine are from when the original owners had it,' another shared.
According to social media, it was business as usual for TDE, with picture-perfect posts of its fashion accessories items being shared on the feed up until May 7.
The brand began quietly announcing its 'sitewide flash sale' on Facebook from May 9, starting with deals of up to 70 per cent off.
Alyce Tran and Tania Liu founded The Daily Edited in 2014 after meeting three years earlier while working at a Perth law firm.
The brand was known as the first in Australia to offer personalised initials on handbags, wallets, phone cases, beauty bags and more.
The friends went on to build the business into a fashion powerhouse, turning over an annual $25million, with stores in Sydney, Melbourne and New York in addition to their online offering.
In 2021, Ms Tran quietly sold half her stake in the company - two years after Ms Liu took her her court over claims she had misused company funds.
However, Ms Tran denied any wrongdoing.
A year later, TDE went into liquidation before ultimately being saved from collapse.
But Marquee Retail Group (MRG) - the parent company which owned Colette and The Daily Edited - went into administration in April 2024 amid declining sales.
After a two-month voluntary administration, MRG, led by former Myer chief executive Bernie Brookes, retained The Daily Edited as an online-only brand.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mail
22 minutes ago
- Daily Mail
Aussie pop star Tones and I is charged over deadly dog attack - after her American bulldog escaped their $7m mansion and tore the neighbour's cavoodle to shreds
Aussie pop sensation Tones and I's dog has been put down after he killed a cavoodle by biting it on the neck and refusing to let go. The 32-year-old singer's American bulldog 'Boss' escaped her $7million mansion on the Mornington Peninsula in November last year and attacked her neighbour's dog. Boss was euthanized. On Thursday, Dromana Magistrates' Court ordered the singer, whose name is Toni Elizabeth Watson, to pay a $3000 fine and the council's costs, The Herald Sun reported. The court heard that Watson's neighbour, Wayne Schultz, was walking his two cavoodles when he spotted her chocolate Labrador Charlie stuck outside the electric gates. He called out to Watson's friend Tahlia as she arrived at the property and, as she opened the gate, Boss escaped, the magistrate heard. Boss bit one of Mr Schultz's cavoodles on the neck and would not let go. Mr Schultz, Watson's husband Jason 'Jimmy' Bedford and a bystander were forced to intervene and separate the two dogs. The elderly cavoodle died as a result of its injuries. 'The victim's family are devastated by the loss of their family pet and the manner in which the dog died in front of them,' prosecutor Colin McLean told the court. Mr Schultz was injured, with a bite on his knee and a bruised eye. The stranger's hand was fractured when he hit the bulldog while trying to separate the dogs. Watson was at home in the shower at the time. The court also heard that she wept with her neighbours on the night of the attack. The neighbours reportedly didn't accept her offer to pay for the cavoodle's cremation due to the fact the dog was 17-years-old. Daily Mail Australia has contacted Watson's team for comment. The pop star did not front court as she's currently in the US recording an album but was represented by barrister Cameron Scott. Bedford, whom she married in a secret ceremony in Bali in 2023, also attended court. Mr Scott told the court the musician had accepted responsibility and took the matter 'very seriously'. She was ordered to pay a fine for failing to securely confine two dogs and for not re-registering the American bulldog. Tones and I rose to fame from humble beginnings, starting her career busking. Her debut single Johnny Run Away was a hit and, on the back of that success, hit single Dance Monkey broke records and catapulted her to stardom. Dance Monkey hit a staggering three billion streams on Spotify in 2024, making her the first female artist in the world to achieve the mega streaming milestone. She took to Instagram to mark the achievement with a portrait of herself alongside the caption: 'The first female in the WORLD.' The hit is one of the most successful songs in Australian pop music history. Watson previously revealed she wrote the song while living in a van and 'playing music on the street'. Her life has since transformed, with the $7.08million mansion in Mount Eliza her fourth home. The stunning state-of-the-art property, bought by Watson in 2021, features a basement lounge, pool and spa, and marble kitchen complete with a $150,000 oven. The five-bedroom, five-bathroom mansion sits across two levels, and also features a tennis court, sunken fire pit and bar. There are also colour-changing light fixtures in the basement, a 3000-bottle wine cellar, wine lounge and underwater views of the pool.
Daily Mail
37 minutes ago
- Daily Mail
Sydney Sweeney reveals 'secret' to maintaining her busty figure
Sydney Sweeney has 'revealed' how she maintains her busty figure. The actress, 27, told The Times that eating a ton of sweets is to thank for her chest. Discussing her diet with the publication, she joked that she eats like a 'toddler', with her go-to dishes including cheeseburgers, chicken nuggets, sweet potato fries, and hot dogs. She also said she loves to bake desserts, including chocolate chip cookies and Nutella brownies. 'It all goes to my boobs,' Sydney laughed. Elsewhere in the interview, she finally spoke about the status of her relationship with Jonathan Davino following months of split rumors. The blonde beauty, who was seen without her engagement ring in February, came clean about the breakup when asked if she was still planning a wedding. 'No,' she said. She then answered 'yes,' when asked if she was single, adding, 'I'm learning a lot about myself, spending more time with my friends. And I'm loving it.' She and Jonathan, 41, who produced her successful romcom, Anyone But You, had been together since 2018 and got engaged in 2022. Sydney also appeared to take a subtle swipe at the prominent female Hollywood producer who derided her last year for both her looks and her acting abilities. The Anyone But You actress was publicly mocked by Carol Baum on a New York stage in April 2024. Carol was in conversation with New York Times film critic Janet Maslin when she said Sydney was 'not pretty' and 'can't act,' while also labeling Sydney's 2023 romcom 'unwatchable'. She later made a dramatic U-turn, however, saying that it isn't her style to be 'crapping on an actor like that in public'. While speaking to The Times this week, Sydney said coyly: 'It's the women who give me the hardest time.' She did not directly name Carol or refer to the incident. The actress suggested that people tend to assume she's less involved than she is. She told The Times: 'I have to be like, I want to be in the room, I want to sit in every single meeting and want to be involved in every decision, I want to be taken seriously as a producer.' She explained that she had learned to be 'very direct' and 'very blunt' before adding: 'To be honest, actually, I always find that it's the women who give me the hardest time.'
Daily Mail
37 minutes ago
- Daily Mail
Foreman Dan Reilly shares a sneak peak at the set of The Block 2025 and hints new season is coming VERY soon as filming wraps after 'delays'
The Block star Dan Reilly teased that the new season of the blockbuster renovation show will soon be heading to Channel Nine. Dan took to his social media on Sunday to share a gallery of snaps featuring cast and crew from the Daylesford construction site in rural Victoria. In one photo, Dan, who works as a foreman on the ratings winner, can be seen taking a celebratory drink with his partner Dani Wales. Other photos show the happy couple grinning and posing with judges Shaynna Blaze and Marty Fox. While Dan was careful not to show off any of the homes featured in the upcoming season, a glimpse of what appears to be completed structures can be glimpsed in the background of one photo. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new showbiz newsletter to stay in the loop. Aerial photos released in April revealed that the 2025 season will feature some massive homes. The sprawling construction site located in the tiny rural getaway, 112km from Melbourne, features five blocks. All of the two-storey dwellings are built as a 'H' design layout with courtyard spaces in front and back of the home. It comes after claims that the upcoming season allegedly hit a serious snag which has caused production to be delayed. An industry insider exclusively told Daily Mail Australia in January that filming was set to commence in Daylesford that month but was pushed back. Production on the popular Channel Nine reality renovation series was slated to begin in February after being delayed for a month. And the reason for the hold up? Our source revealed that producers are less-than-enamoured with the crop of contestants who applied for the show's 21st season. They claimed casting producers have been in crisis meetings with Nine executives this week because they are so far unhappy with the presented line-up for 2025. 'There are desperate measures being made to get the show right for the next series,' the source said. 'There has been a noticeable absence of what Channel Nine were interested in showcasing later this year.' The source said Nine was interested in attracting 'older and wiser' contestants for 2025, in a bid to move away from on screen drama that has become a fixture on the show in recent seasons. Much of the 2024 season was dominated by the controversial 'flirtgate scandal' involving married couple Brad and Kylie Baker, and their co-star Mimi Belperio. 'The Nine network wants to shift gears from what we have seen in the last few years but the problem has been the 2025 series hasn't attracted the right kind of applicants,' the source said. 'The show has had a toxic culture and what happens when a trend like that forms is that similar people apply. 'There are people wanting to be the next Kylie and Brad and there are people wanting to be the next Kristy and Brett [the 2023 'villains']. 'That is the nature of these reality shows. The people applying seem to look back at what we have just seen and try to emulate that.' The source claimed that the network is now more interested in attracting contestants who are environmentally minded. The source also took time to praise the network for listening to what Block fans really want after the latest drama-packed season divided fans, with some claiming the show was trying to become like Married At First Sight.
