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Latest news with #CompulsoryScreeningScheme

#SHOWBIZ: Actor Amerul Affendi's outburst gets attention of cinema operator
#SHOWBIZ: Actor Amerul Affendi's outburst gets attention of cinema operator

New Straits Times

time07-05-2025

  • Entertainment
  • New Straits Times

#SHOWBIZ: Actor Amerul Affendi's outburst gets attention of cinema operator

KUALA LUMPUR: Actor Amerul Affendi is relieved and satisfied that a cinema operator has responded positively to his public criticism of its non-compliance with the Compulsory Screening Scheme. Harian Metro reported today that the 38-year-old actor, whose full name is Mohd Amerul Affendi Mohd Mawardi, had voiced his disappointment when a cinema chain prematurely withdrew the screening of the film '6 Jilake' during its first week. "Under Finas' Compulsory Screening Scheme, films are supposed to be screened for a minimum of two weeks. "However, I was disappointed when a cinema deliberately pulled '6 Jilake' early," Amerul said. "That's why I took to social media on May 1 to express my frustration. "Many people had planned to go to the cinema on that day (the Labour Day public holiday) specifically to watch the movie, only to find that there were no available showtimes," he explained. "While I understand that this was purely a business decision, I'm also grateful that the cinema operator listened to the feedback from our audience," Amerul added, expressing his delight upon learning that the cinema had agreed to reinstate screenings if there was sufficient demand from moviegoers. "Praise be to God, the public response has been strong, which led the operator to reconsider its decision and extend the screenings until this weekend," he said. Amerul also suggested that a concerted effort should be made to encourage more people to support local films in cinemas. "As actors, we all have a responsibility to assist producers and production houses with promotion, given the significant investment of resources they've made in creating these films," he said. In addition to '6 Jilake', Amerul can also be seen in the recent Tonton Original drama series 'Bru,' alongside Shukri Yahaya and Siti Hariessa, directed by Nik Amir Mustapha.

#SHOWBIZ: 7 production companies get Finas incentive
#SHOWBIZ: 7 production companies get Finas incentive

New Straits Times

time24-04-2025

  • Entertainment
  • New Straits Times

#SHOWBIZ: 7 production companies get Finas incentive

THE National Film Development Corporation (Finas) has awarded the Feature Film Screening Incentive 2.0 totaling RM613,702 to nine local films through seven qualifying companies. Its chief executive officer, Datuk Azmir Saifuddin Mutalib, said the incentive handover was made after all the films had been screened in cinemas through the Compulsory Screening Scheme. "The presentation of this incentive is intended to encourage local filmmakers to continue contributing their work to the development of the country's creative industry. "Through this incentive programme, Finas also provides about five per cent incentives for any local film that enters the Compulsory Screening Scheme based on ticket collections achieved in cinemas nationwide. "This is a Finas initiative so that local production companies can produce the next film to encourage producers to produce box office works with higher collections. "However, the constraints that are currently in place are the high entertainment duties. This incentive is also to reduce the burden on local producers," he said. The seven production companies that received the incentives were MIG Pictures Sdn Bhd, Fiesk Sdn Bhd, Scifilm Sdn Bhd, Hug Pictures Sdn Bhd, Empire Film Solution Sdn Bhd, Sistem Televisyen Malaysia Bhd and Mangkin Prestif Sdn Bhd. The nine films that are eligible for the incentive are 'Jangan Pandang Belakang: Aku Tahu Asal Usulmu', 'Takafur', 'This Land Of Mine', 'C 4 Cinta', 'Lubuk', 'Danum', 'Reeza', 'Papa' and 'Dajal: Satu Malam Dipedajal'.

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