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'SMB owners want to choose IT solutions that can deliver results and offer resilience'
'SMB owners want to choose IT solutions that can deliver results and offer resilience'

Tahawul Tech

time14-05-2025

  • Business
  • Tahawul Tech

'SMB owners want to choose IT solutions that can deliver results and offer resilience'

Sherif Azzam, Business Unit Manager, Comstor, KSA, discusses the place of SMB's in an evolving industry and the key importance of partner enablement. How are the technology needs of SMB's evolving? As SMBs are increasingly moving to the cloud, they are increasingly relying on technology to ensure their business is growing and their applications are accessible, resilient, and secure. A growing number of SMBs want their employees to be able to work from anywhere. This puts added focus on ensuring that their business is secure. Overall, SMB owners want to be smart about running their business efficiently and choose IT solutions that can deliver the best results and offer resilience. Why is partner enablement so crucial for extending reach and driving SMB demand? SMB's are pressed on bandwidth, resources and increasingly rely on partners to solve their business challenges while delivering the experience outcomes they need. Cisco has developed a comprehensive portfolio aligned to the experience outcomes that SMBs want: The Hybrid SMB, Secure SMB, Remote SMB, and Smart SMB. With more than 90% of Cisco's SMB revenue flowing through Cisco partners, it is critical to deliver the right enablement, support, and resources to the partners to engage new and existing SMB customers. Enabling our partners and keeping them up-to-date on the latest offering from Cisco is critical to ensuring that SMB's get the best experience and support. How has Comstor developed expertise in maximising opportunities for Cisco SMB partners? Through our extensive experience working with small to medium-sized businesses (SMBs), we have developed a deep understanding of their unique needs. These include managing tight budgets, addressing security concerns, ensuring ease of management, and achieving scalability, all of which present significant IT challenges for SMB owners and managers. We add value to our partners by maintaining a closely monitored stock profile, ensuring that the products they require are always readily available. Additionally, we offer the convenience of ordering and delivering products on their behalf. Our partner programs are designed to accelerate business growth and provide rewards, further enhancing the success of our partners. Image Credit: Comstor

Cisco and Comstor executives discuss support for SMBs
Cisco and Comstor executives discuss support for SMBs

Tahawul Tech

time07-05-2025

  • Business
  • Tahawul Tech

Cisco and Comstor executives discuss support for SMBs

Wael Waheed, SMB territory business Manager, Cisco, KSA and Sherif Azzam, Business Unit Manager, Comstor, KSA, delve into the technological value of small businesses and the support Comstor is providing to help these partners grow faster. What technology solutions do Small Businesses need? Wael: As technology continues to evolve at an extraordinary pace, keeping up can feel overwhelming for small businesses. Just as one feels confident about being up-to-date and competitive, advancements propel the industry into new realms. With the increasing adoption of online and hybrid workforces, the advantages of cloud-based technology solutions have become more apparent than ever. For small businesses to remain competitive, agility and adaptability to technological changes are essential. Recognising the need for change is one thing; knowing how to address it effectively is another challenge altogether. To navigate this landscape, small businesses should aim for a balanced approach to technology that aligns with their goals. This approach can be compared to a 'technology pyramid,' incorporating key elements such as flexible networking, seamless collaboration tools, and robust security measures to ensure productivity and resilience. The foundation of this pyramid lies in effective networking solutions. Businesses must ensure that employees can access systems from any location and device. When selecting a networking platform, simplicity, flexibility, and built-in security should be prioritised. A user-friendly, cloud-based solution with mobile and web applications minimises onboarding time and simplifies issue resolution. Flexibility is critical; whether employees work remotely, in-office, or both, they should have uninterrupted access to the network. Furthermore, integrated security features that automatically update can protect against threats like malware and phishing without requiring additional monitoring or manual labour. Collaboration tools form another vital layer of this pyramid. These tools enable teams to communicate efficiently through chat, video conferencing, shared files, and version control. High-quality video conferencing platforms allow employees to connect instantly across devices or dedicated conference rooms, fostering real-time collaboration on projects. Features such as screen sharing and file transfers ensure that teams remain aligned and productive. Finally, cybersecurity serves as the backbone of this technological framework. Enhanced security measures like Virtual Private Networks (VPNs) offer encrypted connections that safeguard user activity and data across devices. Modern cybersecurity solutions provide secure access anytime, anywhere while offering visibility and control over potential breaches. Automated detection and response capabilities ensure swift protection against malware across all endpoints. How should small and medium-sized businesses (SMBs) approach evaluating cloud-based technology options given their diverse perspectives? Wael: Cloud-based technology offers small businesses unprecedented opportunities to streamline operations while maintaining security and flexibility. Contrary to misconceptions about complexity or maintenance requirements, today's cloud solutions are user-friendly, low-maintenance, and equipped with advanced encryption technologies managed by skilled experts. By leveraging these tools effectively, small businesses can position themselves for sustained growth in an increasingly digital world. What support Comstor offer to its SMB partners to grow their business further? Sherif: We understand that partners focusing on SMB segment often need additional support to keep their customers engaged and generate net new demand. To address this need, we provide marketing support to our partners who are challenged on resources and know-how, we offer Comstor's Marketing as a Service (MaaS). Under MaaS, we offer tailor-made marketing services such as digital campaigns, social media marketing, physical and virtual events to help our partners retain existing customers and onboard net new customers. All campaigns executed under MaaS follow a data-led approach and leverage insights from Intelligent Demand. For the unversed, Intelligent Demand (iD) is our analytics-led sales and marketing programme that leverages data insights, market intelligence, and channel expertise to deliver actionable insights for business growth. We work closely with our partners to deliver ROI-driven campaigns that are aligned to their goals and strategy. Image Credit: Cisco & Comstor

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