Latest news with #ConradEgbert
Campaign ME
6 days ago
- Business
- Campaign ME
PRCA MENA launches Pitch Forward survey to reshape pitching practices
PRCA MENA, the regional arm of the world's largest PR body, has launched Pitch Forward, a regionally-focused survey designed to spotlight and reshape pitching practices across the public relations and communication industry. The findings will inform practical recommendations and codes of best practice to drive fairer and more sustainable pitching standards globally. According to PRCA, pitching remains one of the most contentious issues in the industry, from unpaid work, unrealistic timelines and 'ghosting' to unclear briefs and a lack of post-pitch transparency. Therefore, the Pitch Forward survey aims to confront these issues head-on by gathering honest, region-specific insights from agency leaders, in-house teams and consultants regionally and worldwide. 'The way we pitch has remained largely unchanged for years, despite seismic shifts in how we work, collaborate and create,' said Conrad Egbert, Head of PRCA MENA. 'With Pitch Forward, we're not just opening a survey – we're opening the door to a better, fairer future for pitching in the region and eventually across the globe.' Adding to this, Sarah Waddington CBE, Interim CEO of PRCA, said: 'The pitch process needs to evolve. Pitch Forward is our opportunity to understand what good looks like and what must change. This survey gives professionals everywhere the chance to speak up and help raise industry standards for transparency, accountability and respect.' The initiative has been launched in partnership with PRCA APAC and PRCA Africa. All survey responses will remain strictly confidential. The Pitch Forward survey is now live and open to all communication professionals. PRCA calls on professionals within the industry to share experiences, shape future standards, and contribute to an industry-wide call for change. The survey is open till 30 June 2025 and can be accessed here.
Zawya
25-04-2025
- Business
- Zawya
PRCA Mena partners with Alshaya Group for inaugural roadshow in Kuwait
RELATED TOPICS KUWAIT RELATED COMPANIES Mena Partners Weber Shandwick Alshaya Internat Kuwait City: PRCA Mena – the regional arm of the world's largest PR body – launched its Roadshow Series with an impactful inaugural event in Kuwait, in collaboration with proud PRCA Mena member Alshaya Group. Held at the Burj Alshaya Auditorium, the session brought together communications professionals for an afternoon of meaningful dialogue and networking, spotlighting how Kuwaiti brands are taking their stories global while staying rooted in local pride. The panel discussion, titled ' From Local Pride to Global Play: How Kuwaiti Brands Are Telling Their Stories' included Nick Sandham, Vice President, Corporate Communications, Alshaya Group, Faisal Khazal, Senior Director - Country Lead, Weber Shandwick Kuwait, Laila Al-Daghestani, Senior Director, Weber Shandwick Kuwait and Conrad Egbert, Head of PRCA Mena. Panellists shared insights into building brand authenticity, balancing tradition with innovation and Kuwait's unique role in shaping narratives across the region. Conrad Egbert, Head of PRCA Mena, said: 'This series is about rooting the conversation in culture, and there's no better place to begin than Kuwait—home to some of the region's most culturally grounded, yet globally ambitious brands. We're grateful to Alshaya Group for its continued support and its deep local knowledge made it the perfect partner for this inaugural edition.' Nick Sandham, Vice President, Corporate Communications at Alshaya Group, added: 'Kuwait has long been a hub of retail innovation and communications creativity. It was a pleasure to welcome the PRCA to our home and explore how brands here are shaping narratives that resonate far beyond our borders. PRCA Mena continues to play a vital role in strengthening the regional PR and communications community by initiatives like these, which foster meaningful dialogue and professional growth across markets.' The event concluded with a lively networking session, offering space for industry professionals to exchange ideas and foster new collaborations. About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
Zawya
08-04-2025
- Business
- Zawya
Agenda revealed for PRCA Mena's first ever regional NextGen Summit on 2 May
Dubai, UAE – PRCA Mena – the regional arm of the world's largest public relations and communications association (PRCA) – has announced the agenda for its much-anticipated NextGen Summit, set to take place on Friday, 2 May 2025. Bringing together emerging voices and industry leaders, the summit will spotlight the future of PR, communications and media in a new, fun and engaging format. With a mix of academic presentations, bold panels and an interactive workshop, the agenda reflects the real challenges – and opportunities – faced by the next generation of professionals. Kicking off with networking and a keynote session titled NextGen, No Filter: Real Talk on What Needs to Change, the day will continue with the launch of PRCA Mena AI in PR report, research presentations from regional universities and discussions on creative originality, influencer marketing, and mental well-being in the workplace. Panel Discussions: Real Stories: From Day One to Decision Makers PRCA Mena Young Lions Competition: Tips & Tricks on How to Win From TikTok to Trust: The Role of Influencers in Modern PR The programme will also feature two fireside chats and a hands-on workshop on managing stress in high-pressure environments, led by a qualified wellness expert and author. Networking opportunities are woven into the agenda, with dedicated time for informal connection and collaboration. Conrad Egbert, Head of PRCA Mena, commented: 'NextGen isn't just another industry event—it's a necessary space for real conversations. We're putting a spotlight on what's changing, what still needs to change and how the upcoming generation is shaping the future of our profession.' The venue will be announced shortly. In the meantime, those interested in attending can book early bird tickets before 11 April 2025. For more information and to book your tickets, visit -Ends- About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents. For more information visit: Press Contact: PRCA Mena Falah Faisal Jafrani Email:
Mid East Info
28-03-2025
- General
- Mid East Info
PRCA Mena Partners with Atteline to Conclude Ramadan Food Distribution Initiative, Powered by the SmartLife Foundation
A contribution of only AED 13 can provide someone with their only meal of the day Dubai, UAE: In the spirit of Ramadan, PRCA Mena (Public Relations and Communications Association Middle East & North Africa), in partnership with Atteline and the SmartLife Foundation, have successfully organized and concluded a volunteer food distribution initiative for Dubai's blue-collared workers in Al Quoz. Abhijeet Oak, Vice President at SmartLife Foundation, noted: 'We are grateful to have the support of PRCA Mena and Atteline, whose shared commitment to social responsibility and community service continues to drive initiatives like this forward. Their contributions not only help raise awareness of the essential work we do but also highlight the power of collaboration in delivering impactful community services.' With Ramadan being a time for reflection, gratitude, and giving back, initiatives like this serve as a sound reminder of the impact that society can make when unified. For those looking to support, a contribution of only AED 13 can provide someone with their only meal of the day. However, monetary donations are not the only way to give back; volunteering time embodies the core values and the essence of not only Ramadan but also a healthy, connected community. Conrad Egbert, Head of PRCA Mena, stated: 'SmartLife Foundation's dedication to social responsibility is heartwarming. This initiative was an opportunity to put the PRCA Mena's values into action and support those who contribute so much to our community and see our community come together to make a tangible difference during this blessed month.' Aligning with the United Nations' 2030 Agenda for Sustainable Development, a mandate that the UAE is especially working towards achieving through its commitment to eradicating hunger and promoting well-being via the National Food Security Strategy 2051, these collective efforts served to emphasize social responsibility and community welfare. Sophie Simpson, Founder and Managing Director of Atteline, commented: 'We are grateful to be able to contribute to this cause because our belief at Atteline is that giving back should be more than just a moment – it should be an integral part of how we operate. From launching our CSR division to engaging in hands-on initiatives like these, we remain committed to making a meaningful impact when we can, and where we can.' As an NGO (non-profit organization), the SmartLife Foundation has supported over 150 labour camps and more than 200 corporates since 2009. This recent food distribution initiative with PRCA Mena and Atteline is yet another step towards impacting and transforming lives for the greater good, adding to its total contribution of facilitating over 100,000 meals this month. In the spirit of giving back this month and throughout the rest of the year, remember that a moment, however big or small, can have a long-lasting impact. About SmartLife Foundation: SmartLife Foundation is a nonprofit organization focused on improving the lives of individuals and families in need, particularly during the holy month of Ramadan, through various charitable initiatives and community support programs. About PRCA Mena: PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents. About Atteline: Atteline, dually headquartered in Riyadh and Dubai, is the MENA arm of the Ruder Finn group, one of the world's largest independent global communications and creative agencies with over 75 years of experience. Specialising in the Consumer and Corporate communication Divisions, the integrated agency supports household brands and disruptive entrepreneurs with nearly a decade of expertise in strategic public relations, reputation management, and brand positioning. Through its proprietary RF Tech Lab, an analytics and emerging technology incubator, Ruder Finn Atteline harnesses advanced data science, machine learning, and AI capabilities to address complex business challenges. The agency's integrated approach combines these technological innovations with strategic storytelling through its Content and Digital arm, delivering campaigns that shape culture. Distinguishing itself by being 'big enough to influence but small enough to care,' Atteline takes on clients as selectively as they are chosen while maintaining a rooted long-term vision and the belief that 'culture eats strategy for breakfast.'
Zawya
11-03-2025
- Business
- Zawya
PRCA Mena launches NextGen Summit 2025
Dubai, UAE: PRCA Mena – the regional arm of the world's largest public relations and communications association (PRCA) will host its first-ever NextGen Summit on Friday, 2 May 2025. An event designed to become an annual 'confluence of minds' between young PR and communication professionals and industry veterans, this latest offering from PRCA Mena will provide a platform for meaningful conversations, critical thinking, and direct access to industry leaders who are defining the profession's future. The PRCA Mena NextGen Summit aims to bridge the gap between theory and real-world industry challenges. Through candid discussions, immersive sessions, and networking opportunities, young professionals will gain unfiltered insights into the evolving PR and communication landscape—what's working, what's not, and what's next. This is more than just a conference; it is an opportunity to challenge conventional thinking, develop strategic skills and foster the kind of professional connections that drive real industry impact. The summit will feature a carefully curated lineup of speakers, from agency heads and in-house leaders to academics, university students and the media, all coming together to tackle pressing issues shaping the future of PR and communication regionally and globally. Expect no-nonsense conversations, practical takeaways and a forum where the next generation can ask those hard-hitting questions that often go unasked. Conrad Egbert, Head of PRCA Mena said: 'The PR and communications industry is evolving rapidly, and the next generation of professionals will play a crucial role in shaping its future. The PRCA Mena NextGen Summit is a space for real conversations, learning and collaboration — minus the fluff. Our goal is to equip young professionals with the practical skills needed in these times, up-to-date knowledge of their work and the confidence to thrive in an industry that is constantly evolving. We look forward to welcoming ambitious minds who are ready to make their mark in the region.' PRCA Interim CEO, Sarah Waddington CBE, said: 'The PR and communication industry thrives on fresh perspectives, and it's critical that we create spaces where young professionals can challenge industry norms, engage directly with senior leaders, and develop the strategic thinking needed to push our profession forward. The PRCA Mena NextGen Summit isn't just another industry event—it's a necessary step toward ensuring the future of PR is shaped by those who will lead it. This initiative reflects PRCA Mena's commitment to fostering real talent and meaningful conversations in a way that will leave a lasting impact.' About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
