Latest news with #ConradEgbert
Campaign ME
04-08-2025
- Health
- Campaign ME
PRCA MENA launches its workplace mental health survey 2025
PRCA MENA, the regional arm of the global PR body, has launched the 2025 edition of its Mental Health Survey, developed in partnership with YouGov and led by the PRCA MENA Mental Health Committee. The initiative aims to better understand how professionals across the public relations and communications industry in the Middle East and North Africa are experiencing and addressing mental health in the workplace. Commenting on the survey, Conrad Egbert, Head of PRCA MENA, said, 'As the region's communication industry continues to grow, so does our responsibility to create healthier, more inclusive workplaces. This survey is not just about measuring sentiment, it's about listening carefully and using that insight to shape better standards for the future. We hope everyone takes a moment to contribute.' 88 percent of professionals felt their workplace had a direct impact on their mental wellbeing in the 2024 edition of the report. The 2025 survey will measure progress and shed light on how far the region has come in building healthier, more sustainable working cultures. The data collected will shape the PRCA MENA Mental Health Report 2025, to be released later this year. The annual survey follows the 2024 iteration of the report, which highlighted a growing openness around mental health, along with a noticeable increase in support structures across some organisations. Yet challenges persist. Last year's report revealed that 88 percent of professionals felt their workplace had a direct impact on their mental wellbeing and 15 percent said they still received no mental health support at all. Sarah Waddington CBE, CEO of PRCA, said, 'If we want to retain talent and foster high-performing teams, we need to prioritise the mental health of our people. Surveys like this are critical in not just understanding the pressure points, but in helping businesses respond with empathy and structure. Data leads to dialogue and dialogue leads to action.' The survey is open to all PR and communications professionals in the region. It is completely anonymous and takes less than five minutes to complete.
Zawya
01-07-2025
- Business
- Zawya
PRCA Mena Awards 2025 opens for entries
Dubai, UAE: PRCA Mena – the regional arm of the world's largest PR body – has officially opened entries for the PRCA Mena Awards 2025. Widely regarded as the benchmark for excellence in public relations across the region, the awards spotlight the region's most impactful, creative and results-driven work across consultancy, in-house, individual and student-led efforts. The 2025 edition features 40 award categories, up from 26 last year — with new additions such as Artificial Intelligence, Mental Health Champion, Real Estate and Inclusion reflecting the industry's growing range and depth. Conrad Egbert, Head of PRCA Mena, said: 'We've seen the role of communications evolve dramatically and this year's categories reflect that shift. These awards are about more than recognition; they're an opportunity to take stock of the work that truly moved the needle whether quietly or boldly across the region.' Sarah Waddington CBE, Interim CEO of PRCA, added: 'The PRCA Mena Awards set a powerful benchmark for the industry and offer a timely reminder of the role communications plays in driving meaningful change. I encourage agencies, in-house teams, and individuals alike to put their best work forward and be part of the region's growing legacy of excellence.' Key Dates: Early Bird Deadline: 18 July 2025 Final Deadline: 11 August 2025 Finalists Announced: 15 September 2025 Entries will be judged by an independent panel of industry experts. PRCA Mena members are eligible for discounted entry rates. About PRCA Mena PRCA Mena is the regional arm of the world's largest public relations and communications association (PRCA). It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
Zawya
26-06-2025
- Business
- Zawya
RCA Mena announces Agenda for Annual Conference 2025
PRCA Mena – the regional arm of the world's largest professional body for PR and communications – has announced the agenda for its flagship Annual Conference 2025, taking place on Thursday, 11 September in Dubai. The full-day event will run from 9:00 AM to 5:30 PM, followed by an exclusive members-only sundowner. The programme is structured around four key content streams — Industry & Influence, Innovation & Impact, Reputation & Responsibility and NextGen's Shifting Perspectives. Sessions will unpack everything from AI's evolving role in PR and emotional intelligence in leadership, to mental wellbeing, pitch fatigue, client-agency boundaries, purpose-washing, Gen Z-led change and brand resilience. Attendees will also hear the launch of three major publications: PRCA Mena Mental Health Report 2025, Pitch Forward Report 2025 and the AI in PR Report 2025 alongside a featured spotlight on the winners of the PRCA Mena Young Lions PR Competition. Conrad Egbert, Head of PRCA Mena, said: 'This agenda was built to reflect the actual conversations taking place inside agencies, client teams, and newsrooms across the region. It's about relevance over rhetoric—unpacking where we're going as an industry, and where we might be getting in our own way.' Early bird discounts on tickets end on 24 July at 5:00 PM GST. About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
Campaign ME
17-06-2025
- Business
- Campaign ME
PRCA MENA launches podcast hosted by Conrad Egbert
PRCA MENA has launched its first-ever regional podcast, Al Sidq, which translates to 'the truth'. The platform aims to be dedicated to real and honest conversations with influential voices in PR, media and communication within the region. Hosted by Head of PRCA MENA and seasoned journalist, Conrad Egbert, Al Sidq aims to go beyond the headlines to uncover the real stories, perspectives, and thought processes that shape the industry. From career-defining moments to reflections on the region's evolving media ecosystem, the podcast will bring together decision-makers and change-drivers for frank, engaging dialogue. 'The PRCA Mena's new 'vodcast' is essentially about people, the human mind and what makes it tick,' said Egbert. He explained the podcast's relaxed, casual setting, aims to provide a comfortable space for unfiltered, and sometimes even uncomfortable conversations with those shaping the region's narrative – their wins, their challenges and how they see the road ahead. 'Its primary purpose is to pick the brains of regional experts, while shining a spotlight on the immense creativity that this region adds to the global collective,' Egbert added. The debut episode features C-suite leader and communication expert Camilla D'abo and Co-Founder and Owner of Seven Media, Gregg Fray – two of the region's most respected communications professionals. Their conversation explores personal and professional milestones, the evolution of agency life and the direction in which the industry is headed. The first episode of the PRCA MENA podcast Al Sidq drops on 15 July with new episodes to release every two months.
Campaign ME
02-06-2025
- Business
- Campaign ME
PRCA MENA launches Pitch Forward survey to reshape pitching practices
PRCA MENA, the regional arm of the world's largest PR body, has launched Pitch Forward, a regionally-focused survey designed to spotlight and reshape pitching practices across the public relations and communication industry. The findings will inform practical recommendations and codes of best practice to drive fairer and more sustainable pitching standards globally. According to PRCA, pitching remains one of the most contentious issues in the industry, from unpaid work, unrealistic timelines and 'ghosting' to unclear briefs and a lack of post-pitch transparency. Therefore, the Pitch Forward survey aims to confront these issues head-on by gathering honest, region-specific insights from agency leaders, in-house teams and consultants regionally and worldwide. 'The way we pitch has remained largely unchanged for years, despite seismic shifts in how we work, collaborate and create,' said Conrad Egbert, Head of PRCA MENA. 'With Pitch Forward, we're not just opening a survey – we're opening the door to a better, fairer future for pitching in the region and eventually across the globe.' Adding to this, Sarah Waddington CBE, Interim CEO of PRCA, said: 'The pitch process needs to evolve. Pitch Forward is our opportunity to understand what good looks like and what must change. This survey gives professionals everywhere the chance to speak up and help raise industry standards for transparency, accountability and respect.' The initiative has been launched in partnership with PRCA APAC and PRCA Africa. All survey responses will remain strictly confidential. The Pitch Forward survey is now live and open to all communication professionals. PRCA calls on professionals within the industry to share experiences, shape future standards, and contribute to an industry-wide call for change. The survey is open till 30 June 2025 and can be accessed here.
