Latest news with #CourtneyBozigian
Globe and Mail
20-06-2025
- Business
- Globe and Mail
Demand for Purpose-Driven Branding Increases as Gen Z Enters Decision-Making Roles
Miami, Florida--(Newsfile Corp. - June 20, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, announces an increase in demand for purpose-driven branding as Gen Z professionals transition into key decision-making roles across U.S. organizations. To view an enhanced version of this graphic, please visit: According to McKinsey & Company, nearly 70% of Gen Z respondents say that a brand's social and ethical values influence their purchasing decisions. As this generation increasingly fills roles in procurement, marketing, and leadership, purpose-driven branding is gaining traction not only in B2C sectors, but also within B2B partnerships. "We're seeing a measurable shift in branding priorities from aesthetics and features to values and accountability," said Courtney Bozigian, Brand Strategist at Digital Silk. "Gen Z is steering organizations toward brands that align with social impact, transparency, and long-term value." Values Now Shape Visibility and Trust Gen Z's digital fluency and social consciousness are reshaping how brands present themselves. Companies that once highlighted technical advantages are now building brand equity through community support, sustainability initiatives, and clear purpose statements. This evolution is influencing how organizations are evaluated for partnerships, contracts, and consumer loyalty. 75% of Gen Z individuals will research a brand's stance on social issues before supporting it (Deloitte) U.S. Gen Z workforce participation is projected to surpass 30% by 2030 (U.S. Bureau of Labor Statistics) Purpose-driven brands may command greater loyalty, with nearly 60% of Gen Z preferring to pay more for brands that align with their values (IBM Institute for Business Value) How Brands Are Responding Digital Silk supports organizations across sectors in adapting brand messaging, visual identity, and web presence to reflect mission-driven positioning. Digital Silk has seen increased interest from industries including tech, wellness, and finance aiming to increase the company's branding to resonate with the evolving professional landscape. Digital Silk offers: Purpose-aligned brand strategy and messaging frameworks Mission-centric visual identity and design systems Custom web platforms highlighting sustainability, DEI, and impact reporting "We're working with brands to realign their voice and visuals—not as a marketing trend, but as a strategic foundation for long-term relevance," said Courtney Bozigian, Brand Strategist at Digital Silk About Digital Silk Digital Silk is an award-winning Miami branding agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to support engagement and visibility through digital marketing services.
Globe and Mail
20-06-2025
- Business
- Globe and Mail
Digital Silk Publishes New Insights into B2B Website Redesign Timelines
San Francisco, California--(Newsfile Corp. - June 20, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published new insights into B2B website redesign timelines, helping San Francisco-based enterprises set informed expectations as they plan digital upgrades. San Francisco B2B Brands Seek Clearer Website Redesign Timelines Amid Rising Digital Expectations To view an enhanced version of this graphic, please visit: According to the newly released resource, most B2B website redesign projects in San Francisco take 14 to 26 weeks, depending on project scope, stakeholder involvement, and whether new branding is needed. This transparency around timeframes comes at a crucial point, as San Francisco remains one of the most competitive B2B markets, particularly in tech and enterprise services. A 2024 study from Forrester notes that 61% of B2B buyers now prefer digital interactions over traditional sales channels. This shift is pushing brands to invest in faster, high-performance website experiences. However, compressed expectations can often misalign with realistic delivery timelines. "Many San Francisco businesses want a sleek, custom platform in 8 weeks, but that's not always feasible—especially when performance and conversion strategy are key," said Courtney Bozigian, VP of Digital Strategy at Digital Silk. "Outlining clear development phases can help clients balance speed, scope, and quality from day one." Key Timelines from the San Francisco B2B Redesign Overview Digital Silk's article highlights the following typical timelines based on San Francisco-based projects: Discovery & Research: 2-3 weeks Sitemap, Wireframes & UX: 3-4 weeks UI Design: 4-5 weeks Development: 6-8 weeks QA, Optimisation & Launch: 1-3 weeks This timeline expands when content creation, multilingual development, or a complete rebrand is included. Growing Demand for Strategic Website Redesigns Increased digital demand and the rise of AI-enhanced platforms are also influencing timeline expectations. Many San Francisco enterprises are incorporating long-term scalability and integration with CRMs, analytics, and marketing automation systems into their web builds. The full article can be read here: About Digital Silk Digital Silk is an award-winning San Francisco Web Design Agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to drive more conversions and digital marketing services to boost awareness and engagement.
Associated Press
18-03-2025
- Business
- Associated Press
Digital Silk Reveals Strategies to Increase Brand Preference
Miami, Florida--(Newsfile Corp. - March 18, 2025) - Digital Silk, an award-winning digital agency, shares expert insights on how brands can enhance customer preference in today's competitive landscape. To view an enhanced version of this graphic, please visit: In an era where consumers are flooded with choices, brand preference has become a critical factor in securing customer loyalty and driving long-term revenue. Digital Silk's latest research outlines key strategies businesses can leverage to strengthen their brand positioning and resonate with their target audience. Effective Strategies That Impact Brand Preference Leverage Emotional Branding: Consumers form strong attachments to brands that align with their values and emotions. Companies that craft compelling narratives and foster emotional connections can create a loyal customer base. Personalization & Customer Experience: Nowadays, customers expect tailored experiences and consumer-centric practices. Brands that use data-driven insights to customize their offerings and interactions see higher engagement and retention rates. Consistent Brand Identity Across Channels: A cohesive visual identity and messaging across all platforms - including websites, social media and advertisements - helps reinforce brand recognition and trust. Superior Product & Service Quality: Customer preference is often determined by the reliability and performance of a brand's offerings. Ensuring high-quality products and services builds credibility and encourages repeat business. Strategic Partnerships & Influencer Collaborations: Aligning with reputable influencers and industry leaders can enhance brand credibility and expand reach. How Digital Transformation Enhances Brand Preference With the rapid evolution of digital technologies, businesses must adapt to stay relevant. Implementing AI-driven customer support, automation and immersive digital experiences can significantly improve customer satisfaction and brand loyalty. The Role of Social Media in Brand Preference Social media is a powerful tool for building brand awareness and fostering engagement. Brands that maintain an active and authentic presence across platforms such as Instagram, LinkedIn and TikTok can establish meaningful connections with their audience. Interactive content, real-time responses and community-building efforts help drive customer preference and advocacy. 'Building brand preference, and ultimately loyalty and retention is the result of many activities, both short and long term. Customers want meaningful connections with brands and those that embrace personalization, openness and a willingness to engage and share authentically on channels like social media can turn brand customers into long-term brand fans,' said Courtney Bozigian, Director of Brand Strategy at Digital Silk. Digital Silk's expertise in digital marketing, branding and web design has helped numerous brands improve their market positioning and boost customer engagement. The agency's team of experts can refine branding strategies for businesses across industries with research-backed and data-driven planning. Digital Silk is a full-service branding agency specializing in brand strategy, web design, and digital marketing. With a team of industry experts, the agency crafts customized digital experiences that drive engagement and conversions. From developing strong brand identities to optimizing digital touchpoints, Digital Silk empowers businesses to achieve measurable success in an evolving market.
