Latest news with #CrumblCookie
New York Times
19-07-2025
- Entertainment
- New York Times
The Benson Boone Crumbl Cookie and Our Ultraprocessed Culture
A few weeks ago I overheard my daughters talking about 'the Benson Boone Crumbl cookie.' This collection of words made no sense to me. It sounded like some kind of sinister incantation. They kept saying it over and over, and I told them that if they said it one more time into a mirror, they would probably summon a demon. I later discovered that they were talking about the branded baked good Benson Boone's Moonbeam Ice Cream Cookie and its garbage can of flavors: cookies and cream, lemon, berry and marshmallow. Boone is a pop singer, and the cookie is named for his latest hit, 'Mystical Magical,' which has the lyrics 'You can feel like / Moonbeam ice cream, taking off your bluejeans.' Crumbl is the store, which sold the 920-calorie cookie. The cookie was a viral sensation, though the reviews have been mixed. The Times's Madison Malone Kircher described it as 'cloyingly sweet and frosted with notes of lemon, berry and an unnameable processed aftertaste that lingers on the tongue as if you've just woken up and have yet to brush your teeth.' A TikTok wag said it tasted like eating a chocolate cookie and then chasing it with a glass of lemonade, and it made her ask, 'Ugh, why would I do that?' She added, 'Weirdly enough, it does taste like how the song sounds.' I think the song sounds as if you had given Hall and Oates lobotomies. I am again cranking up my inner Andy Rooney to tell you that this product is an example of the strange drift of pop culture in the year 2025. We're inundated with hollow, cash-grabbing cross-promotion, leading to an ultraprocessed, endlessly self-referential jumble, devoid of quality or even any meaning. It's bad enough when the brand collaboration originated with a genuinely good performance. Sabrina Carpenter parlayed the success of the ear worm 'Espresso' into a partnership with Dunkin', which last year released Sabrina's Brown Sugar Shakin' Espresso. I preferred the song before its association with 'the Dunkin' cinematic universe,' a phrase invented by the Dunkin' comms team that I find almost as upsetting as 'Benson Boone Crumbl cookie.' Crumbl isn't a stranger to the collaboration game. Previously, Dove partnered with it, because I guess people were clamoring to have their armpits smell like 'notes of warm sugar cookie topped with pink buttercream frosting.' Just today I got an email from a cosmetics store about a new collaboration between the luxury lip mask brand Laneige and Baskin-Robbins. Want all of The Times? Subscribe.
Scottish Sun
11-07-2025
- Entertainment
- Scottish Sun
I tried the £2 viral M&S Crumbl Cookie dupes and one tastes just like an iconic chocolate treat
Read on to find out which one was my favourite SNACK ATTACK I tried the £2 viral M&S Crumbl Cookie dupes and one tastes just like an iconic chocolate treat POSH supermarket M&S is becoming famous for its viral bakery treats - but are the latest Crumbl Cookie dupes any good? The posh supermarket has launched three new Chunked N' Loaded cookies with both a topping and filling, and they've been compared to Ben's or Crumbl Cookies. Advertisement 4 Senior Consumer Reporter Adele Cooke tried the new M&S viral cookies They cost £2 each and come in Raspberry Cheesecake, Pistachio and Chocolate & Hazelnut flavour. The Sun's Adele Cooke put them to the test to see how they compare to others on the market and if they are really worth the hype. Raspberry Cheesecake Cookie I'd never say no to a slice of raspberry cheesecake so I was excited to give this cookie a try. The biscuit is full of a raspberry cheesecake-style centre and is topped with raspberry chunks and a drizzle of white chocolate. Advertisement 4 I was surprised by the Raspberry Cheesecake Cookie, which smelt amazing Credit: Newfoods UK The cookie looked tasty and smelt amazing when I took it out of the bag. When I bit into it the outside was crunchy while the centre managed to stay soft and gooey. There was quite a lot of raspberry filling, which helped to keep the cookie moist. Advertisement But I wouldn't say the biscuit had a strong cheesecake flavour and I could only really taste raspberry. Score: 4/5 Pistachio Cookie I'm a big fan of pistachio and enjoyed trying the viral Dubai chocolate and M&S Big Daddy Pistachio bar, so I was excited to tuck into this cookie. 4 The pistachio cookie was disappointing and dry in the centre Credit: Newfoods UK Advertisement M&S describe it as a mixture of nutty and zesty, with white chocolate chips, nibbed pistachios and a hint of Sicilian lemon oil, with a pistachio and cream cheese-style centre. It's topped with a white chocolate drizzle and crushed pistachios. I had high hopes for the biscuit but was thoroughly disappointed. The cookie was dry and crumbly, almost like a shortbread biscuit. Advertisement There was no gooey pistachio paste, as you find inside Dubai chocolate. It didn't really taste of pistachio and the chunks of nuts did little to add to the flavour. The hint of lemon was the only thing I could taste and overpowered the pistachio. This biscuit was nothing like the Crumbl cookies I've tried in the US and left me feeling disappointed. Advertisement Score: 1/5 Chocolate & Hazelnut Cookie Last but not least was the Chocolate and Hazelnut cookie, which I'm sure is set to be the most popular with shoppers. 4 The Chocolate & Hazelnut Cookie was my favourite and tasted like Nutella Credit: Newfoods UK The biscuit combines dark chocolate chips with crunchy nibbed hazelnuts. Advertisement Inside it has a rich, oozy chocolate and hazelnut centre and it is topped with a swirl of milk chocolate and a handful of roasted hazelnuts. The chocolate cookie was far the most eye-catching and made my mouth water just looking at it. When I bit into it the cookie was so soft it fell apart in my mouth. The chocolate filling was very similar to Nutella and was rich without being overpoweringly nutty. Advertisement I couldn't help myself and ate the whole thing. Of all the cookies I tried, it reminded me the most of Crumbl biscuits I had tried in the US. The texture and filling were similar to the Buckeye Brownie Cookie as both are crunchy while still being soft in the centre. Score: 5/5 Advertisement Verdict I was pleasantly surprised by the M&S cookies and can see them being popular with those who have a sweet tooth. At just £2 each they expensive for just one cookie, when you can get a bag of four from M&S' bakery for around £3. In comparisons, they are cheaper than Crumbl, which is only available in the US and costs around $28 for a box of six. Whereas you can get a box of seven cookies for £14 from Ben's Cookies, which these ones have also been compared to. Advertisement They don't have as much filling as the Crumbl version but I preferred them as they were less sickening. I can see them being popular with those who want a sweet treat on the go or an afternoon pick-me-up. Do you have a money problem that needs sorting? Get in touch by emailing money-sm@ Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories
CairoScene
16-04-2025
- Entertainment
- CairoScene
Bites & Crumbs: Egypt's Homegrown Answer to the Crumbl Cookie Craze
Local, high-quality ingredients and homemade indulgence, that's just how the cookie crumbles at cloud bakery Bites & Crumbs. Apr 16, 2025 For months, Crumbl Cookie reviews from the US have flooded our feeds, tempting us with thick, gooey cookies we couldn't get our hands on. But now, Bites & Crumbs is bringing that same indulgence to Cairo, offering handcrafted cookies and desserts with a local twist. Founder and baker Motaz Osman has been passionate about baking since childhood. 'I grew up watching my mother bake, and as I got older, I became more involved,' he tells SceneEats. Baking eventually became his love language. 'I fell in love with making desserts, and I started gifting everything I made to friends and loved ones.' His passion soon turned into a dream of opening his own bakery. This year, he finally took the leap, launching Bites & Crumbs as a delivery-only bakery serving New Cairo. Inspired by the Crumbl Cookie craze, Osman perfected his own recipe—crispy on the outside, gooey on the inside, and made entirely from high-quality local ingredients. The menu features indulgent flavours like pistachio cream, Lotus, and rich dark chocolate. But cookies aren't the only stars of the show—his fudge brownies and decadent dessert jars (think konafa pistachio, Bueno, and Nutella) are just as irresistible. And it's all handmade by Osman himself—sometimes even delivered by him, too. 'I prioritise using local, high-quality ingredients,' he shares. 'Everything is made with the same care as a homemade treat.' So if you're craving warm, chewy indulgence this Ramadan without leaving your home, Bites & Crumbs might just be your new go-to.
Buzz Feed
05-03-2025
- Entertainment
- Buzz Feed
Which Fake Crumbl Cookie Made By The BuzzFeed Community Looks The Best?
Recently, BuzzFeed released a Crumbl Cookie generator! Everyone involved got really creative and made some delicious results, as well as some more interesting ones. I gathered 33 of my favorites for you to decide on which one should be a thing IRL: Did you make a Crumbl Cookie yourself? Go ahead and generator the cookie of your dreams here!
Yahoo
29-01-2025
- Business
- Yahoo
Cookie store, Crumbl to open another Massachusetts location
SHREWSBURY, Mass. (WWLP) – A nationwide cookie franchise is opening another location in Massachusetts. Crumbl will officially open at 50 Boston Turnpike in the White City Shopping Center in Shrewsbury on Feb. 7th. at 8:00 a.m. The store is owned by Dennis and Richard who have known each other for 10 years. The first 100 customers will receive a free cookie cutter during their grand opening celebration. A DJ will be live from 3:00 p.m. to 7:00 p.m. on Friday and 2:00 p.m. to 6:00 p.m. on Saturday. Crumbl Cookie has more than 250 flavors in rotation that change every week. Massachusetts ranks #1 in 'Nation's Report Card' for education This new location will be open Mondays through Thursdays from 8:00 a.m. to 10:00 p.m. and on Fridays and Saturdays from 8:00 a.m. to 11:00 p.m. Beginning Feb. 10, delivery, curbside pickup and catering will be available at this new location via the Crumbl app or through their website. App users can also get one free cookie by using code MASHRWSBRY through March 11. The first western Massachusetts location opened in November 2023 at the Riverdale Shops in West Springfield. Crumbl was founded in 2017 in Utah but has boomed to more than 1,000 locations across the country, as well as Puerto Rico and Canada. WWLP-22News, an NBC affiliate, began broadcasting in March 1953 to provide local news, network, syndicated, and local programming to western Massachusetts. Watch the 22News Digital Edition weekdays at 4 p.m. on Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
