Cookie store, Crumbl to open another Massachusetts location
SHREWSBURY, Mass. (WWLP) – A nationwide cookie franchise is opening another location in Massachusetts.
Crumbl will officially open at 50 Boston Turnpike in the White City Shopping Center in Shrewsbury on Feb. 7th. at 8:00 a.m. The store is owned by Dennis and Richard who have known each other for 10 years.
The first 100 customers will receive a free cookie cutter during their grand opening celebration. A DJ will be live from 3:00 p.m. to 7:00 p.m. on Friday and 2:00 p.m. to 6:00 p.m. on Saturday. Crumbl Cookie has more than 250 flavors in rotation that change every week.
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This new location will be open Mondays through Thursdays from 8:00 a.m. to 10:00 p.m. and on Fridays and Saturdays from 8:00 a.m. to 11:00 p.m.
Beginning Feb. 10, delivery, curbside pickup and catering will be available at this new location via the Crumbl app or through their website. App users can also get one free cookie by using code MASHRWSBRY through March 11.
The first western Massachusetts location opened in November 2023 at the Riverdale Shops in West Springfield. Crumbl was founded in 2017 in Utah but has boomed to more than 1,000 locations across the country, as well as Puerto Rico and Canada.
WWLP-22News, an NBC affiliate, began broadcasting in March 1953 to provide local news, network, syndicated, and local programming to western Massachusetts. Watch the 22News Digital Edition weekdays at 4 p.m. on WWLP.com.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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