Latest news with #Custom
Time Business News
05-08-2025
- Business
- Time Business News
How Leather Jackets Brands Make Money?
Leather jackets are more than just garments. They're style statements, cultural icons, and timeless pieces of fashion. Over the years, many independent brands have tapped into this market to make consistent profits. But how exactly do leather jacket brands make money? In this article, we'll break down the full picture—from revenue streams to marketing strategies—by looking at how boutique brands like The Varsity Jackets and Custom Leather Jackets build and grow their business without relying on being a massive fashion label. The leather jacket market is a niche within fashion that continues to grow, especially among style-conscious individuals who want quality and personality in their wardrobe. From bikers to streetwear lovers, the demand for durable and well-crafted jackets remains strong year-round. With social media driving personalized fashion trends and more consumers valuing quality over quantity, smaller leather brands are now enjoying a better opportunity to stand out. This sets the foundation for brands like The Varsity Jackets and Custom Leather Jackets to thrive. Selling directly through their website is one of the most profitable avenues for leather jacket brands. This eliminates the middleman, allowing companies to keep a larger portion of the profits. Brands like Custom Leather Jackets take advantage of their online presence to showcase multiple jacket types—bomber, varsity, biker, or custom pieces—at prices that reflect both quality and craftsmanship. A major revenue driver is custom designs. People love having jackets tailored to their exact style—name embroidery, team logos, or personal color choices. The Varsity Jackets has tapped into this trend by offering jacket customization for individuals, schools, and clubs. This not only increases the value of each order but also enhances customer satisfaction and repeat purchases. Releasing new collections for winter, spring, or events like Black Friday allows brands to create urgency and excitement. Limited-time pieces can drive fast sales, especially when marketed correctly. Smaller brands often produce these collections in small batches, which helps reduce inventory costs and adds a sense of exclusivity—something modern shoppers crave. Selling in bulk to boutiques, fashion retailers, or school teams is another revenue stream. By offering wholesale prices for minimum orders, brands can secure large deals and long-term partnerships. For example, The Varsity Jackets works with schools and sports teams for customized varsity jackets. These bulk orders can significantly boost revenue during back-to-school seasons or graduation events. Listing products on platforms like Amazon, Etsy, or even eBay allows brands to reach broader audiences. This model works well for mid-range designs that appeal to casual buyers looking for fast delivery and easy returns. However, brands maintain better margins and customer loyalty through their own e-commerce sites—like Custom Leather Jackets—where they control the user experience, branding, and upselling opportunities. Offering global shipping expands the customer base significantly. With proper shipping logistics and clear policies, international sales can become a steady source of income. Using language-specific marketing, geo-targeted ads, and international influencers, brands like The Varsity Jackets tap into markets in Europe, the Middle East, and beyond. Creating high-quality jackets is only half the battle—getting people to see and buy them is the other. Social media platforms like Instagram, TikTok, and Pinterest are essential for modern leather jacket brands. Collaborating with influencers or micro-influencers builds credibility and spreads awareness to target buyers. User-generated content, customer reviews, and styling videos also work as free and authentic advertising. Brands that want long-term visibility focus on SEO (Search Engine Optimization). Blogging about fashion trends, jacket care tips, and style guides helps bring in organic traffic from Google. For instance, Custom Leather Jackets might write blog posts on: This not only brings traffic but establishes authority and trust. Running Facebook, Google, and Instagram ads allows brands to target users by age, gender, location, and interests. A well-optimized campaign can drive massive traffic and convert clicks into customers. When combined with compelling visuals and discount offers, paid ads bring quick returns and help scale fast. Email marketing is a goldmine for re-engaging customers. From abandoned cart reminders to birthday discounts, it's one of the highest-ROI tools available. Retargeting ads also ensure visitors who didn't buy the first time are reminded later—boosting chances of conversion. Customization isn't just a trend—it's a proven profit-booster. At The Varsity Jackets, customers can design jackets from scratch: picking their preferred materials, colors, patches, and more. This sense of ownership creates emotional value, leading to higher prices and stronger loyalty. Likewise, Custom Leather Jackets offers custom-built designs for individual clients, groups, and events. Whether someone wants a name on the back, a unique lining, or a patch that represents their story, this level of personalization allows the brand to charge premium rates while delivering memorable products. Customization also reduces direct competition since every jacket is essentially one of a kind. Making money also means managing costs smartly. Here's a breakdown of typical expenses and how brands price to stay profitable: Website hosting and design Branding, logos, and product photography Inventory or materials storage Raw materials (leather, zippers, lining) Labor or stitching services Shipping and packaging Marketing and ads Most leather jacket brands follow a cost-plus pricing model, meaning: Selling Price = Cost of Production + Profit Margin For example, if it costs $60 to produce a jacket, the brand may sell it at $180 or more, depending on design, quality, and customization. Premium or custom designs usually command higher markups. Repeat buyers are the secret sauce of long-term success. Loyalty programs, seasonal discounts, and VIP early access all contribute to higher Customer Lifetime Value (CLV). Brands that make their customers feel valued tend to retain them longer. Brands like The Varsity Jackets offer exclusive drops and discount codes to loyal buyers. Meanwhile, Custom Leather Jackets encourages customer referrals by offering incentives for friend sign-ups. Positive word-of-mouth, especially in tight-knit communities like bikers, students, and fashion lovers, also drives sustained growth. Leather jacket brands can and do make money—consistently—when they offer quality, customization, and style. Brands like The Varsity Jackets and Custom Leather Jackets have built business models around personalization, storytelling, and targeted marketing. They're not competing with global fashion houses. Instead, they are creating their own space in the hearts (and wardrobes) of customers who value authenticity and uniqueness. By focusing on customer satisfaction, efficient production, and smart digital strategies, these brands aren't just surviving—they're thriving. TIME BUSINESS NEWS
Otago Daily Times
20-05-2025
- Entertainment
- Otago Daily Times
Revamped statue back in time for country music festival
The refurbished Hands of Fame statue has arrived in Gore just in time for Tussock Country this weekend. PHOTO: ELLA SCOTT-FLEMING Gore's Hands of Fame statue honouring country music has had a makeover and is back looking shiny and new, just in time for Bayleys Tussock Country music festival this weekend. The 7.5m Hands of Fame statue, erected by the Gore Country Music Club, was reinstalled yesterday morning, much to the relief of club president Julie Mitchell. The new, improved statue was supposed to be done by the end of April and as the Tussock Country music festival crept closer and closer she was beginning to get nervous, Mrs Mitchell said. The new, steel-clad statue was worth the wait, and she hoped it would now stand tall for another 20 years. When the statue was removed for refurbishment in March, Gold Guitar Awards convener Phillip Geary said the grouting on tile-covered statue was cracking, letting in water that was freezing during the Southland winter. This process caused quite a few of the tiles to become dislodged, he said. The tiles were removed by Custom Build and replaced with a metal facade. The paint work on the steel was done by Beatties Collision Repair Centre in Gore. Mrs Mitchell said the makeover cost of about $30,000 was paid for by the club in anticipation of this year's festival and the Gold Guitars. It is anticipated the awards and the festival this year will attract more visitors to Gore than any previous year. The statue was erected by the club in 2004, to honour those who have made significant contribution to New Zealand country music.
Yahoo
16-05-2025
- Entertainment
- Yahoo
How To Politely Decline Homemade Food Without Hurting Someone's Feelings
We've all been there: You're round at a friend's place, and you're having a great time — but then your host presents you with a plate (or even a whole spread) of food that they've spent all afternoon hard at work on, and ... you just can't eat it. Maybe you've got an allergy, maybe you ate earlier and are simply too full — maybe there's a religious reason why you can't consume it. If you've ever wondered how to turn that food down without hurting anyone's feelings, we've got you covered. To find out the right way to decline this offer, we spoke to Nikesha Tannehill Tyson, an etiquette expert from The Swann School of Protocol in Shreveport and author of the book "Going Public: Culture, Custom, and Class for Social Success." The secret, according to Tyson, is using the right tone of voice and adding a friendly comment or explanation. "Be gentle with your 'no thank you' and offer a compliment if possible," Tyson told us. "If you have already eaten, have dietary restrictions, or food allergies, this is a great time to say so. As an example, 'It smells (or looks delicious), thank you for offering, I am not hungry.' Or, 'I am following (particular dietary restriction), thank you for offering.'" Tyson adds that honesty is the best policy when providing these comments. This goes for everything from a one-on-one visit to a person's home, to communal events like a Southern-style potluck. Read more: 12 Bourbons You Should Leave On The Shelf If you're headed to a dinner party or other event that is focused on food, and (for whatever reason) aren't intending to eat, should you tell your host? Should you even go at all? "It is generally considered impolite to attend a food-centered event at someone's home and not eat anything at all, unless you have a valid and respectfully communicated reason," Nikesha Tannehill Tyson explained. "Showing up and refusing food without context can make the host feel uncomfortable or insulted." Sometimes, however, you may have a genuinely good reason for not eating, such as food restrictions or allergies. Or, perhaps you're one of the billions of people around the world who doesn't eat pork for religious reasons, and you're invited to a pork-heavy cookout. In this case, Tyson told us, the best practice is to inform your host about your food limitations (and your plans to not eat) ahead of time. "Most gracious hosts will appreciate the heads-up," she said. If your host is a dinner party pro, they'll probably have accounted for these contingencies already, as neglecting to do so is one of the biggest mistakes you could make when planning a dinner party. As Tyson said, "Most hosts will ask about dietary restrictions or preferences when you are invited[,] or there may be a request for sharing food allergies or restrictions on the invitation along with the RSVP." If you don't have a valid reason to avoid eating, though, you might be better off not going in the first place. Now, you might be intending to eat but can't guarantee that you'll be able to have what your host has provided for you (whether that's because of a dietary requirement or otherwise). In that case, it may occur to you to just bring your own food — but is this ever okay? "While a host will make every effort to satisfy guests' needs, it isn't always feasible. It is acceptable to offer to bring a dish to share if you are a guest with a tight dietary requirement," Nikesha Tannehill Tyson said. "This guarantees that you will have a dish to enjoy and keeps it thoughtful." If you're sure that you'll need your own meal all to yourself, Tyson explained that it's acceptable to ask outright rather than offering to bring food to share. This way, you give your host the option to accept or to offer to make a suitable dish for you themselves once they know your needs and restrictions. The key here is remaining respectful, considerate, and conscious of how your host might interpret your request. Tyson offered a final suggestion to that point. She said, "Asking if providing the dish would make things simpler for them is both acceptable and thoughtful." So there you have it: Be polite, truthful, and considerate, and you'll be spared a sticky situation next time you need to say no to food. Read the original article on Chowhound.
