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SBM 'Banks' on rap ad to protect you from cybercrime
SBM 'Banks' on rap ad to protect you from cybercrime

Time of India

time07-08-2025

  • Business
  • Time of India

SBM 'Banks' on rap ad to protect you from cybercrime

With a fusion of India's rich cultural heritage and modern digital communication, SBM Bank India has unveiled "MudraRap," an innovative campaign designed to raise awareness about cybersecurity. The initiative combines the expressive hand gestures of classical Indian dance , known as mudras, with the high-energy rhythm of rap music to connect with the nation's digitally savvy population. The campaign comes at a time when cyber threats grow increasingly sophisticated, with financial frauds and social engineering scams on the rise. SBM Bank India's approach reimagines cybersecurity awareness , moving it from a dry, technical subject to a vibrant, cultural experience, said a media statement. The core of the "MudraRap" campaign is a video in which expressive hand gestures derived from classical dance and everyday movements are paired with a fast-paced rap composition. An AI-generated voiceover and background score deliver key cyber safety messages, such as safeguarding passwords, recognising scam attempts, and protecting personal information online. The rap's contemporary lyrics are crafted to resonate specifically with millennial and Gen Z audiences. This campaign is a natural extension of SBM Bank India's long-standing commitment to integrating art into its brand philosophy. "India has always told its stories through art," said Sunita Prabhu, Head of Marketing & Communication at SBM Bank India. "With MudraRap, we wanted to tap into this cultural power to deliver an urgent and timely message—that of CyberSuraksha . We've taken a form rooted in our heritage and layered it with words and music that speak to the current generation." The powerful hand gestures, or "Mudra-graphy," featured in the campaign were conceptualized and performed by Tithi Das, a renowned Odissi dancer from Kolkata. Das's choreography seamlessly blends tradition with innovation, transforming classical dance into a compelling visual language for a modern message. The campaign's urgency is underscored by alarming statistics on cybercrime. Niju Mohan, Chief Information Security Officer & Head of Operational Risk at SBM Bank India, highlighted the scale of the problem. "Cyber-enabled financial frauds are rising sharply, with social engineering driving nearly one-third of the cases," Mohan stated. "Digital Arrest scams alone caused losses exceeding ₹2,000 crore last year. As people remain the weakest link in the cybersecurity chain, human behavior must be treated as the first line of defense. Continuous awareness campaigns are essential to build resilience across audiences, and MudraRap aims to raise awareness in this critical space." Watch the film here:

Defence Cyber Agency begins exercise to bolster cyber resilience at national level
Defence Cyber Agency begins exercise to bolster cyber resilience at national level

United News of India

time17-06-2025

  • United News of India

Defence Cyber Agency begins exercise to bolster cyber resilience at national level

New Delhi/Pune, June 16 (UNI) "Cyber Suraksha", a comprehensive cyber security exercise designed to simulate real-world cyber threats, reinforce secure practices and test the analytical and defensive cyber skills of participants in a high-paced, gamified environment, commenced on Monday. Organised by Defence Cyber Agency under aegis of the Headquarters Integrated Defence Staff, this multi-phased exercise is a proactive step towards bolstering cyber resilience at national level and encompasses the conduct of targeted training sessions, evaluation and an engaging capsule for leadership, said a Defence press release here. Over 100 participants from national-level agencies and stakeholders from defence domains are taking part in the event, which will conclude on June 27. Chief Information Security Officers (CISOs) conclave for leadership has also been dovetailed in 'Cyber Suraksha', thereby integrating the technical aspects with leadership roles. The CISOs conclave includes talks by eminent speakers and will culminate in an immersive Table-Top Exercise. Combining structured learning with dynamic hands-on challenge environments will empower participants to act decisively in the face of cyber threats. Defence Cyber Agency plans to conduct such exercises on a regular basis to maintain a state of readiness and cultivate a security-first culture across all levels, the release added. UNI SP SS

Armed forces launch cybersecurity drill
Armed forces launch cybersecurity drill

Time of India

time16-06-2025

  • Time of India

Armed forces launch cybersecurity drill

This is an AI-generated image, used for representational purposes only. With the threat of cyber-attacks from China and Pakistan increasing, the armed forces on Monday launched a 12-day comprehensive multi-phase cybersecurity exercise to bolster resilience at the national level. Over 100 participants from national agencies and stakeholders from the defence arena are taking part in the 'Cyber Suraksha' exercise organised by the tri-Service Defence Cyber Agency (DCA), which includes the conduct of targeted training sessions, evaluation and "an engaging capsule for leadership", including chief information security officers. "The exercise is designed to simulate real-world cyber threats, reinforce secure practices, and test the analytical and defensive cyber skills of participants in a high-paced, gamified environment," an officer said. "Combining structured learning with dynamic hands-on challenge environments will empower participants to act decisively in the face of cyber threats. DCA plans to conduct such exercises on a regular basis to maintain a state of readiness and cultivate a security-first culture across all levels," he added.

Exercise to bolster cyber resilience at national level begins: Defence Ministry
Exercise to bolster cyber resilience at national level begins: Defence Ministry

Time of India

time16-06-2025

  • Time of India

Exercise to bolster cyber resilience at national level begins: Defence Ministry

A comprehensive cyber security exercise designed to simulate "real-world cyber threats " and with an aim to bolster resilience in the domain at the national level kicked off on Monday, the Defence Ministry said. ' Cyber Suraksha ' is being organised by Defence Cyber Agency under the aegis of Headquarters Integrated Defence Staff. "This multi-phased exercise, which concludes on June 27, is a proactive step towards bolstering cyber resilience at national level, and encompasses the conduct of targeted training sessions, evaluation and an engaging capsule for leadership," the ministry said in a statement. Over 100 participants from national-level agencies and stakeholders from defence domains are taking part in the event. "The exercise is designed to simulate real-world cyber threats, reinforce secure practices, and test the analytical and defensive cyber skills of participants in a high-paced, gamified environment," it said. Live Events A conclave of Chief Information Security Officers (CISOs) for leadership has also been dovetailed in 'Cyber Suraksha', thereby integrating the technical aspects with leadership roles. "The CISOs conclave includes talks by eminent speakers and will culminate in an immersive table-top exercise," it said. Combining structured learning with dynamic hands-on challenge environments will empower participants to act decisively in the face of cyber threats. Defence Cyber Agency plans to conduct such exercises on a regular basis to maintain a state of readiness and cultivate a security-first culture across all levels, the ministry said.

'Cyber Suraksha' exercise launched to strengthen national cyber resilience
'Cyber Suraksha' exercise launched to strengthen national cyber resilience

Hans India

time16-06-2025

  • Business
  • Hans India

'Cyber Suraksha' exercise launched to strengthen national cyber resilience

New Delhi: In a major initiative to bolster India's cyber defences, the Defence Cyber Agency (DCA) on Monday launched a multi-phase cybersecurity exercise. Organised by the Defence Cyber Agency, under the aegis of the Headquarters, Integrated Defence Staff (IDS), the comprehensive exercise, named 'Cyber Suraksha', will go on till June 27. The exercise aims to enhance cyber resilience across national security institutions and stakeholders in the defence ecosystem. "This multi-phased exercise, which concludes on June 27, 2025, is a proactive step towards bolstering cyber resilience at the national level, and encompasses the conduct of targeted training sessions, evaluation, and an engaging capsule for leadership", a Ministry of Defence statement said. With participation from over 100 professionals drawn from national-level agencies and defence domains, Cyber Suraksha is tailored to simulate real-world cyber threat scenarios. "The exercise is designed to simulate real-world cyber threats, reinforce secure practices, and test the analytical and defensive cyber skills of participants in a high-paced, gamified environment," the ministry statement said. One of the key highlights of the event is a special conclave for Chief Information Security Officers (CISOs), which brings leadership focus into the fold of cybersecurity preparedness. "Chief Information Security Officers (CISOs) conclave for leadership has also been dovetailed in 'Cyber Suraksha', thereby integrating the technical aspects with leadership roles. The CISOs conclave includes talks by eminent speakers and will culminate in an immersive Table-Top Exercise", it said. By combining immersive training, leadership engagement, and real-time simulations, "Cyber Suraksha" underscores India's proactive approach to strengthening its cyber defence framework at every level — from operators on the ground to top decision-makers, as per the ministry. "Combining structured learning with dynamic hands-on challenge environments will empower participants to act decisively in the face of cyber threats. The Defence Cyber Agency plans to conduct such exercises on a regular basis to maintain a state of readiness and cultivate a security-first culture across all levels," it added.

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