Latest news with #CÉCRED
Forbes
09-05-2025
- Entertainment
- Forbes
Beyoncé's Tour Doubles Her Streams As Her Shows Go Viral
Beyoncé's Cowboy Carter jumps from No. 193 to No. 64 on the Billboard 200, gaining 116% on streaming ... More platforms thanks to the Cowboy Carter Tour beginning. LOS ANGELES, CALIFORNIA - FEBRUARY 20: (Exclusive Coverage) (Editorial Use Only) Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at The Revery LA on February 20, 2024 in Los Angeles, California. (Photo by Julian Dakdouk/Parkwood Media/WireImage via Parkwood ) America has Beyoncé fever again — not that the country ever really moves on from the hugely talented superstar. Beyoncé recently launched her Cowboy Carter Tour, which celebrates and promotes the album of the same name. This week, on the Billboard charts, Cowboy Carter gains dramatically, fueled by a surge in interest, which follows extensive media coverage and countless videos and photos that have been shared by attendees. Billboard compared Cowboy Carter's stream count in the days leading up to the launch of the tour with the three days immediately after it began. Excitement around the trek reached a viral peak during that time, as visuals from the set and the setlist circulated widely online. The outpouring of posts prompted what may have been millions of listeners to revisit the project. The music magazine notes that between April 25 and 27, Cowboy Carter earned 4.7 million streams on major platforms like Spotify and Apple Music. From April 29 through May 1 — just after the tour kicked off on April 28 — the total number of plays soared to a little more than 10 million. That's a 116% increase in under a week. The current tracking week reflected on the Billboard charts includes data from Friday, April 25 through Thursday, May 1. By that point, the Cowboy Carter Tour was underway, and now it's clear to see just how popular the album has become again thanks to the beginning of the venture. Cowboy Carter jumps on all three Billboard rankings where it appears. It returns to the top 10 on the Top Americana/Folk Albums chart, landing at No. 8. It also nearly reenters the uppermost tier on the Top Country Albums tally, where it sits just a few spots beneath that space, and it could break back in within just a few days. The Grammy-winning collection gains the most ground on the Billboard 200, skyrocketing from No. 193 to No. 64. Luminate reports that total consumption of the title — combining both streams and sales — grew by 73% week-over-week, with the full-length racking up 14,500 equivalent units. Beyoncé's album will likely continue to perform well on the rankings in the coming weeks, though it may decline slightly, as much of the excitement comes at the beginning of the tour, when many people were reminded to give Cowboy Carter another listen.
Time Out
08-05-2025
- Entertainment
- Time Out
Beyoncé is bringing a beauty pop-up to Chicago next week
Have you been excited about Beyoncé's Cowboy Carter tour? Get in line, ya'll! Queen Bey will be walking them boots into the Windy City for three nights next week (Thursday, May 15, Saturday, May 17 and Sunday, May 18, to be exact) at Soldier Field and to celebrate, she's getting the Beyhive glammed up in preparation. The music icon's beauty company Cécred—pronounced 'sacred', a haircare brand founded in 2024 that utilizes bioactive keratin ferment and special ingredients for stronger, shinier, and more springy hair—will be hosting a special curated event connected to the ongoing stadium tour. The Cécred Roadshow will bring its chrome-wrapped pop-up experience to Cowboy Carter stadium locations across the country, including, happily, Chicago. View this post on Instagram A post shared by CÉCRED (@cecred) Bey fans can find the immersive experience at Soldier Field on May 15, 17 and 18, as well at Ulta Beauty locations in Chicago on May 16. Along with taking home exclusive products (we'll personally be stocking up on that Nourishing Hair Oil, STAT) and free gifts like a limited-edition Cécred x Cowboy Carter keychain, attendees can enjoy a plethora of interactive and Instagram-worthy fun: there will be those aforementioned chrome-wrapped trailers as well as a Cécred salon stage, a larger-than-life "Ceyoncé" inflatable and a Cécred Fan Cam, complete with a wind machine, of course, for you to whip around your newly lustrous locks. (Just don't get your hair caught in the fan—remember that 2013 Montreal show?!) Following the singer's mid-May Chicago dates, the Cécred Roadshow will follow along the Cowboy Carter Tour schedule and next move onto New Jersey's MetLife Stadium from May 22 through 29; then Yoncé's hometown of Houston, Texas at the NRG Stadium from June 27 to 29; over to Washington, D.C.'s Northwest Stadium on July 4 (a true American requiem!) and 7; down to Atlanta's Mercedes-Benz Stadium from July 10 to 16; and finally, to Las Vegas on July 25 and 26 at Allegiant Stadium. Saddle up now!
Business Wire
24-04-2025
- Entertainment
- Business Wire
Ulta Beauty Teams up with Beyoncé's COWBOY CARTER TOUR to Deliver the Ultimate Concert-Ready Beauty Experience
BOLINGBROOK, Ill.--(BUSINESS WIRE)--Ulta Beauty, the nation's largest beauty retailer, is proud to be the official beauty retail partner of Beyoncé's COWBOY CARTER TOUR. Building off the success of its recent exclusive launch of Beyonce's hair care line CÉCRED, the partnership brings fans an unforgettable summer of beauty, artistry, and self-expression through exclusive access to COWBOY CARTER TOUR-inspired beauty looks, curated product assortments, immersive experiences, and Beyoncé's celebrated beauty brands, including an exciting brick-and-mortar retail debut of Beyonce's highly coveted fragrance CÉ LUMIÈRE by Beyoncé Parfums, available for a limited time in select Ulta Beauty stores and on Ulta Beauty is where the COWBOY CARTER TOUR experience comes to life. Share As the COWBOY CARTER TOUR sweeps across the country, Ulta Beauty will unveil seven special beauty looks inspired by each tour stop—reimagined in collaboration with local hero influencers and brought to life in stores, online, and across social media. 'Ulta Beauty sits at the intersection of beauty, culture, and self-expression—and this summer, there's no bigger cultural force than Beyoncé's COWBOY CARTER TOUR,' said Kelly Mahoney, Chief Marketing Officer, Ulta Beauty. 'From makeup and skincare to hair and fragrance, beauty is how fans show up for the moment, and we're proud to be their destination for turning inspiration into expression. Whether you're headed to a show or channeling the tour's energy at home, Ulta Beauty is where the COWBOY CARTER TOUR experience comes to life.' There are many ways to experience the COWBOY CARTER TOUR with Ulta Beauty, including: City-Inspired Looks: Starting April 28, Ulta Beauty will unveil the first of seven special beauty looks, each inspired by a COWBOY CARTER TOUR city and reimagined in collaboration with local beauty influencers. Cities include: Los Angeles, CA; Chicago, IL; East Rutherford, NJ; Houston, TX; Washington, D.C.; Atlanta, GA; and Las Vegas, NV. COWBOY CARTER TOUR-Inspired Beauty Collection: A curated assortment of makeup, skincare, and CÉCRED haircare products will be available in all Ulta Beauty locations and on Limited-time Retail Launch of CÉ LUMIÈRE: Beyoncé's fan-favorite fragrance CÉ LUMIÈRE, will be sold at select Ulta Beauty stores and on marking its first-ever availability beyond her official website. Limited quantities available. Pro Team Masterclasses: Fans can attend live masterclasses with Ulta Beauty Pro Artists on May 7 in Los Angeles and May 21 in New York City select store locations. GLAMlab Virtual Try-On: Enjoy COWBOY CARTER TOUR beauty looks on the go with an exclusive GLAMlab virtual try-on experience within the Ulta Beauty app. Ulta Beauty will officially join the COWBOY CARTER TOUR this April through July 2025. visit to learn more. About Ulta Beauty At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place ®. Today, Ulta Beauty operates more than 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit About Cécred Cécred delivers transformational haircare for all, blending patent-pending technology with ancient wisdom to empower your haircare journey. Rooted in global rituals, Cécred celebrates all hair types and textures, and honors the deep connection to hair we share across generations. With science-backed formulas designed to strengthen hair, promote length retention, and boost shine, Cécred is a leader in healthy hair. For more information, visit
