Beyoncé is bringing a beauty pop-up to Chicago next week
The music icon's beauty company Cécred—pronounced 'sacred', a haircare brand founded in 2024 that utilizes bioactive keratin ferment and special ingredients for stronger, shinier, and more springy hair—will be hosting a special curated event connected to the ongoing stadium tour. The Cécred Roadshow will bring its chrome-wrapped pop-up experience to Cowboy Carter stadium locations across the country, including, happily, Chicago.
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Bey fans can find the immersive experience at Soldier Field on May 15, 17 and 18, as well at Ulta Beauty locations in Chicago on May 16. Along with taking home exclusive products (we'll personally be stocking up on that Nourishing Hair Oil, STAT) and free gifts like a limited-edition Cécred x Cowboy Carter keychain, attendees can enjoy a plethora of interactive and Instagram-worthy fun: there will be those aforementioned chrome-wrapped trailers as well as a Cécred salon stage, a larger-than-life "Ceyoncé" inflatable and a Cécred Fan Cam, complete with a wind machine, of course, for you to whip around your newly lustrous locks. (Just don't get your hair caught in the fan—remember that 2013 Montreal show?!)
Following the singer's mid-May Chicago dates, the Cécred Roadshow will follow along the Cowboy Carter Tour schedule and next move onto New Jersey's MetLife Stadium from May 22 through 29; then Yoncé's hometown of Houston, Texas at the NRG Stadium from June 27 to 29; over to Washington, D.C.'s Northwest Stadium on July 4 (a true American requiem!) and 7; down to Atlanta's Mercedes-Benz Stadium from July 10 to 16; and finally, to Las Vegas on July 25 and 26 at Allegiant Stadium. Saddle up now!
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