Latest news with #D'YAVOL
News18
3 days ago
- Entertainment
- News18
Shah Rukh Khan, Aryan Khan, Radico Khaitan, And Nikhil Kamath Team Up To Launch D'YAVOL Spirits
Radico Khaitan Limited has partnered with global icon Shah Rukh Khan, Aryan Khan's D'YAVOL Luxury Collective Radico Khaitan Limited, one of India's largest and most respected alcobev companies, has partnered with global icon Shah Rukh Khan, Aryan Khan's D'YAVOL Luxury Collective, and entrepreneur Nikhil Kamath to launch D'YAVOL Spirits. This next-generation alcobev venture will blend world-class liquid craftsmanship, disruptive design, and cultural relevance—starting with a premium tequila as its first product. The collaboration aims to create exceptional, globally sourced, bottled-in-origin spirits that celebrate rich regional heritage. With Radico Khaitan's decades of expertise and scale, D'YAVOL Spirits will fuse legacy with modern entrepreneurial drive. 'Radico Khaitan has always championed consumer-focused innovation," said Abhishek Khaitan, Managing Director, Radico Khaitan. 'With D'YAVOL Spirits, we combine our blending and distribution strength with Shah Rukh's global appeal, Aryan's creative vision, and Nikhil's forward-thinking approach. This is a long-term investment in building a luxury brand from India for the world." Shah Rukh Khan remarked, 'Every great idea needs the right energy. With Abhishek's expertise, Nikhil's passion, and our creative instincts, we're building something bold and future-ready." The brand will leverage Radico Khaitan's track record of organically building some of India's most admired alcobev labels, while D'YAVOL brings a luxury lifestyle ethos and distinctive design language. CEO Leti Blagoeva highlighted that D'YAVOL already boasts multi-award-winning spirits, and this partnership marks 'a thrilling new chapter" to deliver even more exceptional experiences. Aryan Khan, Co-Founder, stressed the cultural ambition: 'We want a brand that lives in culture, not just on a shelf. This partnership lets us lead with creativity, quality, and authenticity." For Nikhil Kamath, it's about redefining premium. 'The best brands of tomorrow will be rooted in history, culture, and craftsmanship. D'YAVOL is an Indian brand ready to compete on the global stage." Co-Founder Bunty Singh added, 'We've built D'YAVOL with intent and identity. Now, it's about scaling while staying true to our DNA." As India's alcobev market rapidly premiumises, D'YAVOL Spirits aims to appeal to a discerning generation that values substance, offering globally bottled spirits, design-led packaging, and immersive lifestyle experiences. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Mint
3 days ago
- Entertainment
- Mint
Shah Rukh Khan, son Aryan, Zerodha's Nikhil Kamath team up to make premium liquor D'YAVOL Spirits
Bollywood superstar Shah Rukh Khan teamed up with his son Aryan Khan's D'YAVOL Luxury Collective to launch a premium liquor, D'YAVOL Spirits. Joining them are Zerodha's Nikhil Kamath and popular alcobev company Radico Khaitan. The venture is set to kick off with the launch of a premium tequila as its first product. Announcing the partnership officially, Aryan took to Instagram and wrote, 'A new alliance, and a bigger ambition. D'YAVOL x Radico Khaitan x Nikhil Kamath come together to reach new milestones and pave the way for luxury spirits.' Speaking on the launch, Shah Rukh Khan said, 'Every great idea needs the right energy behind it. With Abhishek's experience, Nikhil's passion, and our creative instinct at D'YAVOL, we are building something bold, relevant, and future-facing.' Abhishek Khaitan, Managing Director, Radico Khaitan, added, 'Radico Khaitan has always believed in leading the alcobev space with consumer centric innovation. With D'YAVOL Spirits, we are entering a bold new chapter, combining our proven expertise in blending, marketing and distribution with the charm and charisma of the global icon Shah Rukh Khan, entrepreneurial spirit of Aryan Khan and Nikhil Kamath's disruptive and visionary outlook. This is a long-term investment into a vision that complements Radico Khaitan's ongoing growth trajectory while opening new doors in the world of luxury spirits.' Aryan Khan, who is the coo-Founder, D'YAVOL shared, 'With D'YAVOL Spirits, our ambition is to shape a brand that doesn't just sit on a shelf but lives in culture. This partnership unlocks fresh opportunities to lead with creativity, quality, and authenticity.' His partner, Bunty Singh, added, 'We've built D'YAVOL brick by brick, with a clear focus on intent and identity. This new chapter with Radico Khaitan and Nikhil is about scaling with agility, precision, and a long-term mindset while staying true to the unique DNA of our brand.'
India.com
3 days ago
- Business
- India.com
Shah Rukh Khan will make premium liquor with son Aryan Khan, joins hand with this liquor company and Zerodha's…
Spirit maker Radico Khaitan on Tuesday announced 'D'YAVOL Spirits', a new venture with actor Shah Rukh Khan, his son Aryan, and Zerodha brokerage's Nikhil Kamath. Radico Khaitan said it will invest Rs 40 crore for a 47.5 per cent stake in D'YAVOL BV and D'YAVOL India, and be the largest shareholder, as per an exchange filing. Shah Rukh Khan had launched D'YAVOL as a luxury brand with his son Aryan. The new venture will rely on Radico's distribution and marketing, and D'YAVOL team's creative abilities, and will launch a luxury tequila soon. What Radico Khaitan Said About New JV? Abhishek Khaitan, the managing director of Radico Khaitan, said this is a long-term investment for the company in the luxury spirits segment. Khan said the partnership is seeking to build something 'bold, relevant and future-facing', while his son Aryan said the ambition is to build a brand which 'lives in culture'. The brand intends to compete anywhere in the world, Kamath said, adding that premium alcohol is no longer defined by geography. Radico Khaitan Managing Director Abhishek Khaitan said, 'With Diageo Spirits, we are going to begin a bold new chapter.' He added that this is a long-term investment essential for the company's growth. Radico Khaitan is one of India's oldest liquor manufacturers, established in 1943. What Radico Khaitan Does? It was originally known as Rampur Distillery. In the 1970s, G.N. Khaitan, father of Lalit Khaitan, acquired the company. In 1998, the company launched its PM Whisky. Radico Khaitan has extensive experience in blending, marketing, and distribution. It operates three distilleries with a total capacity of 321 million litres, and its products are sold in over 100 countries. The objective of this partnership is to capture India's premium spirits market, as alcohol consumers in the country are now shifting their preference from traditional products to higher-quality offerings. (With Inputs From PTI)
The Wire
3 days ago
- Business
- The Wire
Shahrukh Khan, Aryan Khan, Radico Khaitan led by Abhishek Khaitan, and Nikhil Kamath join forces to launch D'YAVOL Spirits
This landmark collaboration unites legacy, creativity, and entrepreneurial insight to redefine India's premium spirits landscape, with a premium tequila set to be the first launch from this partnership Mumbai, Maharashtra, India – Business Wire India In a defining moment for the Indian spirits industry, Radico Khaitan Limited, one of India's largest alcobev companies, global icon Shah Rukh Khan, Aryan Khan's D'YAVOL Luxury Collective, and distinguished entrepreneur Nikhil Kamath have come together to launch D'YAVOL Spirits; a new-age alcobev company with a sharp focus on liquid excellence, disruptive design, and cultural resonance. At the heart of this partnership lies a shared vision: to craft the world's finest spirits and bring them to consumers across India and global markets, with a focus on globally-sourced bottled-in-origin products that incorporate rich regional provenance. Backed by Radico Khaitan's strength and long-term commitment to the alcobev space, the venture reflects a strategic alignment of innovation, scale, and legacy. D'YAVOL Spirits is built on a shared commitment to world-class quality, iconic design, and cultural depth. With this strategic investment, Radico Khaitan is not only extending its influence into the next generation of premium spirits but also reiterating its position as an industry pioneer, charting paths of growth and innovation. While Radico Khaitan remains focused on its strategy of 'Taking India to the World' through existing and new brands in its luxury portfolio, D'YAVOL Spirits will build internationally relevant, bottled-in-origin brands that capture the imagination of a new generation of Indian and global consumers. In the coming months, D'YAVOL Spirits will begin its journey with the launch of a luxury Tequila. Speaking on the launch, Abhishek Khaitan, Managing Director, Radico Khaitan, said, 'Radico Khaitan has always believed in leading the alcobev space with consumer centric innovation. With D'YAVOL Spirits, we are entering a bold new chapter, combining our proven expertise in blending, marketing and distribution with the charm and charisma of the global icon Shah Rukh Khan, entrepreneurial spirit of Aryan Khan and Nikhil Kamath's disruptive and visionary outlook. This is a long-term investment into a vision that complements Radico Khaitan's ongoing growth trajectory while opening new doors in the world of luxury spirits.' Shah Rukh Khan added, 'Every great idea needs the right energy behind it. With Abhishek's experience, Nikhil's passion, and our creative instinct at D'YAVOL, we are building something bold, relevant, and future-facing.' Commenting on the launch, Leti Blagoeva, CEO, D'YAVOL Spirits, said, 'We are thrilled to come together with a team celebrated for their expertise, thought leadership and unfailing market instincts. With D'YAVOL already known for its multi-award-winning spirits, this collaboration opens up an exciting new chapter and we look forward to bringing our consumers even more exceptional experiences.' The venture will draw on Radico Khaitan's decades-long legacy of organically building India's most admired brands. D'YAVOL brings a sharply defined brand ethos rooted in luxury, lifestyle, and a globally resonant creative vision. Nikhil Kamath brings an instinct for market disruption and proven expertise in building scalable, premium-first consumer ventures. Aryan Khan, Co-Founder, D'YAVOL shared, 'With D'YAVOL Spirits, our ambition is to shape a brand that doesn't just sit on a shelf but lives in culture. This partnership unlocks fresh opportunities to lead with creativity, quality, and authenticity.' Nikhil Kamath said, 'The meaning of 'premium' is changing – it is no longer defined by geography. Tomorrow's best brands will be built on history, culture, and craftsmanship. That's what excites me about D'YAVOL — an Indian brand with the intent and ability to compete anywhere in the world.' Bunty Singh, Co-Founder, D'YAVOL added, 'We've built D'YAVOL brick by brick, with a clear focus on intent and identity. This new chapter with Radico Khaitan and Nikhil is about scaling with agility, precision, and a long-term mindset while staying true to the unique DNA of our brand.' With the premiumisation of India's alcobev landscape, D'YAVOL Spirits is well-positioned to cater to a rising generation of discerning consumers who value substance over noise. From internationally bottled spirits to design-forward packaging and curated experiences, the brand seeks to build not just products, but a lifestyle. To View the Image, Click on the Link Below: Shahrukh Khan, Aryan Khan, Radico Khaitan led by Abhishek Khaitan, and Nikhil Kamath join forces to launch D'YAVOL Spirits (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.).
Business Recorder
4 days ago
- Business
- Business Recorder
Magic Moments maker ties up with Bollywood star Shah Rukh Khan to launch premium tequila
Radico Khaitan, the maker of 'Magic Moments' vodka, will invest up to $4.56 million and team up with Bollywood actor Shah Rukh Khan and Zerodha co-founder Nikhil Kamath to launch a premium tequila brand, marking its foray into the category. The Indian liquor maker, known for premium offerings such as Rampur Indian Single Malt and Jaisalmer Indian Craft Gin, will roll out the brand D'YAVOL Añejo — a premium spirit made from agave and aged about two years in wine casks. D'YAVOL, a luxury brand founded in 2022 by Shah Rukh Khan's son Aryan Khan, along with Leti Blagoeva and Bunty Singh, is headquartered in Amsterdam and offers vodka, blended malt Scotch whisky and premium streetwear. D'YAVOL Añejo is set to launch by December and depending on state excise duty, will be priced between 20,000 rupees ($228.21) and 30,000 rupees, Radico Khaitan Managing Director Abhishek Khaitan told Reuters on Tuesday. The launch comes as affluent Indians increasingly splurge on everything from luxury dining to premium alcohol, housing and cars. Alcohol sales in the country, according to data from analytics firm Crisil, are projected, to grow as much as 10% to $61.35 billion in fiscal 2026. Tequila is one of the fastest growing segments globally and India is catching on very fast. The market size in the country is about 300,000 cases, out of which 15% is the Añejo (Spanish word meaning 'aged') category, Khaitan said. Shah Rukh Khan set to host party for fans in Dubai this week 'We believe that in the next five years, tequila can reach a volume of about a million cases in India plus global market, so I think it was a great opportunity,' he said. Under the partnership, Radico Khaitan and Shah Rukh Khan's family will each hold a 47.5% stake in the venture, while Kamath will own 5%. The deal also underscores the fierce competition in mass and premium liquor segments. Just three weeks ago, peer Tilaknagar Industries bought the 'Imperial Blue' whisky brand from Pernod Ricard for $486 million.
