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Techday NZ
16-07-2025
- Business
- Techday NZ
Bitdefender named sole Visionary in 2025 Gartner EPP report
Bitdefender has been named the only Visionary in the 2025 Gartner Magic Quadrant for Endpoint Protection Platforms, marking its third consecutive year in this position. According to Gartner, the Magic Quadrant evaluates 15 vendors on their completeness of vision and ability to execute, considering criteria such as market understanding, product and service capabilities, business model, innovation, geographic presence, and customer experience. Bitdefender's recognition follows the introduction of GravityZone Proactive Hardening and Attack Surface Reduction (PHASR), described as an endpoint security solution offering individually tailored hardening for employees based on their behaviour patterns, use of tools, and application activity. Daniel Daraban, Vice President of Products, Bitdefender Business Solutions Group, commented on the recognition: "To us, being named the only Visionary in this year's Magic Quadrant signals that the industry is ready for a more intelligent, proactive approach to security. We believe this recognition reflects our long-standing commitment to building the future of cybersecurity – where security is tailored, risk is managed in real-time, and compliance is built in. With our GravityZone XDR platform and MDR services, we empower defenders to work more effectively and efficiently, because that's what really matters. We're proud to lead where others are only beginning to explore." The Gartner evaluation assessed each vendor's strategy across marketing, sales, and offerings, as well as execution factors such as sales performance, pricing, market responsiveness, and client feedback. Platform development Bitdefender's GravityZone platform brings together endpoint protection (EPP), endpoint detection and response (EDR), extended detection and response (XDR), and cloud-native security into a unified package. The platform is designed to provide risk analytics and compliance alongside advanced security context for incidents, integrating directly with Bitdefender Managed Detection and Response (MDR) services. The company has continued to build on this platform, with enhancements such as GravityZone Compliance Manager, GravityZone Extended Attack Surface Management (EASM), and the newly introduced GravityZone PHASR. Recent achievements Bitdefender reported several notable results in independent industry evaluations during the last year. It was named a 2025 Gartner Peer Insights Customers' Choice for Endpoint Protection Platforms, receiving a 4.8 out of 5 aggregate rating from 214 GravityZone customer reviews. Only four other vendors shared this distinction. In the AV-Comparatives Business Security Test, Bitdefender was one of 17 participants and the only vendor to achieve a 100% protection rate, blocking all 483 test cases. The GravityZone platform also scored 98.8% in protecting systems from malware infections before, during, or after execution of malicious files. In the MITRE ATT&CK evaluations, GravityZone was noted for its alert accuracy and minimal false positives, generating an average of only three alerts needed to identify and report incidents to the security operations centre. This is compared to the median of 209 alerts across other solutions tested. Bitdefender was also named a Strong Performer in the Forrester Wave: Extended Detection and Response for the second quarter of 2024. The evaluation covered 11 vendors and 22 specific criteria, including analyst experience, artificial intelligence and machine learning, endpoint protection, and product security. Customer perspective User testimonials reflected positive feedback. In a Gartner Peer Insights review, an IT Director from a services sector enterprise wrote: "Our overall experience with GravityZone has been excellent. It does a great job of protecting our endpoints while not causing any performance or stability issues once properly configured. I would highly recommend GravityZone to fellow IT Directors and System Engineers." Bitdefender executives suggested the continued recognition is a sign of the company's direction in developing solutions that move beyond reactive security to methods that adapt to organisational risks dynamically. The Gartner Magic Quadrant and Peer Insights are based on analyst research and customer input, respectively, and aim to provide a structured analysis across the market's key players.
Business Wire
15-07-2025
- Business
- Business Wire
Bitdefender Named the Only Visionary in 2025 Gartner® Magic Quadrant™ for Endpoint Protection Platforms
BUCHAREST, Romania & SAN ANTONIO--(BUSINESS WIRE)--Bitdefender, a global cybersecurity leader, today announced it is the only vendor named a Visionary in the 2025 Gartner® Magic Quadrant™ for Endpoint Protection Platforms (EPP).¹ This marks the third consecutive year Bitdefender has been positioned in the Visionary Quadrant and follows the launch of Bitdefender GravityZone Proactive Hardening and Attack Surface Reduction (PHASR), the industry's first endpoint security solution to deliver tailored hardening for each individual employee based on established behavior patterns, tool usage, and application activity. We believe this recognition reflects our long-standing commitment to building the future of cybersecurity – where security is tailored, risk is managed in real-time, and compliance is built in. Share 'To us, being named the only Visionary in this year's Magic Quadrant signals that the industry is ready for a more intelligent, proactive approach to security," said Daniel Daraban, vice president of products, Bitdefender Business Solutions Group. 'We believe this recognition reflects our long-standing commitment to building the future of cybersecurity – where security is tailored, risk is managed in real-time, and compliance is built in. With our GravityZone XDR platform and MDR services, we empower defenders to work more effectively and efficiently, because that's what really matters. We're proud to lead where others are only beginning to explore.' The 2025 Gartner Magic Quadrant for Endpoint Protection Platforms evaluated 15 vendors for performance across multiple criteria to determine their Completeness of Vision, including market understanding, strategies across marketing, sales, and product offerings, as well as business model, innovation, and geographic presence. Gartner also assessed each vendor's Ability to Execute based on product and service capabilities, overall viability, sales execution and pricing, customer experience, market responsiveness, and other key factors. Bitdefender GravityZone is the company's unified security, risk analytics, and compliance platform that delivers advanced endpoint protection (EPP), endpoint detection and response (EDR), extended detection and response (XDR), and cloud-native security. GravityZone provides deep security context to detections and offers a direct path to Bitdefender Managed Detection and Response (MDR) services. Building on this foundation, Bitdefender recently enhanced GravityZone with several new capabilities and features, including GravityZone Compliance Manager, GravityZone Extended Attack Surface Management (EASM) and GravityZone PHASR, a true industry innovation. The following are additional recent endpoint security achievements: Named a 2025 Gartner Peer Insights™ Customers' Choice for Endpoint Protection Platforms – Bitdefender was one of just five vendors to receive this distinction with a rating of 4.8 out of 5 based on 214 GravityZone customer experience reviews as of January 31, 2025.² Achieved Superior Results in AV-Comparatives Business Security Test – Bitdefender was the only cybersecurity vendor (out of 17 participants) to achieve a 100% protection rate, blocking all 483 test cases during evaluations. GravityZone also attained a near-perfect (98.8%) score for protecting systems against infection by malicious files before, during, or after execution. Excelled in MITRE ATT&CK® Evaluations with Outstanding Alert Accuracy and Low False Positives – Bitdefender GravityZone demonstrated unmatched efficiency, requiring an average of just three alerts to identify and report incidents to the security operations center (SOC), far surpassing the median of 209 alerts from other tested solutions. Named a top XDR vendor by Forrester – Bitdefender was named a Strong Performer in The Forrester Wave™: Extended Detection and Response, Q2 2024. The report evaluated 11 vendors across 22 individual criteria including Analyst Experience, AI and Machine Learning, Endpoint Protection, Product Security and more. In a Gartner Peer Insights review, an IT Director from an enterprise in the services industry stated the following about their experience with Bitdefender, "Our overall experience with GravityZone has been excellent. It does a great job of protecting our endpoints while not causing any performance or stability issues once properly configured. I would highly recommend GravityZone to fellow IT Directors and System Engineers." ¹Gartner, Magic Quadrant for Endpoint Protection Platforms, Evgeny Mirolyubov, Deepak Mishra, Franz Hinner, July 14, 2025 ²Gartner, Voice of the Customer for Endpoint Protection Platforms, Peer Contributors, May 23, 2025 GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and Peer Insights are a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here. About Bitdefender Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide. Guardian over millions of consumers, enterprises, and government environments, Bitdefender is one of the industry's most trusted experts for eliminating threats, protecting privacy, digital identity and data, and enabling cyber resilience. With deep investments in research and development, Bitdefender Labs discovers hundreds of new threats each minute and validates billions of threat queries daily. The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence and its technology is licensed by more than 180 of the world's most recognized technology brands. Founded in 2001, Bitdefender has customers in 170+ countries with offices around the world. For more information, visit Trusted. Always.
