Bitdefender named sole Visionary in 2025 Gartner EPP report
According to Gartner, the Magic Quadrant evaluates 15 vendors on their completeness of vision and ability to execute, considering criteria such as market understanding, product and service capabilities, business model, innovation, geographic presence, and customer experience.
Bitdefender's recognition follows the introduction of GravityZone Proactive Hardening and Attack Surface Reduction (PHASR), described as an endpoint security solution offering individually tailored hardening for employees based on their behaviour patterns, use of tools, and application activity.
Daniel Daraban, Vice President of Products, Bitdefender Business Solutions Group, commented on the recognition: "To us, being named the only Visionary in this year's Magic Quadrant signals that the industry is ready for a more intelligent, proactive approach to security. We believe this recognition reflects our long-standing commitment to building the future of cybersecurity – where security is tailored, risk is managed in real-time, and compliance is built in. With our GravityZone XDR platform and MDR services, we empower defenders to work more effectively and efficiently, because that's what really matters. We're proud to lead where others are only beginning to explore."
The Gartner evaluation assessed each vendor's strategy across marketing, sales, and offerings, as well as execution factors such as sales performance, pricing, market responsiveness, and client feedback.
Platform development
Bitdefender's GravityZone platform brings together endpoint protection (EPP), endpoint detection and response (EDR), extended detection and response (XDR), and cloud-native security into a unified package. The platform is designed to provide risk analytics and compliance alongside advanced security context for incidents, integrating directly with Bitdefender Managed Detection and Response (MDR) services.
The company has continued to build on this platform, with enhancements such as GravityZone Compliance Manager, GravityZone Extended Attack Surface Management (EASM), and the newly introduced GravityZone PHASR.
Recent achievements
Bitdefender reported several notable results in independent industry evaluations during the last year. It was named a 2025 Gartner Peer Insights Customers' Choice for Endpoint Protection Platforms, receiving a 4.8 out of 5 aggregate rating from 214 GravityZone customer reviews. Only four other vendors shared this distinction.
In the AV-Comparatives Business Security Test, Bitdefender was one of 17 participants and the only vendor to achieve a 100% protection rate, blocking all 483 test cases. The GravityZone platform also scored 98.8% in protecting systems from malware infections before, during, or after execution of malicious files.
In the MITRE ATT&CK evaluations, GravityZone was noted for its alert accuracy and minimal false positives, generating an average of only three alerts needed to identify and report incidents to the security operations centre. This is compared to the median of 209 alerts across other solutions tested.
Bitdefender was also named a Strong Performer in the Forrester Wave: Extended Detection and Response for the second quarter of 2024. The evaluation covered 11 vendors and 22 specific criteria, including analyst experience, artificial intelligence and machine learning, endpoint protection, and product security.
Customer perspective
User testimonials reflected positive feedback. In a Gartner Peer Insights review, an IT Director from a services sector enterprise wrote: "Our overall experience with GravityZone has been excellent. It does a great job of protecting our endpoints while not causing any performance or stability issues once properly configured. I would highly recommend GravityZone to fellow IT Directors and System Engineers."
Bitdefender executives suggested the continued recognition is a sign of the company's direction in developing solutions that move beyond reactive security to methods that adapt to organisational risks dynamically.
The Gartner Magic Quadrant and Peer Insights are based on analyst research and customer input, respectively, and aim to provide a structured analysis across the market's key players.
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