Latest news with #DanubeHaiNa
Time of India
21-05-2025
- Business
- Time of India
IPL on JioStar becomes a launchpad for global brand Danube Properties' India-focused real estate blitz
The 18th season of the Indian Premier League has resumed in full swing after it was paused in early May due to geopolitical reasons. The tournament caters to a billion viewers in India and has emerged as one of the biggest properties for advertisers to build brand reputations and engage audiences. Its unprecedented scale makes IPL an unmissable opportunity for the Dubai-based conglomerate, Danube Group . Using a compelling campaign built around the tagline, 'Danube Hai Na,' the campaign aims to inspire Indian investors to explore the potential of Dubai's dynamic real estate market. In an exclusive interview of JioStar Brand Play , in association with Anis Sajan, Vice Chairman, Danube Group, spoke to Shilpa Rathnam, Associate Editor & Anchor – Video Initiatives, The Economic Times, about Danube Properties ' creative strategy behind the IPL 2025 campaign and how leveraging 'Brand Spotlight' has increased the number of leads for the brand. 'Since our ad launched, it's captured the attention of millions of Indians. Cricket is a religion here, and IPL is a nationwide festival; thus, it is vital for our brand to be visible at the IPL,' said Sajan. Convinced that 'Jo Dikhta Hai, Woh Bikta Hai'—what's seen, sells, Sajan views IPL as the ultimate platform to showcase Danube Properties. Recognising word-of-mouth as a powerful driver of brand recall, Danube aims to enhance its reputation and amplify client recommendations through this high-visibility campaign. 'I wouldn't be surprised if, post-IPL, we see a wave of tourists flocking to Dubai, despite the summer heat,' remarked Sajan, who aims to attract Indian investors looking for a place they can call home. On a marquee cricket platform like Star Sports, Sajan believes it strengthens the emotional and aspirational appeal of their brand, creating a lasting impression. They are confident this impact will continue to grow, reaching more audiences and enhancing their brand's reputation. For Danube Properties, a relatively new player in India's mass media landscape, IPL offers a prime opportunity to embed its brand in the minds of potential investors. Thrilled with the partnership, Sajan remarked, 'Star Sports and JioHotstar are simple yet powerful platforms, with audiences glued to their screens, whether on mobile or at home. Danube's USP lies in its marketing, and IPL's massive viewership, reaching even beyond India, has driven enquiries from global markets. It's truly a win-win situation.'
Khaleej Times
18-04-2025
- Business
- Khaleej Times
Danube Properties celebrates early completion of its third consecutive project
Danube Properties, a leading and trusted real estate developer in the UAE, marked the early completion of its third consecutive project with a vibrant Eid Festival held at its latest residential development, Opalz by Danube, situated in Dubai Science Park. The celebration took place at Opalz by Danube and was free and open to all. The community event offered an exciting day filled with cultural festivities, family-friendly entertainment, and Eid-themed activities to mark both the joyous occasion of Eid and the company's milestone achievement. Opalz by Danube featured two futuristic high-rise towers (Tower A and Tower B) offering studio, 1-BHK, 2-BHK, and 3-BHK duplex apartments. Rising 21 floors, the project included a basement, ground floor, and two podium levels. The first floor - dedicated to health and wellness featured an open-air health club and a unique anti-current swimming pool, setting a new benchmark in modern living. 'Our team consistently delivered projects ahead of schedule, and Opalz was yet another testament to our commitment to excellence,' said Rizwan Sajan, founder and chairman of Danube Group. 'We were excited to welcome the community to join us in celebrating both this achievement and the spirit of Eid.' Danube Properties invited families, residents, investors, and the wider community to be a part of this special celebration. Attendees enjoyed live entertainment, traditional food, children's activities, and much more in a festive atmosphere that reflected the vibrant culture. Danube recently announced Bollywood superstar Kartik Aaryan as its brand ambassador. The campaign, 'Danube Hai Na,' emphasises Danube as the ultimate one-stop solution for all home needs - whether it's building materials, home improvement, or real estate.
